Valencia City Water District Business Plan

Executive Summary

The year 2019 was a fruitful one - a grueling year in coping up with the growing

demands of developments and expansions, and a gateway in opening doors for new

technologies and innovations. Even more, it went to manifest that amid all the

overwhelming adversities, as always, VCWD is determined in realizing its mandate of

delivering the highest quality of water to the residents of Valencia City. The

Administrative and General Services Division successfully ended the year with myriad

of accomplishments achieved. The appointment of Mr. Michael M. Pornia on February

1, 2019 as the new Manager of the Division maneuvered the Division and introduced

new strategies and schemes that helped achieve the overall goals of the agency.

Among the remarkable contributions of the Division this year were continuous

development and enhancement of employees’ skills and knowledge on its specific fields

by sending them to different seminars and trainings. Further, employees’ loyalty and

dedication in public service were also given recognition through the incentives and

rewards system by giving them awards and step increments. Consistent with the Civil

Service Laws and rules, it was also able to formulate human resource programs,

policies, and procedures. In addition, the events and activities held this year were all

prepared and its needs were assisted by the Division. On the other hand, hard provision

on the maintenance of the agency’s properties, including vehicles, buildings, and pump

stations were also attended by the Division through the General Services Section. The

Commercial Services Division notched the year with enormous accomplishments — it

proved itself to be more resilient this year as they took on greater heights in assisting

the agency’s needs in its delivery of service. With pride and honor, it proudly ended

2019 with a total of 22,458 active connections, with a goal of hitting more on the

succeeding years after the materialization of all the proposed projects.

Moreover, affordability of water also conformed with LWUA’s requirement basis which is

not to exceed 5% average of the low-income group of families in the City. Customer

Satisfaction, being one of the CSD’s topmost priorities and the agency’s main course of

service—hit the target of accomplishing 100% of its job orders and service requests,

exceeding its target of 95% - a result of good collaborative efforts of the CSS field

personnel, inspection, investigation, and CSD plumbers. Equally important, payment

efficiency of 60% average per month of all customers were realized through stringent

measures in encouraging the consumers to pay on time to avoid penalties. The

Engineering and Operations Division, as one of the pillars of the institution,

demonstrated headship in the advocacy of delivering only the best quality of water to

Valenciano’s. The breakthrough of this year’s accomplishment was the launching of

VCWD’s Water Testing Laboratory. Visualizing bigger dreams through a single step, the

said laboratory envisions to be the agency’s platform in counter-testing the potability

and safety of the water it delivers. Further, due to growing population of the city and

high demands of water supply, expansions on transmission and distribution lines and

construction of ground reservoir sites are executed and the construction of Pump

Station 14 is also completed. Alternatively, the installation of booster pump to address

the demands of low water pressure in Laligan area was piloted this year. A production

of a total of 7,192,705.17 and 327,084.90 Cu.M from Pump Stations and Spring
Sources were produced respectively. Volumetric result of spring sources was also

accumulated. The Finance Division’s remarkable contribution to VCWD’s 2019

Accomplishment is undeniably one of the most vital elements in the making all missions

possible this year. One of the greatest accomplishments of the Division this year was

the consistent, accurate, and timely preparation of financial statements — which greatly

helped in the management’s decision making. The Division also supported the three

others as it presented the agency’s financial status. Impressively, through all the

Divisions and most importantly with Finance, VCWD exceeded actual generated

revenue by 6%, saved from the operating expenses budget. Despite being service -

oriented and non-profit agency, VCWD yielded an impressive profit, with operational

revenue capable in absorbing the operational costs. Further, VCWD’s determination on

the strengths and weaknesses of the agency were also determined through the reports

from the Division. Indeed, collaborative efforts of all the Divisions resulted to overall

achievement of VCWD as a government institution. 2019 — a year of challenges and

difficulties; but this year’s accomplishments were worth raising the glass for a job well

done. VCWD welcomes more challenges for the coming years, with strong hearts and

determined minds to make all Missions Possible.

