FREE VERSION OF GROWTHINK’S

ULTIMATE LIQUOR STORE BUSINESS PLAN

TEMPLATE

[Company Logo]
(if applicable)

[Company Name]
BUSINESS PLAN
[Current Month], [Year]

[Name]
[Title]
[Company Name]
[Address 1]
[Address 2]
[City, State Zip]
Tel: [ ]
Fax: [ ]
Email: [ ]
Website: [ ]

CONFIDENTIAL

No offering is made or intended by this document. Any offering of interests in [Company Name] will be
made only in compliance with Federal and State securities laws.
This document includes confidential and proprietary information of and regarding [Company Name]. This
document is provided for informational purposes only. You may not use this document except for
informational purposes, and you may not reproduce this document in whole or in part, or divulge any of its
contents without the prior written consent of [Company Name]. By accepting this document, you agree to
be bound by these restrictions and limitations.
 PLEASE READ THIS FIRST:

NOTE: this is the Free version of Growthink’s Ultimate Liquor Store

Business Plan Template. Much of the information from the paid version,
including the integrated financial graphs and charts have been removed
from this version.

The real version of Growthink’s Ultimate Liquor Store Business Plan Template is
much more than a fill-in-the-blanks template.

That template professionally guides you step-by-step so you can quickly, easily
and expertly complete your business plan.

Perhaps most importantly, it includes complete financial projections. You simply

enter some numbers (for example the # of products/services you expect to sell
and the price), and Growthink’s Ultimate Liquor Store Business Plan Template
automatically builds your 5-year Income Statement, Balance Sheet and Cash
Flow Statement. This service alone would cost thousands of dollars if you hired
an accountant to complete it for you.

To upgrade to the full, paid version of Growthink’s Ultimate Liquor Store

Business Plan Template, please go to
https://businessplantemplate.growthink.com/liquor-store/

[Company Name] Business Plan 1

 I. Executive Summary

Key Questions to Answer:

• What does your business do?

• What market need does your business solve?

• What are 4-7 reasons why your business will be successful?

• How much capital, if any, are you seeking for your business?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

[Company Name], located at [insert location here] is a new liquor store focusing on providing
beer, wine, and liquor curated by a knowledgeable staff.

Products and Services

[Company Name] will sell alcohol at a variety of price points. Our products will include:
• Liquor
o Vodka
o Gin
o Rum
o Bourbon
o Scotch
o Cognac
o Liqueurs
o Tequila
• Wine
• Beer

We will sell bottles of liquor and wine, and bottles, cans, and growlers of beer. In addition to
alcohol, [Company Name] will retail tobacco products and accessories.

[Company Name] Business Plan 1 Page 1

 II. Company Overview

Company Profile

• Where are you located?

• When were you formed?
• What is your legal entity form?

Company Vision/Mission Statement

• What goals is your company trying to achieve?

Past Accomplishments

• What successes has your company already achieved?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

Company Name], located at [insert location here] is a new liquor store focusing on providing beer,
wine, and liquor curated by a knowledgeable staff.

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in retail
for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically,
during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name]
visited a liquor store that enjoyed tremendous success. After several discussions with the owner
of the liquor store, [Founder’s Name] clearly understood that a similar business would enjoy
significant success in his hometown.

Specifically, the customer demographics and competitive situations in the Fort Lauderdale
location and in his hometown were so similar that he knew it would work. Furthermore, after
surveying the local population, this theory was proven.

[Company Name] Business Plan 2 Page 2

 III. Industry Analysis

Market/Industry Overview

• In what market(s) do you compete?

Market/Industry Trends

• What are the key market trend(s) and how does that effect you?

Relevant Market Size

• How large is your relevant market (the # of customers who can realistically
buy from you)?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

The following industry statistics bode well for [Company Name].

According to the recent report entitled, “Beer, Wine & Liquor Stores in the U.S.” by Supplier
Relations US, LLC, the liquor store industry’s annual revenue is approximately $62 billion, with an
estimated gross profit of 3.2%.

