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Media and
Information
Literacy
Quarter 2 – Module 4:
Text Media and Information
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Text Media and Information. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module is divided into two learning outcomes, namely:

LO 1 – Describe the different dimension of text information and media

(MIL11/12TIM-IVb-4)

LO 2- Evaluate the reliability and validity of text information and media and its/
their sources using selection criteria (MIL11/12TIM-IVb-5)

After going through this module, you are expected to:

a) Identify the different dimension of text information and media;
b) Create a text design using text principle and elements; and
c) Evaluate the effect of text messages through various text elements.

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Definition of Terms

Formal text-based materials

Are created and distributed by established institutions (such as publishing

companies, news agencies, etc.) and go through a rigorous process of editing or
evaluation and are usually governed by censorship of the state.

Informal text-based materials

Information that comes from personal opinions

Text

A simple and flexible format of presenting information or conveying ideas whether

hand-written, printed, or displayed on-screen.

Text media

Are publications that disseminate information through media products.

Typography

The style, arrangement, or appearance of printed letters on a page

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 What I Know

Activity: Let us determine how much you already learned.

Identify the concept described in each number. Choose your answer from the pool of
words in the box. Write your answer in your activity notebook.

Informal Emphasis Repetition Serif

Formal Proximity Organization Slab Serif

Text Typeface Emphasis Decorative

Text-media Alignment Appropriateness

______________1. Refers to the representation or style of a text in a digital format.

______________2. Publications that disseminate information through media products.

______________3. Text type used for large advertising sign on billboards.

______________4. How near or how far are the text elements from each other means?

______________5. Making the text bold or enlarging it portrays what text element?

______________6. A simple and flexible format of presenting information or

conveying ideas either hand written or printed.

______________7. Connotes formality and readability in large amount of texts.

______________8. Refers to how the text is positioned in the page.

______________9. Form of Text-based that comes from personal opinions or views on

different issues.

______________10. The conscious effort to organize the different text elements in a

page.

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 Lesson

13 Text Media and Information

Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.

What’s In

A media literate individual means being able to decode, analyze, and evaluate
information. In addition, a media literate is able to analyze the benefits and
challenges of media to himself/herself and to the different local sectors.

Part of the understanding of information from media is understanding its content

and format. Text media and information offers comprehensive knowledge on how to
effectively evaluate information.

To learn more about the lesson, let us take a look at the next activity.

Notes to the Teacher

Prepare a slide show for this discussion. Use examples such as existing
posters/visuals that students see everyday

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 What’s New

Activity: Study the sample text message below and answer the following questions
briefly. Write your answer in your activity notebook.

I am Attorney Robert Limco of Happy Cola Company. Congratulations! Your

SIM card number has been chosen in our raffle draw. You have won 500,000
pesos. Please give me your bank account number so we can deposit your
reward. For more details, please contact me.

1. What is the tone of this fraudulent message?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. Why do you think Filipinos fall for this kind of fraudulent or scam text message?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. Do you think that text-based messages are powerful?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 What is It

TEXT MEDIA

Text refers to a simple and flexible format of presenting information or conveying

ideas whether hand-written, printed, or displayed on-screen. It is available in
different sources whether formal or informal. Formal text-based are created and
distributed by established institutions and go through a rigorous process of editing
or evaluation. Informal text-based on the other hand, come from personal opinions
or views on different issues.

Text media are publications that disseminate information through media products
such as newspapers, flyers, books, magazines, tarpaulins, advertisements,
television, banners, websites, and posters. Furthermore, design elements and
principles in text media are effective means of conveying a message. These design
principles and elements are as follows:

refers to the importance or value given to a part of the text-

Emphasis based content.

Appropriateness refers to how fitting or suitable the text is used for a specific
audience, purpose, or event.
refers to how near or how far are the text elements from each
Proximity other.

Alignment refers to how the text is positioned on the page. This can be left,
right, center or justified.
Organization refers to a conscious effort to organize the different text
elements on a page.
Repetition concerns consistency of elements and the unity of the entire
design.
Contrast creates visual interest to text elements. Contrast is achieved
when two elements are different from each other.

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In our exposure to text media and information, we can either be a consumer or a
producer of content. As a consumer, these are the questions that you need to ask
with regards to the content of text media and information:
• Who or what institution is sending this message?
• What techniques are used to attract and hold attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in different ways?
• What is omitted, slurred, or added in the message?
As a producer of text media and information, we need to review the media and
information design framework: target audience, author, or sender, key content,
purpose, form/style, and format.
Text as visual

a. Typeface (also called font, font type, or type) refers to the representation or style of
a text in the digital format.
b. A typeface is usually comprised of alphabets, numbers, punctuation marks,
symbols and other special characters. When fonts are installed in the computer, they
usually come in file formats such as True Type Font
c. In the absence of images or drawings, the text is the easiest way of communicating
to your audience. The use of various font types can express different emotions or
meanings.

Types of Typefaces:

Serif

Sans Serif

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Slab Serif

Script

Decorative

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Furthermore, study the image below on how text information and media create better
messages through the use of text elements and designs.

Enlarging and
emboldening
the text shows
emphasis.

Presentation
of
information
uses
appropriate
alignment. Text in white
over dark
background
Texts and creates visual
illustration interest to it.
were elements.
presented
through
compartmen
talization. Repetition of
text type and
shape suggests
consistency
and unity of
design.

Image Source: http://www.inquirer.net/page-one-single

Combination of text elements and design as shown in the newspaper above helps
improve understanding of the intended message towards the audience.
Understanding how these elements and designs function will lead to effective
learning.

