SRI KRISHNA COLLEGE OF

TECHNOLOGY
SCHOOL OF MANAGEMENT
COIMBATORE – 641402

LABORATORY MANUAL

BUSINESS AND MARKET RESEARCH

(21PNC212)

in

Master of Business Administration Program

SRI KRISHNA COLLEGE OF TECHNOLOGY

SCHOOL OF MANAGEMENT

COIMBATORE-641402

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 TABLE OF CONTENTS

EX.NO TITLE OF CONTENT PAGE NO

1. FREQUENCY ANALYSIS

2. BAR CHART AND HISTOGRAM

3. CROSS TABULATION

4. CHI – SQUARE ANALYSIS

5. ONE SAMPLE t – TEST USING SPSS

6. INDEPENDENT SAMPLE t – TEST USING SPSS

7. PAIRED SAMPLE t – TEST USING SPSS

8. CORRELATION ANALYSIS USING SPSS

9. LINEAR REGRESSION ANALYSIS USING SPSS

10. ONE WAY ANOVA

11. TWO WAY ANOVA

12. FACTOR ANALYSIS

13. MANOVA

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 FREQUENCY ANALYSIS
Ex .No: 1

Date:

AIM:

To analyze the collected data of online food delivery services survey using SPSS.

ALGORITM:

Step1: StartProgramsSPSS

Step 2: Go to variable view and define the variables and mention the required details.
(Variable type, width, decimals, values if any, labels, column width, alignment,
measures).
Step3: Go to data view and feed the data collected.

Step4: Go to Analyze Descriptive statistics Frequencies Move the variables.

Step 5: Select the variables and click OK. The significant values will be displayed in
the screen.
Step6: Save the output and Exit form SPSS.
RESULT:
Thus the frequency analyzis done using SPSS.

OUTPUT :

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 BAR CHART AND HISTOGRAM
EX.NO: 2

DATE:

AIM:

To analyze the collected data of IT employee benefits survey using SPSS.

ALGORITHM:

Step1:StartProgramSPSS

Step 2: Go to variable view and define the variables and mention the required details.
(Variable type, width, decimals, values if any, labels, column
width ,alignment ,measures).
Step3: Go to data view and feed the data collected.

Step4: Go to Analyze Descriptive statistics Frequencies Move the variables.

Step 5: Select the variables Charts  Bar Chart, Pie chart and histogram then click
Ok.
Step6: Now go to statistics and select Mean, Median, Standard deviation, range,
maximum and minimum. The significant Bar charts and Pie charts will be displayed in
the screen.
Step 7: Save the output and Exit from SPSS.
RESULT:
Thus the bar chart, pie chart, measures of central tendency and histogram analysis is done
using SPSS.

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BAR GRAPH

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 CROSS TABULATION
EX.NO: 3

DATE:

AIM:

To analyze the collected dat are garding vaccination using SPSS.

ALGORITHM:

Step1:StartProgramsSPSS

Step 2: Go to variable view and define the variables and mention the required details.
(Variable type, width, decimals, values if any, labels, column width,
alignment ,measures).
Step3:Go to data view and feed the data collected.

Step4:Go to AnalyzeDescriptive statisticsCrosstabsMove the variables in row

and column.

Step 5: Select the variables and click OK. The significant values will be displayed in
the screen.
Step6: Save the output and Exit form SPSS.

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OUTPUT:

RESULT:
Thus Cross tabulation is done using SPSS.

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 CHI – SQUARE ANALYSIS
EX.NO: 4

DATE:
AIM:

To analyze the collected data regarding vaccination using SPSS.

ALGORITHM:

Step1:StartProgramsSPSS

Step 2: Go to variable view and define the variables and mention the required details.
(Variable type, width, decimals, values if any, labels, column width,
alignment ,measures).
Step3:Go to data view and feed the data collected.

Step4:GotoAnalyzeDescriptive statistics Crosstabs Move the variables in row

and column.

Step 5: Select Statistics then select Chi – square and click OK. The significant values
will be displayed in the screen.
Step6: Save the output and Exit form SPSS.

OUTPUT:

RESULT:

Thus Chi – Square analysis is done using SPSS.

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 ONE SAMPLE T-TEST USING SPSS

EX.NO: 5

DATE:

AIM
To analyze the collected data using SPSS

ALGORITHM

Step 1 : Start programsSPSS

Step 2 : Go to variable view and define the variable and mention the required details( variables
and mention the required details (variable type, width, decimals, values if any, labels, column
width, alignment, measures)
Step 3: Go to data view and feed the data collected
Step 4 : Go to analyze compare meansone sample T-test
Step 5 : Select the variables and click ok. The significant values will be displayed in the screen
Step 6 : Save the output and exit from SPSS

RESULT

Thus one sample t-test is done using SPSS.

OUTPUT

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 INDEPENDENT SAMPLE T-TEST USING SPSS
EX.NO: 6
DATE:
AIM

To analyze the collected data using SPSS

ALGORITHM

Step 1 : Start – programs-SPSS

Step 2 : Go to variable view and define the variable and mention the required details( variables
and mention the required details (variable type, width, decimals, values if any, labels, column
width, alignment, measures)
Step 3: Go to data view and feed the data collected
Step 4 : Go to analyze- compare means-one sample T-test
Step 5 : Select the variables and click ok. The significant values will be displayed in the screen
Step 6 : Save the output and exit from SPSS

RESULT:
The significance level is 0.028 which is less than 0.05. Hence, we reject the null hypothesis.

