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    Weaknesses of Parle

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    parth
    Parle has strengths including a large supply chain that allows it to distribute widely across India, strong presence in rural markets, and affordable prices. However, it is overly dependent on its Parle-G brand for revenue. It offers similar products and tastes without innovation, and faces competition from many domestic brands. Opportunities exist in launching new health-focused products, exporting more, and benefitting from rising consumer purchasing power. Threats include competition from bakery products, substitution by other snacks, and increasing raw material prices.

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    Weaknesses of Parle

    Uploaded by

    parth
    426 views2 pages
    Parle has strengths including a large supply chain that allows it to distribute widely across India, strong presence in rural markets, and affordable prices. However, it is overly dependent on its Parle-G brand for revenue. It offers similar products and tastes without innovation, and faces competition from many domestic brands. Opportunities exist in launching new health-focused products, exporting more, and benefitting from rising consumer purchasing power. Threats include competition from bakery products, substitution by other snacks, and increasing raw material prices.

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    Parle has strengths including a large supply chain that allows it to distribute widely across India, strong presence in rural markets, and affordable prices. However, it is overly dependent on its Parle-G brand for revenue. It offers similar products and tastes without innovation, and faces competition from many domestic brands. Opportunities exist in launching new health-focused products, exporting more, and benefitting from rising consumer purchasing power. Threats include competition from bakery products, substitution by other snacks, and increasing raw material prices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    426 views2 pages

    Weaknesses of Parle

    Uploaded by

    parth
    Parle has strengths including a large supply chain that allows it to distribute widely across India, strong presence in rural markets, and affordable prices. However, it is overly dependent on its Parle-G brand for revenue. It offers similar products and tastes without innovation, and faces competition from many domestic brands. Opportunities exist in launching new health-focused products, exporting more, and benefitting from rising consumer purchasing power. Threats include competition from bakery products, substitution by other snacks, and increasing raw material prices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    1.

    Strengths of Parle

    Strengths are internal factors of a company that empowers it and contributes to its growth.

    Supply Chain – Parle has a large supply chain. Parle products can be seen in every regional area of
    India. Without any doubt, Parle is the most widely distributed Indian biscuit brand. this is the
    strongest advantage for Parle-G because it is the largest sold biscuit brand in the largest market for
    Biscuits.

    Strong Presence in Rural Markets – In 2014, Parle was ranked 48th in all Indian Brands. It is the most
    trustable brand in the eyes of people.

    Affordable Prices – Parle has 5 rupees packets also. Poor people find it affordable to add it to their
    breakfast. It even has the small 2 rupes packaging.

    2. Weaknesses of Parle

    Weaknesses are factors pulling back the success of a company. Let’s look at some of the weaknesses
    of Parle.

    Dependent on the Parle-G Brand for its Revenue– Parle-G is the single revenue generator premium
    biscuit range on parle limited. Its other snacks and Candies don’t have such likeability among its
    Consumers.

    Same Taste and Products – Similar Products produced by the companies like Glucose Biscuits, Mango
    Bite, Candies. Nothing new products are being launched by the company for a very long time. Even
    the taste of exiting products is getting deteriorated day by day.

    Many Competitors in the Segment – There are many Domestic brands to compete with the parle
    brands. The supply chain of parle is affected by regional products. And new Bakery products the
    major competition of the parle.

    3. Opportunities of Parle

    Opportunities are external factors that can contribute to the growth of the company if identified and
    grabbed at the right time.

    Launching New Products in Health Sectors– Parle is spreading its wings and launching innovative
    products in health sectors. Parle has a share in pharmaceutical companies. And collaborating with
    hospitals and famous doctors.

    Export Potential – Parle G is exported to SAARC countries & to US, UK, and Europe as well as to parts
    of Africa. Thus, the export segment of the brand is very strong too.
    Rise in Purchasing Power of Consumers– Parle is a company that tends to maintain quality while
    keeping the price low. And increasing purchasing power of customers leads to a high supply of
    products.

    4. Threats of Parle

    Threats are potential harms that can affect the company and can cause losses. Some of the threats
    for Parle are.

    Bakery Products – Bakeries are regionally located and are a major commission to every snack and
    biscuit company. Due to the low prices and reduction of taxes, it’s aiming towards the be the part of
    every kitchen.

    Substitutionary Products – Parle-G biscuits are majorly used as the morning snack in every typical
    Indian family. But with the increase in the demand for other snacks like Toast, Sandwiches, Rusk, the
    demand for parle biscuits eventually decreased.

    Increasing Raw Material Prices – Raw Materials are a basic subsidiary of any product. Like Wheat,
    Sugar, some other ingredients are increasing in demand and prices keep on fluctuating and because
    of that prices of the products also increase.

    Conclusion

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