1.1 Objectives

1. To provide safe, potable and adequate water supply to the residents of Valencia

City, Bukidnon.

2. To ensure the efficient and effective operation of the water district.

3. To ensure the proper and efficient management of the water district’s resources.

4. To ensure the financial sustainability of the water district.

5. To promote public awareness and education on water conservation and proper

water use.

1.2 Mission

Mission VCWD shall provide reliable efficient and effective delivery of water services

to the City of Valencia by: Maintaining a balance of quality service and cost

effectiveness; Promoting a healthy, citizen-friendly, harmonious relationship with the

society; Ensuring prompt and expeditious response to water system problems;

Embracing innovations, flexibility and receptiveness to new technologies; Sustaining

 environmental preservation, conservation and rehabilitation; Upholding the value of

accountability and responsibility as civil servants.

1.3 Keys to Success

Valencia City Bukidnon Water District's success depends on its employees and

customers. The employees must be dedicated to their jobs and to the mission of the

district. The customers must be willing to be patient when there are delays or

problems with their water service. It must also invest in new technology and

infrastructure to ensure that its customers are receiving the best possible service.

2. Company Profile

2.1 Company Ownership

OFFICE OF THE BOARD OF DIRECTORS

Alberto Q. Chavez

Chairman, Board of Directors

Landline: (828) 2057 loc 114

OFFICE OF THE GENERAL MANAGER

Ma. Socorro Ester R. Paluga

General Manager

Landline: (828) 2057 loc 116

(828) 2058

ADMIN. AND GENERAL SERVICES DIVISION

Micheal M. Pornia
Division Manager B., AGSD

Landline: (828) 2057 loc 112

FINANCE DIVISION

Sherlita M. Deiparine

Division Manager B., FD

Landline: (828) 2057 loc 110

COMMERCIAL SERVICES DIVISION

Celinia B. Abodiles

Division Manager B., CSD

Landline: (828) 2057 loc 118

ENGINEERING AND OPERATION DIVISION

Edgardo S. Blanco

Division Manager B., BOD

Landline: (828) 2057 loc 105

2.2 Start-up Summary

3. Products
3.1 Product Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing
3.5 Sales Programs
3.6 Future Products
4. Market Analysis Summary
VCWD will conduct a market analysis to determine the current and future
needs of its customers. This analysis will include an assessment of the current
customer base, the competitive landscape, and the potential for growth. Additionally,
VCWD will analyze the current pricing structure and identify opportunities to increase
revenue.

4.1 Market Strategies

Increase Awareness: The Valencia City Water District should focus on increasing
awareness of their services and products. This can be done through a variety of
channels such as social media, radio, television, and print advertising. Additionally, the
district should consider hosting events and workshops in order to reach out to their local
community and educate them on the importance of water conservation and the services
the district provides.

Develop Partnerships: The Valencia City Water District should look to develop
partnerships with local businesses and organizations in order to increase their visibility
and reach a larger audience. This could include sponsoring events, providing discounts
to customers, or offering educational materials to local schools.

Utilize Technology: The Valencia City Water District should look to utilize technology
in order to better serve their customers. This could include developing a mobile app that
allows customers to access their account information, pay bills, and report any issues
they may be having with their service. Additionally, the district should look to implement
smart meters that can monitor water usage and help customers better understand their
consumption.

Improve Customer Service: The Valencia City Water District should focus on
improving their customer service in order to provide a better experience for their
customers. This could include offering online customer service, providing more flexible
payment options, and offering more personalized services. Additionally, the district
should look to provide more resources and information to their customers in order to
help them better understand their water usage and the services the district provides.

Invest in Infrastructure: The Valencia City Water District should look to invest in their
infrastructure in order to ensure that their services are reliable and efficient. This could
include upgrading their pipes and pumps, investing in new technologies, and improving
their water treatment facilities. Additionally, the district should look to invest in
renewable energy sources in order to reduce their environmental impact.

