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    Marketing Strategy

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    Sophia Angelica Cuenca
    Traveloq will focus on serving middle- and high-income travelers by developing an app and website to promote their luggage tracking services. They will target professionals, regular travelers, and youth seeking protection and safety for their luggage. Traveloq's features of GPS tracking, facial recognition, fingerprint identification, camera, alarm, and battery differentiate it from competitors. To operate, Traveloq will hire an operations manager, accountant, marketer, technology specialist, and customer service representative, with monthly staffing costs projected to be 87,000 PHP.

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    Marketing Strategy

    Uploaded by

    Sophia Angelica Cuenca
    19 views3 pages
    Traveloq will focus on serving middle- and high-income travelers by developing an app and website to promote their luggage tracking services. They will target professionals, regular travelers, and youth seeking protection and safety for their luggage. Traveloq's features of GPS tracking, facial recognition, fingerprint identification, camera, alarm, and battery differentiate it from competitors. To operate, Traveloq will hire an operations manager, accountant, marketer, technology specialist, and customer service representative, with monthly staffing costs projected to be 87,000 PHP.

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    MARKETING STRATEGY

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    Traveloq will focus on serving middle- and high-income travelers by developing an app and website to promote their luggage tracking services. They will target professionals, regular travelers, and youth seeking protection and safety for their luggage. Traveloq's features of GPS tracking, facial recognition, fingerprint identification, camera, alarm, and battery differentiate it from competitors. To operate, Traveloq will hire an operations manager, accountant, marketer, technology specialist, and customer service representative, with monthly staffing costs projected to be 87,000 PHP.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views3 pages

    Marketing Strategy

    Uploaded by

    Sophia Angelica Cuenca
    Traveloq will focus on serving middle- and high-income travelers by developing an app and website to promote their luggage tracking services. They will target professionals, regular travelers, and youth seeking protection and safety for their luggage. Traveloq's features of GPS tracking, facial recognition, fingerprint identification, camera, alarm, and battery differentiate it from competitors. To operate, Traveloq will hire an operations manager, accountant, marketer, technology specialist, and customer service representative, with monthly staffing costs projected to be 87,000 PHP.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    MARKETING STRATEGY

    In order to better serve its consumers, Traveloq will concentrate on the middle- and high-income
    business and executive class segments. In order for customers to discover more about the app on
    desktop or mobile, having a landing page is an essential component of app marketing strategies. Making
    timely media contacts is a good move to promote the software and receive free publicity. Building a
    community on social media is a terrific approach to obtain input from people who wouldn't be
    motivated to contact you through the app or its website. When done successfully, influencer marketing,
    which involves using content creators to promote the app (traveloq), can assist communicate the brand's
    personality.

    Target Market

    Professionals, regular travelers (male and female), and youth seeking luggage protection and safety are
    the clientele that will be targeted. Both male and female customers will get communications, and the
    age range of 18 and above years will be covered taking into account factors like age, career, and income.

    Differentiation of Products

    One of the major factors anticipated to fuel the growth of the global market is an increase in leisure and
    business travel. The rapidly expanding travel and tourism sector in both developed and emerging nations
    is one element anticipated to assist the target market's revenue growth. Traveloq's primary features—
    GPS tracking, face and fingerprint recognition, a battery and charging port, a camera, and an alarm—
    distinguish it from competing products on the market. The distinctive technology behind "Traveloq" will
    offer it a competitive edge over competing brands.

    Technology-based segmentation

    Connectivity

     Wifi
     Camera (face recognition)
     Speaker
     Light indicator
     Charging Type-C port
     Fingerprint
     Battery
    Required staffing

     Operations Manager

    Operations management's main purpose is to plan, organize, and strategize everyday tasks and routines.
    A well-executed strategy can assist in helping a company accomplish its deadlines and production
    targets.

     Accounting and Finance Specialist

    A financial expert who oversees all types of financial accounts for an organization is an accounting
    specialist. They maintain accurate records to guarantee that payments are made when due on invoices
    and that customers do not overpay for goods or services received.

     Marketing Specialist

    A marketing expert, they keep an eye on market trends, design advertising campaigns, come up with
    pricing and targeting plans based on demographic information, and collaborate with the business to
    raise awareness of their products.

     Technology Department

    The IT director is in charge of determining the organization's technological requirements and offering
    upgrade suggestions. They have to identify short-term objectives, including listing the new equipment
    that will be installed over the course of the following fiscal year or two.

     Customer Service Representative


    A customer service representative, or CSR, will serve as a point of contact, offer details about products
    and services, respond to inquiries, and accurately and effectively address any new issues that may arise
    with customer accounts.

    Salary

    Depending on the position held and the duties performed by the staff, the minimum wage would range
    from P400 to P500 per day.

    If the travel agency employs five people—a manager, a customer service agent, a marketer, an
    accountant and finance specialist, and a technology specialist—the monthly wage costs would be
    roughly:

     Operations Manager: PHP 17,000


     Accounting and Finance Specialist: PHP 15,000
     Marketing Specialist: PHP 14,000
     Technology Department: PHP13,800
     Customer Service Representative: PHP 13,400

    In summary, the 6 employees' combined monthly wage costs would be PHP 87,000.00. If the travel
    agency is successful, they plan to expand by hiring two more staff members to help with management.

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