Group Project Report

A Research Study

On

Comparative analysis on Education Tech Industry

BYJU’S AND VEDANTU

SUBMITTED TO:

Dr. SHAILJA KHANDURI

SUBMITTED BY:

AMAN ANWAR – 0211MBA023

MADHAVI SHARMA – 0211MBA066

MOHD WASIQ – 0211MBA022

PRASHANT KUMAR – 0211MBA131

RAHMAN KHAN – 0211MBA146

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 Acknowledgement
Working on this project was a great learning experience, this project would
have been impossible without the co-operation and support of lots of people, for
which this I would like to thank those people.

This project was successful due to the extended by people who have truly
contributed towards it. I gratefully acknowledge Dr. Shailja Khanduri (UGC-
NET (Economics), Ph.D, MA, ECONOMICS), who’s deep sharing and synergy
has moved us many levels beyond our own thinking, for his constant motivation
and support.

In the end I am thankful to my parents, friends for the constant source of

encouragement and support.

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 A Comparative study on Educational Modes
Byjus and Vedantu
ONLINE EDUCATION
INTRODUCTION-
Firstly, the online education is in boom stage before going to the project,
let me share few introductions of online education or online learning. The
question raises ‘Why online education learning and why now? Online education
learning meets the needs of an ever-growing population of students who cannot
or prefer not to participate in traditional classroom settings. These learners
include those unable to attend traditional classes, who cannot find a particular
class at their chosen institution, who live in remote locations, who work full-
time and can only study at or after work, and those who simply prefer to learn
independently.
And coming to this scenario of covid-19, online educational institutes
attracted the many students and parents, and many people came to idea that
what is online education
The minimum requirement for students to participate in an online course
is access to a computer, the Internet, and the motivation to succeed in a non-
traditional classroom.
Online courses provide an excellent method of course delivery unbound
by time or location allowing for accessibility to instruction at anytime from
anywhere. Learners find the online environment a convenient way to fit
education into their busy lives. The ability to access a course from any computer
with Internet access, 24 hours a day, seven days a week is a tremendous
incentive for many of students.
Online learning is the newest and most popular form of distance
education today. Within the past decade it has had a major impact on
postsecondary education and the trend is only increasing. In this workshop we
will explore what the experience of online learning is like for students and how
it has changed the role of instructor.

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 INDUSTRIAL PROFILE
India’s online students says that perceive convenience, flexibility with
commencement dates and variety of study material are key motivational factor
to adopt online channel. Indicate quality of course content as the top two
sources of brand awareness.
India’s online education market is set to grow USD 1.96 billion and around 9.6
million users by 2021 from USD 247 million and around 1.6 million users in
2016
Rescaling and online certifications is the largest category today at USD 93
million. Primary and secondary supplemental education will be the largest
category by the end of 2021 at USD 773 million, growing at CAGR of 60%.
Test preparation will be the fastest growing category in this decade, growing at
a CAGR of 64 %. Indicate quality of courses content as the top reason for
selecting a specific brand.
There are five major categories of education with potential for significant online
adoption. Rescaling and online certification currently accounts for a significant
part of online education market in India with share of 38%. This is largely
driven by a healthy adoption rate amongst the significant population of IT
professions in India.
However, with an estimated approx. 280 million students are expected to be
enrolled in schools by 2021 and increasing adoption among this target audience,
online primary secondary supplemental education is expected to be the
document category of courses with a 39% market shares in 2021. At the same
time online test preparation is expected to be the fastest growing category of

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online education, estimated to grow at an impressive CAGR of 64% in the next
five years.
The best way to predict your future is to create it
-Abraham Lincoln

They are saying that we created online MODE of education However; one of the first
instances of online learning in the world can be traced back to 1960, at the University of
Illinois, USA.
Though the internet wasn't invented back then, students began learning from
computer terminals that were interlinked to form a network.

COMPANY PROFILE OF BYJU’S

BYJU’S is one of the world’s largest and most loved school learning app and is
setting new benchmarks in the field of education by creating personalized
learning experiences. BYJU’S offers highly adaptive, engaging and effective
learning programs for students in classes 4-12 and for competitive exams like
JEE, NEET, CAT, IAS, GRE and GMAT. Launched in 2015, BYJU’S is the
most preferred education app.

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BYJU's was founded in the year 2011 by Byju Raveendran. He is India's
youngest billionaire with a net worth of $3.05 billion as per Forbes list of India's
100 Richest People (2020). BYJU's The Learning App was launched in 2015

The learning app makes use of original content, rich animation, and
engaging video lessons from India’s best teachers to offer students a unique way
of learning. Delivering world class learning experiences, BYJU’S is creating a
whole new segment of self-paced learners across age groups.

