Q1 W1 Introduction To Media and Information Literacy

Senior High School
Dumaguete City National High School

Senior High School
Media and Information Literacy

First Semester, First Quarter SY 2021-2022
Module 1:
Introduction to Media and Information Literacy
Adapted from Media and Information Literacy Module, by Mary Antoinette M.
Magallanes, DepEd Bureau of Learning Resources (DepEd-BLR)
Learning Competencies
• Describes how much media and information affect communication.
MIL11/12IMILIIIa-1
• Identifies the similarities and differences of media literacy, information literacy, and
technology literacy.
MIL11/12IMILIIIa-2
Mr. Gregorio B. Alvarez Jr.

Subject Teacher
Module 1:
Introduction to Media and Information Literacy
Content Standards
The learner demonstrates an understanding of media and information sources, and values
them as part of communication tools.
Performance Standards
The learners shall be able to create a log of their use and interaction with media and
information providers to aid in their understanding of media and information literacy.
What I Need to Know

At the end of the module, you must able to:
 describe the nature of communication and the concepts related to it;
 describe how communication is affected by media and information (MIL11/12IMIL-IIIa-
1); and

What I Know
Directions: Complete the statements below using your OWN THOUGHTS.
1. Media refers to ____________________________________________________________

_____________________________________________________________________________
2, Information refers to _______________________________________________________
3. Literacy refers to ___________________________________________________________
4. What do you expect to learn in our subject? What will you do to learn these things?
Communication - the act or process of using words, sounds, signs, or behaviors
to express or exchange information or to express your ideas, thoughts, feelings,
etc., to someone else (http://www.merriam-webster.com)
• the exchange of information and the expression of feeling that can result
in understanding (http://dictionary.cambridge.org)
Activity 1: What’s New

Directions: From the photo at the left,
identify the following:
1. Who is the Sender?
___________________
2. What is the Message?
__________________________
3. What is the Medium/Channel used?
__________________________
4. Who is/are the Receiver/s?
__________________________
Media and Information

The term ‘Media’ could today be defined as a collective term for television,
radio, cinema and the press. The media are nowadays often discussed as a
single entity, because of their combined importance as providers of
entertainment and information, their presumed power to mould public opinion
and set standards and the growth of cross-ownership among the various sectors.
The word was however, originally derived from (i.e. is the plural of) the word
‘medium’, which suggested a medium for the transfer of information.
Media are channels through which information is transmitted or through which
communication takes place. In a similar way, ‘Information Technology’ could
be described as a term commonly used to cover the range of technologies
relevant to the transfer of information, in particular to computers, digital
electronics and telecommunications.
Activity 2: Imagine!
Imagine waking up one day to find no internet, libraries, and cell phones.
Newspapers, magazines, radio stations and TV channels have also
disappeared.
• How would you be informed of anything now?
• What ways would you have to communicate with one another?
• How would you share information and communicate news and events?
• What would happen with the decisions you usually make?
• How would it affect the way you live?
• What would you personally miss most in such a situation?
•What would society lose in this situation?
Media – communication tools
Information – data, knowledge

derived from study, experience, or
instruction, signals, or symbols
-knowledge of specific events or
situations
Retrieved from: https://www.google.com/search?q=what+is+media&tbm=isch&ved=2ahUKEwjIvPCO54brAhWDwIsBHQvxCyoQ2-

cCegQIABAA&oq=what+is+media&gs_lcp=CgNpbWcQAzICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA6BQgAELEDOggIABCxAxCDAToECAAQQzoE
CAAQA1DPrApYs7kKYLm7CmgAcAB4AIAByAKIAZoQkgEHMC45LjIuMZgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=8hUsX8h7g4GvvA-
L4q_QAg&bih=675&biw=1517#imgrc=_l_jKwTVOy0jjM
• Literacy: The ability to identify, understand, interpret, create, communicate

