CASE STUDIES

Integrantes:
Christian Pablo Cruz Villagomez
Mateo Arancibia
Luciano Yamil Arraya
Marcelo Vera Vera
 Problems will face Hudson to enter a Europa:
*Hudson has to do market research of Europa
*In Europe, fashion is different than the USA, so the
company has to create different luggage for Europe.

 advantages and
disadvantages
Reposition the Develop the Hire a top Develop a wider Stretch the Hudson
brand Hudson brand designer product range brand
Advantages Advantages Advantages Adventages Advantages
It will attract people's The company have a new the company will be innovating new
the production cost would be the company will attract
attention and the brand will potential customers from products and calling new potential
lower customers who like watches
be known to other people. customers
Europa Disadvantages
Disadvantages Disadvantages
Disadvantages Disadvantages
They would lose their previous We don't see any disadvantages in this We don't see any disadvantages
The cost of doing this is too the brand would be considered
clients as they would no longer case in this case
expensive expensive yet
represent a mark of luxury that
be made in the USA

Develop sales using e-

commerce

Advantages
Selling in e-commerce is an important tool in these
times
Disanvantages
The company has to hire people who are experts
on the subject like one programmer to do the
website and marketing of sell in website
 the best options

The problem more

important no it's the price Also is impotant to
is that the products don't develop sales using
innovate and is old
fashion and we see in the
e-commerce too
market research of USA

So we choose:
*Hire a top
designer
*Develop a wider
product range
*Stretch the Hudson brand
Business travel
services
Task
1. 2. 3.

Did the excutive in What can BTS do to What is the best

each case deal with help to solve the solution for ech
the problem problem? executive? What if
efectively? why? anything, should
he/she hope to get
from the company
conerned
 Summary

The company does In the company Find solutions that Hope that the
not provide there is a lack of benefit both the solution found can
solution to communication and client and the solve the previous
problems. bad customer company. problem.
service.
Hotel
Problem
1. He was unable to solve it
effectively in either case.

2. BTS can talk to the hotel and find a

positive solution for the customer

3. The executive may apologize for the inconveniences and offer a

50% discount for the problems
Car rental
Problem
1. He was unable to solve it
effectively in either case.
2. Ask the rental car executive to
contact the customer to address his
complaint.
3. For the extra payment, only to charge half for him, because he didn´t
expect to pay that amount, then ask the manager or the person who
attended him to apologize for the bad attitude and tell the client that will
not happen again and give him a discount fot the next rent.
Lost
luggage
1. He was unable to solve it
effectively in either case.

2. Contact the client, review the case

and be able to act effectively

3. Apologize for the delay of the response, check if the luggage is

insured, be able to see the declaration of the value of the luggage and
be able to help the person as soon as possible.
Diverted
flight
1. He was unable to solve it
effectively in either case.

2. Contact the client and explain the

situation an be able to clarify tha situation of
the accommodation and the flight

3. Contact with the hotel and take care of the hotel expenses and
apologize to those affected.
CASE STUDY 5
01
CAMPAIGN
 The Most
Effefective
Presentatio
MY PITCH
Hello, my name is Christian and today I
present my company "Mundo Jugos" and
today I am asking for a hundred thousand
dollars for 15% participation of my
company. Tycoons know that 29 million
people in the United States have diabetes
and many of these people consume
sugary soft drinks like Coca-Cola because
of this problem, I made natural juices.
These natural juices have stevia and
natural preservatives.
A famous juice is the 'Mocochinchi' and in
the glass, you will find a little history of the
Mocochinchi and this year I sold two
hundred million of that, my net profit was
45%.
 Task-a)Roles
Sculptures of famous people
Tycoon)What you offer us is only 10% of the 100 statues, not
the sales of your business, right?
entrepreneur) yes only the sales of the 100 statues
Tycoon) you know to recover my investment we have to sell a
hundred statues first, which would last a long time
Tycoon)I don't like what you offer, I'm out
 Task- b)Rank of pitches
Sculptures of famous Alfresh lunch box New Formula On-the-Spot
people with cooler XF anti-wrinkle cream car cleaning
To recover the investment we The product is very creative If the product really works, it The service helps others and also
have to sell a hundred statues
and innovative and the sales could be the best the sales are excellent and also the
first, which would last a long
as the net profit is very good, investment since the
time and the profit is very small percentage, we would even be
product would be bought by
since there would only be two making calculations we convinced to put more capital to
all and also the participation
thousand two hundred profit recover our investment in 2 help the service grow since we have
that we would have is good.
that we would have on the years. This project has a We rate this product with a a lot of faith in it.
capital invested.This project has
rating of 2 two this pitches is the best we rate with a
4
one
Thank you