PMS at Packages Linited
PMS at Packages Linited
PMS at Packages Linited
After conducting an internal audit in September 1997, Mr Nayab Baig, the Human Resource
Development (HRD) Manager of Packages Ltd, realized that many managers were not
following the recommended practices of the newly introduced performance management
system, referred to as “Performance Planning, Managing and Evaluation (PPM&E)”. Most
managers had done well on performance planning, which included objective setting for
individual performance. However, managers were not even close to where they should have
been on performance managing - the process of working towards achieving performance
objectives. Nayab had introduced the PPM&E system in the company a year ago in
September 1996, and had provided thorough training to the people who were expected to be
involved in its implementation. Nayab was contemplating what he should do to motivate
managers to fully implement the new system. He was also reflecting on what he had learned
during the first year of the system’s introduction and ways to improve its effectiveness. In
addition, he was trying to identify appropriate measures for evaluating the effectiveness of
the system.
COMPANY BACKGROUND
Packages Limited was founded in 1957 as a joint venture between the Wazir Ali Group of
Pakistan and AB Akerlund and Rausing of Sweden. The company was located in Lahore, the
second largest city of Pakistan. It commenced production of its packaging division in 1957.
The company established its own paper and board mill in 1968, with an annual production
capacity of 24,000 tonnes. The mill was built in order to have a greater control over the
supply of raw material used in packaging. Wheat straw, kahi grass and pulp were used as the
primary raw materials for the production of paper and board. In response to increasing
demand, in 1994 the paper and board mill expanded annual production capacity to 50,000
tonnes. In 1996-97, the company made a significant investment in new mill equipment,
which doubled the annual production capacity to 100,000 tonnes.
In addition to its paper and board production, Packages Ltd comprised two other divisions:
Packaging, and Consumer Products (Exhibit 1). Packages Ltd was a publicly traded
This case was written by Professor Anwar Khurshid and Visiting Faculty William Clowney to serve as a basis for class discussion, rather
than to illustrate either effective or ineffective handling of an administrative situation. This material should not be quoted, photocopied or
reproduced without prior written consent of the Lahore University of Management Sciences.
company listed on the Karachi Stock Exchange. The company revenue had grown
substantially over its recent history, from Rs 745 million in 1987 to Rs 3,013 million in 1996.
During the same period, the number of employees had decreased slightly from 2,886 to
2,737.
Packages considered their employees as a key strategic edge in the marketplace. Packages
espoused a lifetime employment concept with its workforce. According to Nayab:
For us at Packages, people are the most important factor. We do not seek employees,
only people who can think, feel, express themselves, learn, and hence grow. Their
growth is the company’s growth. That’s how personal it is for us. Lifetime
employment versus lifelong employability is therefore not a debate here.
In 1997, Packages employed approximately 2,800 people, of which 800 worked in the paper
and board mill, with the rest divided between the other two divisions. Professional education
and manpower analyses for the total company are provided in Exhibits 2 and 3. An
organization chart of the company is shown in Exhibit 4.
In January 1996, when Nayab joined Packages as Human Resource Development Manager,
there was no system of formal performance evaluation in the company. Absence of a formal
system allowed for subjective judgments in the areas of performance evaluation, promotions
and succession planning. The common complaints were that promotions and salary increases
were not linked to performance. Individual objectives, deadlines and expected standards of
performance were not always defined, which made it difficult for managers to distinguish
high performers from average performers. There were complaints from the junior staff and
colleagues that feedback on performance was either non-existent or inadequate. These
employees felt that they were not given feedback in the early stages of a problem when
corrective action could still be taken, but rather were informed only after a major mistake had
been made. Furthermore, the training and development needs were frequently seen as being
inadequately identified. However an informal performance management system did exist.
Saulat Said, Deputy General Manager of the company, recalled the evolution of the informal
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It started out as informal, but it worked because there were fewer employees at that
time and an individual’s performance could be discussed by many different managers.
This tended to cancel out any potential biases of any one particular manager.
