KEY PARTNERS KEY ACTIVITIES BUSINESS

VALUE MODEL CANVAS (BMC)

CUSTOMER CUSTOMER SEGMENTS
JUST COCONUT INCORPORATIONPROPOSITIONS RELATIONSHIP

 Coconut  Production  Quick service  Send them the  - Coconut flakes

supplier  Packaging  Convenience website to keep - Bukayo We are
 Packaging  Promotion  Accessible them informed - Coconut butter targeting
supplier  Accounting location about the latest - Coconut chips the
 Ingredient  Optimization  Online products. - Virgin coconut oil different
supplier payments  Advertising through - Coconut milk food and
 Globalization
 Investors different social - Coco jam beverage
 Delivery service
 Distributor media platforms. - Coconut water industries.
s  Sell coconut - Buko pie

products at lowest
 Herbal oil – We are targeting the
rate possible.
entire population.
 Interaction between
 Coconut cream – We are
the customers and
targeting the cosmetic &
staffs.
personal care industries.

KEY RESOURCES CHANNELS

 Human  Digital Marketing
 Financial or  Store or shop
Money  Sale and promotion
 Knowledge and for commissions
Skills  Community building

 Physical  Public speaking

Resources  Free taste

(Equipment,
Workspace,
Electricity, Tools,
Ingredients?)
 General
Organizational
( Brand name
and Rules and
Regulations).
COST STRUCTURE REVENUE STREAMS

 Ingredients -packaging materials -rent expense  Product sale to individual and wholesale retailers.
 Co-packing fees -other expenses -brand development  Franchise fee
(logo,naming)
 Transportation - exporting
STRENGTHS WEAKNESSES
SWOT ANALYSIS
The coconut industry is an important pillar of Philippine Despite the continued bloom exports, there has been no significant
Agriculture. Its development would mean significant welfare improvement in the coconut industry. In fact, the industry is still
improvement on the lives of millions of Filipino people. The considered an “orphan” in the countries agriculture due to poor
increase in demands is the tight competition, not just with other investments. Also high poverty incidence still prevails among millions of
coconut-producing and exporting countries, but also with other Filipino coconut farmers (Ani and Aquino 2016).
alternatives crops such as corn, and soybean, among others. Among the identifies problems in the industry are the organized supply
(PEF 2016). chain, vulnerability of coconut to worlds price fluctuations, low farm
productivity, which roots from infestations of cocolisap, the aging of
 The Philippines is the second largest producer of current crop of coconut trees and poor nutrition, inadequate
coconut products in the world. infrastructure support, low allocation on research and development
 Products derived from coconut have multiple (R&D), and presence of corruption and bureaucracy. Another is the
applications in food & beverage over the world controversies surrounding the coconut levy fund (Ani and Aquino 2016,
 Coconut products are gaining popularity in the market Lapina and Andal 2017).
majorly among the health-conscious consumers Other key problems confronting the coconut industry include senility of
 Health Benefits of coconut product is the major factor coconut trees; widespread use of poor or low-yielding coconut varieties
owing to this demand of the product. Coconut milk is a due to lack of quality coconut seedlings; poor agronomic or farm
high-calorie food. About 93% of its calories come from management practices; unabated cutting of coconut trees in view of the
fat, including medium-chain triglycerides (MCTs). MCT good market for coco lumber; poor soil nutrition; incidence of pests and
 fats in coconut milk benefit weight loss, body diseases; natural calamities; land conversion of coconut lands; lack of
composition and metabolism. sustained and adequate resources for infrastructure support, research
 Provides an in-depth analysis of the global coconut and extension services on value addition, technical skills, and
products market, with current and future trends to entrepreneurial skills development of small coconut farmers; and land
elucidate the imminent investment pockets in the tenure-related problems (Aragon, 2000; Magat, 2000; Manicad, 1995;
market. Peace and Equity Foundation, 2016; PCA, 1995). Furthermore, high
 Coconut-based products have displayed a solid global assembly costs due to poor farm-to-market roads and small-scale farms
export growth brought about by the rising global and multi-layered marketing channels contributed to the inefficiency of
demand. the supply chain. Milling and refiners are present but underutilized.
 4 Major Philippine traditional coconut products include There is a shortage of raw materials for the milling industry. Economies
copra, copra meal, coconut oil, desiccated coconut, of scale in input supply, primary processing, and marketing are
coconut shell charcoal, activated carbon, and adversely affected by the unorganized and small landholdings (Dy and
oleochemicals. Reyes, 2006; Israel and Briones, 2014; PCA, 2011).

