Flexible Learning A.Y.

2021-2022
MODULE DISTANCE EDUCATION COURSE STUDY GUIDE v.3

3
4 hours
Course Instructor: Mr. Joshua Benedict G. Barairo
Contact Details: FB messenger: Joshua Barairo | Email: j.barairo@usls.edu.ph | Phone: +639270265565
Consultation Schedule: F 4:00 - 5:00 PM

BEVERAGE SERVICE OPERATION: THE COFFEE SHOP

This module will introduce students how open and run a coffee shop as it gives an overview on
their future career. It also includes opening and closing routines of a barista in a beverage
service establishment. Moreover, familiarity of the different parts of a coffee machine is
discussed.

Targeted Course Outcome

At the end of this module, you must have:
• Applied up to date knowledge of the beverage industry and competencies in managing a coffee shop
required for effective practice in the current hospitality standards.

Learning Objectives

At the end of this module, you must have:

1. Identified and explained the different types of coffeehouses in the beverage service industry.
2. Discussed how to start and operate a coffee shop by understanding the different guides on
how to make it profitable.
3. Identified and classified local coffee establishments according to their distinct characteristics.
4. Created and presented a trend coffee concoction through video performance.

COFFEE SHOP AS A BUSINESS

Opening a coffee shop can be extremely
profitable if you do it right. Pass by any busy
specialty coffee shop and it will likely be full of
customers enjoying coffee, espresso, lattes, teas,
and a variety of pastries and other goodies. Wi-Fi
and other work-friendly features have become
commonplace as well, as coffee shops frequently
serve as meeting hubs.

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 WHAT’S A COFFEE SHOP?
A coffeehouse or coffee shop is an establishment
that primarily serves coffee of various types,
e.g. espresso, latte, and cappuccino. Some
coffeehouses may serve cold drinks, such as iced
coffee, iced tea, and other non-caffeinated
beverages. A coffeehouse may also serve food,
such as light snacks, sandwiches, muffins, fruit,
or pastries.

TYPES OF COFFEEHOUSES
COFFEE SHOPS
Coffee is usually served from behind the
counter in coffee shops. Coffee shops have a
focused menu displayed above the counter, and
primarily serve coffee and espresso-based
drinks, along with a small selection of snacks or
pastries. A condiment station with insulated
creamers, sugar shakers, and stir sticks is
available for customers to customize
their coffee to their liking.

CAFÉ
Cafés focus on food first, and serve coffee along
with it. Common food offerings you can expect
to see on the menu include omelets,
sandwiches, soups, pies, and other baked
goods. Coffee is a must-have beverage option,
but it's not necessarily high-quality coffee. The
customers of these establishments simply want
their coffee hot and fresh.

COFFEE BAR
Think of a cocktail bar but with coffee instead of
alcohol. A coffee bar is the type of
establishment that attracts coffee connoisseurs
and serves specialty coffee and tea drinks in a
bar-like setting. The "bartenders" are highly
skilled baristas, who have often gone through
special training to master their craft.

QUICK SERVICE AND FAST CASUAL

At a quick service or fast-food restaurant, soft
drinks compliment the food, and coffee and
other beverages are offered as alternative
beverage options. Self-service is the general
preference among these types of
establishments. A large satellite dispenser or air
pot filled with coffee is displayed near the soda
dispensers for customers to help
themselves. Creamers and other
condiments are also available for customers to
add to their coffee.

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 STARTING A COFFEE SHOP

There are three basic options for starting a coffee shop:

➢ Purchase a franchise. To jump in with a built-in business model, you might consider a
franchise, where most of the major business decisions will be made for you. For a fee,
you will be provided with a turnkey business in a location selected by the provider of
the franchise.
➢ Buy an existing business. Investing in a shop that is for sale or in need of a revamp is
another way to acquire a turnkey operation. However, finding a profitable business for
sale is no easy task.
➢ Start from scratch. Starting your own business from the ground up requires the most
effort, but it also offers the most flexibility and the best potential to maximize profits.

HOW TO START A PROFITABLE COFFEE SHOP

1. Find a Good Location with Reasonable Rent

Before opening a coffee shop, understand why they're so popular. First of all, coffee shops are
great places to socialize and meet up with friends, or to pass the time reading or surfing the web
while enjoying a beverage and snack. Coffee shops are also a popular place for informal business
meetings, or for students wanting to catch up on schoolwork.

Location vs. Rent

Malls and other high-traffic locations typically
have the highest rents and the most
competition. Storefronts are excellent
locations for coffee shops—they have the
highest visibility, the rents are usually lower
than in malls, and you can set your own
business hours instead of having them dictated
for you.

