QUARTER 2 MODULE 3

Media and Information Literacy - Senior High School

Alternative Delivery Mode
Quarter 1 - Module 6: Media Literate Individual
First Edition, 2020

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 Senior High School

Media and Information

Literacy
Quarter
QUARTER1 2- MODULE
Module 3 6:
Media Literate Individual

This instructional material was collaboratively developed and reviewed

by educators from public and private schools, colleges, and or/universities. We
encourage teachers and other education stakeholders to email their feedback,
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 Table of Contents

What This Module is About ...................................................................................................I

What I Need to Know............................................................................................................I
How to Learn from this Module.............................................................................................I
Icons of this Module.............................................................................................................II
What I Know .......................................................................................................................III

Lesson 1:
Media and Information Literate Individual ................................1
What’s In ......................................................................................................1
What’s New ..................................................................................................1
What Is It ......................................................................................................3
What’s More .................................................................................................4
What I Have Learned ...................................................................................5
What I Can Do ..............................................................................................5

Lesson 2:
People Media................................................................................6
What’s In ......................................................................................................6
What’s New ..................................................................................................6
What Is It ......................................................................................................8
What’s More ...............................................................................................10
What I Have Learned .................................................................................13
What I Can Do ............................................................................................13

Summary ...........................................................................................................................14
Assessment: (Post-Test)....................................................................................................15
Key to Answers .................................................................................................................16
References ........................................................................................................................20
What This Module is About
Welcome to Module 6!
This module presents the influences and impacts of a media and information literate
individual to oneself, to others and to the society as a whole. Also, this module differentiates
the different roles, responsibilities and influences of the people who produces and uses
information from the different platforms of media. As a citizen of this constantly changing
world, it is very important to be skilled and critical in adapting new ways to improve life and
develop a positive and healthy environment through appropriate and ethical use of knowledge
in media and information literacy.
As we go along in this module, we will encounter series of activities which can lead us
to evaluate the issues and challenges that media and information have faced in the society
as a whole. We will also determine the solutions and benefits that the various sectors of the
society can get. Moreover, we will know the overall impact of media and information to an
individual and to the society. In addition, we can differentiate People As Media and People
In Media and People Media through a closer look at their job titles, job descriptions and job
functions.

The following are the lessons contained in this module:

Lesson 1 – Media and Literate Individual
Lesson 2 – People Media

What I Need to Know

At the end of this module, you should be able to:

1. The learners synthesize the overall impact of media and information on an individual
(personal, professional, educational, and others) and on the society as a whole
(economic, social, political, educational, and others) MIL11/12MILI-IIIj- 29
2. Cite studies to support theories on the positive and negative effects of media and
information on the individual and society. MIL11/12PM-IVa-I
3. Describe the different dimensions of people media. MIL11/12PM-IVa-I
4. Categorize different examples of people and state reasons for such categorizations.
MIL11/12PM-IVa-2

How to Learn from this Module

To achieve the objectives cited above, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.

I
Icons of this Module
What I Need to This part contains learning objectives that
Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior relatedt
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

II
 What I Know

Multiple Choice. Select the letter of the best answer from among the given choices.

1. A media and information literate individual is able to do the following, EXCEPT ONE:
A. share materials with informed and critical judgement
B. identify issues and resolve it appropriately
C. need not cite sources of grabbed photos
D. rephrase borrowed ideas

2. Media and information literate individual helps the following, EXCEPT ONE:
A. lessen personal contact with people B. improve quality of life
C. increase political participation D. enhances economic growth

3. One of the benefits of social media in business is _________.

A. product advertisement B. product replication
C. lacks personal connection to customers D. inconsistency of product content

4. One of the challenges of technology in the Education sector is _________.

A. improves engagement B. delivering informal learning
C. incorporates different learning styles D. encourages collaboration

5. This refers to the persons that are involved in the use, analysis, evaluation and
production of media and information.
A. Media practitioners B. Online classroom teachers
C. People Media D. editors

