DATA DRIVEN ANALYSIS REPORT

 
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Contents
Introduction:...............................................................................................................................................2
Bangles International Jewelry and its Project Planning...............................................................................2
Gantt Chart Representation........................................................................................................................4
Framework of Data Analytics.......................................................................................................................5
Key Performance Indicators........................................................................................................................8
Issues for Data Quality and Remedies.........................................................................................................9
Remedies for Issues...................................................................................................................................10
BIJ’s Data Analysis and its Commentary....................................................................................................11
Table A: Sales of BIJ...................................................................................................................................11
Table B: Comparison..................................................................................................................................12
Table C: Sales Volume Of BIJ......................................................................................................................13
Chart A: Comparison.................................................................................................................................13
Chart B: Comparisons of category performances......................................................................................14
Chart C: Impact marketing campaign........................................................................................................15
BIJ’s report conclusion and recommendations..........................................................................................15
References.................................................................................................................................................16
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DATA ANALYSIS BUSINESS REPORT

Introduction:
The concept of ‘intuition’ is getting greater now a days in modern age. Talking about data
driven decisions, the process helps to inform decision making by using data to validate the
performances and to generate predictions in a business. This is considered for creating real-
time insights in a business. Data driven decisions have proved to be important in a business as it
gives great transparency and accountability, makes decisions faster, provides more
improvement and continuous innovation (Szukits, 2022). This report will analyze the
accomplishments made by a company named Bangles International Jewelry in a marketing
campaign held in UK. The company has made investment considering UK’s market with the help
of data analytics. Following the concepts and strategies of data analytics and decision making,
the company could easily make a huge rise and success in the business rather than other
countries. The concepts of charts like Gantt chart and other bar graphs have been used for
providing visual understanding of marketing analysis and sales performances (Brückner et al.,
2020). By these visuals, we would effortlessly evaluate the difference of sales or others
between other marketing domains as well. All the marketing issues, lower sales problems or
other issues generated in the marketing campaign will be discussed in the following topics. The
impact on sales whether positive or negative during the campaign will be analyzed. In this
report, real-time problems of marketing campaign and the solutions to these issues will be
discussed with the help of data analytics approaches.

Bangles International Jewelry and its Project Planning

Project planning in a company or business is a disciplined process that is followed to create
tasks in a given timeframe and to implement them with the help of different stages and
sources. These project planning techniques makes a company work process more efficient and
successful. Following the leadings of project planning, it is an important element that impacts
the company, it’s processes and helps them to achieve it (Zwikael and Globerson, 2004). The
process of project planning consists of several steps for organizing of tasks and assigning it, that
includes employee team building and coordination among each other. This coordination will
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help them to approach the tasks in a better way. Each and every task planned in a project
planning has its own schedule and time allocation to be executed that impacts the success
outcomes and efficiency in data analysis. Highlighting the project planning framework of the
company Bangles International Jewelry, depends on several steps that includes tasks and tools
that enables the structure for executing it. Each step has a different role in mapping out the
progression that impacts the success ratio of the business and has better data analysis (Hanisch
and Wald, 2011). The tasks and steps involved in project planning are project analytics, data
sources, collecting data, quality data checking, documenting data, data sourcing, data exploring,
project management, acquisition, maintenance, data analysis, market comparison, evaluation
and data visualizing.

The creation of tasks of the company Bangles International Jewelry under project planning
approaches are described below. The tasks and processes are fully organized with project
planning techniques.

ID Task Pos. Tasks To be Started To be Finished Timeline

i. Time Allotted Project Analytics 14 December-2020 16 December-2020 27

ii. Time Allotted Beginning of Projects 16 December-2020 18 December-2020 5

iii. Time Allotted Variable of business 18 December-2020 20 December-2020 3

iv. Time Allotted Data sources 20 December-2020 21 December-2020 4

v. Time Allotted Documenting Data 21 December-2020 22 December-2020 2

vi. Time Allotted Exploration of data 23 December-2020 24 December-2020 1

vii. Time Allotted Quality of Data 25 December-2020 25 December-2020 4

viii. Time Allotted Data Acquisition 27 December-2020 27 December-2020 3

ix. Time Allotted Success Metrics 29 December-2020 30 December-2020 5

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x. Time Allotted Charter Document 30 December-2020 31 December-2020 2

xi. Time Allotted Data analyzation 31 December-2020 2 January-2021 3

xii. Time Allotted Data Visuals 1 January-2021 5 January-2021 4

xiii. Time Allotted Evaluation 3 January-2021 8 January-2021 1

xiv. Time Allotted Report Creation 5 January-2021 10 January-2021 2

xv. Time Allotted Handoff Project 7 January-2021 12 January-2021 3

xvi. Time Allotted Completion 8 January-2021 14 January-2021 7

Timeframe of Bangles International Project Planning

Gantt Chart Representation

The Gantt chart of Bangles International Jewelry is a tool for visualizing the tasks under project
management. This tool helps in so many ways like for scheduling the tasks, managing,
organizing, monitoring the tasks and their maintenance (Geraldi and Lechter, 2012). The Gantt
chart provides so many advanced features like for team collabs, integrations, making multiple
projects, workload management etc. It is the most important tool considered to be in terms of
planning in aspects of organizational and industrial management. It organizes the tasks and its
completion according to their time limit. The tasks scheduled in the timeframe of planning are
visualized below in the form of Gantt chart e.g., data sources, collecting data, quality data
checking, documenting data, data sourcing, data exploring, project management, acquisition,
maintenance, data analysis etc.
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BIJ’s Gantt chart

