Gac Motor Vi Manual

A B C
B rand Concept V I B a s ic P a rt V I Applic at ion P art
01
A Brand Concept
02
VIS
Visual Identity System A Brand concept
Brand introduction & terminology
About GAC MOTOR A.01.01
Brand pyramid A.01.02
Structure of corporate brands and product brands A.01.03
Terminology A.01.04
03
VIS
A-Brand Concept
About GAC MOTOR

Guangzhou Automobile Group Co., Ltd. (“GAC”) was incorporated in June 1997. In 2020,
GAC’s production and sales both exceeded 2 million, with a positive year-on-year growth.
Based on export planning, GAC Group successfully pushed ahead its international
business, and GAC MOTOR was born with the right time.
As of today, GAC MOTOR has set up the oversea distribution in 26 countries in five major
regions. In order to further optimize the development path, the international strategic plan
has been clarified.
04
VIS
A-Brand Concept
Brand pyramid
“Crafted by the Driven”

In unswerving pursuit of perfection, with reliable quality and innovative technologies, GAC MOTOR becomes a
Brand Vision pursuer, practitioner and symbol of craftsmanship, providing consumers with lasting value
Brand Keywords Craftsmanship Q/D/R Innovation Connection
Target Audience People who are young at heart and go beyond themselves with a passion for wonderful life
Communication Slogan GO AND CHANGE

Always motivated to go further and do better
Upholding craftsmanship of devotion for the best, it transcends itself, in pursuit of lasting value. With high
Brand Values quality and innovative technologies, it delivers an enjoyable way of mobility, making your life better
Quality Innovation Forward R&D

J.D. POWER champion for 8 GPMA 4 R&D centers
Cornerstones consecutive years GEP 2.0 International R&D team
4 million+ km durability test ADiGO 5143 patents
Toyota & Honda genes Mega Wave Power
18 top suppliers
05
VIS
A-Brand Concept
Structure of corporate brands

and product brands
Sedan SUV MPV EV Others
GA4 GS3 GN6 AION V …

GA8 GS4 GN8 AION Y
… GS5 … AION S
GS7 AION LX
GS8 …
…
06
VIS
A-Brand Concept
Terminology
VI (Visual Identity) Prescribed fonts

VI is the visual representation of the corporate image, simplifying complex corporate ideas In order to ensure the unified corporate image, must be used wherever possible, such as
into a readily identifiable elements, thereby making it the most direct practical and effective corporate prints and electronic manuscripts.
way to present the brand image. Different from the standard fonts which refer to individually designed fonts such as
corporate name or slogan, the prescribed fonts generally refer to the fonts in computer.
Corporate logo Trade mark/service mark

is the English abbreviation of GAC MOTOR They are used to distinguish our corporate products and services from other companies.
INTERNATIONAL SALES COMPANY and also its brand logo. As specified in the Trademark Law, the trademark logo registered with the R mark can be
Which is used as the corporate identity logo or to express quality assurance used for PR activities.
Standard corporate color Company name

It symbolizes the company, highlights the corporate characteristics, and serves as the key The corporate's official name 广汽乘用车有限公司国际销售分公司 "GAC MOTOR
element of VI. INTERNATIONAL SALES COMPANY" will be used in all company activities.
07
B VI Basi c Part
08
VIS
Visual Identity System B1 VI Basic Part
Signage Element
Metal signage B.01.01 Auxiliary graphics B.01.18
English signage combination (metal) B.01.02 Guideline for auxiliary graphics B.01.19
Signage standard graphic B.01.03 Coloring for auxiliary graphics B.01.20
English signage combination (plane) B.01.04 Typography - English text B.01.21
Application of signage combination B.01.05
Standard grid chart of the standard graphic B.01.06
Signage minimization and clear space B.01.07
Guideline for English abbreviation B.01.08
Guideline for English signage combination (metal) B.01.09
Guideline for English signage combination (plane) B.01.10
Examples of incorrect sign usage B.01.11
Brand colors B.01.12
Primary color of standard font B.01.13
Primary color matching chart B.01.14
Signage brightness matching chart B.01.15
Standard ink draft and reverse type B.01.16
Guideline for the use of color B.01.17
09
VIS
B-VI Basic Part
Signage Element B.01.01
Metal signage
The metal signage is a vivid and effective representative of the brand. A
unified standard of the signage is very important to brand communication.
Generally, the brand shouldn’t be used in a standalone fashion, with the
following exceptions: reception area and dealer showroom and car badge;
three dimensional accessories, such as pins and badges; promotional
materials such as watches and clothes.
Metal signage can only be used on white or light backgrounds.
10
VIS
B-VI Basic Part
Combination of the English abbreviation (horizontal) and metal signage
English signage combination (metal)

