ST.

MARY'S CONVENT SCHOOL,

GAJRAULA

MARKETING
CLASS XI

Project Work File

On
MARKETING
MACRO ENVIRONMENTMIX
(Session 2022-23)

Prepared by: Hiten Chaudhary Submitted to:

Class: XI Mam Taruna
Section: B1
Roll No. 21
School Name: SMCS,Gajraula
 INDEX
• ACKNOWLEDGEMENT
• INTRODUCTION
• MARKETING MIX OF NESTLE
• 4Ps MARKETING MIX OF NESTLE
1. Product Mix
2. Price Mix
3. Place Mix
4. Promotional Mix
• CONCLUSION
 ACKNOWLEDGEMENT
I would like to exress my special thanks to my
marketing teacher Mam Taruna who gave me
this golden opportunity to do this wonderful
project. I came to know about so many new
things . I am really thankful to her.

Secondly, I would also like to thank my friends

who helped me a lot in preparing the project
within the limited time frame.
INTRODUCTION
This project on Marketing Mix is to analyse what is the need of marketing
mix in a company and how it works. Marketing is simplistically defined as
'putting the right product in the right place, at the right place, at the right
time." Though this sounds like an easy enough proposition, a lot of hard
work and research needs to go into setting this simple definition up.
And if even one element is off the mark, a promising product or service can fail
completely and end up costing the company substantially. The use of a
marketing mix is an excellent way to help ensure that "putting the right
product in the right place" will happen. The marketing mix is a crucial tool
to help understand what the product or service can offer and how to plan
for a successful product offering.

The marketing mix is most commonly executed through the 4 P's of marketing: Price,
Product, Promotion, and Place. The 4P's were formalized and developed over the years by
experts to ensure the creation and execution of a successful marketing strategy.
Through the use of this tool, the attempt is to satisfy both the customer and
the seller. When properly understood and utilized, this mix has proven to a
key factor in a product's success.
 When you market, you also have to strategize about who to target
with your messages. Your primary customer group becomes the
target customers of your marketing campaign. Your product and
price offer some direction in identifying the right audience. For
instance, cutting-edge mobile technology ads often are targeted to
young consumers. Identifying the media used by these customers is
also important. which brings the "promotion" P into play. Tangibly,
the promotion P addresses the actual process of creating and
distributing messages about your brand and products. Selecting the
right media within television, radio, newspapers, magazines, the
Internet, billboards and other support media is another critical part
of successful promotion.

In a general sense, the marketing mix allows you to understand

how to build and sell value to your customers. Ultimately,
customers buy what they perceive is the best value for their money
in a purchase situation. Implementing marketing campaigns that
show off great products at fair prices gives you an opportunity to
succeed. Finding affordable marketing options also helps you get
better return on your investment from marketing.
 CHARACTERISTICS & FEATURES OF
MARKETING MIX

• Marketing mix is the core of marketing

process.
• It has to be reviewed constantly in order to
meet the changing requirements.
• Concentrates on customers.
• Changes in external environment facilitate
alternations in the mix.
• Applicable to business & non business
organization.
MARKETING MIX OF NESTLE
Nestle has gone a long way in India, where the business is
already crowded and has given its competitors a run for their money.
Marketing mix of Nestle, which includes the 4Ps (Product, Price, Place, Promotion).
Product innovation, price approach, promotion planning, and other marketing
methods are only a few examples. These business tactics, which are based on the
Nestle marketing mix, contribute to the brand’s success.
Nestle is a worldwide food and beverage corporation with a wide range of products.
The corporation employs over 308000 people and is located in Vevey, Switzerland.
Nestle is a genuinely worldwide corporation, with products sold in 190 countries.
Nestle’s focus on good nutrition has shifted in recent years, and the company is
investing in innovation to provide healthier products to its customers.
Around 1300 new goods were released by the corporation, all of which were aimed at
filling nutritional shortages in babies, pregnant women, and new moms. For
moreover150 years, it has been making food and beverage items. Despite increasing
competition in the food and beverage industry, the company has maintained its
leadership position by focusing on OC client’s nutritional needs around the world.
Nestle’s product line has expanded, and the corporation has experienced significant
financial growth in recent years.
Marketing Mix of Nestle (4Ps)