6. This refers to a leader for a certain group who gives details and information to lesser
active persons in the group.
A. Opinion leader B. Factual leader
C. Campus Journalism D. Crowdsourcing

7. People without professional journalism training can use the tools of modern technology
and the global distribution of the Internet to create, augment or fact-check media on
their own or in collaboration with others.
A. Campus Journalism B. Social Journalism
C. Network Journalism D. Citizen Journalism

8. They are the ones who have abilities in accessing, evaluating and producing information
using several forms of media.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist

III
9. These are people who underwent training in journalism writing. Equipped with the
fundamental and significant knowledge and strategies in writing news and stories
based from real events in the community.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist

10. They are skilled not just in journalism but also in public speaking.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist

IV
 Lesson
Media and Information
1 Literate Individual

What’s In

As what we have learned from the previous module, one should know how to use
responsibly the different media types and platforms of social media through avoiding the
cybercrime acts. Thus, to be called and considered as media and information literate individual,
we must identify these four cybercrime acts and avoid them.

Activity 1.1 Let’s Assemble!

Arrange the scrambled words pertaining to specific cybercrime acts:

1. HIIPGNSH - _____________
2. NKAICHG - _____________
3. YRBEC ISNTGLAK - ______________
4. UVRIS ISMTNAOISND - ________________

What’s New

Information is easily accessible in the present times through the use of the different media
platforms. Through media and information, people become literate. Media and information
literate individual greatly influences the community. But how much do we understand media
and information, and its impact to people and the society?
In this lesson, you will identify the issues, challenges and benefits of the different media
and information platforms and to synthesize its overall impact on an individual’s personal,
professional, educational dealings and on the society’s economic, social, political, educational
sectors.

1
Activity 1.2 Come and Find Me!
Identify and encircle horizontally, vertically and/or diagonally the 6 examples of media
types present from the crossword puzzle below.

1. ____________________ 4. ____________________
2. ____________________ 5. ____________________
3. ____________________ 6. ____________________

Process Questions:
1. How did you find the activity?
2. Do you access information from these media types?
3. How can you relate these words to media and information?
4. How do you use these media types appropriately and effectively?

Activity 1.3 Meet Lola Techie!

Watch the 3-minute video
clip about a senior citizen who
is technology savvy. Use this
link https://www.youtube.com/
watch?v=e7iUOIiB3Zo2 from
the GMA News and Public Affairs
(2013, June 28). SONA: Lola
Techie, hinikayat ang bang may
edad na tulad niya na maging
tech savvy.

2
After watching the video, answer the following questions below:
1. How did the senior citizens in the video use technology and Internet in their daily lives?
____________________________________________________________________
____________________________________________________________________
2. How did the government help the senior citizens become more media and information
literate?
____________________________________________________________________
____________________________________________________________________
3. What makes senior citizens or people in general, media and information literate?
____________________________________________________________________
____________________________________________________________________

What Is It

A media literate person can decode, evaluate, analyze and produce both print and
electronic media. The fundamental objective of media literacy is critical autonomy relationship
to all media. Emphases in media literacy training range widely, including informed citizenship,
aesthetic appreciation and expression, social advocacy, self-esteem, and consumer
competence (Kotlay, 2011).
Below are what media and information literate individuals capable of doing and helping:

1. Attract greater opportunities and enhances the way of living.

2. Promote awareness on the various dealings and activities that impact the community
and society as a whole.
3. Liberate minds and develop characters.
4. Increase political and social participation
5. Empower economic stability
6. Enhance business and career opportunities
7. Encourages personal and professional growth
8. Develop communication skills
9. Improved learning environment
10. Maximize more cohesive social units

3
 What’s More

Activity 2: Fill me!

From the Media types present in Activity 1.1, select only 3 types and identify its issues
and challenges according to the assigned community sector provided in the graphic organizer.
Use keywords only.

1.

2.

3.

Process Questions:
1. How did you find the activity?
2. How could these issues and challenges be addressed?
3. Can literacy on media and information help solve the dilemma that people in the
education, business and tourism sectors are facing nowadays?

4
 What I Have Learned

Activity 3: Complete Me!