Given the important role played by metal signage in representing the
brand, we recommend using metal signage. The metal effect connotates
high technology, high quality. The signage can be used for all types of
advertising, promotion and public campaigns. In order to ensure clear
and accurate messaging, usage of the different forms of the brand logo Combination of the English abbreviation (vertical) and metal signage
should be tailored to the specific situation in which it is being used.
Metal signage can only be used on white or light backgrounds.
11
VIS
B-VI Basic Part
Signage standard graphic

Standard graphics are the core element of the company’s visual
representation. Strict standardization of the usage of signage is key.
The standardized brand logo is suitable for usage in all promotional
materials.
Please note that the plane signage is not 100% the shape of the
flattened metal logo.
Plane signage can only be used on black or dark backgrounds.
12
VIS
B-VI Basic Part
Combination of the English abbreviation (horizontal) and plane signage
English signage combination (plane)

The signage can be used for all types of advertising, promotion and
public campaigns. In order to ensure clear and accurate messaging,
usage of the different forms of the brand logo should be tailored to
Combination of the English abbreviation (vertical) and plane signage
the specific situation in which it is being used.
Plane signage can only be used on black or dark backgrounds.
13
VIS
B-VI Basic Part
In white or light backgrounds In black or dark backgrounds
Application of signage
combination
The signage combination should be placed at the upper left corner of
the visuals and other promoting materials under most circumstances
Priority
unless instructed otherwise.
14
VIS
B-VI Basic Part
Standard grid chart of the

standard graphic
The grid replication method is applied to the handmade symbol or
other non-electronic file replication markers situation.
1.Grid bottom line are composed of the same size box, according to
the brand logo subject in the grid within the region show, it can clear
the brand logo relationship between each component element. Unit
table size is set as “a”.
2.Be fine segmentation of squares on a grid unit according to specific
needs, and through this method to determine the brand signage
detail.
15
VIS
B-VI Basic Part
1.3 x 1.3 x
1.3 x
x
Signage minimization and clear space

When used in a signage combination, please don't put any text, graphics
and marks inside the clear space. When used independently, please
don't put any text, graphics, marks even outside the clear space if it
impedes the independence of the signage.
1.3 x
Clear space
X=1 unit
Minimum range (Print): 6mm
Minimum range (Web): 18px
16
VIS
B-VI Basic Part
27.2a
Guideline for English abbreviation 2a
Clear Space
X
X
17
VIS
B-VI Basic Part
Horizontal: specifications, grid chart, clear space of the signage
0.1725X
1/4X
X 1/2X
1/4X
Clear Space
Guideline for English signage X
combination (metal)
X
X =
X
Vertical: specifications, grid chart, clear space of the signage

Clear Space
X
X
X
2/17X
1/3X
X =
X
18
VIS
B-VI Basic Part
Horizontal: specifications, grid chart, clear space of the signage
0.16015X
1/4X
X 1/2X
1/4X
Clear Space
Guideline for English signage X
combination (plane)
X
X =
X
Vertical: specifications, grid chart, clear space of the signage

Clear Space
X
X
X
2/17X
1/3X
X X =
X
19
VIS
B-VI Basic Part
Examples of incorrect sign usage

Change of the indistinctness Change of the indistinctness Change of the position
Signage should be used in strict accordance with guidelines set out in
the manual.
Change of the distance Change of the distance Change of the distance
Change of the shape Change of the proportion Around with the decoration Vertical text in English signage
20
VIS
B-VI Basic Part
GAC Red (Brand color)
Pantone 186C
C:0 M:100 Y:90 K:0
R:235 G:10 B:30
HEX EB0A1E
Brand colors
Secondary brand colors
Brand colors are a key component to a brand’s visual identity.
Certain colors are designated as the brand colors according to the
Pantone 1805C Pantone 1815C
corporate’s characteristics and values and cultures. Brand colors are C:21 M:100 Y:80 K:13 C:50 M:100 Y:88 K:25
R:182 G:16 B:45 R:124 G:25 B:39
applied in all visual designs and used to bring stimulation and reflect HEX B5102D HEX 7C1927
the nature of the corporate.
C:0 M:0 Y:0 K:100 C:0 M:0 Y:0 K:80 C:0 M:0 Y:0 K:0
R:0 G:0 B:0 R:88 G:89 B:91 R:255 G:255 B:255
HEX 000000 HEX 58995B HEX FFFFFF
Color scale effect
21
VIS
B-VI Basic Part
Primary color of standard font

The primary color is an important element of the overall corporate
GAC Red C:0 M:100 Y:90 K:0
identity, representing the spirit and culture of the company. The primary
corporate color leaves a strong, lasting impression on the viewer.
Black C:0 M:0 Y:0 K:100
22
VIS
B-VI Basic Part
Brand color
Primary color matching chart