Nestle’s marketing mix examines the four Ps of

one of the world’s most successful FMCG
companies. Nestle’s marketing mix demonstrates
that the company has a solid product range,
which contributes to its marketing mix’s success.
Nestle’s products, prices, places, and promotions
are listed here.
Product Mix
Baby foods, cereals, chocolate & confectionery, bottled water, coffee, cuisine,
chilled & frozen food, beverages, dairy, food service, healthcare nutrition, ice
cream, and pet care are just a few of Nestle’s product categories (Nestle, 2021).
Its portfolio includes around 2000 brands. It also has a large number of recipes
on its website. This demonstrates Nestle’s extensive product portfolio, which is
beyond the reach of many of its competitors.
Nestle’s products are of very good quality. Its products are controlled on a local
level to meet the needs of clients. It invests enormous money in research and
development to identify what customers may desire and need both in the short
and long term. However, they primarily focus on the following items:
Powdered and liquid beverages:- This is Nestle’s most profitable and largest
product division. Nestle’s coffee, chocolate, and malt beverages, as well as tea
items, fall into this category. Nescafé, the world’s most famous coffee brand;
Nespresso, a premium coffee brand; and Milo, the world’s most popular
chocolate malt beverage, are among the company’s most well-known
trademarks.
Milk products and Ice cream:- Nestle’s health and wellness strategy relies heavily
on milk products, particularly the Nido brand. Nido has a wide variety of milk and
milk-based products for children of all ages. Its goods include vitamin A and Dfortified
instant dry whole milk. Nido is a company that has been around for at least
70 years. Nestle also offers various ice cream products at various price points,
including low-cost and high-cost options.
Prepared dishes and cooking aids:– Several notable Nestle brands, such as
Maggi, Stouffer’s, and Buitoni, cater to regional and local tastes in this category of
Nestle products. More natural and healthful components are being added to
products in this category, according to the business.
Nutrition and Health Science:- Nestle’s infant formula and baby meals are
included in this category.
Waters:- Nestle’s Pure Life is the world’s most popular bottled water brand,
with distribution in more than 100 countries.
Confectionary:- Apart from Nestle’s popular global brand KitKat, the
corporation has introduced several additional local brands in this area.
Price Mix
Nestle aspires to provide a diverse range of products and services that
respond to changing consumer demands. It aspires to make items that
are both good for people and good for the environment. Each product’s
pricing is determined by its market. Nestle’s price power is due to its
packaging or consumption-based pricing. In comparison to the
competitors, Nescafe and Maggie are priced with bigger margins. This is
because the product quality is sufficient, and a slight price cut will not
cause the buyer to switch brands.
Nestle offers a variety of sizes and packaging options for both Nescafe
and Maggi. You may even purchase a 16 packet Maggi in supermarkets,
whereas 5rs Maggi can be found in tiny retail shops. Due to fierce rivalry
from other companies, Nestle offers competitive prices on other items
such as Kitkat and Munch. Nestle will be priced similarly to several of
Cadbury’s chocolate products in the chocolate market.
As a result of the diversity provided, customers can make their own
decisions based on their need
Place mix
The company is proud of its distribution channel, which is made
up of a network of intermediates that all contribute to getting
items closer to the final consumer. The massive corporation
employs about 308,000 people worldwide and operates from 187
countries. It has a quality policy, which assures that the products
meet food safety, regulatory, and quality requirements. It
promotes a zero-waste, zero-defect philosophy. The following are
key strategies for a robust supply chain in the company:

• Recognizing and interacting with customers.

• Acquisitions are made to reduce dangers while also getting access
to the acquirer’s suppliers.
• Assuring that sourcing is done responsibly.
Promotional mix
When it comes to branding their products, Nestle has always come up with
some creative marketing concepts. Nestle aims to identify the most effective
promotional medium. They face tremendous competition from their local
and global competitors. Nestle uses two types of sales promotion techniques
– Trade promotion and Consumer promotion. Nescafe introduced Nescafe
tunes, which are still spoken about today. They have always attempted to
persuade consumers to purchase their products. Take Maggi, for example,
which is linked with two-minute snacks that women can readily prepare. It
became well-known among children and moms as a result of this. They’ve
always prioritized product quality and nutritional value.
Maggi and Nescafe have pushed sales and marketing because of their strong
presence on the ground. Nestle’s distinct marketing message for Kitkat, a
well-known Nestle trademark, is “Have a Break, Have a KitKat,” which has
become synonymous with the brand. Nestle employs a variety of media,
including television, billboards, print commercials, and online
advertisements.
Conclusion
Our marketing mix draws to a close with the
final of the 4Ps approach. Nestle is a highly
successful firm that has nailed both the quality
and range of its product offerings. Their prices
are reasonable, and they cater to their target
market and industry perfectly. As we observed,
their global reach is commendable, owing to
their decades of experience. The company will
undoubtedly maintain its prominent position in
the market as a result of its ongoing promotions
and signature branding.