DIGITAL MARKETING

PROPOSAL
Overview

Thank you for considering us as your Digital MarketingPartner.

We are providing services like – Digital Marketing (SEO, SMO, PPC),

Creating Digital Content, and Website Designing.

Based on our experience, we are confident we can greatly increase

yourwebsite traffic and conversions in the coming months.

We're here to deliver the highest quality traffic to your site, and ensure
you're seeing atrue return on your investment.

We employ a wide range of tools and skills to develop a comprehensive

strategy to meet your digital acquisition goals. If you have any questions
or concerns about thisproposal, please don't hesitate to connect with us.
Scope of Services
Research
We do a little research for you free of charge. In addition to competitive
insights, we use industry-leading tools to discover more about your
customer's online activities, interests, and demographics.

We dive deep into your website and online presence to discover what's
working well,and identify new opportunities. All of this combined with our
expert keyword insights allow us to develop a fantastic digital strategy!

Strategy
You need a comprehensive digital customer acquisition strategy using the
insights generated from our in-depth research, grounded in proven
consumerbehaviour and marketing fundamentals.

We will provide you with a comprehensive SEO, SMO, PPC strategy

outlining our recommended techniques for reaching your audience and
rolling out a campaign thatdelivers on your digital objectives and goals.

Reporting
How do you know if all of this is working? Don't worry - we provide
monthly reportsincluding valuable campaign metrics and results, as well
as a summary of all the
awesome optimizations and insights we have from the previous month. We
will let youknow which ad groups, ads, and keywords are performing the
best, and what we are doing to deliver the most conversions.
So, let’s get started with what we can do for your business with our Digital
MarketingServices.
Search Engine Optimization

Billions of web browsing sessions begin with a search query every day. With
more than a billion websites competing for the top spot in search results, it
can be difficult to drive traffic to your site from search engines. We specialize
in an innovative approach to SEOthat uses white-hat tactics to bring relevant
search traffic on your website.

Our Before and After SEO Traffic

Results
Now imagine the amount of revenue
you cangenerate with that amount of
traffic!

What we do?
Keyword Research
Keyword Research is a process in SEO where we look for keywords
suitable for yourbusiness to optimize on your website for search engines.
In this process, we look for keywords that people actually look for and can
drive more search traffic to your website, rather than ranking your webpages
for something nobodylooks for.

On-Page SEO (Complete optimization of your website for search

engines) This includes the analysis and adjustments of Titles, Meta-tags,
Keyword density,
Description, Internal Linking, Content size, Content Structure, URL structure,
Pagespeed, Mobile friendliness, and many more.
And as a part of our job, we will do proper On-page SEO of your site and
take care ofthe modifications to be made. With our expertise in doing On-
page SEO, we assure
improvement in your organic traffic.

We also make sure every blog post on your website matches the
recommended readability and SEO guidelines, which perhaps is one of the
best methods to rank anypost on SERPs.
Off-Page SEO (Submissions on other websites for traffic and backlink)

Off-page SEO pivot on elements such as site’s popularity, authority, incoming links,

social shares, social bookmarks, etc. In short, the external factors which tend to
indicatethe importance/popularity of the site to search engine algorithms is what Off-
site SEO isall about.
Our Off-page SEO experts will check & execute on all your requirements
such as link building, social sharing, article submissions, guest posting, etc.
for your website. Not toforget that, once the authority is built using Off-site
techniques, it is an asset forever.

This would also include Outreaching for guest posts on other niche relevant
websites,to build the authority of your website and gain a backlink.

Other Off-Page Activities

PPT
Submissions
Business
Listings Forum
Backlinks
Backlinks by competitive analysis
Apart from the regular off-page activities, we also do some QnA
submissions forreferral traffic on your website which eventually could
convert to leads.

Answering these questions in a way that won’t sound too promotional and
placing a linkback to your website is a smart way to receive more referral
traffic that could convert
into leads.

We will do relevant QnA submissions as a part of Off-Page SEO.

What We Don’t
We do not guarantee first page rankings in any case. And here’s why:-

• SEO & Guarantees have an Abominable History

• The Search Engines Expressly Warn Against It
• Rankings are Inherently Unstable
• Rankings are a Poor Metric for Overall Performance
• Making Guarantees About Something You Cannot Control
Carries InherentEthical Problems

Here’s a detailed source of information for why SEO Rankings cannot be

guaranteed: https://moz.com/blog/why-reputable-seo-firms-dont-promise-
guaranteed-search-engine-rankings

No use of Black Hat Tactics

• SEO can be ethical and non-ethical both. And these terms are denoted
as
white-hat and black-hat SEO. We strictly do not use any black-hat
methods to rank your keywords. Doing this could result in penalizing
your website by Googleand you might lose all your current rankings
and probably not rank ever.

