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    College of Business Administration: Course Learning Outcomes

    Uploaded by

    Jaleel Sheikha
    This document outlines the requirements for a final marketing project and presentation. Students will work in groups of 5 to develop a marketing plan for a new product or service for an existing UAE company. They must submit a written report of 2,500-3,000 words covering an executive summary, company analysis, product introduction, situation analysis, segmentation/targeting/positioning, marketing mix strategies, implementation plan, and evaluation plan. They will also give a 10-15 minute presentation with 15-20 slides summarizing their plan. The report is due November 27th and presentations will take place on November 28th and 30th.

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    College of Business Administration: Course Learning Outcomes

    Uploaded by

    Jaleel Sheikha
    8 views3 pages
    This document outlines the requirements for a final marketing project and presentation. Students will work in groups of 5 to develop a marketing plan for a new product or service for an existing UAE company. They must submit a written report of 2,500-3,000 words covering an executive summary, company analysis, product introduction, situation analysis, segmentation/targeting/positioning, marketing mix strategies, implementation plan, and evaluation plan. They will also give a 10-15 minute presentation with 15-20 slides summarizing their plan. The report is due November 27th and presentations will take place on November 28th and 30th.

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    This document outlines the requirements for a final marketing project and presentation. Students will work in groups of 5 to develop a marketing plan for a new product or service for an existing UAE company. They must submit a written report of 2,500-3,000 words covering an executive summary, company analysis, product introduction, situation analysis, segmentation/targeting/positioning, marketing mix strategies, implementation plan, and evaluation plan. They will also give a 10-15 minute presentation with 15-20 slides summarizing their plan. The report is due November 27th and presentations will take place on November 28th and 30th.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views3 pages

    College of Business Administration: Course Learning Outcomes

    Uploaded by

    Jaleel Sheikha
    This document outlines the requirements for a final marketing project and presentation. Students will work in groups of 5 to develop a marketing plan for a new product or service for an existing UAE company. They must submit a written report of 2,500-3,000 words covering an executive summary, company analysis, product introduction, situation analysis, segmentation/targeting/positioning, marketing mix strategies, implementation plan, and evaluation plan. They will also give a 10-15 minute presentation with 15-20 slides summarizing their plan. The report is due November 27th and presentations will take place on November 28th and 30th.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    College of Business Administration

    MKT 200-W1(Principles of Marketing)


    Dr. Sharafat Hussain
    FINAL PROJECT AND PRESENTATION
    Fall Semester 2022
    Total marks: 25

    COURSE LEARNING OUTCOMES


    1. Define the functions of marketing and the marketing process.
    2. Discuss the 4 P’s of the marketing mix: price, place, product, and promotion.
    3. Analyze the differences between available market segments and marketing channels
    4. Interpret the differences between retail and wholesale promotional strategies
    5. Evaluate the marketing strategies of organizations.

    A. WRITTEN REPORT [15 marks]

    For your final marketing project and presentation, you and your team members are asked to pick
    up any company in UAE. You can make up your own new product/service or use an existing one
    from the chosen company. If you use an existing one, you may want to add something that
    makes it unique. You will focus on identifying a target market (consumer or business) whose
    needs are not currently being met, not being met satisfactorily or even recognized. You should
    also think about competitive offerings, and how your offering will be communicated and
    delivered.

    You must submit a written report of 2500 - 3000 words.

    You may follow the sample marketing plan outline below.

    1. Executive Summary

    2. About the Company (the mission/vision and core competencies/Product portfolio --


    Identifying the mission/vision and core competencies of your company should help in
    creating your new product)

    3. New Product Introduction (New product)

    4. Situation Analysis ( SWOT- factors affecting both your company as a whole and at the
    new product level)
    5. STP Analysis- Segmentation, Targeting and Positioning (New product)

    6. 4Ps- Marketing Mix Strategies (Product, Price, Place and Promotion of the new product)

    7. Implementation Plan (for your new product)

    8. Evaluation and Control (for your new product)

    9. Conclusion

    B. PRESENTATION [10 marks]


     15-20 slides maximum which include all steps of report with the main key learnings.
     You will be assessed based on your understanding of the topic you are presenting,
    creativity and graphics, thorough response to questions by instructor.
     Duration of the presentation is 10-15 minutes
     Each student must participate in the presentation.

    C. DUE DATES
    Report Due: Nov. 27th, 2022
    Presentations: Nov. 28th and 30th , 2022
    ___________________________________________________________________________
    Follow the specifications below to meet the document and presentation requirements:

     Students must form groups of 5 and decide on a company that they want to focus on.
     Make sure you touch on all the elements mentioned in the Marketing Plan Outline to
    fetch maximum marks.
     Cite at least two research papers of which you provide a thorough analysis that
    addresses this type of marketing practice and its relevance to the chosen company.

     Provide a detailed marketing plan and touch all the points that make their product
    relevant to the success in the region.
     Please approach the project with a “real world – manager’s” mentality. How would you
    do it if you were faced with this task in the real world? How would you present it? What
    would you include? There are many examples that you can use as guidance on the
    Internet. There is no reason to ask how you should do the project.
     Supporting information you may want to include (may be integrated within text or
    included as appendices): mock-ups of packaging/product, advertising, promotions, any
    helpful tables, charts, graphs, etc. You do not have to include all of these things – only
    what you feel is important to your plan.
     All sources must be referenced using APA style. Format your report using APA style
    formatting.
     The report should be based on different sources of online databases and demonstrate your
    own understanding of the readings and class discussions.
     Insert bibliography at the end of the report.

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