Submitted by : Sabhadiya yash s.

Course : BBA

Roll no : 147/B

Submitted to :. Chimanbhai Patel Institute of

Business Administration
 Preface

The report is an earnest endeavour made to understand the present market

scenario in biscuits captured by the Parle and the other competitor's brand
viz., Britannia, Priyagold. and ITC. We are required to see the coverage by
the Parle Product Pvt. Ltd., and bring out the potential and loyal retailers so
that the company could maintain the market leadership in the existing
business scenario in the biscuit and the confectionaries. The study
encompasses the penetration of the existing Parle Products (Biscuits and
Confectionaries) and the market potential for the new product like Golden
Arch, Nimkin, Monaco Funion, Melody Softee, Mazelo. Their motives were
to study the working of the distributors. They have mentioned the problems
and the loop holes in the Parle's distribution system and the promotional
tools, which they have found during the course of study and recommended
various corrective measures for it. I

Acknowledgement

I take this opportunity to thank the DPPG for giving me a chance

to do this project.
I express my sincere gratitude to DR.nilam panchal ma'am,
Himanshi prajapti ma'am, karan Bhatt sir and aunkita Pandey
ma'am and other teachers fortheir constant support and helping for
completing the project.
I am also grateful to my friends for giving support in my project.
Lastly, I would like to thank each and every person who helped me
in completing the project especially MY PARENTS.
Index

Company profile
Name
Registered address
mission
vision
introduction
brief history
organizational structure
locatoin
Award and achievements
Finance
Revenue
Assets charge
p&l account
Cash flow
balance sheet
Production
Product
Product classification
production process
raw material
capicity
Product life cycle and layout
Wastage
Marketing
Product, price, place, promotion
competitors
Human resources management
Employee
shift
Recruitment
training and development
compensation
SWOT analysis
PESTLE analysis
conclusion
Name : parle product pvt. Ltd.

Registered address : V.S. Khandekar Marg, Vile Parle East,

Mumbai - 400057, Maharashtra.

Mission : "to nourish, strengthen and delight millions"

Vision : "to be the part of lives of every indian"

Introduction

Parle Products has been India's largest manufacturer of biscuits and

confectionery for almost 80 years. Makers of the world's largest selling
biscuit, Parle-G, and a host of other very popular brands, the Parle name
symbolizes quality, nutrition and great taste.

With a reach spanning even to the remotest villages of India, the company
has definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in

their category and have won acclaim at the Monde Selection, since 1971.
With a 40% share of the total biscuit market and a 15% share of the total
confectionary market in India. Parle has grown to become a multi-million
dollar company.

While to the consumers it's a beacon of faith and trust, competitors look upon
Parle as an example of marketing brilliance.
Over the years Parle has grown to become a multimillion-dollar company with
many of the products as market leaders in their category. Parle Products began
manufacturing biscuits, in addition to sweets and toffees.

Having already established a reputation for quality, the Parle brand name grew
in strength with this diversification. Parle Glucose and Parle Monaco were the
first brands of biscuits to be introduced, which later went onto become leading
brand names itself for great taste and quality.

Today, the great strength of Parle Products is the extremely widespread

distribution network. Even at the remotest places, you can buy Parle biscuits and
sweets from the local grocer. It has taken years to create this extensive network.
Parle's sales force started with one salesman in Bombay and some agents in few
other cities.

Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by
rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production
increased, distribution was amplified. Full time salesmen were appointed in
different areas. Currently, Parle Products has over 33, 00,000 distribution outlets
Concentrating on consumer tastes and preferences, the Parle brand has grown from
strength to strength ever since its inception. The factories at Bahadurgarh, Haryana
and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the
country.

The factory in Mumbai was the first to be set up, followed soon by the one in
Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75
manufacturing units for confectioneries on contract.

All Parle products are manufactured under the most hygienic conditions. Great care is
exercised in the selection & quality control of raw materials, packaging materials &
rigid quality standards are ensured at every stage of the manufacturing process.