GAC Red
Please follow the guide of the matching chart for the application of the
signage combination in primary-color backgrounds.
Secondary brand colors
White Black
C:21 M:100 Y:80 K:13 C:50 M:100 Y:88 K:25 C:0 M:0 Y:0 K:80
23
VIS
B-VI Basic Part
Signage brightness K: 0 K: 10 K: 20 K: 30 K: 40 K: 50 K: 60 K: 70 K: 80 K: 90 K: 100
matching chart
When the K value of the background color is ≤ K:20, please
use metal signage. When the K value of the background
color is ≥ K:50, please use plane signage. Please do not
apply the signage in any background color with K value
between K:20 and K:50. If the color of the background is
within this range, please adjust the color until it meets the
application requirements.
24
VIS
B-VI Basic Part
Standard ink draft and reverse

type
It can be determined according to the application requirements of
different environment, in order to regulate the basic form of combination
the enterprise signage, avoid the use of incorrect forms, to ensure
that the corporate logo showed the best effect.
Standard usage is suitable for formal occasions; monochromatic and
reverse type, applied to monochrome manuscript; spot color for color
promotion; and wireframe used in etching technique.
25
VIS
B-VI Basic Part
Guideline for the use of color

Multicolor: is the preferred style, should try to use this style upon
most occasions.
Monochrome: can be used in a newspaper or magazine advertising,
also can be used in printing effect or due to cost issues cannot use
the color version of the situation.
26
VIS
B-VI Basic Part
Auxiliary graphics
GAC Motor is committed to becoming a world-class brand. By
bearing the goal above in mind, all employees are working hard to
scale to a new height for the business. Red stands for passion, gray
for technological innovation, and the well-arranged dark grey and
light grey for GAC Motor's constant pursuit of a better future.
60
60
60
27
VIS
B-VI Basic Part
20a
24a
0.5a
0.47a
0.8a
1a
24a
Guideline for auxiliary graphics

26a
65a
0.5a
0.47a
0.8a
1a
36a
13a
60a
0.25a
0.25a 0.4a
0.5a
18a
28
VIS
B-VI Basic Part
Coloring for auxiliary graphics C:0 M:100 Y:90 K:0 GAC Red
C:0 M:0 Y:0 K:60
C:0 M:0 Y:0 K:30
29
VIS
B-VI Basic Part
Arial
Arial Black Arial-Bold
Typography - English text ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 @#¥%&* 0123456789 @#¥%&*
Typography is an important part of a corporate’s visual communication.
Please use the standard typefaces shown in this manual in all media to
Arial-Regular Arial-Bold Italic
remain a unified corporate image.
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Arial is the standard typeface for our English text. 0123456789 @#¥%&* 0123456789 @#¥%&*
Arial-Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 @#¥%&*
30
C VI Appli cat i on P a r t
31
VIS
Visual Identity System C1 VI Application part
Office / Stationery
Business card C.01.01 Long sleeve T-shirt C.01.13
Envelope C.01.02 Employee's card C.01.14
News release envelope C.01.03 Visitor, guest card C.01.15
Letter paper C.01.04 Work certificate C.01.16
Official document C.01.05 Notebook C.01.17
Slide presentation (PPT) C.01.06 Business signing pen C.01.18
Word presentation (Word) C.01.07 USB disk C.01.19
File bag and folder C.01.08 Cup & Mug C.01.20
Employee uniform and badge C.01.09 Mineral water bottle C.01.21
Employee uniform and badge C.01.10 Microphone cover C.01.22
Employee uniform and badge C.01.11 Rostrum tags C.01.23
Short sleeve T-shirt C.01.12
32
VIS
C-VI Application part
Office / Stationery C.01.01
4.5 20.6 60.4 4.5
4.5
Business card 7
Surrogate name
Marketing Manager
White cardboard: 250-300 grams
Marketing Department
Size: 90mm*55mm Sales and Marketing Division
Font: Arial
The manuscript is subject to the electronic document. 55
39.3
No.633,East of Jinshan Road, Panyu District, Guangzhou City, Guangdong Prov, P.R.China
T e l: 86-20-39206615 E-mall: xxx@gacmotor.com

Mobile: +86-123 4567 8901 Web: https: //www.gac-motor.com
Post: 511434
2.1
2.1
90
Unit: mm
Dimension:90*55
33
VIS
7 57.2 155.8
Envelope 7
7
Coated paper: 157 grams of three colors printing (red, black, silver),
sign applied process is hot silver effect.
The manuscript is subject to the electronic document.
110
96
220
Unit: mm
Dimension:220*110 (International DL Envelope)
34
VIS
Front
215 13.5 37.6 163.9
13.5
9
9 73.6 118.4 9
9
9
277.5
300
News release envelope

Coated paper: 180 grams of three colors printing (red, black, silver),
sign applied process is hot silver effect.
285
430
Back 201.5
210
Unit: mm
Dimension:210*285 (A4)
18
9
70
43
18 37.6 145.9
Unit: mm
Dimension: 215*300*70
35
VIS
9 73.6 89.4 9 20 9
Letter paper
The corporate logo should be designed as the standard format below.
257 297
GAC MOTORINTERNATIONAL SALES COMPANY 23