4.1.1 Product and Service Strategy

The VCWD’s product and service strategy focuses on four key areas: customer
service, water quality, infrastructure, and conservation.

Customer Service: The VCWD is committed to providing excellent customer

service. This includes providing timely and accurate information, responding to
customer inquiries, and offering customer education and training.

Water Quality: The VCWD is dedicated to providing safe and reliable drinking water.
This includes monitoring water quality, testing for contaminants, and implementing best
practices for water treatment and distribution.

Infrastructure: The VCWD is committed to maintaining and improving its infrastructure.

This includes investing in new technologies and equipment, as well as maintaining
existing infrastructure.

Conservation: The VCWD is dedicated to promoting water conservation. This includes

providing incentives for customers to conserve water, as well as implementing water-
saving technologies.
4.1.2 Pricing Strategy

Pricing Strategy VCWD will develop a pricing strategy that is designed to maximize
revenue while ensuring that customers are able to access safe, reliable, and affordable
drinking water. VCWD will also consider the impact of any proposed rate increases on
its customers.

4.1.3 Promotional Strategy

VCWD will develop a marketing and promotion strategy that is designed to

increase awareness of VCWD and its services. This strategy will include initiatives such
as advertising, public relations, and community outreach.

4.2 SWOT Analysis

The Valencia City Water District (VCWD) is a public water utility that serves the city of
Valencia, Bukidnon. It provides safe, reliable, and affordable drinking water to its
customers. As with any organization, the VCWD has both strengths and weaknesses. In
order to ensure its continued success, it is important to understand the VCWD’s
strengths, weaknesses, opportunities, and threats (SWOT).
4.2.1 Strength and Opportunities

Strengths

• High quality of water supply

• Reliable and consistent water supply

• Experienced and dedicated staff

• Good customer service

• Modern infrastructure

• Financial stability

• Innovative technology

• Strategic partnerships with other water districts

• Effective water conservation programs

• Comprehensive emergency response plan

Opportunities

• Increase public awareness of water conservation

• Develop innovative water conservation programs

• Expand access to water in underserved areas

• Increase access to financial resources

• Develop strategic partnerships with other water districts

• Upgrade aging infrastructure

• Increase public input in decision-making

• Increase diversity in staff and board members

4.2.2 Weakness and Threats

Weaknesses

• Lack of public awareness of water conservation

• Limited access to water in some areas

• Aging infrastructure

• Limited resources for capital improvements

• Limited access to financial resources

• Limited public input in decision-making

• Lack of diversity in staff and board members

Threats

• Drought conditions

• Changes in water regulations

• Competition from other water districts

• Rising costs of water supply and infrastructure

• Climate change

• Natural disasters

• Aging population

• Economic downturns
4.3 Web Plan Analysis

The Valencia City Water District (VCWD) has recently launched a new website to
provide their customers with better access to information about their services. The
website is designed to be user-friendly and includes a variety of features that make it
easier for customers to find the information they need. This analysis will review the
website’s design, usability, and overall effectiveness.

Design the VCWD website has a modern design that is easy to navigate. The
homepage is organized into sections that are clearly labeled and easy to understand.
The navigation bar at the top of the page allows users to quickly find the information
they need. The website also features a search bar that makes it easy for users to find
specific information. The website also has a responsive design that allows it to be
viewed on a variety of devices, including mobile phones and tablets.

Usability the VCWD website is easy to use and navigate. The navigation bar at the top
of the page allows users to quickly find the information they need. The search bar
makes it easy for users to find specific information. The website also features a variety
of helpful resources, such as FAQs and contact information. The website also includes
a variety of interactive features, such as a payment calculator and water usage
calculator.