. Every batch of biscuits & confectioneries are thoroughly checked by expert staff,
using the most modern equipment.

The Care is taken at every step to ensure the best product of long-lasting freshness.
Every hatch of Biscuits, Confectionaries & Snacks are thoroughly checked by expert
staff using the most modern equipment. This ensures consistent and perfect quality
across the nation and abroad.
Brief history

Since 1929, parle have grown to become India's leading manufacturer of biscuits
and confectionery.

As the makers of the world's largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and superior taste.

An in-depth understanding of the Indian consumer psyche has helped them develop a marketing
philosophy that reflects the needs of the Indian masses. They have made it a tradition to deliver
both health and taste, with a value-for-money positioning that allows people from all classes and
age groups to enjoy Parle products to the fullest.

Since 1929, Parle has been a name that you can trust.
1928-30

Mr. Mohanlal Dayal founded the House of

Parle in 1928.

Their first factory was set up in 1929 with just 12

people making confectionery.

1931-40

Parle-G is born!

They baked their first biscuit in 1938: Parle Gluco

1941-45

Say hello to salty crackers.

Parle introduced Monaco, India’s first

salted cracker.

1946-50

Leading the way in Technology.

Parle created India's longest oven - 250 feet long!

1951-60

Say 'Cheese'!

With the launch of Cheeslings in 1956, the nation found a new way to enjoy cheese
snacks.
1961-65

Parle gets a whole lot sweeter!

Their confectionery range expanded with Kismi in 1963 and Poppins in 1966.
 1966-70

Jeffs are launched

For fans of savoury snacks, they created Parle

Jeffs

1971

Winning over the world!

Parle received our first Monde Selection Award in 1971.

1972-80

A little sweet, a little salty!

In 1972, parle introduced the original sweet and salty biscuit,

Krackjack.

1981-85

Parle Gluco rechristened to Parle-G

Parle Gluco became Parle-G, Where G stood for Gluco.

 1982-80

An expanded range of toffees and candies

Parle launched the chocolately Melody in 1983 and India's first mango
candy Mango Bite in 1986.
1991-2000

A little indulgence goes a long way

Hide & Seek, India's most loved moulded chocolate

chip biscuits were introduced in 1996.

Parle grows beyond national boarders

2000-10

Parle launched it’s 20-20 Butter Cookies and Magix

With the richness of cashew, the goodness of butter Parle 20-20 became household ‘s
favorite cookie
2011-20

Parle led multiple product innovations and unveiled Parle Platina

 Organizational structure

MD

GM

Production Engineer Printing Deputy HR Finance

Manager Manager Manager Manager Manager manager

Senior Senior
Shift incharge Shift Engineer Supervisor
executive executive

Supervisor Worker Worker Executive

Worker Admin

IT manager
Founder

Mohanlal dayal

Mohanlal Dayal founded the House of Parle in 1928. Our first factory was set up
in 1929 with just 12 people making confectionery.
 Chairman

Vijay Chauhan

Vijay Chauhan is the patriarch of the family that controls Parle Products, best known
for its popular glucose biscuit, Parle G.
The privately held biscuit, confectionery and snacks maker gets the bulk of its
estimated $1.7 billion revenues from biscuits.
Board of directors

Name Designation Appointment date

Vijay Chauhan Managing director 31 may 1993

Raj Chauhan managing director 31 may 1993

Sharad Chauhan managing director 19 August 2015

Arup Chauhan Wholetime director 25 September 2002

Ajay Chauhan wholetime director 12 July 1995

Samar Chauhan wholetime director 18 July 2007

Locations

Parle Products Limited company's factories are located in Bangalore, Mumbai,

Neemrana (Rajasthan), and Bahadurgarh (Haryana). The company's factories that
are located in Neemrana in Rajasthan and Bahadurgarh in Haryana are the biggest
confectionery and biscuit plants in India. Parle Products Limited also has five
production units for confectioneries and fourteen production units for biscuits on
contract. The production units of Parle Products Limited are of world class
standards with facilities for automatic packaging and printing. The company
maintains hygiene at every stage of processing in order to make sure that the
products manufactured are of the best quality.
Awards and achievements

Since Parle products entered the food industry

competition of Monde Selection ( Annual
Non- competitive award open to food, drink,
and cosmetics) in 1971.