After talking to several managers from various departments, Nayab recognized an immediate
need for a formal comprehensive performance management system in the company. His first
task was to convince the top management of the need to formalize the system. Nayab gave a
presentation to the top management in which he emphasized the importance of a performance
management system as a tool for managing people and virtually everything relating to their
performance. He also invited a manager from a well-known multinational company that had
their own performance management system, to make a presentation to the Packages senior
management regarding their (the company’s) experience. According to Nayab, “Convincing
the top management about the need (for a performance management system) took longer than
expected. They wanted to be sure that the new system would not become a bureaucratic
exercise, but would be something which would add value to the company.” After numerous
discussions, senior management gave initial approval to the HRD to develop the new system.
It took Nayab a couple of months to design the new Performance Planning, Managing and
Evaluation (PPM&E) system. It was a totally customized, in-house design effort. The
following were some of the key objectives of the PPM&E program:
• Provide feedback to the employee regarding the quality of their current performance and
identify steps to improve future performance. The employee would thereby know in
advance the performance criteria.
• Serve as a steady guideline for the employee by outlining job objectives and the means
for attaining personal objectives.
• Provide criteria for evaluating the effectiveness of the company’s hiring decisions
(including which candidate attributes were most likely to indicate a successful
placement).
• Provide an opportunity for the employee and the manager to discuss new assignments
and job options.
• Generate useful information upon which work scheduling plans, budgeting and human
resource planning could be based.
• Establish criteria for evaluating the success of training and development decisions.
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In August 1996, after a period of approximately six months, Packages management gave the
go ahead for the implementation of the newly designed system.
As the name suggested, PPM&E system consisted of three main components (Exhibit 5):
1. Performance Planning, 2. Performance Managing, and 3. Performance Evaluation.
During the Performance Planning stage, the employee and manager mutually agreed upon the
key performance objectives to be achieved during the year; established the standards of
performance against which the objectives were to be evaluated, and agreed to a time frame
during which the objectives were to be achieved.
During the Performance Evaluation stage, the manager reviewed and assessed the employee
performance against the previously agreed upon performance standards. The Performance
Evaluation was then conducted in a one-on-one session with the employee.
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Prior to the performance planning meeting, the manager would provide a draft of the
contemplated employee performance objectives for the performance review period.
Typically, these employee objectives would contribute towards the manager’s personal
objectives as well. The employee would also be encouraged to prepare his own draft, listing
any additional objectives that the employee would like to pursue during the performance
review period.
During the performance planning meeting, the manager and the employee would discuss the
objectives that the manager wanted to see achieved. The manager would inform the
employee regarding the expected performance level while keeping in mind his own
performance objectives and the capability and potential of the employee. He would also
review the employee’s own personal draft and solicit additional comments. Then the
manager and the employee would reach an agreement on a set of key objectives, standards of
performance and the time period for achieving those objectives.
Once the key objectives were identified and agreed upon, the manager listed by order of
importance those key performance objectives on the Performance Planning and Evaluation
form (Exhibit 7b). Here the manager also noted the mutually agreed upon performance
standards. The manager then assigned a relative weight to each objective. An employee’s
overall performance evaluation was dependent upon two factors: (a) actual performance on
the present job – (percentage weighting 68%) and (b) competency of the individual -
(percentage weighting 32%). Both manager and employee then signed the Performance
Planning and Evaluation forms.
Packages believed that their corporate business environment was changing rapidly, with new
technology, continuous quality improvement, globalization of business, and environmental
protection concerns placing a huge demand on their employees. Packages wanted employees
who could adapt quickly to changing circumstances.
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Two separate sets of competencies were identified: one set for senior level managers (as
shown in Exhibit 7f), and the second set for all other managers (shown in Exhibits 7d). The
important competency dimensions included communication skills, work organization, result
orientation, team player, customer consciousness, self-confidence, leadership qualities,
development orientation, strategic vision, business know-how, critical reasoning, human
resource development, decision making and exercise of leadership. Each competency was
further defined as a cluster of “behaviour indicators” that made up the competency (based
upon the derived behaviours of the high performers). As seen with Exhibit 7d, “Work
Organization” and “Customer Consciousness” were two of the desired competencies. The
following were the behavioral indicators to indicate the level of competencies:
Upon approval, the Division Manager signed the employee’s Performance Plan form, thus
indicating his or her desire that the employee would achieve his or her goals. The manager
kept the original form, with copies being given to both the employee and Nayab.