OUTPUT:

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 PAIRED SAMPLE T-TEST USING SPSS
EX.NO:7

DATE:

AIM:

To analyze the collected data under paired sample test using SPSS.

ALOGORITHM:

Step 1: startprogramsSPSS

Step 2: go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: go to data view and feed the data collected.

Step 4: go to analyze compare meanspaired sample T-test.

Step 5: Select the variables and click ok. The significant values will be displayed in the screen.

Step 6: save the output and exit from SPSS.

RESULT:

Thus paired sample T-test is done using SPSS.

OUTPUT:

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 CORRELATION USING SPSS

EX.NO: 8

DATE:

AIM:

To analyze the collected data under correlation using SPSS.

ALOGORITHM:

Step 1: startprogramsSPSS

Step 2: go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: go to data view and feed the data collected.

Step 4: go to analyze correlatebivariatepearsontwo tailed.

Step 5: Select the variables and click ok. The significant values will be displayed in the screen.

Step 6: save the output and exit from SPSS.

RESULT:

Thus correlation for income and satisfaction level is done using SPSS.

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OUTPUT:

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 LINEAR REGRESSION USING SPSS

EX NO: 9

DATE:

AIM:

To analyze the collected data on income and satisfaction level of customers on online food
delivery under Linear regression test using SPSS.

ALOGORITHM:

Step1: StartprogramsSPSS

Step 2: Go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: Go to data view and feed the data collected.

Step 4: Go to analyze RegressionLinearSelect dependent and independent variable.

Step 5: Select the variables and click ok. The significant values will be displayed in the screen.

Step 6: Save the output and exit from SPSS.

RESULT:

Thus Linear regression is done using SPSS and the result is 0.709, which is greater than 0.05.
Hence we accept the null hypothesis.

OUTPUT:

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 ONE - WAY ANOVA

EX NO: 10

DATE:

AIM:

To analyze the collected data on food delivery application and satisfaction level of customers on
online food delivery under one-way anova test using SPSS.

ALOGORITHM:

Step 1: StartprogramsSPSS

Step 2: Go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: Go to data view and feed the data collected.

Step 4: Go to analyze compare meansone-way anova Select dependent and independent

variable.

Step 5: Select the variables and click ok. The significant values will be displayed in the screen.

Step 6: Save the output and exit from SPSS.

RESULT:

Thus oneway anova is done using SPSS and the result is 0.109, which is greater than 0.05. Hence
we accept the null hypothesis.

F(2,97) = 2.270 P=0.109

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OUTPUT:

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 TWO - WAY ANOVA

EX NO: 11

DATE:

AIM:

To analyze the collected data on convenience of food delivery applications, mode of payment
and satisfaction level of customers on online food delivery under Two-way anova test using
SPSS.

ALOGORITHM:

Step 1: StartprogramsSPSS

Step 2: Go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: Go to data view and feed the data collected.

Step 4: Go to analyze general linear modelunivariate Select dependent variable as

satisfaction and independent variable as convenience, mode of payment.

Step 5: Select the independent variables on random factor and go for options and select estimates
of effect size and homogeneity tests and click ok. The significant values will be displayed in the
screen.

Step 6: Save the output and exit from SPSS.

RESULT:

Thus Two-way anova has obtained the result of

F =1.240, P=0.270, partial n2= .324

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OUTPUT:

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 FACTOR ANALYSIS

EX NO: 12

DATE:

AIM:

To analyze the collected data on convenience of food delivery applications, mode of payment
and satisfaction level of customers on online food delivery under Factor analysis test using
SPSS.

ALOGORITHM:

Step 1: StartprogramsSPSS

Step 2: Go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: Go to data view and feed the data collected.

Step 4: Go to analyze Dimension reductionfactorclick ok move 5 variablesSelect

descriptiveselect univariate descriptiveselect univariate and KMOclick okclick
extractionclick okclick rotationselect varimax.

Step 5: Click ok. The significant values will be displayed in the screen.

Step 6: Save the output and exit from SPSS.

RESULT:

The obtained value is 0.603 which is greater than 0.05, hence we accept null hypothesis. The
total positive values are for components 1,2 and 3 are 1.227, 1.144 and 1.039 which us greater

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than 1 and we accept this components. For the component of 4 and 5are 0.847 and 0.743 which
are less than 1 and we reject this components.

OUTPUT:

MANOVA

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EX NO: 13

DATE:

AIM:

To analyze the collected data on convenience of food delivery applications and satisfaction level
of customers on online food delivery under Multivariate (Manova) using SPSS.

ALOGORITHM:

Step 1: StartprogramsSPSS

Step 2: Go to variable view and define the variables and mention the required details( variable
type, width, decimals, values if any, labels, column width, alignment, measures)

Step 3: Go to data view and feed the data collected.

Step 4: Go to analyze General linear modelmultivariateselect dependent (satisfaction and

convenience)select independent(Gender) select optionmove gender to display
meanselect descriptive statistics, estimated effects size and homogeneity test.

Step 5: Click ok. The significant values will be displayed in the screen.

Step 6: Save the output and exit from SPSS.

RESULT

There is no significant difference between the variables

We can take Wilks Lambda values and compare with 0.05,

Wilks Lambda=.991, F(2,97)=.451, p=.639, partial n^2=.009

P=.639 which is greater than 0.05, hence we accept null hypothesis.

OUTPUT

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