The Parle has 5 consistently gold and silver

awards at the world quality selection.
 Finance

Type Private
Industry Food processing
Founded 1929; 93 years ago
Founders Chauhan family
Headquarter Vile Parle (East), Mumbai, Maharashtra, India
Area served Worldwide
Products Parle-G, 20-20 Cookies, Happy Happy, Hide & See
Revenue Increase ₹13,682 crore (US$1.7 billion) [1
Number of employees 50,500
Registration Date 09 Dec, 1950
Listing Status. Unlisted

Parle Products Private Limited is an unlisted private company incorporated on 09

December, 1950. It is classified as a private limited company and is located in
Mumbai, Maharashtra. It's authorized share capital is INR 3.73 cr and the total
paid-up capital is INR 1.94 cr.

Parle Products Private Limited's operating revenues range is INR 100 cr - 500 cr
for the financial year ending on 31 March, 2022. It's EBITDA has increased by
3.55 % over the previous year. At the same time, it's book networth has increased
by 5.67 %.
Operating Revenue INR 100 cr - 500 cr
EBITDA 3.55 %
Networth. 5.67 %
Debt/Equity Ratio 0.00
Return on Equity 29.21 %
Total Assets. 4.21 %
Fixed Assets. 31.05 %
Current Assets. -0.69 %
Current Liabilities. -6.56 %
Trade Receivables. 2.79 %
Trade Payables. 12.54 %
Current Ratio 5.84

Charge on assets

10133421
15 May, 2014
YES
115.00 cr
KOTAK MAHINDRA BANK LIMITED
10346700
14 March, 2012
NO
10.00 cr
IDBI Bank Limited
90161592
27 January, 1981
NO
40.00 lac
BANK OF BARODA
Profit and loss account
Cash flow
Balance sheet
Product :
Product classification

Biscuits Confectionery

Parle g gluco Eclairs

Parle g Kaccha mango bite
20-20 Cafechino
krack jack Londonderry
Monaco kismi
Magix orange bitr
Fab Melody
Marie Mango bite
Hide &seek popins
Milk Shakti Rol a cola
Nutricrunch Zing
Happy happy Mazelo
Coconut Kapi candy
top
 Snacks Cakes

Full toss
Happy happy cakes
Parle waffer
Chatkeens

Rusk Platina range

Parle premium rusk Hide &seek

H & s Milano
Nutricrunch

Hand sanitizer Atta & cereals

Suraksha hand sanitizer Parle atta

H & s cereals
Production process

Biscuits :

Manufacturing of parle g :
Raw material :

Wheat Flour

Sugar

Invert Syrup

Leavening Agents (503 Baking Powder)

Partially Hydrogenated Edible Vegetable Oils

Salt

Milk Solids

Dough Conditioners (E223) and Added Flavors

Emulsifiers (E322 or E471 or E481).

The biscuit Parle – G is manufactured at Parle Products Ltd at Vile Parle. Parle
buys raw material from its suppliers. The raw material is tested carefully in labs.
This raw material is made up of sugar, wheat flour, partially hydrogenated edible
veg oils, leavening agents, milk solids, invert syrups, salt emulsifiers, etc. which
are listed above. This all raw material mixture is then fed into Stephan Mixture.

It is a high power mixing machine that is made to mix the dough and other
ingredients. From this machine, the mixture is then taken to a molder which is known
as Rotary Moulder. This molder has around 260n cups which give the biscuit their
famous familiar shape and the Parle – G impression embossed on every single
biscuit.

