Dagim Lule Business Plan For Mojo
Dagim Lule Business Plan For Mojo
Dagim Lule Business Plan For Mojo
EXECUTIVE SUMMARY
The sources of the fund are contributions of DAGIM Company owners and loan
from bank. The total amount of money required for the project is ETB 67,879,200
of which 70% of this amount is from bank while the remaining 30% is owners’
contributions.
DAGIM Paint factory a new startup company that produces paint products of
quality designs and colors for customers.
The goal of the project is to establish paint processing plant in Modjo town
Administration to produce paint products and meet the market demand for paint
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
The Project will be implemented by the owners and The duration of the project is
going to be twenty years after the ratification of the project proposal.
Product Sales
Working with the proposed plant and machinery, the project will be capable of
producing 25,000 cards of various types, 2,7600 Liters of paint , 5,000 bags of
different colors , 40,000 packs of packaging paint products, 25,000 extra items
and 10,000 metal purpose annually
The Name of the Company is Paint Products Factory owned by Ethiopians, located
in Modjo town Administration. It is established to produce high quality paint
products of different colors to satisfy the high demand for the products.
PROJECT DESCRIPTION
Paint Production industry is an important industrial sector in the country. Over the
last few years, the manufacturing and financial sectors including construction
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
sector have registered strong growth rates. These sectors are some of the major
drivers of growth for the demand of paint products.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
OBJECTIVES OF PROJECT
The goal of the project is to establish paint processing plant in Modjo town
Administration to produce paint products and meet the market demand for paint
products to be used by different sectors to contribute to the development endeavors
of the country.
The specific objectives of this project are
i) To fill the gap between demand and supply of paint products in Ethiopia
ii) To exploit untapped resources usable for the production of paint goods.
iii) To create job opportunity for the community and to curb the problem of
unemployment in line with the development objectives of the country
iv) To produce high quality and exportable paint goods ex to get
foreign/hard currency
PRODUCTS AND SERVICES
FORMULATION OF PROJECT
A project report is like a road map. It is an operating document. What information
and how much information it contain depends upon the size of the enterprise, as
well as nature of production. For example small-scale enterprises do not include
technology which is used for preparing project reports of large-scale enterprises.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Within small-scale enterprises too, all information may not be homogeneous for all
units.
According to DAGIM , project formulation divides the process of project
development into eight distinct and sequential stages as below:
General information
Project description
Market potential
Capital costs and sources of finance
Assessment of working capital requirements
Economical and social variables
Project implementation
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
ENVIRONMENTAL MONITORING
To assess the prevailing quality of air, water, noise, land etc., regular monitoring of
these parameters is necessary. This data will help to arrive at improvement in
protection measures. The project proponent has set up a permanent cell, which
shall take care of effective implementation of Environment Management Plan
which is very much necessary to preserve/protect the surrounding environment.
The functions of the environmental cell are as follows:
Implementation of the planned mitigating measures
Monitoring the program of implementation
To estimate the efficiency of the measures taken
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Environmental monitoring and maintaining the test reports in a file for each
of the monitoring parameters like air, water, soil etc.
To bring out any other unforeseen effect on the environment not covered
under this study
MARKET PLAN
As clearly stated in the country’s development industrial strategy, valued adding
private sector is considered as the engine of sector growth. Because of this, the
Ethiopian government has been providing facilities and enabling investment
environment for the realization of the country’s GTP objectives. As a result, the
need of construction raw materials supply and the processing of paint products are
increasing from time to time since the enhancement of industrial sector in the
country has been given more attention.
The current increasing trends on both the demand and supply side of paint products
market make paint production to initiate the industry
The Rising input prices are of other commodities cause manufacturers to seek new
efficiencies, in particular in low value added items such as packaging using paint
products. Nationwide demand for green packaging is projected to increase
annually with food service and transport packaging growing the fastest. The
currently observed fast growing banking and financial institutions demand for
various paint cards to be used by their clients/customers. Also the currently
growing construction and transport sectors in the country have the propensity to
consume more and more paint products
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
The goal of the project is to establish paint processing plant in Modjo town
Administration to produce paint products and meet the market demand for paint
products to be used by different sectors to contribute to the development endeavors
of the country.
The specific objectives of this project are
v) To fill the gap between demand and supply of paint products in Ethiopia
vi) To exploit untapped resources usable for the production of paint.
vii) To create job opportunity for the community and to curb the problem of
unemployment in line with the development objectives of the country
viii) To produce high quality and exportable paint to get foreign/hard currency
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
CUSTOMERS
COMPETITION
Three important points to keep in mind when thinking about the objectives of
competition are: x underlying variable of competition (price, quantity, quality etc.);
x aimed level of achievement; and x competitive process that is at least partly
determined by the strategic objectives of agents.
