Individual
Individual
Individual
2) Quality of Abstract
This study focuses on the use of strategies in motivation, approaches and good grooming in the
personal selling of cosmetic products. The study clearly defined what objective were to be
investigated, the relationship between them and propose a personal selling model later. During
the study descriptive-purposive method was used to investigate most common selling strategies
while one-way analysis of variance (ANOVA) assessed the significant correlation between
motivation, approaches and good grooming strategies. The study showed that the use of
strategies in motivation, approaches, and good grooming are significantly correlated. The study
clearly showed how the factors listed have a great influence on personal selling strategy and tried
to find if there is a co-relation between them. It is expected that the strategic personal selling
model plan for effective salesmanship will be proposed. Since 150 or less word used of an
abstract is acceptable the study’s abstract has 111 word which is in the acceptable range.
3) Problem Statement
The study sought to find out any relation, if existed, that could affect personal selling strategies
and using a listed factor (motivation, approaches and good grooming) to analyzed the power of
those factors that could eventually have a positive or negative consequence of the “to be”
analyzed issue which is in this case is personal selling strategies. It also sought to find out if
there existed relationship been these factors which could have an impact on the subject of the
study.
4) Research Objectives
The general objective of the researchers was to investigated the implication of personal selling
on the use of strategies in motivation, approaches and good grooming. Based on that, the
researchers made three objectives. Identify the needs of personal selling strategies in motivation,
approaches and good grooming, Know the significant correlation between the strategies on
personal selling variables: motivation, approaches, and good grooming & Propose a Strategic
Personal Selling Model for Cosmetic Products.
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5) Significance of the study
This study had a mission to provide an argument to see through the inter-relationship between
motivation, approaches and good grooming and find out their implication on personal selling
strategies which could ultimately be used for a strategic selling model and it did that. It provided
a necessary data through interviews and questioners to back its arguments for proving an
effective salesmanship.
9) Research Methodology
The descriptive-purposive method of research was used to investigate the most common personal
selling strategies by the seller respondents. The mean, ranks, frequency and percentage were
utilized in the analysis of descriptive data while the one-way Analysis of Variances (ANOVA)
realized the significant correlation between motivation, approaches and good grooming strategies
in personal selling. Before the floating of the questionnaire was validated in content analysis and
split half reliability was computed at .68. The cluster respondents were asked to suggest and add
their statements to complete the final content of the questionnaire before floating to the
respondents. A total of 140 seller respondents of the four outlets of cosmetic products in
Santiago City, Philippines comprise the total population of this study. Interviews were conducted
to supplement the additional data computed in a master table analyzed and interpreted through a
Micro Statistics.
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strategize by using the 4 P’s (Riley, 2012) that empower and reflect the purposes and objectives
of a sales plan. (Gilleland, 2004). It can be developed by whoever uses the strategies to their best
advantage. Result of showing attitude approach showed a higher mean than the negotiating
objectives. This disclosed the strategic personal plan to have its focus on showing courtesy,
being patient and industrious and answering honestly the questions asked by the client. Wearing
proper attire and using perfume or cologne was confirmed to be needed in a strategic selling
plan.
Lastly, relationship between motivation, approaches and good grooming were done with
ANOVA and it showed that motivation, approaches and good grooming were significantly
correlated.
13) Referencing
Arante, L. & Gomez, J. (2000). Published by National Bookstore, Phillipine Copy Right, Printed
by Printing Co., Inc-. Retrieved from www.nationalbookstore.com.
Connick,W. (2013). 8 Tips for productive sales call. Retrieved from http://sales.about.com/
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Gilleland, J. (2004). Eight sales strategy tactics for new business sales of P&C insurance.
Retrieved from http://www.profitableunderwriting.com/8sales tactics.html.
Garcia, A. & Villanueva, M. (2009). Professional salesmanship. Philippines: Rex Booklore
Publishing Corporation.
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