Now the next step is to transfer the dough from the mold into an oven, which is 260
feet long at 340° C. The oven process is followed by the following steps:

Moisture Removal

Biscuit structure building

Biscuit coloring
 Now, from the oven, the biscuits are transferred to a Cooling Conveyor, and the
biscuits are allowed to cool down for around 6 to 7 minutes so that the remaining
moisture may go dry. And that’s how there is an S Flow Layout in the
manufacturing unit.

The conveyor keeps on moving and reaches to Counting Unit. As the name suggests,
the biscuits are counted here and are cross-examined if all is working fine or not. The
biscuits move to the Stalking Table where the biscuits are packed in the same
manner.

From the table, the biscuits are taken to the Multi-Pack Wrapping Machine which
packs 16 packs in one go and the weight comes up to 100 gms. A total of 24 packs is
packed in a polybag and then sent to Sealing Machine to seal it airtight.

From here, these are moved to Corrugate Box Section where the bags are put in the
boxes and are then sent to the Dispatch Section via the conveyor. And the biscuits
are ready to be sent all across the country.
Flow chart

Pre Mixing Stage Mixing Stage

Addition of Ingredients Mixers

Sugar Solution Mixing Time
Milk Solution Water
Flour Preparation Creaming
Fat, Ammonia, Additives Dough Consistency
Flour sifters sugar grinders Biscuit Grinders

Forming Stage Baking Stage

Laminators Baking Ovens

Gauge Rolls Baking Time
Sheet Reduction Temperature
Cutter Burners
Molders Steam Extraction
Shape and size of Dough pieces Oven Output

Cooling Stage Packaging Stage

Cooling Time PPM

Cooling Conveyor Metal Detection
Stackers
Feeding Chute
Horizontal Flow from Wrap
Vertical Filling
Cream Sandwiching
Wrapper
Printing
Carton Sealing
Production capacity

Parle-G makes around 400 million biscuits in a day, across 130

factories around the country

1960 2000 2012

160 22000 35000

tons tones tones
Product life cycle

Maturity Decline

Growth
Sale

Introduction

Profit
Plant layout
Process layout
Wastage

There are two type of wastage in factory. First is the waste materials fallen
on ground.

Such waste material is of 1% which is marginal and acceptable which goes

into total waste.

Second types of waste are the biscuit collected in tray of the multi-pack
wrapping machine, since these biscuit are broken they are not packed and
sold to the customer but collected in other tray and sold as broken pieces and
sold for less price for cattle feeding.
Marketing strategy

Product Price Place Promotion

Product Strategy of Parle

Parle has a wide variety of products to offer. It has categorized its

offerings into Biscuits, Confectionery, Snacks and Premium Platina
range. Through this, it offers niches in each category all at affordable
prices.
the various products into different categories offered by Parle.
Therefore products offered by Parle can be consumed by the lower
or upper-middle-class as they are convenient and can be
consumed at any time.

Price Strategy of Parle

The company follows a low-cost strategy to lead the position in the

market. It eventually helps them to fight with the competitors. The
pricing strategy is the backbone of the company. Also, it has been able
to manage the low cost due to the high volume of production. It
focuses on quality which helps them to reach a huge audience as Parle
G keeps its pricing slightly lower focusing on the volume strategy. The
company has been maintaining its growth and earnings through bad
and good times equally reason being its pricing
Place & Distribution Strategy of Parle

Parle products are available widely across the countries. The

company has over 23 manufacturing units and over 1500
wholesalers all over India. They also have depot agents which help
them with the distribution channel. This is the reason Parle products
are available in every corner of the country. It has a strong
distribution channel, therefore, the products are available in every
place from small shops, grocery, hotels to large retailers.
Therefore people keep Parle as their first choice over other brands
due to its wide distribution and availability.