18.4
Post:511434 Web: https: //www.gac-motor.com
9
9
210
Unit: mm
36
VIS
9 73.6 127.4
9
Post:511434 Web: https: //www.gac-motor.com
Official document
Official document should display the GAC logo for both internal and
external communications, to clearly indicate corporate ownership
of the content.
297
266
4
9
210
Unit: mm
37
VIS
Title (16:9) Content (16:9)
Title (4:3) Content (4:3)
Slide presentation (PPT)

PPT should display the GAC logo in English for both internal and
external communications, to clearly indicate corporate ownership
of the content.
Title (A4) Content (A4)
38
VIS
Vertical
9 73.6 126.6 9
9
9
9
4
18
Title
Word presentation (Word)

Horizontal
9 73.6 205.4 9
Size: 210 mm (W) * 297 mm (H). The relevant specifications must be 9

9
followed when using the combination of English signage 9

4
18 Title
297
Form Area
239
210
152 Form Area
9 9
210 297
Unit: mm Unit: mm
Dimension: 210*297 (A4) Dimension: 210*297 (A4)
39
VIS
9 73.7 147.3
9
9
300
282
File bag and folder

File bag: 200 gram coated paper of monochrome printing.
Folder: color ink-jet printing
Unit: mm
Dimension:230*300
245 43 245
15 90
15
11
315
GAC MOTORINTERNATIONAL SALES COMPANY

Add:No.633,East of Jinshan Road, Panyu istrict,Guangzhou,PRC (511434) Web:http://www.gac-motor.com
Unit: mm
Dimension:245*315*43
40
VIS
Employee uniform and badge

According to local customs, choose appropriate dress (skirt or trousers).
Badge
41
VIS

According to local customs, choose appropriate dress (skirt or trousers).
Badge
42
VIS

Customized products.
Badge
43
VIS
Short sleeve T-shirt

Customized products, logo screen printing or embroidery.
44
VIS
Long sleeve T-shirt

45
VIS
4.5 25 24.5
5
3
PRECAUTIONS
86
Name
Employee's card Department: Sales
Position: Sales Manager
NO: 0006 GAC MOTOR INTERNATIONAL SALES COMPANY
The design is shown in the figure.

54
Unit: mm
Dimension:54*86
46
VIS
4.5 25 24.5
5
3
PRECAUTIONS
VISITOR
86
Visitor, guest card

Temporary Number: 0006 GAC MOTOR INTERNATIONAL SALES COMPANY
The design is shown in the figure.

54
Unit: mm
Dimension:54*86
47
VIS
4 41
Work certificate
4
4
The design is shown in the figure. 26

13
Name Marketing manager
70
Unit: mm
Dimension:70*26
48
VIS
16 56
16
Notebook
Production process: hot silver and four color printing.
Leather:300 grams.
Page 60 grams and more use imported glue paper.
Unit: mm
Dimension:146*210
Effect
49
VIS
Business signing pen

The body of pen should be in elegant black color.
The penholder should be printed with the white GAC logo.
50
VIS
USB disk
The main body of USB disk should be in silver color.
The signage should be used solely without other elements.
Please mind the clear space and display the signage in a clear and
independent manner.
Effect
51
VIS
77
50
26.8
17
95
Cup
43.2
4
4
Coated paper: one color printing (white), with metal GAC logo on it.
53
Unit: mm
Dimension: 270ml 77*95 Effect
60
Mug 34
The mug should be in one color with GAC logo printed on it. Please
20.4
use metal logo if the mug is of white color. 102

37.6
5
5
93
Unit: mm
Dimension: 520ml 93*102 Effect
52
VIS
Mineral water bottle 50
The design of bottle shown as in the following:

20.5
17
66
20.5
4
4
210
Unit: mm
Dimension:210*66
Effect
53
VIS
25 50 25
14.8
20.4 50
14.8
100
Microphone cover Unit: mm

Dimension:100*50
Exhibition equipment such as microphones is an important part in GAC

Motor’s brand communication activities.

independent manner.
Effect
54
VIS
65 350 65
381
Rostrum tags 119

1100
independent manner.

600
480
Unit: mm
Dimension:480*1100
55
VIS
Communication / Advertisement
KV (key vision) - horizontal C.02.01 Outdoor advertisement C.02.21
KV (key vision) - vertical C.02.02 Mobile advertisement C.02.25
Storefront materials – leaflet C.02.03 Web advertisement C.02.29
Storefront materials –catalogue & brochure C.02.04 Film and TV ads C.02.33
Storefront materials - poster and newspaper & magazine ads C.02.05
Storefront materials – parameter rack C.02.07
Storefront materials – parameter C.02.08
Storefront materials – car roof sign C.02.09
Storefront materials – window sticker C.02.10
Storefront materials – flag C.02.11
Storefront materials –banner C.02.13
Storefront materials – bus sticker C.02.14
Storefront materials – truck sticker C.02.15
Storefront materials – test drive car sticker C.02.16
Plane media ads specification C.02.17
56
VIS
Communication / Advertisement C.02.01
0.06X 0.46X Concise version(without text)