Framework of Data Analytics

The data analytics framework is known to be a concrete system for effectively managing the
data analytics. This framework provides different stages and data teams, each one consists of
tools and processes. Every task in the stages of framework has specific role and outcome. This
area of the report would describe the stages of the framework that is included for the analysis
of Bangles International Jewelry (Schaefer and Makatsaria, 2021). The Data analytics framework
have different stages and steps involved. Firstly, the main goal of the framework is to clear the
objective and purpose. The next step would be collecting quality data and later the data
gathered is also checked. After this, the next stage does the filtering and cleaning of the
unnecessary data in order to remove errors and for better results in analysis. The filtering of
data requires removing errors, which is next ensured for enhancing and organizing the data to
maintain better results. This stage and step are involved in data enhancement. When the data
is enhanced and organized, the further step involves the analysis of that data. The data analysis
covers the whole data for evaluating and interpreting by following the machine learning
techniques and artificial intelligence approaches. After all this enhancement and analysis, the
data is further visualized in the form of charts and graphs.
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Later, enhancing the data, the next step includes the evaluation of data and interpretation by
following advanced techniques of machine and deep learning (Massmann et al., 2020).

Framework of BIJ

Collection of Data
In this initial step of framework, data is collected from the sources of the company Bangles
international jewelry. In this stage, the data is being collected from accurate sources and
analyzed further to find and resolve different issues. The useless data or information is deleted
to generate high quality analysis results (Sarker, 2021). In this report, all the data is being
gathered from the sources of BIJ’s databases that have all the records of sales during the
campaign. The data is generated during the marketing campaign by different categories like
country, sales performances, sales value, city, marketing value etc. Collecting data should be
created in proper organized format. It’s not necessary for the data to show any validity but
should have quality for acquiring results in analysis.

Data Cleansing and Transformation

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The next step in the data analytics framework focuses on the cleaning and filtering of data after
being collected. Data collected from different sources can contain dirt and will automatically
impact the accuracy of the results. It’s a process of fixing the incorrect, duplicated,
unformatted, corrupted data of the dataset. The data being collected from the sources of BIJ’s
company in the marketing campaign is further transformed by removing errors (Ridzuan and
Wan Zainon, 2019).

Enhancement of Data
In this third stage of framework, the data is more ensured to be enhanced and cleansed for the
better result in accomplishing the data analysis. The more the data is enhanced the better
chances are formed for accuracy of the results. The data must be formulated according to the
integration and alignment to avoid errors and misunderstandings. The example can be the
records of BIJ’s company that is fully integrated and organized (Adnan, Akbar and Wang, 2021).

Data Analytics
The fourth stage consists of data analytics in the analytical framework. This step helps to
analyze the raw data and to make conclusions about it. Advanced AI techniques and machine
learning approaches are followed for making this step progress. The data analysts follow these
advanced techniques for acquiring better understanding of the BIJ’s marketing campaign and to
implement it real-time. The sales values and performances are measured and compared
properly by these approaches with other domains (Hussain and Roy, 2016).

Visualization of Data
The fifth and last stage of the analytics framework demands the visualization of data in the
form of graphs, charts or histograms. This visual representation of data and information helps
in the communication for making data driven decisions and insights easy. Insights of the data
gives clear prediction of the analysis about the campaign whether successful or not (Vafeiadis
et al., 2019).
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Key Performance Indicators

The term key performance indicators for the company BIJ indicates the analyzation and
evaluation of the key performances completed by company to provide intended results. The
right and appropriate key indicators would help creating the analytical decision more accurate
(Kaganski et al., 2017). Considering the case of the company, Bangles International Jewelry,
employee coordination and customer satisfaction would be the key indicators for it in making
the marketing campaign into a huge success for the domain of UK region. The things like
coordination between employees and team building can be crucial for decision making in order
to make the business successful as everyone has their own opinions and concerns. For this, the
company employees should be appreciated and motivated regarding the marketing sales and
making them higher in sales. No coordination between employees can result in no
understanding will result in drift apart the success of the marketing campaign. There would be
no such influence on the audience, thus they will show no interest in the campaign.
Coordination and engagement among the employees are necessary for any organization in
making them a top priority for the customers. The other main key indicator about customer
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satisfaction and their approval is necessarily important. All the marketing sales and reputation
is made on the basis of customer satisfaction. Bangles International should have the strategies
for improving better customer service and support for acquiring better quality sales result.
Customer satisfaction and gratitude is all a company needs for making a sustainable business
(Kowal, 2019). The company should focus on the trends and interests of the audience in order
to make them satisfied. BIJ should always welcome the feedback from the customers and have
room for the improvement. Company should focus on the failures and issues of the campaigns
by adopting the strategies and techniques of data analytics.