Promotion Strategy of Parle

Parle brand uses all sources of promotion like Tv, newspaper, online
ads, etc. They are also very active on tv advertisements especially
when Parle G biscuit had introduced the promotions were made by
using its mascot, Neerja Despande, the young girl on the Parle G
products.

Parle has remained distinctive with its packaging that few of its
products have been ingrained subconsciously just for its packaging
which attracts consumer attention. The brand uses taglines such as
‘Bharat ka Apna Biscuit’ ‘Melody Itni Chocolaty Kyun Hai’ to
excite the emotions of their customers.

Parle uses various marketing strategies to promote and market itself. It does
sponsorship activities, it uses brand ambassadors and a variety of advertising
campaigns such as the use of celebrity speakers within their product’s packaging
or in-store displays, use of in-store advertising flyers as well as social media
advertisements, etc.
Major competitors
Britannia

The company was established in 1892, with an investment of Rs.295.

Initially, biscuits were manufactured in a small house in central Kolkata.
Later, the enterprise was acquired by the Gupta brothers mainly Nalin
Chandra Gupta, a renowned attorney, and operated under the name of
"VS. Brothers." In 1918, CH. Holmes, an English businessman in
Kolkata, was taken on as a partner and The Britannia Biscuit Company
Limited (BBC) was launched. The Mumbai factory was set up in 1924
and Peck Freans UK, acquired a controlling interest in BBCo. Biscuits
were in big demand during World War II, which gave a boost to the
company's sales. The company name finally was changed to the current
"Britannia Industries Limited" in 1979. In 1982 the American company
Nabisco Brands, Inc, became a major foreign shareholder

ITC

In July 2003, ITC forayed into the Biscuits market with the Sunfeast
range of Glucose, Marieand Cream Biscuits. Sunfeast's brand essence
connotes happiness, contentment, satisfactionand pleasure. In a span of
9 years, Sunfeast has well-established presence in almost all categories
of biscuits and is also a key player in the pasta and instant noodles
segments. Sunfeast Biscuits straddle all segments of the market led by
Dark Fantasy at the premium end. High quality married with exciting
innovations has helped drive this category. DarkFantasy Choco Fills has
wowed the Indian consumer with its innovative centre-filled formatand
high-quality packagingIn addition, the launch of the Dream Cream
range of biscuits in two exciting and innovative dal cream formats
further reinforces ITCs commitment to continuously delight
theconsumer.
Priya gold

Surya Food & Agro Ltd. was incorporated in November 1992 and commenced
its commercial operations of manufacturing & selling of biscuits under brand
"Priyagold" in October 1993. Over a period, we have established strong
manufacturing capabilities and have invested substantially in developing
consumer preference for our products, trademarks / brands "Haq Se Maango"
& "Priyagold" have emerged as one of the most powerful brands in the FMCG
sector. They are committed to invest in brands, manufacturing capabilities.
deliverables and distribution strength.
They have three plants located in Greater Noida, Lucknow & Surat. & also
outsource some of our requirements to another plant located in Hyderabad.
capacities have reached 1,50,000 MT p.a., which along with strong brand
building and distribution capabilities have enabled us
to command a sizable market share in the biscuit market despite
competition from well- established players in the industry.
Human resources management

Human resource management is the strategic and coherent

approach to the effective and efficient management of people in a
company or organization such that they help their business gain a
competitive advantage.

Number of employees : There are 50500 employees in the

parle product pvt ltd.

Shift

Shift Timing

8:00 a.m. – 5:00 p.m. or

Morning shift 9:00 a.m. – 5:00 p.m.
11:00 a.m. – 8:00 p.m. or
afternoon shift
3:00 p.m. – 11:00 p.m.

night shift 11:00 p.m. or midnight

Fixed shift Fixed shift timings

Rotating shift timings

Rotating shift
8:00 a.m. – 12:00 p.m. and
Spilt shift 5:00 p.m. – 9:00 p.m

work regular shifts on call .