BYJU's - Company Highlights

Start-up Name BYJU'S

Headquarter Bangalore
Founder Byju Raveendran

Sector Edtech
Founded 2011
Valuation $16.5 Billion (April 2021)
Total Funding $2.9 Billion (September 2021)
Parent
Think and Learn Private Ltd
Organization
Website byjus.com

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 Today, BYJU’S has over 15 million downloads, 12, 00,000 annual paid
subscriptions and sees an addition of one million students every month. With an
average time of 57 minutes being spent by a student on the app every day from
1700+ cities, BYJU’S –The Learning App is making learning enjoyable and
effective. Also, the annual renewal rates of 85% are a testament of the fact that
the app is helping students learn better backed by strong partners like the Chan-
Zuckerberg Initiative.

World Bank’s investment arm –International Finance Corporation

(IFC), Verlinvest, Ten cent, Aarin Capital, Sequoia Capital, Sofina, Times
Internet and Light speed ventures, BYJU’S is the largest funded Ed-tech
start up in India and is on its way to become the largest education company
in the world.
Byju's Website Traffic Analysis

In August, 2019 byjus.com's total website visitor was 9756286, declined by 3% from
previous month. Some key metrics are Average time spent on site is 2 minutes, Bounce Rate
is 67% and average page per visit is 2 respectively.

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 SWOT Analysis of BYJU’s

Strengths

 First Mover Advantage - Byju's has first mover advantage in number of

segments. It has experimented in various areas Strategy. The Strategy &
Execution solutions & strategies has helped Byju's App in coming up
with unique solution to tap the un-catered markets.
 Diverse Products – Byju’s offer different varieties of products. Content
is available in all type of formats like stories, visuals and theories as well.
Also available in regional languages. They provide a wide variety of
options to students.
 Strong Finance – The Company’s balance sheet shows strong financial
position.
 High Customer Retention – Byju’s is great in student’s engagement into
any study material. Research proves that on an average a student spends
minimum of 40 mins once they open Byju’s App.
 Acquisition of competitor (White hat Jr.) – Byjus has recently acquired
White Hat Jr. for $300 million. Together they will provide coding classes
to students.
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  Customer Loyalty – Customers are loyal towards the company because
of the good quality products and services.

Weaknesses

 Low Return On Investment – Even when the company has strong

balance sheet, the return on investment is low due to high expenses which
it has to incur.
 Bad Reviews – There is two sides of each coin. So, along with positive
reviews there are also negative reviews by many customers who are not
satisfied with the service and find it expensive.
 Inventory Management – The Company faces challenges with proper
inventory management.
 Less US Children Enrollments – The Company wish to grow in
International market but the number of US Children enrollments is
declining.

Opportunities
 Increased Trend of Online Education – With the increase of e-
commerce in India, the trend of education has also increased over the last
few years. Everyone wants the comfort of being anywhere for studying.
 Education due to Covid -19 – Education sector has adversely affected
due to Covid-19. It has given great opportunity to Byju’s to increase its
market as more and more people are dependent on online education.
 NEP 2020 encourages online education – The New Education Policy
has laid great emphasis on online education and the Govt. is completely
supporting it.
 Introduce Professional Courses – Currently Byjus is only providing
classes for school students and preparation of competitive exams like JEE
and CAT. Further it can provide classes in technical and professional
courses, extracurricular activities, coding, etc.
 Untapped Semi-Urban and Rural India – Byju’s still has opportunities
for targeting major segment of India i.e. Rural and Semi- Urban. These
people are also adapting the new trend.

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Threats

 Business Model can be imitated – Byju’s business model can be

imitated by new entrants quite easily. So, this is a threat for the company.
 Data Privacy – Data privacy is very essential for companies like Byju’s.
 Competitors – This being an era of online education, more and more
companies are coming in this sector. So, there is always a threat of
competitors and its strategies.
 Economic Recession – This is also the time of economic recession.
People are willing to spend low amounts of money and also over essential
products. So, they might not afford online classes for their children along
with the school going on.

COMPANY PROFILE OF VEDANTU

Vedantu is India's leading Online tutoring company which enables students to learn
LIVE with some of India's best-curate teachers. Vedantu`s USP is its quality of teachers. It
has some 500 plus teachers who have taught more than 1 Million hours to 40,000 plus
students spread across 1000 plus cities from 30 plus countries. Vedantu is founded by IITian
friends who have been teachers themselves with over 13 years of teaching experience and
having taught over 10,000 students.
VEDA=Knowledge
THANTU=Network
Vedantu’s online tutoring platform enables LIVE interactive learning between a
teacher and a student. It offers individual and group classes. On Vedantu a teacher is able to
give personalized teaching using two-way audio, video and white boarding tools where both
teacher and student are able to see, hear, write and interact in real-time. Imagine it like
'Skype' custom made for education. Vedantu caters to 6th grade to 12th grade and prepares
for school boards, competitive examinations and has co-curricular courses as well.

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 1. MARKET SIZE (INDUSTRY SIZE)
As per current statistical measures, the statistic describes the market value of online
education market across India in 2016, with a forecast for 2021. The online education market
was projected to reach about two billion U.S. dollars, an increase from 250 million dollars in
2016 at a growth rate of about 52 percent, but now in the 2021 the growth rate of this industry
is very much increasing. It is in boom stage.
After this covid-19 the online educational market is attracts many markets like
educational institutes are adopted the same platform.