Each firm within a particular industry faces a different competitive context. This is
because an industry typically consists of multiple product segments operated by
different but overlapping sets of industry members. Two industry members can be
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
regarded as direct competitors to each other when they operate in at least one
common product segment
NICHE
Marketer has long advocated the use of ecology or biological theory in marketing
in order to study markets. A relationship may be drawn between the
ecological niche and the market niche. This refers to ecological niche and market
niche similarities. In both cases, organisms and organizations live in their
immediate physical environment and are able to continue their life forms in a
changing environment.
Strategic Planning
Organizational Realignment
MARKET STRATEGY
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
The term pricing method in the context of compiling price indices would probably
be regarded by most price statisticians as a common concept. However when one
attempts to find a definition for this concept, or indeed a definition for various
types of pricing methods, the inadequacy of the current literature becomes
apparent. This is particularly true in the case of producer price indices for service
industries (SPPI), where defining pricing methods is crucial in many respects.
Pricing method is a key issue for services price statisticians because theoretical or
practical problems cause transaction pricing to be unfeasible. The main causes,
which are interrelated, are:
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Sales revenues are the function of projected production output and projected
selling price per paint products. Taking the projected production the output from
the above table, we know we calculate the revenue using selling price of output.
Accordingly, the selling price of each product is expected to increase each year by
proportionately for each product item by a minimum of 15%, given the trends of
the past five year in Ethiopia, in particular and world in general, this projection
wouldn’t be far from the reality under the normal macroeconomic conditions.
OPERATION PLAN
The purpose of the Operations section is to indicate how you plan to operate the
business. This means how you will produce the services or provide the products.
RAW MATERIAL
This Strategic Implementation Plan (SIP) has been developed on the basis of input
from a wide range of European stakeholders dealing with raw materials
(governments, industries, academia, NGOs), which are involved in the European
Innovation Partnership (EIP) on Raw Materials. To steer the work on the Plan, a
High-Level Steering Group was formed in 2012. To collect input to the Plan, the
European Commission established five operational groups with experts on raw
materials and various aspects of raw materials policy. From May to July 2013, four
draft versions of the Plan were issued by the services of the European Commission
and commented on by the members of the High Level Steering Group or their
representatives (“Sherpas”) prior to this final version.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
There are many types of inventory that can be held throughout the supply chain.
They include raw material, work in process (WIP), finished goods inventory and
spare parts. In this thesis, we are more concerned with managing the inventory of
raw material. Hopp and Spearman (2000) define raw material as the components,
subassemblies, or materials that are purchased from outside the plant and used in
the fabrication/assembly process inside the plant. The idea of managing the raw
material is to have it available when it is needed by the production system. Since
most of the time we cannot receive the raw material immediately (in a just-in-time
fashion), carrying inventory stock of raw material seems appropriate. The size of
the stock can be influenced by several factors; quantity discount received from the
supplier, variability in either the supply or demand, or the materials can become
obsolete.
TECHNOLOGY UTILIZATION
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
The key factors that underpin enterprise growth are labor, land, capital,
entrepreneurial spirit and innovation. In particular, it was innovation and
entrepreneurial drive that provided the motivating power for Taiwan’s economic
miracle. Today, new business development continues to depend on the flexibility
and vigor of Taiwan’s SMEs. In more concrete terms, innovation can take one of
five forms: the development of new products or the improvement of existing
products, the introduction of new methods of production, the development of new
markets, the identification of new sources of raw materials or semi-finished
products, and the establishment of new forms of industrial organization.
There are also relevant national and local institutions around the district with
which we will work in collaborations.
Oromia National Regional state Investment Office
Modjo town Administration and its Woredas Land Use and Administrative
Authorities
University and collages.
Modjo town Administration and its Woredas Enterprises.
Financial Institution and Banks.
Civil society organizations including cooperatives and kebele organization
etc.
The role of these institutions and their expected synergy will be utilized for the
successful implementation of the project.
PRODUCTION PROCESS
The project area is located in Modjo town Administration which has got
convenient and accessible road throughout the year. There is also access road from
different areas and towns to the project area. Thus, there will be no transportation
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
problem to and from the project area to its branches or stores located in suitable
places.
LOCATION
Modjo town Administration is the town in Oromia region of Ethiopia, 57km far
from Addis Ababa city, the seat of the African Union (AU), the United Nation
Economic Commission for Africa (UNECA).
The town has grown from sparse and scattered settlement Modjo to an expansive
and highly populated Town. Modjo town lies near to Addis Ababa city which is the
center of the country on the western escarpment of the main rift. The altitude of the
city varies from 1788 to 1825m a.s.l. There is high topography in the north and
west, relatively flat in the south east.
