Business plan project

Xavi’s Steakhouse

Owners: Warren Maduro and Vincent van Dinter

Xavi’s Steakhouse
Palm Beach 69
Noord,
Aruba,
Telephone: 297 6624888
E-Mail: xavissteakhouse@gmail.com

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Contents
Executive summary...................................................................................................3
Business Description.................................................................................................4
Mission statement......................................................................................................6
Vision Statement.......................................................................................................6
Organizational chart..................................................................................................7
Core values and believes...........................................................................................8
Management Plan......................................................................................................9
Job roles and responsibility..................................................................................10
SWOT ANALYSIS ................................................................................................11

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 Executive summary

Xavi’s Steakhouse is a partnership between two friends Warren Maduro and

Vincent van Dinter who dreamed big and made dreams reality. The steakhouse is
known for the flavorful steaks they offer which are extremely good, their signature
sauces, amazing service they provide and the fair prices.
We have an amazing team of cooks, waiters, bartenders and hostesses ready to
serve you, plus our team has an amazing spirit. We want to attract all types of
customers it doesn’t matter who it is we just want everyone to enjoy our amazing
food and service. The food is high quality Angus meat which is best of the best and
with our experienced chefs who know how to work with these amazing steaks. We
Offer all type of cuts: Filet mignon, Tomahawk, ribeye, skirt steak, NY strip steak,
Porterhouse and many more!
Next to those we also offer some amazing sides and sauces for your steaks not to
mention our cocktails.
We strive to be the best we can and we only want growth in the company tourism
helps us a lot because on the island there is a lot of tourists and we take advantage
of that. We enjoy the high season because it brings a lot of customers.
What makes us different is our treatment we give to everyone, that also means our
team. We treat them as our family, meaning we make them feel as if they were at
home. And for our customers they definitely won’t forget coming and dining at
Xavi’s steakhouse. So hop in your car and go to Xavi’s steakhouse.

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 Business description

Xavi’s steakhouse is a partnership restaurant, serving the best steaks we can,

providing good customers service and leaving you stomachs full. Our restaurant
will be serving dinner only, we open from 6pm to 11pm and will be open 6 days a
week. We are located in the Palm beach area right in front of Holiday Inn, there is
a total of 50 seating. We are a steak house that serves USDA prime beef and 100
% naturally raised angus, grilled to perfection by our amazing chefs. We try to
make us unique by doing all of the above. Our business will stand out because of
the service and fair prices and don’t forget the amazing steaks and other foods.
We started this business to be our own bosses and to bring our own ideas to the
table and give them to world with our amazing cooking skills.

Mission statement
Our mission is to be the best of the best and bring delicious food to the customers
and provide amazing service. We want people to come back to us not because we
are a fancy restaurant, but for the comfort we make you feel, and for whenever you
want to eat delicious steak you can come anytime. We want them to feel satisfied
after eating at Xavi’s Steakhouse and full stomach and with desire to return.
Coming in our restaurant will truly let you remember the food you ate with
temptation to come back the very next day. And we have a slogan that goes like
“steak so good you don’t want to make your own steak ever again”

Vision Statement

We see ourselves very successful in the future if everything goes the way it is
supposed to go. We know there will be obstacles, but we are sure we will go
through it. We plan to go worldwide soon and hopefully be successful and let
everyone know about us and what Aruban chefs can do.

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Core values and believes

Integrity 
Being truthful, sincere, and upfront with everyone you interact with. 
Passion 
Love and believe in what you do. 
Innovation 
Challenge yourself, think creatively, and constantly evolve. 
Success 
Create a memorable experience for our Guests and each other. 

Keys to success 
1. Having a manager pass by every table in the dining room every night to
greet, visit, or at least make eye contact with (with a smile) our customers. 
2. Our commitment to the success and happiness of our staff 
3. Our commitment to always providing excellent quality food and beverages 

Providing service as good as our steaks means attracting, hiring, and developing
the industry’s top talent. It also means providing clear opportunities for
advancement, which is why we invest in training, coaching, leadership
development programs and professional growth opportunities, creating a culture
for talent to flourish.

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 Industry Analysis
Target Market and customers
Xavi’s steakhouse targets everyone that loves to eat steak, so that would include
every age and gender. Everyone is welcomed here to enjoy the fine steak that we
put on the table for you. But we always want a larger market for us to use money in
maybe the business itself or for company benefits.

Market Analysis
Xavi’s steakhouse is going to do well we hope, we target every type of customers
one thing that is obvious is that tourists are the bigger clients than locals, because
tourist are going to eat way more here than locals. We don’t have many
competitions because there aren’t many steakhouses in Aruba. There are and their
good but let’s not compare them to ours. Our prices are fair for what you get.