Vehicle Traffic and Parking

Unless you do locate in a mall or other site with
lots of pedestrian traffic, you'll need to think
carefully about accessibility and parking. If a
customer has to make a difficult turn off a busy
street to get to your establishment or they
have trouble finding available parking, they are
likely to take their business elsewhere. Ideally,
you want a convenient, highly visible location
on a busy street, with pedestrian activity, and
plenty of parking so customers can easily drop
in on their way to or from work or school.

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 2. Consistently Serve a High-Quality Product
Over the last few years, "specialty" coffee has grown in scope from the traditional espresso
variations and cold-blended drinks to include new trends like CBD infusions, cold brew, nitro,
ready-to-drink (RTD), and with all manner of non-dairy additions. Sustainability is also valued by
consumers more than ever, which in the coffee industry means fair trade beans and eco-friendly
packaging and practices.

Ways to consistently serve a high – quality product

✓ Keep up with industry culture
✓ Source a variety of fresh-roasted beans
✓ Invest in high-quality equipment (espresso machine, grinders, water filtration systems,
etc.)
✓ Serve fresh pastries and snacks
✓ Keep a well-trained and knowledgeable staff
✓ Offer a mix of customer favorites, trending beverages, and your own unique creations

3. Provide Great Customer Service

Excellent customer service is crucial to any successful business, especially in the food service
industry. Most successful coffee shops utilize counter service. Having customers order and pay
up front and calling them when their drinks and snacks are ready minimizes your labor costs and
enables you to better handle busy periods.

4. Create a Trendy, Relaxing Café Atmosphere

When opening a coffee shop, having the right atmosphere is key to attracting customers. Surveys
have shown that most consumers cite comfort, familiarity, and overall atmosphere as the
primary attractions for a café.

TIP: Just how important is design? Considering the rising influence of social media
advertising, a good-looking space may get lots of attention, and an especially quirky or
unique aesthetic may even draw crowds for Instagram credit alone.

5. Offer a variety of snacks

Another key to success when planning how to start a coffee shop is to realize that, a coffee shop
cannot survive on coffee sales alone. Most successful food service and retail establishments know
to diversify their offerings. Having an assortment of quality snacks on display at the counter will
tempt your customers to make an additional purchase and most bakery items pair well with
coffee.

6. Offer a Loyalty Program

Assuming you are serving a great product in a good location, having a customer loyalty program
can really help you build clientele. Customers like to feel recognized, and occasional rewards
incentivize them to return.

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Loyalty cards improve your bottom line by:
✓ Encouraging regular customers to
come in more often
✓ Improving the odds of an infrequent
customer choosing your business over
competitors
✓ Encouraging customers to spend more

7. Watch The Numbers

As a business owner you'll need to continually learn about the industry and the product, but you'll
also need to learn about how to compete in the market. When coffee shops fail, it's
overwhelmingly for financial reasons, such as overestimating profit, underestimating required
cash flow, excessive overhead, lack of financial planning, poor debt management, and so on.

NOTE: During the COVID pandemic, government shutdowns on non-essential businesses

affected traffic in coffee shops dramatically, but many stores adjusted; drive-thru service
saw a 13% increase among daily coffee drinkers, and app-based ordering increased by 63%.

8. Get Behind the Counter

As with any customer service-intensive business, when running a coffee shop, the owner should
be present and fully engaged with the business as much as possible. For many customers, the
sign of a good business is seeing the owner front and center taking orders, serving, and
conversing with the public. Having a hands-on presence also helps to motivate staff to perform
at their best. This is especially important when you first start your coffee shop.

LOCAL COFFEEHOUSES

INSTRUCTIONS

• Give at least 10 (Ten) examples of coffeehouses and identify its type

according to the distinct characteristic.
➢ Coffeehouses in Bacolod City

Sample Answer:

Twisted Cup – Café

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 A BARISTA’S DAILY ROUTINE

Opening Tasks

The Barista Opening Checklist ensures you that your store runs smoothly by providing a list
that requires attention to detail. The store will also maintain its cleanliness and it store will be
well-stocked by following the form.

The responsibilities and expectations of the opening staff are as follows:

✓ Fill the sanitizer buckets & spray bottle with fresh sanitizer solution.
✓ Turn on all the necessary equipment & warm up the espresso machine.
✓ Brew your morning coffee and prepare iced teas & iced coffees.
✓ Fill the creamer carafes at your counter and condiment bar (sweeteners, creamers,
etc.)
✓ Take the chairs off the tables and arrange them appropriately.
✓ Make sure your ice-bin is full.
✓ Check that all your syrups are full and not-expired.
✓ Prep any pastries or food items that need to be filled or set-up.

Tasks for Throughout the Day

✓ Change out the Creamers & Sanitizer buckets as needed

✓ Brew coffee as needed throughout the day
✓ Clean the Syrup bottles and pumps so there isn't any sugar residue.
✓ Clean-as-you-go throughout the day, so it's an easier job at closing.