Fill in the charts with the overall impacts of media and information to individual’s
personal, professional and educational aspects and to society’s economic, political, social and
education sectors.
A
Overall impact Personal Aspect Professional Aspect Education Aspect
of Media and
Information to an
individual
B
Overall impact Economic Sector Political Sector Social Sector
of Media and
Information to the
society

What I Can Do

Activity 4: Essay Writing

Synthesize your learning by writing an essay about the value and impact of
being a media and information literate individual to the global community. Your essay must
have a title, an introduction, a body (1 main argument with 2 examples), and a conclusion with
not less than 10 sentences. Refer to the rubric for grading.

Needs
Very Good (5) Good (4) Poor (2) Improvement
(0)
Introduction Well-developed Introductory Introduction does Introduction
Background/ introductory paragraph contains not adequately was not
Define the paragraph contains some background explain the presented.
Problem detailed background information and background of
information, a states the problem, the problem.
clear explanation but does not The problem is
or definition of the explain using stated, but lacks
problem. details. detail.
Body Argument is well Argument was Argument was Argument was
paragraphs developed with presented with presented but not presented.
Main supporting examples. some supporting lacks examples.
Argument examples.
Conclusion Conclusion was Conclusion was Conclusion was Conclusion
presented. Opinions presented with presented but was not
and suggestions for some suggestions no suggestions presented.
change are logical and for change are for change and/
well thought out. evident. or opinions are
included.
5
 Lesson

2 People Media

What’s In

In this age of information, being critical, careful and sensitive is very important. Being
able to understand why and how information is made and accessed brings us to completely
recognizing and appreciating the people behind these media of different forms.
In this lesson, we will learn the different types and categories of People Media, its role
and contribution to the society. We will also learn the different issues and challenges that most
social media users are facing.

Activity 1: Multimedia Talks

Look and analyze the multimedia diagram
below and answer the questions that follow.
1. What composes multimedia?
2. How have Philippine media grown up
throughout the past?
3. How do Filipino profession adapt to the
changes of media?
4. Were there new professions created
because of the evolution of media? Photo source: MIL Teacher’s Guide from
5. How do multimedia affect the people? CHED and PNU

What’s New

Activity 2: Careers in Media and Information

Look at each picture below. Identify what job is being described in the pictures and
write its job title, job description and function on the blanks beside each picture.

1. Job Title:

Job Description:

Function:

Photo by Tycho Atsma on Unsplash https://

unsplash.com/photos/aNSniQXO4244.0
6
2. Job Title:

Job Description:

Function:

Photo by https://www.freepik.com/
premium-photo/old-retro-journalist-
desktop-with-typewritter_5587019.
htm#page=1&query=writer&position=15

3. Job Title:

Job Description:

Function:

Photo Credit : https://www.freepik.com/premium-

photo/male-operator-staff-with-team-working-call-
center_3873331.htm#page=1&query=call%20
center%20agents&position=11

4. Job Title:

Job Description:

Function:

Photo Credit: https://www.freepik.com/

free-photo/cooking-vlogger_4457274.
htm#page=1&query=vlog&position=37

7
 What Is It

People Media refers to the persons that are involved in the use, analysis, evaluation
and production of media and information.
Source: MIL Curriculum Guide by DepEd

Types of People Media

People as Media People in Meda

People as Media
These are individuals who serve as channels of information dissemination. Before,
they make use of writing essays, literature and news to create artefacts. But with the advent
of technology and social media, people are now empowered to not just produce artefacts but
also evaluate, analyze, edit and give feedback to media artefact. They are the media itself.