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 What’s More

Activity 1. Based on your readings, answer the following questions. Write your
answer in your activity notebook.

a. If you will be writing an application for a job opening, what font will you be using
and why?

__________________________________________________________________________________

__________________________________________________________________________________

b. You plan to create a birthday party greeting for your five-year old niece, what
typeface will be appropriate and why?

__________________________________________________________________________________

__________________________________________________________________________________

c. You will create a cleanliness drive campaign poster for your school. Which of the
design principle and elements will ensure that the text in your poster is readable?

__________________________________________________________________________________

__________________________________________________________________________________

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Activity 2. Complete the table below using the given scenario. Do it in your activity
notebook.
Scenario: Imagine you work in an advertising firm. You were tasked to create a
brochure for clients on Tourism Campaign. This brochure will invite the readers to
spend their summer vacation in your city. Come up with your plan for crafting your
brochure.
Component Guide Questions Learners’ Answers

Target Audience Who are the possible

readers of this brochure?

Sender/Author Who is the author of this

brochure?

Key content What are the sample

phrases or taglines
that you will use?
What are the facts/figures
that you will
include in the brochure?

Purpose What is the intention of the

brochure?

Form/ Style What are the font types,

colors, highlights that you
will use in the brochure?
What are the words or
phrases that you need to
emphasize in the brochure?

What I Have Learned

Activity: Answer the following concisely. Write your answer in your activity
notebook.

1. Define text and text-media.

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__________________________________________________________________________________

__________________________________________________________________________________

2. Enumerate the elements of text media and discuss each.

__________________________________________________________________________________

__________________________________________________________________________________

3. Understanding the function of different typefaces will help us…..

__________________________________________________________________________________

__________________________________________________________________________________

4. Differentiate text producers from text consumers.

__________________________________________________________________________________

__________________________________________________________________________________

What I Can Do

Activity 1: Think of a word that you can associate with media, then create a word
cloud out of it applying text designs and elements. Be creative.

Example:

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Image source: https://www.shutterstock.com/image-vector/social-media-word-cloud-
collagebusiness-703167310

Rubric

5 4 3 2 1
Content is Content is Content is Content is Content
accurate accurate but accurate but either and
and all some some questionable Informatio
required required required or n are
Content
informa information information incomplete. inaccurate
tion is is missing is missing Information or not
presented and/or not and/or not is not presented

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 in a logical presented in presented in presented in in a logical
order. a logical a logical a logical order,
order, but is order, order, making it
still generally making it making it difficult to
easy to difficult to difficult to follow.
follow. follow. follow.
Presentatio Presentation Presentation Presentation Presentati
n is neat, is mostly flows well. is on has no
clean, well- neat and Some tools unorganized flow.
organized clean. are used to . Tools are Insufficien
and Information show not used in t
presented is organized acceptable a relevant informatio
Presentation
in a in a logical understandi manner. n and
creative manner and ng. Lacking lacking
way. shows some Each some of the some of
Presentatio degree of member’s members’ the
n is colorful creativity. information information member’s
and The overall is / and or informatio
creative. presentation represented information n.
Information is and is not
is interesting. identified identified
interesting with their
and name.
accurate.
No spelling, A few (2-3) No more No more More than
grammar, errors in than 5 than 7 7 spelling,
or spelling, spelling, spelling, grammar
punctuatio grammar or grammar or grammar or or
Mechanics
n errors in punctuation. punctuation punctuation punctuati
the text. Most text is errors. errors.. on errors.
Text is in in student’s Several Most of text Text is
the own words. instances is not in copied or
student’s where the authors’ not
own words. text is not in own words included.
student’s and/or no
own words. text
included.
Cinco de Mayo Poster Project Grading Rubric

Activity 2: Think of an advocacy or issue that you want to campaign about, present
it through a poster. Poster design must have 10-20 words. Apply the text principle
and design. Do it in your activity notebook.

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 Scoring Rubric
Criteria 5 4 3 2
Text Text Choice of Poster design
elements, elements and words and shows vague
Content designs and designs are some text message, text
wordings are present to elements lacks designs need
carefully convey an compatibility improvement.
presented in effective in delivering
an effective message. an effective
manner. message.
All elements Text Some Elements are
are well elements and elements need not properly
Organization organized in design attention. organized.
the display
presentation. appropriate
presentation.
Choice of Choice of Some words Errors are
words, words, need found in the
spelling, spelling, attention, few construction of
Mechanics grammar and grammar and errors are the message.
punctuation punctuation found in Words are
are smartly are properly spelling and mostly spelled
used. used. use of and shows
punctuation. incorrect use of
punctuation.

Assessment

Instruction. Read each statement carefully then write True if the concepts presented
are correct and False if not. Write your answer in your activity notebook.

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___________1. Text is very powerful in disseminating information.

___________2. Text is effective if they are lengthy.

___________3. Typeface only refers to the use of letters.

___________4. Use of variety of typeface conveys same emotions.

___________5. Typeface that is usually used in books and magazines is serif.

___________6. Serif draws attention because of its brush-like stroke.

___________7. Enlarging the text means it is being emphasize.

___________8. Text is available in all sources whether formal or informal.

___________9. Non-media practitioners can only be a consumer of text media content.

___________10. Compartmentalizing text design is another way of organizing ideas.

Additional Activities

Study the image below and answer the questions that follow. Write your answer in
your activity notebook.

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Image source: https://www.ilo.org/asia/media-centre/news/WCMS_738276/lang--en/index.htm

Guide Questions:

1. What elements and design were used in the illustration?

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

2. How the text elements and design help strengthen the message presented?

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

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