Social Media
Social Media
Social Media
Social Mention aggregates all of the blog, microblog, image, and video content related to the
search term you provide from a variety of search engines and social networks. This makes it easier
to digest and view what’s being said about your brand in one comprehensive view.
Google.com/alerts
You can set up Google Alerts to see where people are mentioning you or your brand in search
results, too.
OBJECTIVES
• Reach
• Frequency and Traffic
• Influence
• Conversations and
Transactions
• Sentiment
YOU CAN MEASURE WITH TOOLS
LIKE:
• Facebook Insights
• Socialbakers
• Sprout Social
• InsideFacebook
• HubSpot
• Social Mention
• Brand24
• Meltwater
• Hootsuite
• Buffer
• TalkWalker
• Twitter Analytics
• LinkedIn Analytics
• Instagram Insights
Social Media Security Best Practices
• Establish an official social media policy and ensure it is communicated across your
whole organization. This is a document that outlines specifically how your
organization as a whole and individual employees should conduct themselves when
engaging in social media activity of any sort. It helps to establish a unified social
media brand and provide guidelines for online messaging from a corporate
perspective.
• Change your social media account passwords monthly. Randomize them, don’t
repeat them, and don’t use common data points such as names, birthdays, or
buzzwords.
• Use at least a two-step authentication method for accounts. This is an
increasingly common secure login method that requires users take at least “two
steps” to verify their identity before they gain access to an account, such as
providing a password and then using a code texted to them on their account’s
associated mobile device.
• Access and publishing privileges- Check who has access to your social media
management platform and social accounts. Update as needed. Make sure all former
employees have had their access revoked. Check for anyone who’s changed roles and
no longer needs the same level of access.
• Set up a system of approvals for social posts- Not everyone who works on your
social accounts needs the ability to post. It’s an important defensive strategy to limit
the number of people who can post on your accounts. Think carefully about who
needs posting ability and why.
Social Media Customer Service
• Listen
• Add value
• No hard-selling
• Engage and interact
• Be real, be nice, be honest and transparent, be
grateful
• •Focus on quality, not quantity
FACEBOOK LIVE TIPS
1. If you are shooting on a phone: Stream quality varies based on your connection speed. Go live when you
have a strong connection (use Wi-Fi instead of your phone's cellular data whenever possible).
• Use a tripod or steadicam for a more stable stream.
• 1. Go live with a strong connection .Ensure your broadcast is as clear, high-resolution, and stable as
possible. If you are shooting on a phone:
– Stream quality varies based on your connection speed. Go live when you have a strong connection
(use Wi-Fi instead of your phone's cellular data whenever possible).
– Use a tripod or steadicam for a more stable stream.
• If you are using video encoding (streaming) software or hardware:
– Use a dedicated wired connection with backups whenever possible. If you must use Wi-Fi, make sure
it’s secured and dedicated for the broadcast, and have contingency plans in place.
– Broadcasting from an event? We recommend setting up a private connection – satellite or fibre
rather than relying on a venue’s connection.
– Run a speed test in order to determine your upload bitrate.
2. Engage with your audience
• Facebook prioritises content that sparks conversations and meaningful interactions between real people.
Videos that inspire friend-to-friend or person-to-person interactions tend to get more distribution.
Actively responding to and moderating comments during your Live broadcast can play an important role in
fostering such conversations and interactions. Some techniques to drive healthy engagement include:
• Say hello to commenters by name and reply to their comments.
• When possible, bring audience questions or comments into the broadcast itself by answering questions
on-air.
• Pin great comments to the top of the chat.
• Going Live from an event? Encourage event participants to engage with the audience via the live
comments.
FACEBOOK LIVE TIPS
To create a group
around you business
page
1. click on the 3
buttons on the right
side and select
“Create Group”
FACEBOOK GROUPS
• Attract
• Educate
• Advertise
• Engage
Social Media Content Pillars
•Attract-This content is not directly related to your business
but stuff you know your ideal client would be interested in.
Competitions & Giveaways fall under this pillar.
Several factors impact how much you will pay for a social media
ad, beyond what your competitors are bidding. These factors
include:
• The quality of your ad
• Your campaign objective
• Which type of audience you are targeting
• The country you’re targeting
• Time of year, and even time of day
• Placement within the network.
For example, research by AdEspresso shows that the average
Facebook CPC is $0.40 on Sundays, but nearly $0.50 on Tuesdays
and Thursdays.
The Different Types Of Social Media
Platforms To Serve Ads:
Dynamic ads
Dynamic ads are automatically personalized specifically for each of
your prospects. It’s either AI or magic at work.
Don’t be afraid to get personal! You can target users personally and
directly to encourage them to follow you, read your thought
leadership articles, apply for your jobs, or download content.
Pro tip: Enable your target audience’s profile photo to be featured
in their own personal ad, to visually personalize the campaign. You
can also pre-set templates with macros to feature every target’s
name and company in the text.
LINKED IN ADS
Text Ads
Text ads are small ad units that appear at the top and the
right of the LinkedIn news feed. They only appear to
desktop users, not on mobile devices.
Despite the name, text ads can actually include a
thumbnail image of 50 x 50 pixels.
Pro tip: Create two to three variations of your campaign,
both for A/B testing but also to show your many sides to
your audience.
LINKED IN ADS
Text Ads
Text ads are small ad units that appear at the top and the
right of the LinkedIn news feed. They only appear to
desktop users, not on mobile devices.
Despite the name, text ads can actually include a
thumbnail image of 50 x 50 pixels.
Pro tip: Create two to three variations of your campaign,
both for A/B testing but also to show your many sides to
your audience.
YOUTUBE ADS
Masthead ads
This format really makes a splash, and is a great option for drumming
up some publicity for a new product or service.
On the desktop, a masthead ad will autoplay a preview for up to 30
seconds at the top of the Youtube Home feed. It includes an info panel
that pulls assets from your channel—here you can add up companion
videos as well. When the autoplay stops, the video reverts to a
thumbnail. Users can click through to watch the whole thing from your
page.
On Mobile, Masthead ads play in full at the top of either the Youtube
mobile site or the app. Here, you can customize the headline and
description, as well as a call to action.
Pro tip: These ads are only available via reservation basis, so you’ll need
to contact a Google sales rep to learn more.
TIK TOK ADS
TikTok ads can help you work towards the following business
goals:
Traffic: Grow engagement with interactivity and creative
content.
Reach: Connect with diverse audiences across the world.
Conversion: Encourage app installs and sales.
Audience considerations: A survey by the Global Web Index
found that 60% of TikTok users fall into the 25-to-44 age
bracket worldwide. But in the U.S., 69% of users are between
13 and 24 years old.
TikTok ads are only available in certain regions at this point in
time, so depending on where you live, you might be stuck
making organic content for now. But read on so that you’ll be
ready when the time comes.
TIK TOK ADS
Self-serve option: Images and videos
There’s only one self-serve option for
businesses on TikTok, and that’s in-feed
video. Whether you choose an image or
a video, ads will appear in a user’s “For
You” feed. The ad will always be full-
screen, just like user-generated content.
After the ad shows for nine seconds, a
card appears with your brand’s profile
name and display name, plus text and a
CTA button.
You can also choose to place ads across
the parent company’s other platforms
(such as BuzzVideo and Babe), from
within the TikTok Ad Manager.
Pro tip: The ads run fairly often, so
TikTok suggests freshening up your
creative every week at least to avoid ad
fatigue.
TIK TOK ADS
@TaffyGee
Email: taffygotora@gmail.com
https://www.linkedin.com/in/taffylgotora/