Types of People as Media

Opinion Leaders

Definition. These are leaders of particular For Example. A group of laborers are
groups of people in a community. These unsatisfied by the fees they receive from
are influential people that communicate the their manager. Mr. Vargas, the one acting
messages they get from the mainstream as leader went to talk to the manager
media or from higher positions in an about the issue. The manager said that the
organization and conveyed these messages additional payment will be given the next
to certain individuals, especially those who day due to budgetary concern. However, Mr.
can’t afford to directly receive messages Vargas, who always opposes the manager,
from the original source. However, the went back to the group of laborers and told
messages they share are filtered, adding them that the manager is incompetent and
their own opinion about the issue which showed no concern to them. They will be
invalidate the truthfulness of the original given additional payment but as to when
information. and how much is still under deliberation and
that whoever disagrees is free to resign.
This disgusted the laborers and retaliates
to the manager. Then, conflict between the
laborers and the manager arises.

Opinion leader: Mr. Vargas

Audience: The laborers
Added information:
Photo by Austin Distel on Unsplash https://unsplash. The time and amount of the additional
com/photos/rxpThOwuVgE
payment is unsure and that whoever
disagrees is free to resign.

8
 Citizen Journalism

Definition. People from different age For Example. An advisory from the
category and from the different walks of PHIVOLCS come out informing the public
life who are able to use modern technology that an active volcano is showing signs
as means of communication like sharing of possible eruption thus demanding the
information from newsworthy events to people living near the volcano to evacuate.
other people are considered to be doing A citizen can take a screenshot of the
citizen journalism. Citizen Journalism advisory and post it on his social media
doesn’t need one to be professionally account to help inform his friends and
trained journalist. As long as one is able to relatives about the impending disaster. He
share ideas, information, send photos and may also include in his post precautionary
videos about a prevalent phenomenon in measures and emergency contacts so
a community through using the different people may know what to do.
types of media and the several social
All these are considered simple act of
media platforms to a greater scope of the
journalism.
society is considered as citizen journalism.

Social Journalism

Definition. 21st century is all about For Example. ABS-CBN, one of the
maximizing the use of technology but biggest news company in the Philippines,
with critical judgment on how it should be has been promoting proper way of citizen
manipulated. One product of technology journalism through their Bayan Mo, I-Patrol
that create a massive impact to the society Mo campaign. This program allows and
are the different Social Media platforms accepts any reports from the citizens that
such as Facebook, Twitter, Instagram, etc. take and talk about the nation’s event and
social concerns.
These platforms are now being used to
spread information in a more accessible
and convenient way. People no longer look
for news because it directly comes to the
user. Journalism, Media and information
are becoming social phenomenon and a
trend of today. Professional journalists,
reader content and average citizens who
contribute news work together for public
awareness.

Crowdsourcing

Definition. Because of the aid of the For Example. wikipedia.org

several media platforms and high
technology gadgets, soliciting ideas,
recommendations and suggestions from
services, ideas, places, etc have come so
handy nowadays. People from the online
community make use of crowdsourcing to
obtain information from other media users.
Image Source: https://commons.wikimedia.org/wiki/
File:Wikipedia-logo-v2.svg

9
People in Media
These are the people who manipulate the media behind the lens and pens. They use
Text, Audio, Visual, Multimedia, etc to spread information and messages for the public.

Types of People in Media

Multimedia Journalists

They are the ones who have abilities in accessing, evaluating and producing information
using several forms of media. Mostly, they make use of social networking sites to connect
to the masses for easy and wider dissemination of their reliable news stories.

Print Journalists

These are people who underwent training in journalism writing. Equipped with the
fundamental and significant knowledge and strategies in writing news and stories based
from real events in the community; written for the people in the community. They generally
report in newspaper and magazine.

Broadcast Journalists

They are who we often see on television, giving us updates on the local, national and world
events. They are skilled not just in journalism but also in public speaking.

Photojournalists

They are physically and emotionally attached to their high-end cameras which they use to
capture important scenes and events from the surroundings which carry with it stories that
give impact to the society as a whole.

What’s More

Activity 3.1: Take me there!

Look at each picture below and identify the type of People As Media shown in it. Write
your answers below each picture.

1.

Photo by Callum Shaw on Unsplash https://

unsplash.com/photos/7SE389kUVGw
10
2.

Photo by Austin Distel on Unsplash https://

unsplash.com/photos/wD1LRb9OeEo

3.

Photo Credit: http://www.cision.com/us/resources/

white-papers/social-journalism-study/

3.