In case of any unanticipated priorities arising after the performance planning meeting, the
“Post Discussion Objectives” section (Exhibit 7b) was provided. This section allowed for an
additional weightage up to 0.10 out of 0.68, if additional priorities were assigned during the
course of the year. This additional assessment would be done at the end of the review period.
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The manager used the Monthly Performance Record form (Exhibit 8) to help assess the
performance of the employee. The form recorded monthly employee information on actual
performance and competency behavioral indicators. Each manager was supposed to list the
performance and competency noted during each month. He was expected to mention the
employee’s most outstanding performance achievements or areas where coaching was
needed. If the manager noticed a certain behaviour or performance (as indicated in the
competency list) he would record the example in the Monthly Performance Record as soon as
possible. The manager was not expected to wait until the end of the month to record these
observations. The monthly performance record was confidential and audited by Nayab only.
Nayab was to conduct sample audits throughout the year of each manager’s updated
performance records.
• The manager informed the employee of the meeting a few days prior, in order to allow
the employee sufficient time to prepare and or gather any performance-related data.
• The manager gathered the data on the past year’s performance and competency. Most of
the information was gathered from the individual employee’s Monthly Performance
Record form.
• The manager completed the Performance Evaluation form (Exhibit 7c). He was expected
to complete the evaluation form well in advance of the performance evaluation meeting.
Against each key performance objective the employee’s actual achievement was written.
The percentage achievement was recorded in the box provided. The percentage
achievement was then multiplied with the objective weighing to arrive at the weight
percentage. The total weight percentage for each objective was added up to get the total
score, out of maximum 68%.
• The manager next completed the Competency Dimensions form (Exhibit 7d). Against
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each competency, comments were recorded, with observed examples illustrating the
employee strengths and weaknesses. Each competency was rated on a scale of 0-4. For
higher grades a different competency form was used (Exhibit 7f)
• Next the manager completed Sections IV and V of Exhibit 7e. In Section VII (Exhibit
7e) the manager entered any additional pertinent information regarding the employee’s
performance.
• The divisional manager reviewed the completed evaluation form prior to the performance
evaluation meeting between the manager and employee.
• During the meeting, the employee and manager discussed the employee performance
objectives, standards of performance and time frame (Exhibit 7b).
• Examples of performance and competency were taken from the Monthly Performance
Record form. The employee was then asked for any input.
• Next, the manager gave suggestions on improving employee performance while the
employee was asked to develop a performance improvement plan. The mutually agreed
upon performance improvement plan was then documented in Section VI (Exhibit 7e).
• The employee could then provide their own comments in Section VII, if desired.
• The employee and manager then signed and dated the evaluation form.
Nayab saw certain patterns when reviewing the completed evaluation forms:
Representative “good” and “bad” evaluation forms are included in Exhibits 9 and 10.
sessions with various areas of the company. In each session, Nayab would describe the
PPM&E system, the need for the system, the benefits of the system, and the process of
executing the system. It took approximately one month to talk to the managers and
employees who would be affected by the system. Each session ran for about three hours.
During the last quarter of 1996, the system was implemented as a test exercise. Seventy
managers participated in this pilot run. The exercise was limited to performance objective-
setting only; the competency dimension was not introduced at that time. Many of the
managers found themselves setting objectives for the first time. Nayab had meetings with
almost all of them to discuss the objective-setting process. By mid-October, the objectives
had been set. In December, prior to the evaluations, an outside consultant was hired to train
the managers on how to conduct the performance evaluation. During this program, seventy
managers were taught how to communicate, what should be the talking and listening ratio,
what issues should be discussed, etc. This training program was considered essential in order
to make the performance evaluation meetings productive.
Starting in 1997, the system was implemented on a company-wide basis. Later during the
year, Nayab’s internal audits revealed that while managers had done fairly well with the
setting of objectives, they were not regularly following the performance managing process.
The managers were not keeping up-to-date with the monthly performance records.
Furthermore, the performance and competency behavioral indicators were not being recorded
in adequate detail.