Issues for Data Quality and Remedies

While gathering the data, it can have many issues like duplicated, incorrected format,
corrupted, incomplete information. Data quality issues justifies these issues for not having
accuracy and validation in the data. During the marketing campaign of BIJ, the data quality
issues were encountered that may affect the analysis (Zhang, Indulska and Sadiq, 2019). The
issues highlighted during the evaluation are Negative values in sales, data duplication, correct
format, impacts the revenue, impact on decision making, confusion of markets and domains
etc. If the negative values appear in the sales performances of the company, it will impact the
reputation of the company into negative.
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Issues in Data Collection

Negative Values in Data

Remedies for Issues

The issues encountered during the analysis of data quality can be resolved. The issues like
duplications, negative values can easily be resolved using some of the remedies. The issue for
the negative values impacting the image of the company was resolved by using the data
analytic framework techniques of transforming and enhancing data. The data was gathered in
the Microsoft Excel file, and is resolved by using functions of it. Firstly, the data was being
filtered, finding the errors and replacing it functions were choose to resolved the errors under
sales volume. Similarly, the problem of confusion among the countries USA and UK were
replaced accordingly. The refined data extracted and filtered from analysis would provide
better outcome for understanding the campaign and its comparison towards other origins.

The picture under shows the practical implementation of the functions in the Microsoft Excel.
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Find & Replace Function

BIJ’s Data Analysis and its Commentary

In this area of the data driven analysis report, sales and volumes of marketing campaign of BIJ
held in UK would illustrate the descriptive analysis and tables.

Table A: Sales of BIJ

The picture underneath depicts the yearly sales and volumes of Bangles International Company
of the domains of UK, USA and Japan for the past 3 years. The analysis of the marketing
campaign and its sales can be seen clearly. The most sales volumes are generated in May &
June for year 2020. This thing shows the better understanding of the analysis about sales and
volume.
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Sales and Volume of BIJ

Table B: Comparison
The comparisons of sales and volumes are two different categories of the company considering
in the market. The highest records of sales and volumes were recorded in the year 2020 in UK
marketing region. Customers were more attracted and interest for the products like wrist
bracelets and head bands. This interest of the public helped in maintaining the revenue of the
company in a profitable way. For Japan market, hair bands were the most demanded in the
year of 2018-2019 in sales. Talking about USA sales, necklaces were highly demanded and sold
in the year of 2020.

The picture below shows the comparison in the categories about sales according to the
different marketing demands.
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Overall Comparison

Table C: Sales Volume Of BIJ

The sales and volume of each category of BIJ is analyzed under in the form of table. Considering
all the domains and branches of the company in USA, UK and Japan, the comparison has been
done under. The most lead was seen in the county UK rather than the combined sales of USA
and Japan.

Comparisons of Sales Volume of BIJ

Chart A: Comparison
The comparisons of sales value have been done graphically below. The highest records of sales
were recorded for Japan and USA. Later, it does have a positive impact on the sales of UK as
well after the successful marketing campaign.
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Sales Value by MARKET

18000000
16000000
14000000
12000000
10000000
8000000
6000000
4000000
2000000
0
Japan United Kingdom USA

Comparisons of Sales

Chart B: Comparisons of category performances

The comparison between all the sales of the categories is visualized under. All the categories
have different sales and demand according to the different regions. The sales of headbands
were the highest recorded in Japan.

Sum of Sales Value

14000000

12000000

10000000

8000000
Sum of Sales Value
6000000 Sum of Year

4000000

2000000

0
Japan

Japan

Japan

Japan
UK

UK

UK

UK
USA

USA

USA

USA

USA

Ankle Bracelets Head bands Necklaces Rings

bracel
et

Comparisons of Category Sales

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Chart C: Impact marketing campaign

The impact on market after this campaign is recorded positive on all the domains and as well as
in UK region. The sales have been increasing by time as shown in the figure below.

Impact on marketing

BIJ’s report conclusion and recommendations

By analysis of the whole report, we can conclude the marketing campaign by using the
strategies and framework of data analytics. In this analysis, evaluation for UK marketing
campaign was done Bangles International Jewelry company. The marketing campaign was
made into huge success and it increased the revenue and yearly profit of the company by
following data analytics approaches, project planning techniques and analytical framework.

Some of the things are needed to improve as it impacts the revenue of the company, increasing
the sales and volumes. The company should promote on social websites as it has more demand
being followed the most by the audience. The company should adopt the applications like
Instagram, TikTok that has most influence on the public and as well as celebrities.
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