 There are also non-traditional coconut products like

The product-specific weaknesses/problems reported by coconut
coco chemicals and coconut food and non-food
producers and sellers are:
products. Among the non-traditional coconut food
 Infestation of pests and diseases and adverse weather
products exported by the Philippines are fresh coconuts,
conditions
coconut milk, coco jam, coconut water, buko pie,
coconut flakes, bukayo, coconut butter, coconut chips,  Poor post harvest handling resulting to poor quality products

herbal oil, virgin coconut oil, and coconut cream.

  Poor farm-to-market roads
 Limited quality control
 Absence of product standards
 Inadequate quality control among small scale producers
 Poor linkage with higher-level markets
 Limited product development
 Rising cost of production

OPPORTUNITIES THREATS

Huge opportunities, not just for the coconut farmers but also for It shows that many threats and challenges to the coconut cultivation are
the coconut industry, were anticipated with the supposed identified such as pests and diseases, drought’s effect, blocking out and
enactment of the coconut trust fund act. In fact, the act has selling coconut cultivated lands, reduction of the contribution of relevant
been as a “timely and necessary” measure in reviving the institutes and other problems. They have affected to decline the
coconut industry given that the price of copra is continuously coconut production and total land extent under coconut due to losing
decreasing, and the country is experiencing decline in palms and trees. Out of them severely affected threat to decline the
production. The coconut levy bill could have been the answer land extent was blocking out and selling lands while pests and diseases
to the said problems especially that it will provide funds for and other problems were affected in little amount. People have not
development programs, improvement of coconut farmer’s used any proper method to minimize those effects and it has caused to
income, and improvement of the farms’ productivity, among
others. decline the propagation of lands under coconut.
coconut industry has affected with many problems and
Open opportunities for production of different coconut products coconut farmers were
suffering with many issues such as decreasing farm productivity
includes; and income and unstable
 The coco products will know to its health benefits markets for copra, the traditional dried kernel product. This
situation has risen at today,
 The government will recognize the products importance because the competition from other vegetable oils, aggravation by
to the economy and helping the coco farmers in terms ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
production, pest control and other calamities of coconut products,
and lack of resources for improve the coconut cultivation and etc.
 It will create a wide range of market globally
Coconut diversity is also
 Government can establish a flatform in funding coco under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
farmers to plant more coconuts. and housing development, conversion of coconut farmers for
 It encourages several investors to invest in the product other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
and it's promotions. (Batugal et al., 2005
 it is “timely and necessary” measure in reviving the & Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
coconut industry given that the price of copra is diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
continuously decreasing, and the country is and bole rot (Wijesekara
et al., n.d.).
experiencing decline in production. coconut industry has affected with many problems and
 It will provide funds for developmental programs, coconut farmers were
suffering with many issues such as decreasing farm productivity
improvement of coconut farmer’s income, and and income and unstable
improvement of the farms’ productivity, among others. markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
coconut industry has affected with many problems and
coconut farmers were
suffering with many issues such as decreasing farm productivity
and income and unstable
markets for copra, the traditional dried kernel product. This
situation has risen at today,
because the competition from other vegetable oils, aggravation by
ageing and senile coconut
palms, natural calamities, pests and diseases, low and fluctuating price
of coconut products,
and lack of resources for improve the coconut cultivation and etc.
Coconut diversity is also
under threat of genetic erosion resulting in decreasing coconut
hectarages due to urbanization
and housing development, conversion of coconut farmers for
other profitable crops,
fragmentation of coconut lands and natural and human-made calamities
(Batugal et al., 2005
& Suharto, n.d.). And coconut cultivation in Sri Lanka also has
been effected by many
diseases, such as bud rot, stem bleeding, leaf blight, Ganoderma root
and bole rot (Wijesekara
et al., n.d.).
Coconut industry has affected with many problems and coconut farmers
were suffering with many issues such as decreasing farm productivity
and income and unstable markets for copra, the traditional dried kernel
product. This situation has risen at today, because the competition from
other vegetable oils, aggravation by ageing and senile coconut palms,
natural calamities, pests and diseases, low and fluctuating price of
coconut products, and lack of resources for improve the coconut
cultivation and etc. Coconut diversity is also under threat of genetic
erosion resulting in decreasing coconut hectarages due to urbanization
and housing development, conversion of coconut farmers for other
profitable crops, fragmentation of coconut lands and natural and
human-made Calamities (Batugal et al.,2005& Suharto, n.d.).

 Cocolisap infestations that may cause low farm productivity

 Less of manpower who have a right knowledge in propagating
coconut trees.
 Increase of fertilization prices
 Entry of new competitors in my field
 Aggressive competition
 E-commerce industry barriers
 Vulnerability of coconut to world price fluctuation
 Client dissatisfaction
 Uncertain economic environment