Nayab was aware that the process would meet a certain initial resistance. However, he
believed that the process was a crucial tool for more effective management. In the PPM&E,
he underscored this very point:
For the system to be successful and beneficial, it must be fairly comprehensive. This
particular program may be criticized by some on the grounds that it will take too
much time. True, it does take time, certainly more time than is required to put a few
checkmarks on a standard rating sheet. But consider two important points. First, as a
manager, what is your role? Is it not planning, organizing, directing, controlling,
innovating and motivating? Thus, if someone suggests that the manager does not
have time to do this, it implies that the manager has no time to manage, and wants to
revert back to the old “do” part of the job, i.e. not manage.
One manager commented, “They could have had a simpler system such as the rating system.”
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A rating system, although very easy to use, does not give any results from which we
could create changes. It does not improve productivity, especially when we talk
about executive level people. I believe that this system will take time to be accepted
and digested, and once that has happened, the results would be beneficial to the
organization. This will improve the productivity of our executives through a system
of feedback, coaching, and constant performance reviews throughout the year. This,
in turn, is going to improve the organization as a whole. I do not think that the rating
system could give the same sort of results.
The system is good, but it will take time to be absorbed in the company culture.
Previously there was no system for record keeping of employee’s performance.
There are some problems with the system as well, for example, after the filling up of
objectives the follow up is difficult due to shortage of time. Ideally the performance
evaluation should be updated on a daily basis, rather than based on some recent
happenings. But again having adequate time is an issue. As far as the competency
part is concerned which is 32%, it is difficult to observe the behavioral indicators.
You can assess the leadership qualities of your employee, but it is difficult to observe
the qualities when the employee is interacting with his coworkers. Personal likes and
dislikes about the employee may also come into play. A good thing about the system
is that the training and development needs of the employees are satisfied.
A senior engineer shared his views, “As far as the objective-setting is concerned, it is not
being done properly. Sometimes the objectives are not relevant to the present job or become
unachievable due to lack of training or resources in that particular area. The manager
sometimes asks for just written objectives, and eventually nothing is achieved. Even
objectives are ignored in the day-to-day work load and the focus is lost.”
Another manager said, “The system is good if the documentation is there. The company’s
objectives should be well-defined, so that when we set the objectives they are clear and well
defined. The objectives should be implemented in full from top to bottom. Some of the
objectives given to me cannot be transferred to others down the line, such as training course
attendance, etc. The percentage of increments in the salary is fixed and the employee is not
satisfied no matter how they perform.”
According to another manager, “The system is more ideal than practical and it is time
consuming as well. We have no corporate culture to maintain this system. Firstly, there is
no demarcation and specification of duties in my department, so it is not easy to specify the
objectives and performance issues for the employees. Sometimes the pressures from senior
management to meet the deadlines change the focus of objectives. Secondly, there are
personal likes and dislikes of managers regarding employees.”
The employees whose performances were reviewed had concerns as well. The comments of
one seemed typical, “The system seems good, but I wonder whether the completed form has
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any direct impact on my salary increase or how management truly views my performance.”
THE FUTURE
Nayab believed that the company could benefit greatly by utilizing more thoroughly the
PPM&E system. The system could add value by impacting key “people issues”: promotions,
successions, salaries, increments, training, motivating and productivity. However, an internal
audit indicated that although most managers had done relatively well on objective setting,
they were not regularly following the performance managing process. This meant that the
full benefits of the system were not being realized. Indeed, unless the performance managing
process is followed, the system may become just a form filling exercise with no value
addition. Nayab felt that in order to derive value from the system, the performance managing
section must be utilized.
What should Nayab do at this stage to ensure successful implementation of the PPM&E
system? How could he improve the motivation level of managers to implement the new
system more effectively? Furthermore, how could he measure the effectiveness of the
PPM&E system in terms of the impact it has on the people and the organization?
11
Exhibit 1
Major Businesses of
Packages Ltd
Corrugated
Flexible Line Carton Line
Container Line
Packages Limited
Professional Education Statistics
SPECIALTY NOS.