Modjo town Administration, which is one of the town in which this paint factory is
established has distinct characteristics and, relatively standardized part of Oromia
region, constituting modern and high standard residential localities as well as very
poor people who live with income of less than $1 per day, commercial buildings,
public offices, different social and economic over heads, industrial areas etc...
Furthermore, the availabilities of facilities like road, utilities and easy access to the
target markets are other factors for the selection of the site.
Machinery and equipment have moving parts. The action of moving parts may
have sufficient force in motion to cause injury to people. When assessing
machinery and equipment for possible mechanical hazards, consider:
• machinery and equipment with moving parts that can be reached by people
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
• machinery and equipment that can eject objects (parts, components, products or
waste items) that may strike a person with sufficient force to cause harm
• machinery and equipment with moving parts that can reach people, such as
booms or mechanical appendages (arms)
LEGAL ENVIRONMENT
PERSONAL
A personal marketing plan is a strategic marketing plan that can help you ensure
the efficiency and effectiveness of your personal brand or image and how it is
perceived by different entities like potential employers, businesses, engineering
lawyer, technical and professionals.
an important political and diplomatic hub of Africa. Modjo is the critical Town in
Oromia region, in Ethiopia.
PROFESSIONAL AND ADVISOR SUPPORT
Bank Services, Business Advisors and Mentors (it can be helpful to provide
single-paragraph biographies on key business advisors.)
General Manager
Legal Advisor
Cashier
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
The major beneficial impacts of this project are change in employment and income
opportunity, infrastructure, community development, communication, transport,
educational, commercial, recreational and medical facilities. In addition this
project will accommodate many labor forces. As a result, the income theses labor
forces will increase and enable them support their households and fulfill their basic
needs (food, health, shelter and social necessities)
FINANCIAL PLAN
The Company will earn a large amount of revenue from the sales of products of
paint production of high quality. The details of the financial status of the company
and its profitability are indicated in section under financial plan.
PROPOSED RATE OF PRODUCTION
The proposed rate of production of the project are 25,000 cards of various types,
2,7600 Liters of paint , 5,000 bags of different colors , 40,000 packs of
packaging paint products, 25,000 extra items goods and 10,000 metal purpose in
the first year and increase this amount yearly.
Here, operating costs refer to those costs which are not included in the project
capital costs and hence are not subjected to periodical depreciation. These costs
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
include such costs as labor costs; costs for equipment operations and maintenance
such as fuel cost and repair and maintenance cost, depreciation cost, utility
expenses such as telephone charges, employee salaries, and other miscellaneous
expenses.
Repair and Maintenance cost: operating cost for operation and maintenance of
machineries and equipment is taken to be 5% of initial investment costs beginning
after the acquisition i.e., 67,879,139 *.05= ETB 3,393,956.95
Supplies cost: such costs include the cost of stationary materials needed for
office use. It is forecasted for first year as Br.20, 000.00 and increase at least
by 5% as the activities of the project increases.
Source of fund: the sources of fund for this project are the owner itself and banks.
Market opportunity
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
The current increasing trends on both the demand and supply side of paint
products market make paint production very important. The current rising input
prices are causing manufacturers to seek new efficiencies, in particular in low
value added items such as packaging goods, preferably paint products. In addition,
nationwide, demand for green packaging is projected to increase annually with
foodservice and transport packaging growing the fastest’ It is observed that the fast
growing banking and financial institutions demand for various paint cards.
The currently growing construction and transport sectors in the country have the
propensity to consume more and more amount of paint products. In a recent
survey completed by the promoter, most of consumers responded that they would
choose environmentally-friendly various types of quality paint products.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Description Amount in
Rs.
First year Salaries (Production staff) ……………………………650,000
First year Utilities Charges (Other then fuel/diesel)\.....................13,057,000
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
OVERHEAD COST
Following Overheads are assumed to occur in the first year of production.