0.06X
0.06X
KV (key vision) - horizontal

As an important carrier for spreading the image of corporate brand
and GAC Motor products, the key vision consists of brand logo and
creative.
0.06X 0.46X Standard version(with text)

0.06X
0.06X
0.03X
0.03X
0.06X
0.06X 0.06X
57
VIS
0.05X Concise version(without text) 0.05X Standard version(with text)

0.05X 0.05X
0.05X 0.05X
KV (key vision) - vertical

As an important carrier for spreading the image of corporate brand
and GAC Motor products, the key vision consists of brand logo and
creative.
0.025X
0.025X
0.22X
0.05X
X 0.05X 0.05X
58
VIS
9 73.7
Storefront materials – leaflet

Storefront Materials is an important part of GAC Motor’s brand
routine communication activities.
GAC Motor’s logo should be designed in the following layout.
4.5
9
45.8
9 9
Unit: mm
Dimension: 210*285
59
VIS
300 300
73.7 9 73.7
9
9
9 200
27.5
Storefront materials –catalogue & brochure 9

9
24
Storefront Materials is an important part of GAC Motor’s brand routine Back Front
Unit: mm
communication activities. Dimension: 600*200
The signage on the back cover of the catalogue should be used solely 630
19 12 98
without other elements. Please mind the clear space and display the
12 12
signage in a clear and independent manner. 12
Materials area
Materials area 285
22
12 12
Back Front
Unit: mm
Dimension: 630*285
60
VIS
Poster
0.08X 0.68X 3:1 Sample
0.08X
0.08X
0.08X 0.68X 0.08X 0.08X
Storefront materials - poster and 0.08X

0.08X
0.08X
newspaper & magazine ads X
Store poster and hanging picture are the important cognition and intuitive
impression of the outside for products and shall be displayed clearly.
0.08X
GAC Motor’s logo should be designed in the following layout.
0.86X
Newspaper/magazine ads
The manuscript is subject to the electronic document. 0.05X 0.05X
0.05X 0.05X
0.05X 0.05X
0.025X
0.025X
0.22X
0.05X
X 0.05X 0.05X
61
VIS
800
48 390
48
48
Storefront materials – stand

display board & roll-up banner
2000
31
Unit: mm
Dimension: 800*2000
62
VIS
270
Electrical parameter rack
350
。
45
Storefront materials – parameter rack

150
Storefront materials are an important part of GAC Motor’s daily communication
activities.
70
The signage should be used solely without other elements. Please mind the clear
1100
space and display the signage in a clear and independent manner.

Paper parameter rack
850
630
200 310
Unit: mm
Dimension: 1100*270*310
63
VIS
210
16 65.4 16
16
Model Name
MAIN TECHNICAL SPECIFICATIONS
Storefront materials – parameter

Storefront materials is an important part of GAC Motor’s brand routine
FEATURES
communication activities.
297
Unit: mm
Dimension: 210*297
64
VIS
40 327
40
40
600
Storefront materials – car roof sign

Storefront materials is an important part of GAC Motor’s brand routine
communication activities. 1000
Unit: mm
Dimension: 1000*600
65
VIS
0.12X Sample 1：4:1 ultra-long horizontal
0.12X
0.12X
Storefront materials – window sticker

The glass window sticker displayed in sales stores is designed to unify
Sample 2：6:1 ultra-long horizontal
the external corporate image. 0.09X 1.3X
0.09X
0.18X
Size ratio of all logos and distance of the signs to the surrounding logos 0.18X
must be in accordance with the relevant specification of this manual.

LUXURY AND COMFORT BEYOND X
YOUR EXPECTATION
When the ratio of width (W) to height (H) is ≥ 10, please put the
0.18X
signage combination at the center of the white-color square.
0.18X 0.18X
Sample 3：10:1 ultra-long horizontal

1.8X 2.16X
0.18X
0.36X X
0.18X
0.36X 0.36X 0.18X 0.18X
66
VIS
1440
340
280 960
340
Storefront materials – flag

308 824 308
Customized products.
1440
The signage combination should be placed at the center of the flag.
340
280 960
340
308 824 308
Unit: mm
Dimension: 1440*960
67
VIS
175
24 127 24
100
Storefront materials – flag

Customized products. 43
The signage combination should be placed a little bit above the 270
horizontal center as shown in the figures.
127
Unit: mm
Dimension: 175*270
68
VIS
500
36.7 426.6 36.7
677.5 1440
145 1500
Storefront materials –banner

677.5
Size: according to actual need
Material: Bunting
Technology: high precision printing
The signage should be used solely without other elements. Please
mind the clear space and display the signage in a clear and
Unit: mm
independent manner. Dimension: 500*1500
69
VIS
Storefront materials – bus sticker

Automobile stickers are made of adhesive sticker.
70
VIS
Storefront materials – truck sticker

