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    Books On Advertising

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    Subhadeep Paul
    This document provides a list of 18 books related to the topic of advertising. Some of the books focus on the history of advertising and profiles of influential advertising pioneers like Leo Burnett and David Ogilvy. Other titles discuss strategic advertising campaigns, brand positioning, and the cultural impact of advertising in America. The list includes both classic texts and more recent works on advertising management, procedures, and the application of branding strategies.

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    Books On Advertising

    Uploaded by

    Subhadeep Paul
    1K views2 pages
    This document provides a list of 18 books related to the topic of advertising. Some of the books focus on the history of advertising and profiles of influential advertising pioneers like Leo Burnett and David Ogilvy. Other titles discuss strategic advertising campaigns, brand positioning, and the cultural impact of advertising in America. The list includes both classic texts and more recent works on advertising management, procedures, and the application of branding strategies.

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    Books on Advertising

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    This document provides a list of 18 books related to the topic of advertising. Some of the books focus on the history of advertising and profiles of influential advertising pioneers like Leo Burnett and David Ogilvy. Other titles discuss strategic advertising campaigns, brand positioning, and the cultural impact of advertising in America. The list includes both classic texts and more recent works on advertising management, procedures, and the application of branding strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    1K views2 pages

    Books On Advertising

    Uploaded by

    Subhadeep Paul
    This document provides a list of 18 books related to the topic of advertising. Some of the books focus on the history of advertising and profiles of influential advertising pioneers like Leo Burnett and David Ogilvy. Other titles discuss strategic advertising campaigns, brand positioning, and the cultural impact of advertising in America. The list includes both classic texts and more recent works on advertising management, procedures, and the application of branding strategies.

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    BOOKS ON ADVERTISING

    1. Leo Burnett – ‘100 Leo’s : The Wit and Wisdom of Leo Burnett’

    2. Anne Mary Barry – ‘The Advertising Portfolio’

    3. Stephen Fox – ‘The Mirror Makers : A History of American


    Advertising and its Creators’

    4. Claude Hopkins – ‘My Life in Advertising and Scientific Advertising’

    5. Bob Levenson – ‘Bill Bernbach’s Book : A History of the Advertising


    That Changed the History of Advertising’

    6. David Ogilvy – ‘Confessions of an Advertising Man’

    7. David Ogilvy – ‘ On Advertising’

    8. Alyque Padamsee – ‘A Double Life’

    9. Rosser Reeves – ‘ Reality in Advertising’

    10. Don E. Schultz – ‘Strategic Advertising Campaigns’

    11. James B Twitchell – ‘Adcult : The Triumph of Advertising in


    American Culture’

    12. Julian Watkins – ‘ The 100 Greatest Advertisements : Who Wrote


    Them and What They Did’

    13. Aaker David/Rajeev Batra/John Myers – Advertising


    Management

    14. George E Beleh/Michael A Beleh – Introduction to Advertising


    and Promotion

    15. Otto Klepner – Advertising Procedure

    16. Subroto Sengupta – Brand Positioning, Strategies for Competitive


    Advantages

    17. Al Ries/Laura Ries – The 22 Immutable Laws of Branding

    18. Willliam H Borden - Advertising

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