Mba ZG536 Course Handout
Mba ZG536 Course Handout
COURSE HANDOUT
Course Description
Introduction, Role of a Data Scientist, Statistics vs. Data Science, Fundamentals of Data Science,
Data Science process and life cycle, Exploratory Data Analysis, Data Engineering and shaping,
Overview of Data Science Techniques and Models, Introduction to Regression, Classification,
Shrinkage, Dimension Reduction, Tree-based models, Support Vector Machines, Unsupervised
learning, Choosing and evaluating models, Featuarization, Overview of Neural Networks, Data
mining, and pattern recognition techniques, Documentation, Deployment, and Presentations of the
insights
Course Objectives
No Objective
CO1 Get introduced to the field of Data Science, roles, process and challenges involved
therein
CO2 Explore and experience the steps involved in the data preparations and exploratory data
analysis
CO3 Learn to select and apply proper analytics technique for various scenarios, assess the
models performance and interpret the results of the predictive model
CO4 Get familiarity with the general deployment considerations of the predictive models
CO5 Appreciate the importance of techniques like data visualization, storytelling with data for
the effective presentations of the outcomes to the stakeholders
Text Book(s)
Content Structure
M3 Descriptive Modeling:
o Clustering
o Association Rules
o Principal Component Analysis
o Interpreting Descriptive models
M4 Predictive Modeling:
o Linear Regression
o Logistic Regression
o K-nearest neighbor
o Decision Tree
o Naïve Bayes
o Support Vector Machines
o Neural Networks
o Model Ensembles
o Assessing Predictive models
M5 Post-processing:
o General deployment considerations
o The Narrative - report / presentation structure
o Building narrative with Data
o Effective storytelling
Learning Outcomes:
No Learning Outcomes
LO1 Applications of Data Science and the process of Data Science project life cycle
LO2 Techniques and tools effective in addressing the data preprocessing and exploratory data
analysis stages
Course Contents
10 T2 : Ch 3
Descriptive Analytics
Data Visualizations R2 : Ch 2
R1 : Ch 3
6 11 Clustering T2 : Ch 6, 7
o Applications
o Data prep for clustering
o K-means algorithm
7 13 Association Rules T2 : Ch 5
o Terminology R1 : Ch 6
o Parameter Settings
o Item set and candidate rules generation
o Apriori algorithm
14
o Measures of interesting rules
o Problems with Association rules
R4 : Ch 9
o Collaborative filtering
16 T2 : Ch 7
Interpreting Descriptive models
Mid semester course review
9 17 Linear Regression T2 : Ch 8
o Simple Linear regression R4 : Ch 4
18 o Model diagnostics
10 19 Logistic Regression T1 : Ch 4
o Classification overview R4 : Ch 5
o Binary classification
o Gain chart and lift chart
20
o Interpreting Logistic regression models T2 : Ch 8
o Practical considerations
11 21 K-nearest neighbor T2 : Ch 8
o k-NN learning algorithm
o Distance metrics for k-NN R4 : Ch 6
22
o Practical Considerations
Naïve Bayes T2 : Ch 8
o Bayes theorem
o The Naïve Bayes classifier R1 : Ch 5
o Interpreting Naïve Bayes classifier
o Practical considerations
12 23 Decision Tree T2 : Ch 8
o Decision tree landscape R1 : Ch 4
o Building decision trees
14 27 Model Ensembles T2 : Ch 10
o Motivation for Ensembles R1 : Ch 4
o Bagging
o Boosting
o Random forests
o Interpreting Model Ensembles
28
Assessing Predictive models T2 : Ch 9
o Generalization T1 : 4, 5
o Model overfitting
o Batch approach to Model assessment
o Methods for comparing classifiers
Module 6: Post-processing
32 Course recap
# The above contact hours and topics can be adapted for non-specific and specific WILP
programs depending on the requirements and class interests.
Lab Details
Title Access URL
Lab Setup Instructions
Lab Capsules
Additional References
Select Topics and Case Studies from business for experiential learning
Important Information
Syllabus for Mid-Semester Test (Open Book): Topics in Weeks 1-8
Syllabus for Comprehensive Exam (Open Book): All topics given in plan of study
Evaluation Guidelines:
1. EC-1 consists of two Assignments. Announcements regarding the same will be made in a
timely manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
Laptops/Mobiles of any kind are not allowed. Exchange of any material is not allowed.
3. For Open Book exams: Use of prescribed and reference text books, in original (not
photocopies) is permitted. Class notes/slides as reference material in filed or bound form is
permitted. However, loose sheets of paper will not be allowed. Use of calculators is
permitted in all exams. Laptops/Mobiles of any kind are not allowed. Exchange of any
material is not allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the
student should follow the procedure to apply for the Make-Up Test/Exam. The
genuineness of the reason for absence in the Regular Exam shall be assessed prior to
giving permission to appear for the Make-up Exam. Make-Up Test/Exam will be
conducted only at selected exam centers on the dates to be announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self-study
schedule as given in the course handout, attend the lectures, and take all the prescribed evaluation
components such as Assignment/Quiz, Mid-Semester Test and Comprehensive Exam according to
the evaluation scheme provided in the handout.