• Unlike majority of SEO Companies, we do not rely on link

submissions on external websites which are used for spam. For
instance, submissions on directory and social bookmarking
submission sites. Doing this on a regular basis

could result in permanent penalizing of your website by Google.

• We limit our monthly off-page submissions to a number so that

Google does notconsider it as spamming. We take complete care of
your website so that it remains safe from any kind of penalty from
Google.

No use of Fake Tools / No Numbers Guaranteed

There are many tools available in the market that a lot of SEO Agencies use
to show you the increase in number of visitors of your site. We strictly believe
it as cheating off aclient’s money.
We only believe in increasing genuine visitors of a website and provide you
complete reporting via Google Analytics. Since, the visitors would be
genuine, therefore we donot guarantee any particular increase in number
of website visitors.

Competitive Analysis
As a part of our competitive analysis strategy, we will analyze the following.

• Your closest competitors based on the researched keywords and

outrank themgradually.
• Their top performing keywords
• From where are they getting niche-relevant backlinks?
• What is their complete inbound-marketing strategy?
• What On-Page and Off-Page SEO Strategies are they applying?
• Create Off-Page Backlinks based on competitor’s backlinks.

Content Creation & Marketing

We specialize in helping our clients plan, produce, and promote content
that drivesaudience engagement and conversions. Our full suite of
content services includes:

• Creating SEO Optimized content for website (for on-page SEO)

• Creating Images and Infographics for Social Media Promotions
• Creating SEO Optimized, engaging blog posts after keyword
research (foron-page SEO)
• Creating attractive PPT’s having website links (for off-page SEO)
• Creating well-researched articles for guest posting and article
submissions (foroff-page SEO)
• Converting PPT’s to videos (for off-page SEO)

Whether you're producing blog posts, images, or videos, we can be trusted

to supportyour content marketing efforts.
Social Media Marketing

Social Media has changed how brands communicate with their audiences
forever.
Whether your business is a B2B or B2C brand, social media is a powerful
way to buildbrand awareness, build a positive image, and drive lead
generation.
Our Social Media Services:
• Social Pages Creation and Optimization - Facebook, Twitter,
Linkedin,Youtube, Instagram and Pinterest. (Based on your target
audience)

• Research your target audience

• Social Sharing on Relevant Groups (To promote in front of

audiences otherthan your own social media page/profile)

• Hashtag Research(Researching hashtags with good search volume

to makeyour business more visible on Twitter and Instagram)

• Regular Sharing on official pages

• Competitive Analysis (Analyzing the social media strategies of your top
competitors)

• Running Sponsored Ads to reach your target audience. (For an

additionalbudget)

Monthly Performance Reports

We believe in keeping complete transparency of work and hence by the end of
everymonth, you will receive regular work reports. These reports will include:

• Website Traffic Report (Overall)

• Website Traffic Report (Based on Source)

• Website Traffic Report (Based on Cities)

• SEO Link Building Report

• Social Media Insights (Reach)

• Social Media Entries Report

• Content Created

We would recommend you to check these reports regularly and provide

us yourvaluable feedback.
What You Get
Summarizing in a table, here’s what you get when you hire us for our Monthly
DigitalMarketing Services.

SEO SOCIAL MEDIA CONTENT CREATION

• Keyword Research • Social Sharing on • Articles for Guest Posts
• High-Quality Link Relevant Communities • Press Releases
Building • Hashtag Research • Video Production
• Full SEO Audits • Regular Sharing on • Image Creation
• Outreaching official pages (Infographics/Creative Banners
• Competitive • Social Pages etc.)
Analysis Creation and • PPT’s
Optimization
• Competitive
Analysis
• Sponsored Ads

Please Note
• We would recommend to start your Pay Per Click prepaid
budget with INR30,000/- and Facebook additional budget with
INR 20,000/- and Youtube additional budget with INR 30,000/-
to analyze the initial response.

• 100% of the monthly payment including the prepaid budget should

be made inadvance.

• Our aim is to bring relevant traffic on the website to bring you more leads.

• No page #1 SEO rankings are guaranteed within a specific time frame.

• We do not use any fake tools to increase traffic or likes.

• Keywords provided by the client will be checked for factors like –

Search Volume,Traffic Potential etc. before starting the SEO or PPC
process.

• SEO is a Slow but Sure Process & Results can take up to 3-6 months
to appear(If done regularly).
 • We don’t guarantee any particular increase in numbers of
(Likes/Comments/Subscribers etc.) for social media platforms since we
believe indoing manual work and not using bots.

Monthly Budget

SEO 30,000 INR

SMO 20,000 INR

Content 10,000 INR

Marketing

PPC As per

Requirement