Overall Effectiveness the VCWD website is effective in providing customers with the
information they need. The website is organized in a way that makes it easy to find the
information customers need. The website also includes a variety of helpful resources,
such as FAQs and contact information. The website also includes interactive features,
such as a payment calculator and water usage calculator. The website is also designed
to be user-friendly and responsive, making it easy to view on a variety of devices.
Overall, the VCWD website is an effective way for customers to access the information
they need.
5. Management Summary

The Valencia City Water District (VCWD) is a public water utility that provides
water and wastewater services to the residents of Valencia City, Bukidnon. The VCWD
is committed to providing safe and reliable water services to its customers. The VCWD
is managed by a five-member Board of Directors, which is responsible for setting policy,
setting rates, and overseeing the operations of the District. The Board is also
responsible for hiring and managing the District’s staff, which includes a General
Manager, a Water Resources Manager, a Financial Manager, and a Customer Service
Manager. The General Manager is responsible for the overall management of the
VCWD. The General Manager is responsible for ensuring that the District meets all
regulatory requirements, develops and implements strategies to ensure the long-term
sustainability of the District, and oversees the day-to-day operations of the District. The
Water Resources Manager is responsible for managing the District’s water resources,
including monitoring water quality, developing water conservation plans, and managing
the District’s water supply. The Financial Manager is responsible for managing the
District’s finances, including budgeting, accounting, and financial reporting. The
Customer Service Manager is responsible for providing customer service to the
District’s customers, including responding to customer inquiries, resolving customer
complaints, and providing information about the District’s services. The VCWD is
committed to providing safe and reliable water services to its customers. The District is
also committed to providing excellent customer service and maintaining a high level of
transparency. The District is constantly striving to improve its services and operations in
order to better serve its customers.
5.1 Management Team

The Valencia City Water District Management Team is comprised of a diverse

group of professionals who are responsible for the management and operations of the
water district. The team is led by the General Manager, who is supported by a team of
department heads and staff. The team is responsible for the development and
implementation of policies and procedures, the maintenance of the water system, and
the delivery of safe, reliable, and affordable water to the residents of the district. The
team also works to ensure compliance with state and federal regulations, and to
promote public education and awareness of water conservation and water-related
issues. The team works closely with local, state, and federal agencies, as well as other
stakeholders, to ensure the long-term sustainability of the water district.

5.2 Organizational Structure

5.3 Personnel Plan

The Valencia City Water District (VCWD) Personnel Plan outlines the policies and
procedures for personnel management within the District. The Personnel Plan is
designed to ensure that the District’s personnel are managed in accordance with the
highest standards of fairness and efficiency.

1. Recruitment and Selection the VCWD will recruit and select personnel in accordance
with applicable laws and regulations. All recruitment and selection activities will be
conducted in a fair and equitable manner. The District will ensure that all applicants are
given equal consideration and that selection decisions are based on merit and job-
related criteria.

2. Training and Development the VCWD will provide training and development
opportunities to all personnel. The District will ensure that all personnel have access to
training and development opportunities that are appropriate for their job duties and
responsibilities.

3. Performance Evaluation the VCWD will conduct performance evaluations of all

personnel on an annual basis. Performance evaluations will be conducted in
accordance with applicable laws and regulations. The District will ensure that all
personnel are evaluated fairly and objectively.

4. Compensation and Benefits the VCWD will provide competitive compensation and
benefits to all personnel. The District will ensure that all personnel are compensated in
accordance with applicable laws and regulations.

5. Discipline and Grievance Procedures the VCWD will establish and maintain a system
of discipline and grievance procedures for all personnel. The District will ensure that all
personnel are treated fairly and equitably in accordance with applicable laws and
regulations.
6. Health and Safety the VCWD will provide a safe and healthy work environment for all
personnel. The District will ensure that all personnel are provided with a safe and
healthy work environment in accordance with applicable laws and regulations.

7. Equal Employment Opportunity the VCWD will ensure equal employment opportunity
for all personnel. The District will not discriminate on the basis of race, color, religion,
sex, national origin, age, disability, or any other protected characteristic.

8. Employee Relations the VCWD will foster a positive and productive employee
relations environment. The District will ensure that all personnel are treated with respect
and dignity and that their rights are protected.

9. Termination the VCWD will provide termination