and compute, using printed and written materials associated with varying
contexts.
• Media: The physical objects used to communicate with, or the mass
communication through physical objects such as radio, television, computers,
film, etc. It also refers to any physical object used to communicate messages.
• Media Literacy: The ability to access, analyze, evaluate, and create media in
a variety of forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional
media and new technologies.
• Information: A broad term that covers processed data, knowledge derived
from study, experience, instruction, signals or symbols.
• Information Literacy: The ability to recognize when information is needed, and
to locate, evaluate, and effectively communicate information in its various
formats.
• Technology Literacy: The ability of an individual, either working independently
or with others, to responsibly, appropriately, and effectively use technological
tools.
• Media and Information Literacy: The essential skills and competencies that
allow individuals to engage with media and other information providers
effectively, as well as develop critical thinking and life-long learning skills to
socialize and become active citizens.
Performance Output: Poster-Making

Directions: Create a poster on a 1/8 illustration board or similar material that
shows how media can be a tool for communication. It should also show how
media affected or changed the way we communicate with other people.
Rubrics:
Design/Presentation – The poster is exceptionally attractive in terms of neatness,
has a brief explanation at the back, well-drawn and not messy, easy to
understand. (20 points)
Originality – Poster is exceptionally the result of the student’s original
imagination. (20 points)
Creativity – Poster is exceptionally creative and a lot of thought and effort was
used. (10 points)
Assessment
Directions: MODIFIED TRUE OR FALSE. Write TRUE if the statement is correct. If the statement is
false, write FALSE and write the word/phrase to correct the statement.
________1. Media Literacy refers to the ability to access, analyze, evaluate, and create
media in a variety of forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional media and new
technologies.
_______2. Technology Literacy is the ability of an individual, either working independently or

with others, to responsibly, appropriately, and effectively use technological tools.
_______3. Information refers to the data, knowledge derived from study, experience, or
instruction, signals, or symbols.
_______4. Literacy is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.
_______5. Technology refers to the physical objects used to communicate with, or the mass
communication through physical objects such as radio, television, computers, film, etc. It also
refers to any physical object used to communicate messages.
References:
Communication Models. (n.d.). Retrieved August 07, 2020, from

http://communicationtheory.org/category/communication-models/page/2/
Irvine, M. (n.d.). Retrieved August 07, 2020, from

http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html
K to 12 BASIC EDUCATION CURRICULUM SENIOR HIGH SCHOOL CORE ... (n.d.). Retrieved
August 2020, from https://www.deped.gov.ph/wp-content/uploads/2019/01/SHS-
Core_Media-and-Information-Literacy-CG.pdf
Martin, J. (2007). Audiences and Reception Theory. Retrieved from

http://www.sociologymadesimple.com/papers/
Media and Information Literacy (Mil). (n.d.). Retrieved August 2020, from
https://www.scribd.com/presentation/412466978/Media-and-Information-Literacy-Mil
Wilson, C., Grizzle, A., Tuazon, R., Akyempong, K., & Cheung, C. (2011). Media and Information
Literacy Curriculum for Teachers: United Nations Educational, Scientific and Cultural
Organization. Retrieved August 2020, from
http://www.unesco.org/new/en/communication-and-
information/resources/publications-and-communication-materials/publications/full-
list/media-and-information-literacy-curriculum-for-teachers/

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Senior High School

Dumaguete City National High School

Media and Information Literacy

Mr. Gregorio B. Alvarez Jr.

What I Need to Know

1. Media refers to ____________________________________________________________

Activity 1: What’s New

Media and Information

Media – communication tools

Information – data, knowledge

Retrieved from: https://www.google.com/search?q=what+is+media&tbm=isch&ved=2ahUKEwjIvPCO54brAhWDwIsBHQvxCyoQ2-

• Literacy: The ability to identify, understand, interpret, create, communicate

Performance Output: Poster-Making

_______2. Technology Literacy is the ability of an individual, either working independently or

Communication Models. (n.d.). Retrieved August 07, 2020, from

Irvine, M. (n.d.). Retrieved August 07, 2020, from

Martin, J. (2007). Audiences and Reception Theory. Retrieved from

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