On call shift

Weekly shift Once in week

Recruitment
Recruitment at PBPL is carried out in close co-ordination with the department
requiring the personnel. It is a process where the qualification and other skills
needed for the job are taken into account & based on this the incumbent is
selected after proper screening & interviewing. He is then inducted & provided
training if needed.

Training and development

Introduce new employees to the business
Help provide the skills the business needs (in particular making the
workforce moren flexible or being trained on new higher technology
machinery)
Provide employees with better knowledge about the business and the market
it operates in
• Provide support for jobs that are complex and for which the required skills
and knowledge are often changing (e.g. a firm of lawyers training staff about
new legislation)
Support the introduction of new working methods, such as a firm introducing
new leanproduction techniques
Reduce the need for supervision and therefore free up valuable manager time
Help achieve a good health and safety record
Help improve quality of a product or service and lower customer complaints
Increase employee motivation and loyalty to the business
In Training programme the teach the seven
ingredients are-
• Self-awareness
• Challenge
• Variety
• Positive attitude
• Knowing your options
• Balanced lifestyle
• A sense of purpose
Compensation
SWOT analysis

S- Strength
w- weakness
o- opportunity
T- threats

This Analysis of Parle will analyze Parle by its Strengths, Weaknesses,

Opportunities, and Threats. In a swot analysis, Strengths and Weaknesses are
internal factors while opportunities and threats are external factors.
Strength

Strengths are internal factors of a company that empowers it and contributes

to its growth.

Supply Chain – Parle has a large supply chain. Parle products can be seen in every
regional area of India. Without any doubt, Parle is the most widely distributed
Indian biscuit brand. this is the strongest advantage for Parle-G because it is the
largest sold biscuit brand in the largest market for Biscuits.

Strong Presence in Rural Markets – In 2014, Parle was ranked 48th in all Indian
Brands. It is the most trustable brand in the eyes of people.

Affordable Prices – Parle has 5 rupees packets also. Poor people find it affordable
to add it to their breakfast. It even has the small 2 rupes packaging.

Weakness

Weaknesses are factors pulling back the success of a company. Let’s look at
some of the weaknesses of Parle.

Dependent on the Parle-G Brand for its Revenue– Parle-G is the single revenue
generator premium biscuit range on parle limited. Its other snacks and Candies
don’t have such likeability among its Consumers.

Same Taste and Products – Similar Products produced by the companies like
Glucose Biscuits, Mango Bite, Candies. Nothing new products are being
launched by the company for a very long time. Even the taste of exiting
products is getting deteriorated day by day.

Many Competitors in the Segment – There are many Domestic brands to

compete with the parle brands. The supply chain of parle is affected by regional
products. And new Bakery products the major competition of the parle.
Opportunity

Opportunities are external factors that can contribute to the growth of the
company if identified and grabbed at the right time.

Launching New Products in Health Sectors– Parle is spreading its wings and
launching innovative products in health sectors. Parle has a share in
pharmaceutical companies. And collaborating with hospitals and famous
doctors.

Export Potential – Parle G is exported to SAARC countries & to US, UK,

and Europe as well as to parts of Africa. Thus, the export segment of the
brand is very strong too.

Rise in Purchasing Power of Consumers– Parle is a company that tends to

maintain quality while keeping the price low. And increasing purchasing
power of customers leads to a high supply of products.

Threats

Threats are potential harms that can affect the company and can cause
losses. Some of the threats for Parle are.

Bakery Products – Bakeries are regionally located and are a major

commission to every snack and biscuit company. Due to the low prices and
reduction of taxes, it’s aiming towards the be the part of every kitchen.

Substitutionary Products – Parle-G biscuits are majorly used as the morning

snack in every typical Indian family. But with the increase in the demand for
other snacks like Toast, Sandwiches, Rusk, the demand for parle biscuits
eventually decreased.