According to a recent report by Wine and Spirits Daily, the median annual sales of retail liquor
stores surveyed were $1.5 million while the median store sizes was 2,120 sq. ft, and the average
sale per customer was $22.51.

According to a recent study by the National Association of Wine Retailers:

● Health is strengthening as an alcoholic beverage purchase mega factor, ranking just after
income, and above price.
● Having more cash on hand has enabled consumers to be more flexible with their
discretionary spending and choosier with their purchases, leading to higher sales of many
costlier products. In particular, demand for craft beers has risen substantially during the
period.
● Some liquor stores have hired employees to provide wine and food pairing suggestions to
customers. These in-store benefits drive greater foot traffic at retail locations that
otherwise offer identical products.

[Company Name] Business Plan 3 Page 3

 IV. Customer Analysis

Customer Needs

• What are the key needs of your target customers?

Target Customer Profile

• Who are your target customers? Give a detailed demographic profile.

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

[Company Name] will serve the residents of [company location] and the immediately surrounding
areas as well as those who work in [company location].

The area we serve is affluent and has an affinity for the boutique retail experience and curated
selections like we will offer.

The precise demographics of the town in which our location resides is as follows:

[Company Name] Business Plan 4 Page 4

 V. Competitive Analysis

Direct Competitors

• Who are your direct competitors? What are their strengths and
weaknesses?

Indirect Competitors

• Who are your indirect competitors? What are their strengths and
weaknesses?

Competitive Advantage

• What are your competitive advantages? Are these sustainable (can

competitors emulate them)?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

The following retailers are located within a 2-mile radius of [Company Name], thus providing
either direct or indirect competition for customers:

Downtown Liquors

Hours:
Mon – Sat: 9am – Midnight
Sun: Closed

Downtown Liquors is a wine and liquor store offering a variety of products for both in-store and
online purchase. Online orders must be picked up in-store. The store also offers a membership
option, which provides coupons and special discounts such as Military Mondays (7% off), Senior
Discount Tuesdays (5% off), and Women Wednesday (5% off).
Products are categorized as follows:
• Spirits
o Vodka
o Whiskey
o Brandy
o Rum
o Gin
o Tequila

[Company Name] Business Plan 5 Page 5

 o Liqueur
o Mixers
o Bourbon
o Cognac
o Prepared Cocktails
o Cordials
• Wines

While Downtown Liquors will likely continue to attract customers looking for fast and convenient
shopping, [Company Name] will provide a boutique and personalized experience for its shoppers.

[Company Name] Business Plan 6 Page 6

 VI. Marketing Plan

Branding

• What is your desired brand positioning?

Promotions Plan

• How do you plan to promote your company’s products and/or services?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

● Offering a wide variety of craft brews, small-batch liquors, and fine wine.

● Offering a convenient location.

● Employing knowledgeable staff and providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 5-mile
radius of its store. The Company’s promotions strategy to reach these individuals includes:

Direct Mail: [Company Name] will blanket neighborhoods surrounding its locations with direct
mail pieces. These pieces will provide general information on [Company Name], offer discounts
and/or provide other inducements for people to frequent the store.

Public Relations: We will contact all local and area newspapers and television stations to tell
them about the opening and unique value proposition of [Company Name].

[Company Name] Business Plan 7 Page 7

 VII. Operations Plan

Key Operational Processes

• What are the key operational processes that your organization needs to
accomplish on a daily basis to achieve success?

Business Milestones

• What milestones will you need to accomplish over the next 1-3 years in
order to achieve success?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

In order to execute on [Company Name]’s business model, the Company needs to perform many
functions including the following:
Administrative Functions
● General & administrative functions including legal, marketing, bookkeeping, etc.
● Sourcing and storing supplies.
● Hiring and training staff
Inventory Functions
● Procuring quality products
● Ongoing product and producer research

[Company Name] Business Plan 8 Page 8

 VIII. Management Team
The Management Team section of the business plan must prove why the key company personnel
are “eminently qualified” to execute on the business model.

Management Team Members

• Who are the key members of your management team?