Photo Credit: Photo Credit: http://www.richmedia.

com/richideas/articles/crowdsourcing-how-to-hire-
the-world

11
Activity 3.2: I Deliver
Look at each picture below and identify the type of People In Media shown in it. Write
your answers below each picture.

1.

Photo by Redrecords from Pexels https://www.

pexels.com/photo/man-holding-microphone-while-
talking-to-another-man-2872418/

2.

Photo by Fox from Pexels https://www.pexels.com/

photo/people-taking-photos-1615816/

3.

Photo by Flo Dahm from Pexels https://www.

pexels.com/photo/turned-on-gray-laptop-computer-
on-table-699459/

4.

Photo Credit: Hanoi is heartland, Vietnam, H Minh

Chin City Is Saigon, Philippine Daily Inquirer –
April 28, 2000. https://news.google.com/

12
 What I Have Learned

Activity 4: Now I Know

Analyze the meaning of the sentence and picture below and answer the questions.

“If it wasn’t because for Facebook,

twitter and blogs, I would never know
what’s going on in our world right now.”

Photo by Oladimeji Ajegbile from Pexels https://

www.pexels.com/photo/man-looking-at-ipad-
pro-2698465/

1. What is the message of the image above?

2. Is this scenario true today? Why or why not?
3. Is this scenario a good or a bad thing? Why?
4. Cite at least 1 study that discusses the positive and negative impact of media and
information to individual and society and explain your reading briefly.

What I Can Do

Activity 5: Let’s compare it and define it!

13
Summary
1. Media and Information literate individual makes the quality of life improved as it
enables one to make careful, concise and critical judgement as users, creators, and
producers of media and information.
2. People Media refers to the persons that are involved in the use, analysis, evaluation
and production of media and information.
3. People As Media are individuals who serve as channels of information dissemination.
Before, they make use of writing essays, literature and news to create artefacts. But
with the advent of technology and social media, people are now empowered to not just
produce artefacts but also evaluate, analyze, edit and give feedback to media artefact.
They are the media itself.
4. People In Media are the people who manipulate the media behind the lens and pens.
They use Text, Audio, Visual, Multimedia, etc to spread information and messages for
the public.

14
 Assessment: (Post-Test)

Multiple Choice. Select the letter of the best answer from among the given choices.

1. A media and information literate individual is able to do the following, EXCEPT ONE:
A. share materials with informed and critical judgement
B. identify issues and resolve it appropriately
C. need not cite sources of grabbed photos
D. rephrase borrowed ideas

2. Media and information literate individual helps the following, EXCEPT ONE:
A. lessen personal contact with people B. improve quality of life
C. increase political participation D. enhances economic growth

3. One of the benefits of social media in business is _________.

A. product advertisement B. product replication
C. lacks personal connection to customers D. inconsistency of product content

4. One of the challenges of technology in the Education sector is _________.

A. improves engagement B. delivering informal learning
C. incorporates different learning styles D. encourages collaboration

5. This refers to the persons that are involved in the use, analysis, evaluation and
production of media and information.
A. Media practitioners B. Online classroom teachers
C. People Media D. editors

6. This refers to a leader for a certain group who gives details and information to lesser
active persons in the group.
A. Opinion leader B. Factual leader
C. Campus Journalism D. Crowdsourcing

7. People without professional journalism training can use the tools of modern technology
and the global distribution of the Internet to create, augment or fact-check media on
their own or in collaboration with others.
A. Campus Journalism B. Social Journalism
C. Network Journalism D. Citizen Journalism

8. They are the ones who have abilities in accessing, evaluating and producing information
using several forms of media.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist

9. These are people who underwent training in journalism writing. Equipped with the
fundamental and significant knowledge and strategies in writing news and stories
based from real events in the community.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist

10. They are skilled not just in journalism but also in public speaking.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist

