Cebu Sweets

GROUP 4
Cebu
Sweets
GABUTAN, GUARDO, MONTANO, NG, SUNGAHID, YAP
ABOUT
CEBU SWEETS HAS BEEN
SATISFYING CRAVINGS SINCE 2015.
SERVING MOUTHWATERING AND
TASTY PASTRIES WITH HIGH-
QUALITY INGREDIENTS.
PROVIDING PREMIUM PASTRIES
AT PRICES THAT REPRESENT ITS
TRUE VALUE.
VISION MISSION
To continuously
TO SATISFY
innovate while
CRAVINGS BY
sharpening our edge
PROVIDING
in the market by
THE BEST
constantly serving
QUALITY
the best quality
PASTRIES.
baked goods.
CURRENT OWNERSHIP
CEBU SWEETS WAS FOUNDED LAST 2015 IN PARTNERSHIP OF ROMELA
NG AND ROMIKKA NG. IT IS A HOME BASED BUSINESS WHERE IT
SPECIALIZES IN SELLING BAKED GOODS SUCH AS: CHOCOLATE CAKE,
CUPCAKES, CAKE BALLS, CAKE IN A CUP, COOKIE CUPS, CRINKLES, AND
COOKIES, BUT NOT ALL PRODUCTS ARE AVAILABLE DUE TO THE LACK
OF SUPPLIES. IN THE PAST FEW MONTHS, CEBU SWEETS HAS ONLY
FOCUSED ON ONE PRODUCT WHICH IS COOKIES BECAUSE OF THE
DEMAND THEY'VE BEEN GETTING FROM THE SAID PRODUCT. THE
GROUP DECIDED TO TAKE OVER AND OPERATE CEBU SWEETS FOR A
MONTH, WHERE WE ASSIGNED DIFFERENT TASK TO THE MEMBERS OF
THE GROUP TO PROPERLY HANDLE THE BUSINESS.
FINANCE
KATHLEEN SUNGAHID
MANAGEMENT
OPERATIONS
ROMIKKA NG
MARKETING
JEANY GUARDO AND KING MONTANO
CUSTOMER SERVICE
DENZEL GABUTAN AND JACK YAP
FLAVORS
DARK CHOCOLATE
PLAIN COOKIES ASSORTED COOKIES
COOKIES
SWOT ANALYSIS
IT IS IMPORTANT TO IDENTIFY THE STRENGTHS,
WEAKNESSES, OPPORTUNITIES, AND THREATS OF
OUR PRODUCT OR THE BRAND AS A WHOLE TO BE
ABLE TO IDENTIFY OPPORTUNITIES FOR THE
BUSINESS AND MAKE GREATER PROFITS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
- Offers Affordable - Existing
- Less variety of - Occasions/Events
Products competitors
choices - Convenience and - Entry of new
- Updated with
their Social Media - Poor Accessibility competitors
Platforms being Consumer -Product - Miscommunication
used (Facebook and Awareness innovation of other
Instagram) - Narrow Reach -Broader range in members/owners
- high customer - No website the market - Marketing
satisfaction through putting in strategies of
- Great customer additional competitors
service marketing -Bargaining power
- Offers initiatives of suppliers
promotional -Bargaining power
materials of customers
-Committed -Vulnerability to
workforce bogus buyers
COST
SHEET
OF CEBU
SWEETS
COST SHEET OF
CEBU SWEETS
COST SHEET OF CEBU SWEETS (1 BOX)
Total Sales for 1
month Php 12,000
(80 boxes)
Total Cost to Make Php 7,675.2