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SWOT analysis
 
Strengths 
Steakhouses typically generate substantial gross margins from their sales of American focused cuisine. If the
business has a liquor license than the gross profits and net profits of the business can be substantially boosted
over a over the life of the business. These businesses are moderately immune to negative changes in the
economy once established and once they have an existing base of corporations that will frequently entertain
clients and business partners at these locations. The operating costs are considered high, but the gross margins
to ameliorate these risks. 
Weakness 
 The operating costs are high and as such the entrepreneur is going to need to keep a very close eye on
inventory acquisitions, payroll expenses, and related expenses to the operations of the steakhouse facility.
Additionally, there usually another handful of companies that offer the same type of steak and American
cuisine of that of this type of business. 
Opportunities 
 One of the ways that steakhouses can rapidly expand the revenues is through offering catering services to
the public. In some cases, these businesses can provide commercial kitchen services so that large-scale
caterers, event planners, and venues can place large orders for the delivery of prepared meals. This can be one
of the amazing ways to increase the business during its first five years of operation. Also, many steakhouses
that have become very popular will seek to develop a second location usually after the third year of profitable
operation. 
Threads 
 Steakhouses have been around for several hundreds of years, and people will continue to go to restaurants –
there are very few ongoing risks and threats as it relates to a steakhouse. Of course, the owner needs to keep a
very close eye on the economy as well as underlying inventory input costs, namely beef, in order to ensure that
pricing is accurate that will allow for the business to remain profitable. Additionally, safe food handling
techniques are always a threat for any business given that if someone becomes ill this can create a liability for
restaurant. However, by implementing several procedures and protocols as it relates to the safe handling of
food these risks are brought down to a minimal level. 
A steakhouse can be a fun and exciting type of restaurant to own and operate. The only real risk in running
these operations outside of competition from other local restaurants is a major economic recession that would
change the way that a steakhouse conducts business as it relates to their pricing. 

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 Organizational chart

Owners

General manager

Restaurant manager Executive chef

Waiter/bartender/ Sous chef/

host line cook/kitchen
attendants

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Management Plan
Qualification of Management Team 

Warren Maduro  Vincent van Dinter

Kas Ariba 28D, Aruba Kudawecha 53A
5617253  6624888
warrennolimit@gmail.com  vincentvandinter@gmail.com

Education  Education
EPI   EPI
Miami Culinary institute  Le Cordon Bleu

Experience   Experience
 2 years chef de partie at windows on Aruba 2 years sous chef at exelencia catering
restaurant
3 years restaurant manager at L.G Smith
2 years executive chef at Chris Ruth’s steak and chop house
steakhouse

Languages
Languages   Papiamento 
 Papiamento   English 
 English   Spanish 
 Spanish   Dutch 
 Dutch 
 
 

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Job roles and responsibility 
Restaurant Manager: 
 Responsible for managing the daily activities in the restaurant 
 Ensure that the restaurant facility is in tip top shape and conducive enough to welcome
customers 
 Interfaces with third – party providers (vendors) 
 Attends to Customers complains and enquiries 
 Prepares budget and reports for the organization 
Waiters / Waitress: 
 Promptly attends to customers in a friendly and professional manner 
 Ensures that unoccupied tables are always set and ready for customers 
 Pulls out chairs for customers as they arrive 
 Any other duty as assigned by the restaurant manager 

We require our waiters to have a thorough and comprehensive understanding of the menus,
ingredients, and methods of preparation of all of our foods and beverages. We train our staff to
always describe and recommend items, even to regular customers, and to always upsell. The
key to a server’s success in upselling is the realization that it almost always brings in better tips
because the checks are higher.

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Marketing Plan
We intend to maintain a extensive marketing campaign that will ensure maximum
visibility for the business in its location. Below is an overview of the marketing
strategies and objectives that we will use.

Marketing objectives
1. Implement a local campaign with the company’s targeted market via the use
of the internet, social media, local newspaper and word to mouth advertising
2. Hire a public relations firm to provide reviews and articles about the
Company’s grand opening.

Target Market:
Xavi’s Steak house is targeting mostly couples, adults from 25 years old till 60+
year old, also the tourists that are visiting the Island.

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 Marketing materials

Business card:

Location:
palm beach 69
Phone:
582-0175
Website:
Xavissteakhouse.com

Logo:

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Opening Flyer:

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Come enjoy high quality food with
your family at our new Restaurant
Grand Opening
this Friday at
6pm!!

Alcoholic drinks
10% off

Enjoy your dinner tonight and

receive 15% off

Live entertainment: Buleria

DJ 101

Location: Palm Beach 69, right in

front of Holiday Inn

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Menu:

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