2ND Eng10 Mod9

ENG
Name: ___________________________
Gr.& Section: _____________________
LISH Learning Module 9
SECOND QUARTER
What is this module all about?

10
Producing academic writing, such as research, follows a formal and impersonal style of writing. It
does not use casual and conversational language, and it does not leave out emphasis on direct references to
people and their emotions. Academic writing also involves accuracy, objectivity, clarity, and research to
name a few.
Lesson: Language of Research, Campaigns, and Advocacies
What do you need to learn?
In this module, you are expected to meet the following competencies:
1. Observe the language of research, campaigns, and advocacies. DepEd MELC
Pre-Test:
Directions: Choose the letter of the correct answer:
1. Which of the following follows a formal and impersonal style of writing?
A. Research B. Campaign C. Advocacy
2. Which of the following terms is referred to as advertisement, sales promotions, or public relations?
3. Which is a concept of supporting a particular cause, principle, or policy?
4. Which of the following serves as the “voice” to alleviate and address concerns of the marginalized
downtrodden, and the discriminated?
5. Which of the following is referred to as an academic writing?
Refer to the Answer Key on the last page of this module to check your answers.
Day 1: Grammatical Guidelines in the Language of Research (Synchronous Session )
Concept Notes:
Producing academic writing, such as research, follows a formal and impersonal style of writing. It
does not use casual and conversational language, and it does not leave out emphasis on direct references
to people and their emotions.
Academic writing also involves accuracy, objectivity, clarity, and research to name a few.
Grammatical Guidelines in the Language of Research:
1. Do not begin or end sentences with prepositions.
2. Refrain from repeating words or expressions.
3. Use commas effectively.
4. Use quotations in punctuations correctly.
5. Always write in complete sentences.
7. Do not use superlatives and subjective statements.
8. Avoid oversimplifying statements.
9. Avoid trivial discussion.
10. Pay attention to your word choice.
For detailed explanation, refer to your Integrated English for Effective Communication book on pages
1
405-406.
Exercise 9.1
Directions: For each of the following items, choose the sentence that is grammatically correct. Write the
letter of the correct answer on the space provided.
______1. A) Every one of the shirts has a green collar.
B) Every one of the shirts have a green collar.
______2. A) This singer, along with a few others, play the harmonica on stage.
B) This singer, along with a few others, plays the harmonica on stage.
______3. A) Sandals and towels are essential gear for a trip to the beach.
B) Sandals and towels is essential gear for a trip to the beach.
______4. A) The president or the vice president are speaking today.
B) The president or the vice president is speaking today.
______5. A) Either Cassie or Marie pays the employees this afternoon.
B) Either Cassie or Marie pay the employees this afternoon.
______6. A) Either the sculpture or the paintings are in the museum today.
B) Either the sculpture or the paintings is in the museum today.
______7. A) The coat or the hats are in that closet.
B) The coat or the hats is in that closet.
______8. A) Neither she nor I is getting the lunch special.
B) Neither she nor I am getting the lunch special.
______9. A) Each of the dancers twirls brilliantly.
B) Each of the dancers twirl brilliantly.
______10. A) Mustard greens are my favorite vegetable.
B) Mustard greens is my favorite vegetable.
Day 2: Guidelines in Observing the Language of Campaign and Advocacy

(Synchronous Session)
Concept Notes:
Campaigns are advertisements, sales promotion, public relations, or meaningful and socio-civic
activities that aim to achieve action toward a specific cause using various persuasive mechanisms. A
campaign runs for a specific period and focuses on a specific target audience.
Sometimes, advertising campaigns possess erroneous grammar structures intended to create
statements that would entice the attention and curiosity of the consumers. In a marketing standpoint, these
flaws are acceptable in generating prospective amount of revenues that will legitimize the success of a
particular cause or brand. However, linguistically, and grammatically speaking, these mistakes should not
be ignored and should be corrected.
Advocacy is the concept of supporting a particular cause, principle, or policy that an individual or
a group would want to pursue or work on.
In producing an advocacy letter, essay, or speech, be reminded of the following:
1. Be clear with your intention on supporting an advocacy.
2. Research extensively on the advocacy that you would want to engage in.
3. State the issue directly, but not forcefully, in your introductory paragraph.
4. The body of your letter or essay should encompass the background details of your cause.
5. Present and acknowledge your sources by citing them.
6. Conclude your piece by stirring the emotions of your readers.
Exercise 9.2
Directions: Do Activity 7 on page 378 of your Integrated English for Effective Communication book.
Day 3: Asynchronous Activity
Activity 9.1
Time started: ______
Time finished: ______
Directions: Answer the following questions. Be sure to apply the guidelines on the grammatical language
2
of research.
1. As a junior high school student, what is your stand about COVID-19 Pandemic in the country?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
2. In what ways can you help the people who suffer from this pandemic?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Day 4: Post Test (Synchronous Session)