Automobile stickers are made of adhesive sticker.
71
VIS
Storefront materials – test drive

car sticker
Automobile stickers is using adhesive sticker.
The signage should be placed on one door and not across two doors.
72
VIS
0.06X
1.5:1 Sample
0.06X
0.06X
Plane media ads specification

The corporate image in print ads serves as the main creative format to
promote GAC Motor’s corporate image. It is critical to ensure that the
brand logo must be used in a uniform fashion in all print ad channels (eg.
newspapers, magazines, posters, billboards, etc).
X
When the ratio of height (H) to width (W) is＜2.8 and ≥1, use the standard
horizontal layout in the following figure:
0.03X
0.06X
0.25X
0.06X
0.06X 0.06X
73
VIS
3:1 Sample
0.08X 0.8X
Plane media ads specification 0.08X
0.08X
0.08X
When the ratio of height (H) to width (W) is ≥2.8 and ≤8, use the ultra-long
horizontal layout in the following figure:
0.08X
0.08X 0.08X
74
VIS
0.05X
1:1.37 Sample
0.05X
0.05X

When the ratio of height (H) to width (W) is＞1 and＜ 2, use the standard
vertical layout in the following figure:
0.025X
0.05X
0.23X
0.05X
0.05X 0.05X
75
VIS
0.06X
1:2.5 Sample
0.06X
0.06X

When the ratio of height (H) to width (W) is ≥ 2 and＜5, use the ultra-long
0.03X
0.06X
0.8X
0.06X
0.06X 0.06X
X
76
VIS
0.08X
2.5:1 Sample 1
0.08X
0.08X
Outdoor advertisement
Outdoor ads including billboards, light boxes, airport terminals and
single column for corporate brand must contain brand logo. Can be used on billboard, light box, electronic advertising machine, single column
0.08X
When the ratio of width (W) to height (H) is < 2.5 and ≥ 1, use the 2.5:1 Sample 2
standard horizontal layout in the following figure: 0.08X
0.08X
0.04X
0.04X
0.23X
0.04X
0.08X 0.08X
Can be used on billboard, light box, electronic advertising machine, single column
77
VIS
0.12X Sample 1: 4:1 ultra-long horizontal
0.12X
0.12X

Sample 2: 6:1 ultra-long horizontal
single column for corporate brand must contain brand logo.
0.09X 1.3X
0.09X
When the ratio of width (W) to height (H) is ≥ 2.8 and ≤ 6, use the 0.18X
0.18X
ultra-long horizontal layout (1) in the following figure:

YOUR EXPECTATION
When the ratio of width (W) to height (H) is ＞ 6, use the ultra-long
horizontal layout (2) in the following figure: 0.18X
0.18X 0.18X
When the ratio of width (W) to height (H) is ＞ 10, use the ultra-long
horizontal layout (3) in the following figure. The signage combination
should be placed at the center of the white-color square.
1.8X 2.16X
0.18X
0.36X X
0.18X
0.36X 0.36X 0.18X 0.18X
78
VIS
0.05X 1:1.37 Sample
0.05X
0.05X
single column for corporate brand must contain brand logo.
When the ratio of height (H) to width (W) is < 2 and >1, use the standard
79
VIS
Sample 1: Sample 2: Sample 3:

1:2 Ultra-long vertical 1:3 Ultra-long vertical 1:5 Ultra-long vertical
X X X
0.05X 0.06X
0.05X 0.06X
0.05X 0.06X
0.25X 0.73X
Outdoor ads including billboards, light boxes, airport terminals and single
column for corporate brand must contain brand logo.
When the ratio of height (H) to width (W) is ≥ 2 and ≤ 3, use the ultra-long
vertical layout (1) and ultra-long vertical layout (2) in the following figure.
When the ratio of height (H) to width (W) is > 3, use the ultra-long vertical
layout (3) in the following figure. The signage combination should be placed
at the center of the white-color square.
0.025X
0.05X 0.03X
0.06X
0.12X
0.44X 0.25X
0.66X
0.73X
0.05X
0.06X 0.25X
0.05X 0.05X
0.06X 0.06X 0.25X 0.25X
80
VIS
0.06X
1.5:1 Sample
0.06X
0.06X
Mobile advertisement
Corporate mobile apps and webpage ads must contain brand logo.
When the ratio of width (W) to height (H) is < 2.5 and ≥ 1, use the standard Can be used as search ads, banner
0.08X
horizontal layout. 2.5:1 Sample
0.08X
0.08X
Can be used as search ads, banner
81
VIS
0.12X Sample 1: 4:1 ultra-long horizontal
0.12X
0.12X
Mobile advertisement X
When the ratio of width (W) to height (H) is ≥ 2.8 and ≤ 8, use the
ultra-long horizontal layout (1) in the figure below:

When the ratio of width (W) to height (H) is >10 and ≤16, use the 0.09X 1.3X
ultra-long horizontal layout (2) in the figure below:

