Update V1

Brands Seller.
Strong internal and external

communications person. Person with strong
analytical skills and a strategic mindset.
Diverse industry background.
PERSONANL PARTICULAR WORKING EXPERIENCES
 Name : Mr. Swe Nyein 1. Deputy Marketing Manager (Marketing Department)
 NRC No : 9/Ma Hta La (N) 251936 Early Dawn Microfinance Company Limited
 Date of Birth/ Age : 28.7.1992 / 29 yrs March, 2019 - Present
As the Deputy Marketing Manager in DAWN, my position contributes

and supports to help drive the business, to build a strong brand, to
GET IN TOUCH WITH ME
focus on the customers, and to engage internal and external
audiences. And also I execute of marketing strategies and tactics to
Pyi Thar Yar St(3), 32 Ward, North
Dagon Township, Yangon attract, retain and grow the institution’s client base as well as internal
marketing efforts. Below is my fully job responsibility:
swenyein92@gmail.com
 Manage the creation and production of marketing and
09 975 375 688 communications materials, as well as promotional items, within
budget constraints.
www.linkedin.com/in/swe-nyein-  Support the strategy through execution of developing value
856bb39a
propositions and positioning through market research.
 Develop and implement a brand strategy to competitively position
DAWN in the market.
 Ensure brand messaging, voice and creative elements are
consistent across all marketing channels.
 Deliver product marketing training and sales support to branch
staff in collaboration with other departments.
 Collaborate with HR team on internal marketing initiative,
including the monthly employee newsletter and support
employee engagement activities.
 Work effectively with other internal departments on common
tasks and to negotiate a win-win solution to achieve the
objectives of the team.
 Manage to build strong relationships with relevant external partners and suppliers for social media
marketing, developing and creation of digital assets, production of promotional items and other
marketing activities.
 Prepare and manage monthly and quarterly budgets for marketing projects.
 Organize and manage in the creation of all digital brand and marketing assets including Logo,
photos, videos, designs, contents and other creative assets.
 Analyze the consumer behavior with the help of tools like web – analytics, Facebook Insight,
Chatbot, drop-out report and complaints report.
 Plan and manage social media platforms, as well as the development and content refreshment of
the company's website.
 Assist the CEO in the reporting of macro-level analytics.
 Manage the Client Complaint Management System and complaints reporting.
 Oversee to facilitate and escalate complaints to the appropriate Department Representative as
necessary.
2. Market Research Executive (Branding Domain/ Client Service Department)
Kantar TNS Myanmar
May 2018 – February 2019
In the position as a marketing research executive for Kantar TNS, I have performed comprehensive
research in the support of clients in many industries including Ananda for Mystery Shopping, Wave
Money for Brand Health Check & Competitor Campaign Assessment and Unilever for Brand Guided
System (BGS). Please kindly see below for the job description in detail:
 Consult clients about project requirements and objectives.

 Design research methods such as questionnaires.
 Agree the timeline, negotiate with the clients, handle the complaints and coordinate the project
 Brief supervisors and interviewer, and collaborate with the field work team and script team.
 Monitor and manage progress of surveys.
 Utilizing quantitative analysis technique to evaluate data, to steer future product and to make better
business decision and to track the brand health.
 Assist to line manager in reporting to advise clients on how they can best make use of results.
 Build long-lasting, mutually beneficial relationships with external clients and internal department to
create a better customer experience. Page 1 of 5
Significant Projects :
Mystery Shopping for Ananda
 Mystery Shopping Project for Ananda, it is used a field based research technique of using
independent auditors posing as customers to gather information about product quality and service
delivery by its direct own shop and indirect shop.
Brand Health Check for Wave Money
 Here are the key measures to track as part of Wave Money Brand Tracking studies: Brand Loyalty,
Brand Awareness, Brand Association and Brand Equity.
Competitor Campaign Assessment for Wave Money
 This research presents an opportunity to learn about how to build effective campaign strategies and
how to future proof the brand from competitor attacks down the track.
Brand Guided System for Unilever
 It provides a measure of mental market share against which to calibrate physical availability and thus
determine where to focus energies to maximize penetration. It is to diagnose through the
meaningfully different framework- the measures of meaningful, different and salient and summary
the metric brand power.
3. Project Coordinator
Myanmar Cappitech Company Limited (Daikin Authorized Dealer)
February 2014 to May 2016
My ability to strategically plan for and achieve project goals along with my excellent interpersonal,
organizational, and problem-solving capabilities position me to thrive in this challenging position. Please
see below the jobs that I’ve covered for the company:
 Lead a team of technicians in controlling and implementing operations.

 Provide supervision to site staff and contractors in planning, coordination and execution of service
projects.
 Liaising with clients to identify and define project, requirements, scope and objectives.
 Preparation of monthly report on project status and report to project manager.
 Communicate and build relationships with current or prospect clients.
Page 2 of 5
4. MBA Internship (Corporate Affair and Marketing Department)
Max Energy Company Limited
March 2017 to May 2017
 Perform research and market analysis activities.

 Support the marketing team in daily administrative tasks.
 Assist in marketing and advertising promotional activities.
 Help organize marketing events and sale visit.
EDUCATION BACKGROUND
 Yangon University of Economics, Yangon, Myanmar (2016- 2018)
Master of Business Administration (General)
(Thesis Title: Factors Influencing the Consumers’ Resistance to Mac Book in MCPA)
 Yangon University, Yangon, Myanmar (2016- 2017)
Diploma in International Relations
 Yangon Technological University, Yangon, Myanmar (2009- 2013)
Bachelor of Engineering (Electrical Power)
TECHNICAL SKILL & KNOWLEDGE
 Languages – English.
 Computer - Computer Literate in the application Microsoft Office Facilities, SPSS Software, Canva,
Wordpress.
 Other Skill - Interpersonal Skill, Communication Skill, Coordination Skill, Conceptual Skill & Negotiation
Skill.
Page 3 of 5

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Brands Seller.

Strong internal and external

PERSONANL PARTICULAR WORKING EXPERIENCES

 Name : Mr. Swe Nyein 1. Deputy Marketing Manager (Marketing Department)

 Date of Birth/ Age : 28.7.1992 / 29 yrs March, 2019 - Present

As the Deputy Marketing Manager in DAWN, my position contributes

2. Market Research Executive (Branding Domain/ Client Service Department)

Kantar TNS Myanmar

May 2018 – February 2019

 Consult clients about project requirements and objectives.

Mystery Shopping for Ananda

Brand Health Check for Wave Money

Competitor Campaign Assessment for Wave Money

Brand Guided System for Unilever

 Lead a team of technicians in controlling and implementing operations.

Max Energy Company Limited

March 2017 to May 2017

 Perform research and market analysis activities.

 Yangon University of Economics, Yangon, Myanmar (2016- 2018)

Master of Business Administration (General)

 Yangon University, Yangon, Myanmar (2016- 2017)

Diploma in International Relations

 Yangon Technological University, Yangon, Myanmar (2009- 2013)

Bachelor of Engineering (Electrical Power)

TECHNICAL SKILL & KNOWLEDGE

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