15
 16
Lesson 1 Pre-Test / Post- Test
Activity 1.1: Let’s Assemble!
1. HIIPGNSH - PHISHING 1. C
2. NKAICHG - HACKING 2. A
3. YRBEC ISNTGLAK – CYBER STALKING 3. A
4. UVRIS ISMTNAOISND - VIRUS DISSEMINATION 4. B
5. C
6. D
7. D
Lesson 1
8. C
Activity 1.2: Come and Find Me!
9. A
(In any order)
10. D
1. Newspaper
2. Twitter
3. Facebook
4. Youtube
5. Magazine
6. Television
Lesson 1
Activity 1.2: Meet Lola Techie!
Possible answers:
1. They use mobile phones, tablets and laptops to communicate with their friends and
loveds ones through facebook, skype, etc.
2. The government help Senior Citizens become media and information literate
through programs and projects that teach them how to manipulate computer
devices just like the DOST’s program on Inclusive ICT for Senior Citizen.
3. They become media and information literate through attending to programs created
by the government and through adapting the changes of the community with the
help of their childrena and grandchildren.
Key to Answers
 17
Lesson 1
Activity 2: Fill me!
Possible answers:
1. Uses of Television in the Education Sector
Issue/Challenge – insufficient budget of the school to provide television for the
classroom
Benefit – students get more engaged in classroom discussion because of new
strategies incorporating ICT
2. Uses of Youtube in the Business Sector
Issue/Challenge – inconsistent information of the products
Benefit – more ways of product marketing
3. Uses of Twitter in the Tourism Sector
Issue/Challenge – The social media site has become crowded
Benefit – bigger scope of possible customer
Lesson 1
Activity 3: Complete me!
Possible answers:
A. Overall impact of Media and Information to an individual
Personal Aspect – character development and personal growth
Professional Aspect – good relationship with colleagues
Education Aspect – additional knowledge
B. Overall impact of Media and Information to an individual
Economic Sector – increase economiv stability
Political Sector – greater participation to the events of the nation
Social Sector – Greater community involvement
Key to Answers
 18
Lesson 2
Activity 1: Multimedia Talks
Possible answers:
1. Multimedia is composed of text, audio, visual, motion, manipulative and people.
2. Philippine media is quick to adapt new means of communication with the influence
of the foreign countries.
3. Because of the evolution of media, many new professions were made to cater the
different opportunities that media has brought to the society.
4. Multimedia makes the people literate, creative and critical thinker.
Lesson 2
Activity 2: Careers in Media and Information
1. Job Title: Photographer/Photojournalist
Job Description: Takes newsworthy photos and create story about it.
Function: The photos taken by the photographers supports the news and stories
written by reporters
2. Job Title: Writer
Job Description: Write news or stories for people
Function: To inform, to present or to persuade the reader
3. Job Title: Call Center
Job Description: Provide service to people through telephone or online
communication
Function: Provide information and inquiries to product consumers
4. Job Title: To inform, to entertain
Job Description: Use videos, images, metacards to tell stories, to inform, to entertain
Function: for fun and for generating income through advertisements
Key to Answers
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Lesson 2 Lesson 2
Activity 3.1: Take me there! Activity 3.2: I Deliver
1. Citizen Journalism 1. Broadcast Journalist
2. Opinion Leader 2. Photojournalist
3. Social Journalism 3. Multimedia journalist
4. Crowdsourcing 4. Print Journalist
Lesson 2
Activity 4: Now I Know
1. It tells us that people nowadays do not read newspaper or baooks anymore. People
rely too much on social media thus news appear and notify immediately in their
social media accounts.
2. Yes, it is truly evident today because we are now so much consumed of using
social media sites to the extent of depending our lives to it.
3. With our fast paced day to day living, modern technology and media and information
is very helpful to us to achieve our daily goals. However, for some part, it becomes
a problem when we are too much inclined to it that we can’t live a day without using
our phones for instance. Though it connects us to our family and friends from other
places, it also separates us from people near us.
4. A Study on Positive and Negative Effects of Social Media on Society by W. Akram,
R. Kumar (Available online at: www.ijcseonline.org)
Lesson 2
Activity 5: Let’s compare it and define it!
Key to Answers
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