A. Directions: Identify and correct the error in the following examples of research writing. Rewrite the
following sentences on the space provided.
1.Taking up Humanities as a field of study has a significant effect on the way people think about the
world and their place in it.
Error made: __________________
Corrected Sentence:
_____________________________________________________________________________________
_____________________________________________________________________________________
2. Humanities is not just the love for languages, philosophy, literature, and communication but
Humanities is the acknowledgment of man's great place in the world. Humanities enables man to see
through things with precision, appreciation, and balance that only a Humanist could understand.
Error made: __________________
Corrected Sentence:
_____________________________________________________________________________________
_____________________________________________________________________________________
3. Humanistic ideals and principles will not work in the Philippines.
Error made: __________________
Corrected Sentence:
_____________________________________________________________________________________
_____________________________________________________________________________________
4. One of the many advantages of having a Humanistic educational background are the practical use of
writing and reading in society.
Error made: __________________
Corrected Sentence:
_____________________________________________________________________________________
_____________________________________________________________________________________
5. The Humanistic approach as a way of life.
Error made: __________________
Corrected Sentence:
_____________________________________________________________________________________
_____________________________________________________________________________________
Rubrics:
2 1
The answer is correct. The sentence is proficiently written The answer is incorrect. The sentence is written with few
with proper use of capitalization, grammar, and sentence errors in writing conventions.
structure.
B. Directions: Answer the questions below. Write your answer in three sentences.
1. What is the importance of knowing the difference between explicit information and implicit
information?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
3
_____________________________________________________________________________________
2. How important is grammatical structure in research writing?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
1 2 3 4
Needs Improvement Somewhat Meets Meets Expectations Exceeds Expectations
CRITERION Expectations
Mechanics Does not observe Somewhat observes Observes The implied meaning is
capitalization, capitalization, capitalization, proficiently written with the
grammar, and sentence grammar, and sentence grammar, and proper use of capitalization,
structure structure sentence structure grammar, and sentence
structure
Content Answer is not logical Answer is somewhat Answer is logical and Answer is logical, based on
and not based on logical and/or based on concepts concepts, and clearly delivered
concepts somewhat based on
concepts
Day 5: Asynchronous Activity

Activity 9.2
Time started: ______
Time finished: ______
Directions: Look for a video advertisement from different media sources and check whether or not the ad
commits bad grammar and imparts values to the viewers. Answer the following questions and write your
answer on a separate paper.
1. What is the video advertisement about?
2. What grammar errors are committed?
3. Was the ad effective and impactful? Why or why not?
4. What lessons does the ad convey to its viewers?
You are done with Module 9. Congratulations! You made it!

For clarifications, do not hesitate to consult your teacher.
Answer Key:
Here are the answers in the Pre-Test. Please check your answer and determine how
much knowledge you still need to know about the topics in this module.
Pre-Test
1. A
2. B
3. C
4. C
5. A
How many items did you get correctly?

Get ready to learn more in the next learning module!
Note: No part of this publication may be reproduced, distributed, or transmitted in any form or by any
means without the prior written permission of the author.

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ENG

What is this module all about?

Day 1: Grammatical Guidelines in the Language of Research (Synchronous Session )

Day 2: Guidelines in Observing the Language of Campaign and Advocacy

Day 4: Post Test (Synchronous Session)

Day 5: Asynchronous Activity

You are done with Module 9. Congratulations! You made it!

How many items did you get correctly?

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