Increasing Raw Material Prices – Raw Materials are a basic subsidiary of

any product. Like Wheat, Sugar, some other ingredients are increasing in
demand and prices keep on fluctuating and because of that prices of the
products also increase.
PESTLE analysis

Political Factors
Economic Factors
Social Factors
Technological Factors
Legal Factors
Environmental Factors
Political factor

Parle company was established in 1929 in British India by Chauhan

group of Ville Parle, Bombay. Because of different approaches like
demonetisation and GST there was a drop in the business. The
political effect on the association is on a very basic level influenced
by the open law and rules. The business needs to satisfy its
requirements offered by government else it needs to pay fine. Parle
Industries Ltd is in a general sense reinforced by Government to fulfil
all of the criteria of necessities like exhibits of prosperity and
wellbeing. In attempts to convey phenomenal sustenance, Parle
Industries Ltd is adjusting the essentials of sustenance and
refreshment creating. This may trigger the encroachment of
administrative guidelines and rules.

Economic factors

Parle which makes brands like Parle G, Monaco and Marie rolls
records a normal of over Rs10000 crore every year with more than
100,000 workers.
The quantity of shops stocking these items being sold from these shops is
going down because of feeble shopper request. The duty structure-GST is
influencing this organization. When looking at their rival Parle—we
should put it along these lines; more extravagant Indians might be racking
designs to purchase another vehicle yet they aren't eliminating rolls yet.
Indians spend more on moves than on toothpaste, sound skin things,
shampoos and minute noodles set up together. The Mumbai based Rs
5000 crore association, progressed by Vijay and Sharad Chauhan has close
to 45 percent bit of the scones publicize while Nusli Wadia's Parle
organizations has about 38percent offer, reason being Parle has a strong
movement mastermind especially in common markets.
Social factors

The company initiated a crusade "Parle my green planet". It was one

of India's biggest CSR activities. It instructed the school teachers in
5000 schools to teach and engage everybody about the reason for
condition preservation different activities were arranged like planting
more trees around India, moderating water, power and reusing waste.
Parle G has demonstrated to be a famous brand as it centers around
increasing the value of the end client as opposed to stamping cash
from the pockets of Indian masses. The social condition keeps
changing concerning time like the manner of the customer despite
their strategy for lives. Business can't be productive till the association
isn't stressed over the living course of action of the customer. Parle
Industries Ltd is figuring out how to meet its objectives as the world
remains searching for strong sustenance.

Technology factor

A good FMCG company is always dependent on a high quality product

with a good shelf life as well as production which meets the demand.
Parle as a company has constantly innovated and invested in improving
the technology at their company. All its products are made in state o the
art factories with the highest levels of hygiene being maintained. Since
these are food products, the technology is focuses on maintaining
quality of the food, good packaging & a long shelf life.
Legal factor

Parle has been bound by several legal factors as well. FFA claimed its
brand Kacha mango chomp brand contains lactic corrosive past
passable points of confinement, FDA had asked Parle to review the
brand after strikes on Parle processing plants. It’s items countered this
case by saying "lactic corrosive is broadly utilized in a few
nourishment day to day items like curd, baby milk, bread, paneer and
cheddar.

Environmental Factors:
Parle, considering environmental effects, is set out to work in
conditions with security of the basic stores and essentialness

As on account of the gathering of greater number of things there might

be a hazard if the benefits used are recyclable or not. The company has
really contributed in protecting environment by various initiatives
across the country. The company has also focused on environmental
friendly methods of production.
 Conclusion

The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie
Choice, Hide and Sock enjoy a strong imagery and appeal amongst
consumers across the world. Which has resulted into Parle-G being the
"world" s largest selling biscuit". The Parle name symbolizes quality, health
and great taste. Constantly innovating and catering to new tastes PARLE-G
has built its reputation.
Parle Products Pvt Lad is now lagging in services to retailers because of
improper supply and distribution in some areas and competitors taking
advantage of these points Parle Company should take into consideration the
opportunities and threats as discussed above. This will help the company to
maintain its brand image for long time.

.Thank you