0.09X
0.18X
0.18X

YOUR EXPECTATION
0.18X

0.18X 0.18X
82
VIS
0.05X 1:1.7 Sample
0.05X
0.05X
When the ratio of height (H) to width (W) is < 2 and >1, use the standard
83
VIS
Sample 1: Sample 2: Sample 3:

1:2 Ultra-long vertical 1:3 Ultra-long vertical 1:5 Ultra-long vertical
X X X
0.05X 0.06X
0.05X 0.06X
0.05X 0.06X
0.25X 0.73X
vertical layout (1) in the figure below.
layout (2) in the figure below.
layout (3) in the figure below. The signage combination should be placed
at the center of the white-color square. 0.025X
0.05X 0.03X
0.06X
0.12X
0.44X 0.25X
0.66X
0.73X
0.05X
0.06X 0.25X
0.05X 0.05X
0.06X 0.06X 0.25X 0.25X
84
VIS
0.06X
1.5:1 Sample
0.06X
0.06X
Web advertisement
When the ratio of width (W) to height (H) is < 2.5 and ≥ 1, use the standard Can be used as search ads, banner
0.08X
horizontal layout. 2.5:1 Sample
0.08X
0.08X
85
VIS
0.12X Sample 1: 8:1 Ultra-long horizontal
0.12X
0.24X
X
Web advertisement
Sample 2: 10:1 Ultra-long horizontal
1.8X 2.17X
When the ratio of width (W) to height (H) is ≥ 2.8 and ≤ 8, use the ultra-long
0.18X
horizontal layout (1) in the figure below:
0.36X X
When the ratio of width (W) to height (H) is > 8 and ≤ 10, use the ultra-long 0.18X
horizontal layout (2) in the figure below. The signage combination should 0.36X 0.36X 0.18X 0.18X
be placed at the center of the white-color square.
Sample 3: 14:1 Ultra-long horizontal

2.15X 2.33X
When the ratio of width (W) to height (H) is >10 and ≤16, use the ultra-long 0.22X
0.44X X
horizontal layout (3) in the figure below. The signage combination should
0.22X
be placed at the center of the white-color square.
0.44X 0.44X 0.22X 0.22X
86
VIS
1:1.7 Sample
0.05X
0.05X
0.05X
Web advertisement
When the ratio of height (H) to width (W) is < 2 and >1, use the
standard vertical layout in the following figure:
87
VIS
Sample 1: Sample 2:
1:2 Ultra-long vertical 1:5 Ultra-long vertical
X X
0.05X
0.05X
0.05X
0.25X 0.73X
Web advertisement
vertical layout (1) in the figure below.
layout (2) in the figure below. The signage combination should be placed
at the center of the white-color square.
0.025X
0.05X
0.12X
0.44X 0.25X
0.73X
0.05X
0.25X
0.05X 0.05X
0.25X 0.25X
88
VIS
2.2X 2.9X 2.2X

TVC 15” TVC 30”/ >30”
Film and TV ads
1.7X
Film and TV ads play a key role in the publicity of GAC Motor’s brand, X
and can be used for displaying corporate brand image, product image, 1.7X
functional selling points, and sales information.
15” 27”/ >27”

The standard version for the end of the film and TV ads should consist of video video
three parts: product signage, GAC Motor’s logo, which must be displayed in
the prescribed order.
At the same time, the sound information must correspond to the product
signage, GAC Motor’s logo. The film and TV ads must be made by following
this specification strictly.
3” 3”
The signage combination shown on the end slate should be placed at the brand logo brand logo
center of the screen.
89
VIS
Accessory
Umbrella C.03.01
Beach umbrella C.03.02
Model car color box C.03.03
Cap C.03.04
Outer packaging box C.03.05
Handbag C.03.06
90
VIS
Accessory C.03.01
Umbrella
Logo production process: screen printing, products purchased
outside or produced by other factory.
Dimension: 180mm x 22mm Dimension: 140mm x 22mm
91
VIS
Accessory C.03.02
Beach umbrella
Logo production process: screen printing, products purchased
outside or produced by other factory.
Dimension: 570mm x 70mm Dimension: 446mm x 70mm
92
VIS
Accessory C.03.03
Model car color box Model Name
Custom gift box, color printing.