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 -In this era there is the word called MOOC’S which means massive open online course. By
watching the small videos and assignments makes students are target audience huge success
in their career
- It has seen 21 million learners join the platform from mid-March 2020, a 353% increase
from the same period last year. India is the second-largest market with 9.8 million learners
(data has sourced in September 24 in global magazine). India starts 2nd place in this report.

SWOT Analysis of Vedantu

Strengths

 Personalized education LIVES from the comfort of your home. Vedantu's

strength is its core focus on personalized LIVE online teaching
 Better than recorded lectures.
 Time and Energy saving, Secured solution.
 Anywhere- Anytime Learning.

Weaknesses

 Unless both student and tutor have writing tablets, it is impossible to

convey information by ‘scribbling and doodling’.
 Students require some IT knowledge; this means it is not always
suitable for younger children.
 Students must have a strong internet connection and be able to
download Skype.
 Online tutoring does not work so well for questions that requires long
or detailed answers or calculations that are normally done on paper.

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Opportunities

 Expansion of technology causes the latter to become a perfect

environment for expression and development of e-learning educational
services.
 Online Education due to Covid 19 was harshly hit by the pandemic due to
which people turn to online education as a source of learning. It provides
a door of opportunities for vedantu.
 Covering the whole nation and focusing on all the parts of country be it
rural or urban as people are getting smarter and educated in rural areas so
they are targeting everyone.

 Provides variety of courses along with (ICSE, CBSE, and State Boards
from classes 1-12,) like IIT-JEE, NEET, KVPY, NTSE, and other
competitive exams through LIVE classes & YouTube channels. 

 Along with academics we also contribute to a children's overall

development so we have introduced the Super kids segment which offers
courses for children starting from 3yrs - 12yrs which includes Coding,
Designing & Reading skills.

Threats
 Negative reviews about the platform as some teacher who left the job
from vedantu told that you have to forget about flexible schedule. You
will completely lose your professional and personal life balance. 
 Unprofessional approach by almost all corporations like there is some
cases where parents complain they don’t listen to their queries about
children.
 Competitors of Vedantu have been increasing at a very faster rate as
everyone is well aware of ongoing situation.

Price structure of online education in various streams

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 UPTO 10TH INTERMEDIATE COMPETITIVE
EXAM’S
BYJUS 26,000 26,000 IAS-75,000-
+NEET+JEE 82,000
(MATHS &
SCIENCE) NOTE-extra CAT-45,000-
charges for each 52,500
entrance exam

VEDANTU 10,000 15,000

DATA FROM INSTITUTION REVIEW IN WEB

Company Affordability Quality in variety (out of Perception (out of
(out of 10) 10) 10)
BYJU’s 8.0 9.1 9.1
30-50k is a With a select group of Perception is solid as
lot of money teachers at the helm, there it is the most
for a normal is no qualms about the recognizable brand in
working-class quality of teaching at the digital learning
family, but BYJU’s sector
for a two-
year full-time
course, it is
worth it
VEDANT 8.6 8.9 9.0
U
Reasonably Focuses on K-12 students Perception amongst
affordable if and their respective parents and students
you’re going competitive exams only. A is top notch 
for the long- lot of quality, but not a lot
term target- of variety
based course
with each
class priced
between Rs.
80-130/-

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 Comparison of Byjus and Vedantu

Global Country Rank Science and

Rank Education

Byju’s – 1143 84 4
Vedantu – 1239 95 5

Competitors of Byju’s Competitors of Vedantu

Vedantu $200 Million Ruangguru
Edisapp School Management BYJU's.
Campus 365 Unacademy.
Unacademy Varsity Tutors
Topper Yuanfudao.

Comparison of Strategic Strengths of Byju’s and Vedantu

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FINDINGS & SUGGESTIONS

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1. I have found that students are suffering from back ground noise and
background image.

2. I found that two-way interaction is not possible in recorded video

lecturing.

3. I found that there was a discrimination happening in the virtual class

room (whoever speaks good there are getting good opportunities)

4. I also found that the online learning is very much flexible and reliable in
leaning.

5. I suggest that institutions and academic units should provide and actively
promote training for students in the use of technologies that students will
use in their courses
(The institutions which are following online learning’s).

6. I suggest that proper speaking chance should be given to all the students
in the virtual class room.

CONCLUSIONS

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I would like to conclude that, it is immense learning experience while
preparing the project. To state the concluding for the online education
(comparative analysis of byjus and vedantu). We state that online
education is good in some extent but it cannot replace the traditional
learning.
By this project we would like to add other point that online education is
flexible, reliable and also convenient. On other hand side it is difficult to
evaluate the students in online mode.
As a management student we learnt how the virtual meeting is happening
and how we can set up my virtual office.

BIBILOGRAPHY

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www.glassdoor.com
www.byjus.com
www.vedantu.com
gadgets.ndtv.com
www.siteworthtraffic.com
Newspaper –
The economic times
Times of India (TOI)
The financial express
Research paper-
KPMG Research paper
Students perceptions of E-learning (Raymond selorm mamattah)

Thank you for your time

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