Closing Tasks

The Barista Closing Checklist ensures you that your store is cleaned and prepared for the
following day.

The responsibilities and expectations of the closing staff are as follows:

✓ Record any wasted product from the day in the nightly Waste Log.
✓ Check all product to make sure nothing is expiring tonight - if it is, add it to the waste
log.
✓ Clean the coffee brewer & the coffee airpots
✓ A full stock up of all items: condiment bar - sugars, sweeteners, napkins, stirrers etc.
✓ Coffee beans, hot chocolate and tea ensure there is sufficient stock in cupboards
✓ Bottled drinks filled into fridges and spare stock available to fill through the day
✓ Fill takeaway cups and lids stock
✓ Check syrups and collect any that are running low
✓ Collect cakes, pastries, breads, etc. ready for sales the following day
✓ Turn off any equipment that needs it and turn off the lights before leaving.

Leave any communication

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AND BEVERAGE
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 THE COFFEE MACHINE
An espresso machine brews coffee by forcing pressurized water near boiling point through a
"puck" of ground coffee and a filter in order to produce a thick, concentrated coffee called
espresso.

PARTS OF THE COFFEE MACHINE

Group Head Group Gasket
Sometimes referred to as The group gasket is a large
the brew group or brew rubber O-ring that seals
head, this component is the portafilter and
more commonly known portafilter basket to the
simply as the group. This is group. It is inserted into a
where you insert the groove that is built into
portafilter when the group. If the
preparing to brew portafilter is leaking, the
espresso. group gasket is usually the
part you need to replace.
Portafilter Steam Wand
This is the device coffee is This is the tool used to
ground into before being steam milk. The steam
placed in the group to wand is also known as a
brew espresso. The name steam pipe, and it is
is easy to remember as activated by the steam
long as you think of it as a valve knob or lever.
portable filter (hence,
portafilter).
Portafilter Basket TAMPER
The portafilter basket is An espresso tamper is a
the filter screen located in tool used to pack, or
the portafilter. These "tamp," coffee grounds
come in both double and into the basket of a
single sizes and are held in portafilter.
place by a spring.
Bean Hopper DOSER
This is the large, clear, and The doser holds the
typically plastic container ground coffee for dosing
on top of the grinder. The into the portafilter.
Hopper holds your
espresso beans and feeds
the beans into your
grinder.
Adjustment Ring or Hot Water Tap
Knob Some call this the
This grinder component Americano wand or tap,
allows you to make but it's simply a hot water
changes to the grind size tap. this is where you
with reference to coarse dispense hot water.
or fine. The adjustment
ring or knob is usually
found around the bean
hopper.

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 COFFEE CONCOCTION

DALGONA COFFEE

Dalgona or whipped coffee beverage made by

whipping equal parts instant coffee powder,
sugar, and hot water until it becomes creamy
and then adding it to cold or hot milk.
Occasionally, it is topped with coffee powder,
cocoa, crumbled biscuits, or honey.

MOST TRENDING COFFEE OF 2021

Dalgona or whipped coffee went viral in 2020 with millions of videos across different social
media platforms showing how to prepare the frothy drink. Its unique texture and sweet flavor
are sure to help it stick around with 2021 coffee trends.

Laboratory Activity 1 DALGONA COFFEE

INSTRUCTIONS

• Prepare a Dalgona coffee using the following ingredients:

✓ 5 tsp Instant Coffee Powder
✓ 5 tsp White Sugar
✓ 4 tsp Hot Water
✓ Milk
✓ Ice
• Things you will need:
✓ Bowl
✓ Whisk
✓ Glass
• You must submit a video demonstration of you preparing the drink.
• Submit it via online learning platform (canvas).

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DISCUSSION
INSTRUCTION. Answer the following questions and discuss briefly in not less than five (5)
sentences.
1. If you were to open a coffeehouse, what would it be? Why?

2. How would you apply the eight (8) guides to make it profitable?

QUESTIONS

1. What is the most important thing that you have learned from this module?

2. How will you apply this learning to your future career as a bar manager?
In a scale of 1-5, with 1 as lowest effort and 5 as highest effort, identify your effort level for this
3.
module.

4. Please provide an explanation as to why this rating was given, on the effort level for this module.

5. Did you achieve the desired learning outcomes/learning objectives in this module? Yes or No
6. What are your suggestions to improve the delivery of this module?

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 References
LINKS:
https://en.wikipedia.org/wiki/Coffeehouse
https://blog.serviceideas.com/coffee-service-self-serve-or-behind-the-counter
https://www.thebalancesmb.com/how-to-start-a-profitable-coffee-shop-4147028
https://www.bridgecoffeeroasters.co.uk/app/uploads/2019/08/Brand-Standards-Manual-
Example.pdf
https://www.baristaproshop.com/blog/images/Opening&ClosingChecklist%20NewCafeGuide_
Document.pdf

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