Business

a name

Marketing Business Products

Target
audience
1.
Business a name
Let’s start with the name of our business.
Logo and Slogan
 Slogan: Ephone, dares to change
 Our slogan means that our products always change to serve the requirements of customers. We change to live in a
better way with a better phone. We want to send a message that if you dare to change, you will receive worthy success,
just like our phone

 Logo: A lightning

The logo means that we will always serve the customers’ needs as soon as
possible “ Customer is god”. By that way, the clients will be pleased with our
quality and our attitude.
Posters
Why we choose this business ?
We want to materialize our passion and our technology
We have modern technology and this absolutely brings the best
experience to users. And the aspirations of youth motivate us to choose to
start this business.

Technology is developing rapidly day by day

The speedy development of technology over time can be easily
seen. Our goal is to create a breakthrough in the phone industry
and try to integrate in the 4.0 revolution

Technology is a dynamic and creative industry

Most of the employees working in the field of Information Technology are
very young, full of talent, ambition and aspiration. Working in such a
community, you can bring out your full potential and inherent abilities.

We know this path is not easy though, we will do our

best!
Management
team
Our management teams with the
motto: “Always listen to what
customers said to innovate our
technology and services.” I and my
brand’s co-founders promise to
provide the user with the best
technology and services.
Mission - what problem will
you solve New product
It has a variety of upgraded features compares to other brands.
For example, our phone has a better battery. It can be charged
averagely faster than the others 2 times. Moreover, its battery
has longer longevity

Optimize user experience

Many people dream to have a perfect experience when they
use their phones o our mission is to make their dreams come
true. A lot of problems in recent smartphones will be
solved skillfully

Bringing Vietnamese phones to the world

As you know, Vietnam is not famous for electronics.
What we want is to let the world know about
Vietnamese phones and use them more.
 Core values
We choose the name Ephone. And E stands for Elite. ‘Elite’ in the dictionary
means ‘the richest, most powerful, best-educated, or best-trained group in society.
So we want to bring out a type of phone that has the best technology, the best
appearance, and the best prices. I am sure customers would be satisfied
2.
Products
Let’s start with the name of our business.
 Ephone Lite 1 5G
Highlights: Starting price: 571.28$ ~ 13 000 000 VNĐ
 Comfortable display space, smooth movement
 Strong and stable performance
 Impressive camera
 Fast charging, all-day experience
 Eye-catching design
Details:
 4 colors: Silver, Light Blue, purple, red
 Material: Matte glass => Anti-fingerprints
 Slim design, fingerprint sensor under the screen, lightweight and portable:
159g
 Screen: OLED, 6.5 inches, high quality tempered glass => suitable for
watching movie.
 Camera: Main camera: 64 MP, wide angle lens, nigh-mode camera =>
Camera for realistic, beautiful, high solution photos.
 Storage: 2 editions. 1st: 128/8 2nd: 64/6
 Wifi: Wifi 6 with support 5G
 Battery: 5000 mAh, fast charging 65W => You can use whole day without
charging.
 Chipset: Elite2000
  Ephone S1 Pro 5G
Starting price: 1186.50$ ~ 27 000 000 VNĐ
Highlights:
Top notch entertainment - 6.7-inch SUPER AMOLED screen, 2K
resolution, 144Hz high refresh rate
Take super sharp photos and videos - 3 powerful cameras, 4K video
recording, super anti-shake video recording.
Exceptional speed, top gaming

Details:
+ 3 colors: Gold, Silver, Dark Blue
+ Material: Ephone is equipped with a monolithic metal frame that offers
a sturdy design style when holding, combining a layout design with shiny
high-class glass on the back to create a luxurious and sophisticated
appearance. from the smallest details. The function keys are also made of
metal for very high sensitivity when used.
+ With fingerprint sensors under screen.
Screen: 6.7-inch SUPER AMOLED screen, 2K resolution, 90Hz high
refresh rate, high quality tempered glass => suitable for playing games,
watching movies,….
Main camera: 108 MP, wide angle lens, nigh-mode camera => Camera
for realistic, beautiful, high solution photos.
+ Storage: 3 editions: 1st: 64/6 2nd : 128/8 3rd: 512/12
+ Battery: 5500 mAp, fast charging 65W => 7-8 hours on screen
+ Wifi: Wifi 6 with 5G support
+ Performance: Chipset: Elite2000+
3.
Target audiences
 Target audience
Age Job
We consider people with part-time job, full time job
• College students with a part-time job (16-26y)
and especially, people work from home jobs
• Women who are employed full time with a
monthly income of at least 10.000.000 VNĐ. (30–
50y)
• Rich men who run an own business. (25 – 65y)