(80 boxes)
Total Profit Php 4,324.8

MARKET
POSITIONING
IDENTIFICATION OF CUSTOMERS
IN OUR PRODUCT, WE USE MASS MARKETING AS WE DECIDED TO IGNORE
MARKET SEGMENT DIFFERENCES AND APPEAL THE WHOLE MARKET WITH
ONE OFFER OR ONE STRATEGY, WHICH SUPPORTS THE IDEA OF
BORADCASTING A MESSAGE THAT WILL REACH THE LARGEST NUMBER OF
PEOPLE POSSIBLE. COOKIES IS A TYPE OF PRODUCT THAT IS NOT SPECIFIED
TO ONE AUDIENCE ONLY. WE ARE TRYING TO SHOW TO PEOPLE THAT
COOKIES ARE NOT JUST FOR KIDS BUT IT IS FOR EVERYONE WHO LOVES
SWEETS. AND CAN BE A GREAT DESSERT TO DIFFERENT OCCASIONS SUCH
AS CHRISTMAS, THANKSGIVING, AND ANY OTHER HOLIDAYS.
TARGET MARKET DEMOGRAPHICS PSYCHOGRAPHICS
AGE RANGE: 18-24 MODERATE
YEARS OLD CRAVINGS FOR
SWEETS
MALE AND
LOVES TO ORDER
FEMALE
ONLINE
YOUNG CONSIDERS COOKIES
PROFESSIONALS AS A BEST MEAL
FOR SNACKS
COOKIE LOVER
PRODUCT PRICE
- SERVES MOUTHWATERING AND TASTY PENETRATION PRICING (to attract
MARKETING
PASTRIES AND PROVIDES PREMIUM
customers to a new product or
DESSERTS
- COOKIES ARE THE TOP-SELLING PRODUCTS
service by offering a lower price
(PLAIN COOKIES, DARK CHOCOLATE during its initial offering)
COOKIES, ASSORTED COOKIES)
PLACE PROMOTION
- SELLS PRODUCTS THROUGH FACEBOOK AND
INSTAGRAM - FACEBOOK AND INSTAGRAM PAGE
- DELIVERIES ARE THROUGH MAXIM OR
CUSTOMERS CAN PICK UP THEIR ORDERS AT
- PRODUCT PROMOS (BUY MORE,
HELEN'S NATIVE LECHON LOCATED NEAR SAVE MORE)
GAISANO TABUNOK
= MODES OF PAYMENT: CASH ON DELIVERY,
BANK TRANSFER, GCASH
MARKETING
PHYSICAL EVIDENCE PROCESSES

- CUSTOMER FEEDBACKS - CUSTOMER SERVICE
- CUSTOMER STORIES - ORDER CONFIRMATION
- PACKAGING
- CEBU SWEETS' SOCIAL MEDIA
PLATFORMS
- CEBU SWEETS' GOOGLE MAP PIN
CEBU SWEETS'
FACEBOOK PAGE
CEBU SWEETS'
INSTAGRAM ACCOUNT
PROMOS
BUY MORE
SAVE MORE
PROMOS
BUY MORE
SAVE MORE
ORDER FORM
CUSTOMER
FEEDBACKS
CONSUMER ENVIRONMENT
CONSUMERS TEND TO PURCHASE PRODUCTS
ONLINE DUE TO THE PANDEMIC
GROWING LOVE FOR LOCAL PRODUCTS AND
BUSINESSES
SOME CONSUMERS PURCHASE/SHOP MORE
COST CONSCIOUSLY
COMPETITIVE ENVIRONMENT
EXISTING COMPETITORS OFFERING SIMILAR
PRODUCTS
MARKETING STRATEGIES OF COMPETITORS
PRICING AND PROMOTIONAL STRATEGIES OF
COMPETITORS
ACTIVITIES
IMPROVE BUSINESS PRODUCTIVITY
IMPROVE CUSTOMER SERVICE
LEARN ABOUT MARKET TRENDS
INCORPORATE SMART GOALS
RESPONSES TO ENVIRONMENT
Cebu Sweets recognizes both proactive and reactive marketing. The former is
about anticipating future problems and opportunities that may arise, while
the latter sees environmental forces as unpredictable and out of hand.
Selling products using e-commerce is an open secret, especially in this time of
pandemic. However, the real question at stake is the reach of the population,
because not everyone has access to internet and technology, especially in far-
flung areas and the elderly. Therefore, the best bet is to adapt to change
continuously because not everything in this world is static, and certain
decisions must be reverted.
EVALUATION AND ADJUSTMENT
As for the evaluation adjustment, we actually reflect on the strategic planning being
used for cebu sweets, determining whether if our current strategic plan is effective in
achieving our mission which is to satisfy cravings by providing the best quality
pastries. So far, in our experience, cebu sweets is doing good because of the division of
management which allowed each of us to be efficient and focus on certain aspects
whether in finance, operations, marketing and customer service. Based on our marketing
strategy, we can say that it is very effective since we were able to retain, as well as
attract new customers since we constantly market our products online which attracts
a lot of customers, considering the fact that there is a mass population in social media
and the current situation of the covid pandemic where there are only a limited number
of people going out. Also, the fact that we produce cookies which has a lower price
with high quality against competitors also gives us a chance to stand out. Currently
there have been no issues so far, and if there are issues regarding the tasks, that is the
time we re-evaluate and take corrective actions by checking of performance, standards
and reflect on the feedbacks of our customers for Cebu Sweets to last.
TOTAL RETAIL
EXPERIENCE
THANK
YOU!

Cebu Sweets

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GROUP 4

Total Cost to Make Php 7,675.2

Total Profit Php 4,324.8

PHYSICAL EVIDENCE PROCESSES

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