Technical: Ph.D. 4
Engineers 74
M.Sc. 13
Diploma Engineers 227
B.Sc. 58 376
Finance & Commercial: Chartered Accountants 2
F.C.M.A. /A.C.M.A 3
I.C.M.A. / (Finalist/Part III) 6
M.Com 3
B.Com 53 67
General Management: M.B.A / M.P.A. / M.B.E 38
M.A. 23
B.A. 52 113
Source: Company Record
TOTAL: 556
Exhibit 3
Exhibit 3
Packages Limited
Manpower
Total 2,712
Less Than 10 Years Service 970
Between 11 and 20 Years 687
Between 21 and 30 Years 765
Above 30 years 290
2,712
Executive and Management Staff 407
Supervisors 183
Workers 2,122
2,712
September 1996
Source: Company Record
Exhibit 4
E xh ib i t 4
Packages L im ited
O rgan izational C hart
Board of Directors
Executive Board
General Manager
and Director
So u rc e: C o m pan y Record
Exhibit 6
Packages Limited
Performance Improvement Process
If Adequate
Provide
Reinforcement
SECTION-I
PERFORMANCE PLAN
Identify key objective. Make these as quantifiable as possible. For each objective identify the standard of
performance desired and the time during which the objective is to be achieved. Assign weightage
according to objective priority.
KEY PERFORMANCE OBJECTIVES STANDARDS OF PERFORMANCE TIME FRAME
1. Weight
2. Weight
3. Weight
4. Weight
5. Weight
EMPLOYEE AND MANAGER HAVE MUTUALLY IDENTIFIED AND AGREED UPON KEY PERFORMANCE OBJECTIVES
SECTION-II
PERFORMANCE EVALUATION
PERCENTAGE
ASSESSMENT OF PERFORMANCE AGAINST KEY OBJECTIVES
ACHIEVEMENT WEIGHTED
1.
2.
3.
4.
5.
EMPLOYEE AND MANAGER HAVE MUTUALLY IDENTIFIED AND AGREED UPON KEY PERFORMANCE OBJECTIVES
SECTION-III
COMPETENCY DIMENSIONS
COMPETENCY O
U
V T
COMMENT ON CRITICAL INCIDENTS E S
A R T
OF STRENGTHS AND WEAKNESSES
V Y A
E N
P R G G D
O A O O I
O G O O N
R E D D G
SCORE 0 1 2 3 4
1. COMMUNICATION SKILLS
2.WORK ORGANIZATION
3. RESULT ORIENTATION
4.TEAM PLAYER
5.CUSTOMER CONSCIOUSNESS
6.SELF – CONFIDENCE
7.LEADERSHIP QUALITIES
8.DEVELOPMENT ORIENTATION
Schedule a training and development meeting to discuss T&D needs and action plans and to formulate new performance plan
SECTION-VII EMPLOYEE COMMENTS MANAGER COMMENTS
SECTION-III
COMPETENCY DIMENSIONS
MANAGEMENT EDITION
COMPETENCY O
U
V T
COMMENT ON CRITICAL INCIDENTS E S
A R T
OF STRENGTHS AND WEAKNESSES
V Y A
E N
P R G G D
O A O O I
O G O O N
R E D D G
SCORE 0 1 2 3 4
1. STRATEGIC VISIONING
2.BUSINESS KNOWHOW
3. CRITICAL REASONING
5.CUSTOMER CONSCIOUSNESS
6.DECISION MAKING
7.EXERCISE OF LEADERSHIP
8.COMMUNICATION SKILLS
CONFIDENTIAL
EMPLOYEE NAME: _____________________________
List the most salient features of the employees performance / competency during each month. Mention
the employees most outstanding achievements, or areas where coaching was required.
MONTH
ACTUAL PERFORMANCE COMPETENCY BEHAVIOURAL
INDICATORS
January
February
April
May
July
August
October
November
December
Manager must read the guideline on PPM&E before attempting to fill this
form and before entering into any discussion on performance planning and
evaluation.
Manager must read the guideline on PPM&E before attempting to fill this form and
before entering into any discussion on performance planning and evaluation.
SECTION-I
PERFORMANCE PLAN
Identify key objective. Make these as quantifiable as possible. For each objective identify the standard of
performance desired and the time during which the objective is to be achieved. Assign weightage
according to objective priority.