Expense Year amount (Br)
Utilities…………………………………….………………………… 13,057,000
Depreciation………………………………………………………………. 30,000
Maintenance……………………………………………………………... 10,000
Selling and Distribution …………………………………………………. 55,000
Miscellaneous………………………………………………………. 10,027,000
Total………………………………………………………………….. 23,829,000
Man power is decisive factor for the successful implementation and operation of a
project. Hence, careful identification and qualification of the man power
requirement of the project is indispensable. Accordingly, although the details of
responsibility and accountability relationship will be determined latter, the
following table shows the manpower requirement with qualifications:
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Salary of Staff
1 Year
Minimum Quanti Monthl Total
No Staff (12 Remark
Qualification ty y salary Salary
months)
General BA in Mgt/Econor
1 Manager/ related & 8 years of 1 85,000 12 102,0000
Director related experience
Deputy BA in Mgt/Econor
1 Manager related & 5 years of 1 75000 12 900,000
related experience
Sale BA in marketing
2 Manager related & 5 years of 1 14,500 12 78,000
related experience
accountants BA in accounting &
3 1 8,000 12 92,000
4 years experience
Cashier Diploma in
4 Accounting & 2 1 5000 12 60,000
years exp
Diploma in Office
Secretary management or
5 1 4000 12 48,000
related & 2 years
exp
Diploma in
6 Purchaser Accounting & 2 1 4,000 12 48,000
years exp
7 Drivers 3rd Grade Driving 2 4,000 12 96,000
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Salary of Staff
1 Year
Minimum Quanti Monthl Total
No Staff (12 Remark
Qualification ty y salary Salary
months)
License
Production license
8 10 6,200 12 184,000
workers
Store Diploma in the field
9 1 2,000 12 14,400
keeper
Guard 6th grade & work
10 1 2,000 12 11,760
experience 2 years
Total
21 638,160
Salary
NB: For cost calculation, take 15% of the total cost as contingency and sum up
with the total cost so as to get the grand cost.
Forecasted production
In order to estimate the production of paint products, we have utilized opinions of
experts in the field of geology. Accordingly, the following tables shows the
projected/expected yearly outputs
Projected Paint Items production in G.C
No Product Items 2019 2020 2021 2022 2023 2024 2025 2026 2027
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Note that: then the above projections are based on the expert’s opinions in the field
as well as the existing experiences. In essence, if the project is to be implemented
and run in accordance with the recommendation of the expertise and experiences,
these projections are supposed to be achievable.
Product 1
3 3,414,5
Paint cards of different types
26,266 130 31
4 Paint cards of different 3,903,7
types 26,922 145 29
5 Paint cards of different 5,384,4
types 33,653 160 53
6 Paint cards of different 7,361,5
types 42,066 175 57
7 Paint cards of different 9,191,4
types 48,376 190 30
8 Paint cards of different 11,404,6
types 55,632 205 29
9 Paint cards of different 14,074,9
types 63,977 220 82
Product 2
Unit Selling
Total sales in
Year Product Item Quantity Price in
ETB
ETB
1 40,000 80 3,200,000
Paint Packaging products
2 41,000 92 3,772,000
Paint Packaging products
3 42,025 104 4,370,600
Paint Packaging products
4 43,076 116 4,996,773
Paint Packaging products
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Product 3
Unit
Selling Total sales in
Year Product Item Quantity
Price in ETB
ETB
1 exra items , toys, sporting
goods, medical products and
25,000 1,000 25,000,000
footwear, boxes, bags
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Product 4
Unit
Selling Total sales in
Year Product Item Quantity
Price in ETB
ETB
1 5,00
Production of paint bags of different
0 300 1,500,000
colors
2 5,75
Production of paint bags of different
0 345 1,983,750
colors
3 6,61
Production of paint bags of different
3 390 2,578,875
colors
4 7,60
Production of paint bags of different
4 435 3,307,903
colors
5 8,74
Production of paint bags of different
5 480 4,197,615
colors
6 10,05
Production of paint bags of different
7 525 5,279,813
colors
7 11,56
Production of paint bags of different
5 570 6,592,223
colors
8 13,30
Production of paint bags of different
0 615 8,179,561
colors
9 15,29
Production of paint bags of different
5 660 10,094,775
colors
Product 5
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
Unit
Selling Total sales in
Year Product Item Quantity
Price in ETB
ETB
1 2,5
home and industrial appliances, wire
00 150 375,000
and cable
2 2,5
home and industrial appliances, wire
63 173 442,031
and cable
3 2,6
home and industrial appliances, wire
27 195 512,180
and cable
4 2,6
home and industrial appliances, wire
92 218 585,559
and cable
5 2,7
home and industrial appliances, wire
60 240 662,288
and cable
6 2,8
home and industrial appliances, wire
29 263 742,487
and cable
7 2,8
home and industrial appliances, wire
99 285 826,282
and cable
8 2,9
home and industrial appliances, wire
72 308 913,802
and cable
9 3,0
home and industrial appliances, wire
46 330 1,005,182
and cable
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
5. Project Schedule
Table-5: Action plan
Construction of office
and store
Purchase of Office
furniture
Man power
Recruitment
Start the work
By Dagim Lulseged
THE FEASIBLITY STUDY ON ESTABLISHMENT OF PAINT PRODUCTION FACTORY.
By Dagim Lulseged