Management Team Gaps

• Who do you still need to hire?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

[Company Name] is led by [Founder’s Name] who has been in retail management for 20 years.

While [Founder] has never run a liquor store himself, he has managed convenience stores for 20
years and has worked part-time at craft breweries throughout the region over the past 10 years.
As such [Founder] has an in-depth knowledge of the retail business including the operations side
(e.g., running day-to-day operations) and the business management side (e.g., staffing,
marketing, etc.).

[Company Name] Business Plan 9 Page 9

 IX. Financial Plan

Revenue Model

• In what ways do you generate revenues?

Financial Highlights

• What are your topline 5-year financial projections?

Go to https://businessplantemplate.growthink.com/liquor-store/ for the

paid template that automatically generates your 5-year financial
projections

Funding Requirements/Use of Funds

• How much money do you need to start and/or run your business? What
are the primary uses of these funds?

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

[Company Name]’s revenues will come primarily from the sale of craft beer, small-batch liquors,
and fine wine to its customers.

The major costs for the company will be inventory costs and salaries of the staff. In the initial
years, the company’s marketing spend will be higher, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $179,450 to launch its store. The capital will be
used for funding capital expenditures and location build-out, hiring initial employees, marketing
expenses and working capital.

Specifically, these funds will be used as follows:

● Store design/build: $139,450

● Working capital: $40,000 to pay for marketing, salaries, and lease costs until [Company
Name] is cash-flow positive

Key Assumptions & Forecasts

[Company Name] Business Plan 10 Page 10

 FY 1 FY 2 FY 3 FY 4 FY 5

Revenues
Hotel $1,980,125 $2,832,031 $3,409,160 $3,783,447 $4,100,713

Total Revenues $1,980,125 $2,832,031 $3,409,160 $3,783,447 $4,100,713

Expenses & Costs
Cost of goods sold $455,429 $623,047 $681,832 $718,855 $738,128
Lease $0 $0 $0 $0 $0
Marketing $149,006 $141,602 $170,458 $189,172 $205,036
Salaries $721,095 $797,115 $1,014,687 $1,119,408 $1,164,185
Initial expenditure $50,000 $0 $0 $0 $0

Total Expenses & Costs $1,375,530 $1,561,763 $1,866,977 $2,027,436 $2,107,349

EBITDA $604,595 $1,270,268 $1,542,183 $1,756,011 $1,993,364

Depreciation $372,760 $372,760 $372,760 $372,760 $372,760
EBIT $231,835 $897,508 $1,169,423 $1,383,251 $1,620,604
Interest $164,782 $144,184 $123,586 $102,988 $82,391
PRETAX INCOME $67,054 $753,324 $1,045,837 $1,280,263 $1,538,213
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating Loss $0 $0 $0 $0 $0
Taxable Income $67,054 $753,324 $1,045,837 $1,280,263 $1,538,213
Income Tax Expense $23,469 $263,663 $366,043 $448,092 $538,375
NET INCOME $43,585 $489,661 $679,794 $832,171 $999,839
Net Profit Margin (%) 2.2% 17.3% 19.9% 22.0% 24.4%

[Company Name] Business Plan 11 Page 11

 X. Appendix

Sample from Growthink’s Ultimate Liquor Store Business Plan Template:

The following pages present detailed financial projections for [Company Name] over the next five
years. The specific tables to follow include:

• Startup Costs
• 5 Year Annual Income Statement
• 5 Year Annual Balance Sheet
• 5 Year Annual Cash Flow Statement
• Quarterly Income Statement for First 3 Years
• Quarterly Balance Sheet for First 3 Years
• Quarterly Cash Flow Statement for First 3 Years

[Company Name] Business Plan 12 Page 12

 Attention Entrepreneurs: Now, if you want to finish your
business plan FAST and you don’t want to struggle with
your financial model, then you’re in luck…

"Finish Your Business Plan

Today With Growthink's
Fully Customizable Liquor
Store Business Plan
Template."

Go To:
https://businessplantemplate.growthink.com/
liquor-store/

[Company Name] Business Plan 13 Page 13