KEY PERFORMANCE OBJECTIVES STANDARDS OF PERFORMANCE TIME FRAME
1. Close all monthly accounts by the Weight
sixth of every month. 0.1
100% accuracy Monthly
When due
100% accuracy
** Accrual of financial charges on monthly Monthly
basis 0.09
EMPLOYEE AND MANAGER HAVE MUTUALLY IDENTIFIED AND AGREED UPON KEY PERFORMANCE OBJECTIVES
SECTION-II
PERFORMANCE EVALUATION
PERCENTAGE
ASSESSMENT OF PERFORMANCE AGAINST KEY OBJECTIVES
ACHIEVEMENT WEIGHTED
0.56
TOTAL SECTION-II SCORE (OUT OF A MAXIMUM OF 68%)
82 %
EMPLOYEE AND MANAGER HAVE MUTUALLY IDENTIFIED AND AGREED UPON KEY PERFORMANCE OBJECTIVES
SECTION-III
COMPETENCY DIMENSIONS
COMPETENCY O
U
V T
COMMENT ON CRITICAL INCIDENTS E S
A R T
OF STRENGTHS AND WEAKNESSES
V Y A
E N
P R G G D
O A O O I
O G O O N
R E D D G
SCORE 0 1 2 3 4
2. COMMUNICATION SKILLS X
2.WORK ORGANIZATION X
3. RESULT ORIENTATION X
4.TEAM PLAYER X
5.CUSTOMER CONSCIOUSNESS X
6.SELF – CONFIDENCE X
7.LEADERSHIP QUALITIES X
8.DEVELOPMENT ORIENTATION X
0.14
Schedule a training and development meeting to discuss T&D needs and action plans and to formulate new performance plan
SECTION-VII EMPLOYEE COMMENTS MANAGER COMMENTS
I shall try to overcome these limitations. He came in this section last year. Nature of
his current job is totally different from the
previous jobs. He has tried to manage it
but he should concentrate more on his
limitations to improve his work in future.
SECTION-I
PERFORMANCE PLAN
Identify key objective. Make these as quantifiable as possible. For each objective identify the standard of
performance desired and the time during which the objective is to be achieved. Assign weightage
according to objective priority.
KEY PERFORMANCE OBJECTIVES STANDARDS OF PERFORMANCE TIME FRAME
1. Meet the daily program given by Weight
All the jobs scheduled for a
PLNG.. 0.3
particular day should reach PLNG
JUN – DEC 98
till 11:00 a.m. next day
Allowance 10%
2. Reduce the mistakes in jobs. Weight
0.28 Job should be perfect in all respects
JUN – DEC 98
Allowance 10%
3. Weight
4. Weight
5. Weight
EMPLOYEE AND MANAGER HAVE MUTUALLY IDENTIFIED AND AGREED UPON KEY PERFORMANCE OBJECTIVES
12-06-98
SECTION-II
PERFORMANCE EVALUATION
PERCENTAGE
ASSESSMENT OF PERFORMANCE AGAINST KEY OBJECTIVES
ACHIEVEMENT WEIGHTED
3.
0.52
4.
0.61
5.
EMPLOYEE AND MANAGER HAVE MUTUALLY IDENTIFIED AND AGREED UPON KEY PERFORMANCE OBJECTIVES
04.01.1999
SECTION-III
COMPETENCY DIMENSIONS
COMPETENCY O
U
V T
COMMENT ON CRITICAL INCIDENTS E S
A R T
OF STRENGTHS AND WEAKNESSES
V Y A
E N
P R G G D
O A O O I
O G O O N
R E D D G
SCORE 0 1 2 3 4
1. COMMUNICATION SKILLS X
2.WORK ORGANIZATION X
3. RESULT ORIENTATION X
4.TEAM PLAYER X
5.CUSTOMER CONSCIOUSNESS X
6.SELF-CONFIDENCE X
7.LEADERSHIP QUALITIES X
8.DEVELOPMENT ORIENTATION X
29
Feedback and guidance from I/C on regular basis for improving the quality of
work.
Schedule a training and development meeting to discuss T&D needs and action plans and to formulate new performance plan
SECTION-VII EMPLOYEE COMMENTS MANAGER COMMENTS