Text can be printed on the side.
Model Name
Unit: mm
93
VIS
Accessory C.03.04
Cap
Dimension: 40mm x 4.9mm Dimension: 31.2mm x 4.9mm
94
VIS
Accessory C.03.05
7.3 60
7.3
7.3
110
Outer packaging box

240
Customized outer packaging box can be printed with different colors.

30
45
15
Unit: mm
95
VIS
Accessory C.03.06
100 100 100 85 130 85 150
133 140
34 20 300
133 140
Handbag
Coated paper: 200 grams, three colors printing, light color with
hot silver sign, matt film surface (white, can adopt non-woven
fabrics printing).
The signage and the brand slogan should be used solely without
other elements.
Please mind the clear space and display the signage and the brand
slogan in a clear and independent manner.
Unit: mm
96
VIS Appendix
Visual Identity System
Slogan guideline & application
Brand slogan 01
Guideline for brand slogan 02
Application of brand slogan on horizontal visuals 03
Application of brand slogan on vertical visuals 04
97
VIS
Appendix
Slogan guideline & application 01
Horizontal
Priority
White/light background
Brand slogan
Black/dark background
The brand slogan represents the company’s core ideals and is a symbol that helps
customers remember the brand. Therefore, it is crucial that the brand slogan shall
According to the actual needs
be used in a uniform manner in terms of its overall shape, font style and spacing.
The red/black and red/white slogans are considered the preferred versions. The
multi-color version can also be used as an alternative according to actual needs.
White/light background
Vertical
Priority
According to the actual needs
White/light background Black/dark background White/light background
98
VIS
Appendix
Horizontal: specifications, gird chart, clear space for brand slogan
6.37X
X 0.97X
0.1X 0.25X 0.06X 0.11X 0.31X 0.1X 0.06X 0.06X 0.1X 0.1X
Guideline for brand slogan

The brand slogan should be placed at the lower left corner of the visuals or other
promoting materials.
Vertical: specifications, gird chart, clear space for brand slogan
3.24X
1.61X
1.01X
0.17X
3.3X 0.97X
0.17X
X 0.97X
3.24X
99
VIS
Appendix
0.06X 0.46X
0.06X
Application of brand slogan on horizontal visuals 0.06X
The page illustrates the correct proportions and restricted areas for the brand slogan applied in
horizontal layout. The brand slogan should be placed at the lower left corner of the layout, and this
page illustrates the required proportional relations for the logo application in normative layouts.
X
The red/black and red/white slogans are considered the preferred versions. The multi-color version can
also be used as an alternative according to actual needs.
0.07X
0.06X
0.06X 0.42X
100
VIS
Appendix
0.04X 0.35X
0.04X
0.04X
Application of brand slogan on

vertical visuals
The page illustrates the correct proportions and restricted areas for
the brand slogan placed in vertical layout. The brand slogan should
be applied at the lower left corner of the layout, and this page
illustrates the required proportional relations for the logo application
in normative layouts.
The red/black and red/white slogans are considered the preferred

versions. The multi-color version can also be used as an alternative
according to actual needs.
0.26X
0.04X
101

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A B C

B rand Concept V I B a s ic P a rt V I Applic at ion P art

About GAC MOTOR A.01.01

Brand pyramid A.01.02

Structure of corporate brands and product brands A.01.03

About GAC MOTOR

“Crafted by the Driven”

Brand Keywords Craftsmanship Q/D/R Innovation Connection

Communication Slogan GO AND CHANGE

Quality Innovation Forward R&D

Structure of corporate brands

GA4 GS3 GN6 AION V …

VI (Visual Identity) Prescribed fonts

Corporate logo Trade mark/service mark

Standard corporate color Company name

Metal signage B.01.01 Auxiliary graphics B.01.18

Signage standard graphic B.01.03 Coloring for auxiliary graphics B.01.20

English signage combination (plane) B.01.04 Typography - English text B.01.21

Application of signage combination B.01.05

Standard grid chart of the standard graphic B.01.06

Signage minimization and clear space B.01.07

Guideline for English abbreviation B.01.08

Guideline for English signage combination (metal) B.01.09

Guideline for English signage combination (plane) B.01.10

Examples of incorrect sign usage B.01.11

Brand colors B.01.12

Primary color of standard font B.01.13

Primary color matching chart B.01.14

Signage brightness matching chart B.01.15

Standard ink draft and reverse type B.01.16

Guideline for the use of color B.01.17

Metal signage can only be used on white or light backgrounds.

Combination of the English abbreviation (horizontal) and metal signage

English signage combination (metal)

Metal signage can only be used on white or light backgrounds.

Signage standard graphic

Plane signage can only be used on black or dark backgrounds.

Combination of the English abbreviation (horizontal) and plane signage

English signage combination (plane)

Plane signage can only be used on black or dark backgrounds.

In white or light backgrounds In black or dark backgrounds

Standard grid chart of the

Signage minimization and clear space

Minimum range (Print): 6mm

Minimum range (Web): 18px

Guideline for English abbreviation 2a

Horizontal: specifications, grid chart, clear space of the signage

Minimum range (Print): 6mm

Minimum range (Web): 20px

Vertical: specifications, grid chart, clear space of the signage

Minimum range (Print): 14mm

Minimum range (Web): 50px

Horizontal: specifications, grid chart, clear space of the signage

Minimum range (Print): 6mm

Minimum range (Web): 20px

Vertical: specifications, grid chart, clear space of the signage

Minimum range (Print): 14mm

Minimum range (Web): 50px

Examples of incorrect sign usage