Salary Location
At least 10 million VNĐ People live and work in suburban or urban area.
Generally, city – dwellers who use modern
language and formal time zone in VN.
4.
Marketing
WHAT WE DO?
Sales website design
To advertise, introduce, and communicate products through blogs and social networking sites, we can also
ask or hire celebrities such as singers, advertising actors, product reviews, to attract the attention of
customers, using eye-catching posters and images.

Selling a combination of online and in-store sales

In store: rent many businesses, good facilities, full air conditioning, bright lights, fire extinguishers, have
emergency exits ,... To ensure safety. Employees have soft skills, good communication, have a deep
understanding of information technology, machinery

Search engine optimization

Until now, SEO has been evaluated as an effective online marketing tool for a long time and attracts
potential customers quite well but requires investment of time and resources. The factors that determine the
effectiveness of SEO are content, backlinks, website credibility, and traffic. Before investing in content,
researching and planning around keywords will make it easier for search engines to recognize your website
to match what users are looking for.
 BUSINESS SERVICES
Providing excellent customer support is a challenge across all industries, but meeting that challenge is essential for success. That’s particularly
true for retail businesses, where customer support teams serve as a direct line of contact between buyers and companies. Each interaction has the
potential to make or break a sale, to drive repeat purchases, or form an opinion of your brand.

Warranty Policy Old collection Form of payment There is always the best
renewed solution for the situation
"Out of stock"
I know customers will be
very upset if the situation
Warranty: 1 year Consulting, surveying, Cash out of stock occurs. We
warranty from capturing the needs of /transfer/installment must have some solution
purchase users to upgrade such as offering home
equipment. delivery as soon as in
stock)
 Promotion
Advertising
Currently, Ephone has been mentioned in newspapers, social
 Le Gia An- CEO is the founder of Ephone. The
networks, magazines, radios, outdoor advertising and is
second phone after Vsmart for Vietnam with many
introduced to the world's media. Ephone is an improved
modern, innovative and suitable features for users.
phone with many necessary functions for the younger
One of the phones like Vsmart, Redmi, Vivo, ....
generation as well as suitable for students over 13 years old
good quality, Ephone is not inferior to them.
 01 Directly send mail by mail  

If people want 02 Direct call

to learn or want
to buy directly
at the company.
The company
will contact 03 Directly ask customers to fill out surveys.
customers
directly by:

04 Direct advertising of products at the point of

sale of the business.

05 Organize events for customers.

 When buying Ephone, customers are included with a bluetooth
headset priced at 2 million with listening, speaking and recording

Sale functions. The Ephone phone costs 27 million and has 4 colors
unique: Silver, Light Blue, purple, red. Since this is a new phone

promotion launched in the world market, there are 100 phones with 30% off.
Therefore, customers should quickly call 0158 2968 for advice and
be the first to receive the first phone with a quantity of 100 units,
30% off with bluetooth headset 2 million.
Public Relation
Ephone has associated with some programme company to bring the best products to users and the benefits of the current society.

Promotion mix
With this product line, we have given it to large Vietnamese investors to try and experience it. They will be perceived with 6
different states:
1. Recognition: information about new products, features, uses
2. Learn more: will learn more about the features in the product line and how to use it
3. Sympathy: they will have this new product line out in the market and love it
4. Favored
5. Trust: they will feel the quality when using this phone and experience the new features in the product line.
6. Buying action: specific material and spiritual benefits when buying Ephone's products and services

=> After using this product, we commit and guarantee that if the
product is of poor quality, users do not like it, or the phone is
damaged, we will receive all the consequences, compensate the
customer and give a free charger. preventive.