Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 2K views

    Sop 4

    Uploaded by

    Leon Hong
    This standard operating procedure outlines the product development and marketing process from concept to ongoing improvement. It involves 7 key steps: 1) defining customer needs and design concepts, 2) feasibility studies and planning, 3) design and development, 4) testing and validation, 5) validation of collateral materials, 6) manufacture and launch, and 7) continuous improvement. The goal is to satisfy customer needs and increase market share by bringing quality products to market through a standardized process.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Sop 4

    Uploaded by

    Leon Hong
    2K views2 pages
    This standard operating procedure outlines the product development and marketing process from concept to ongoing improvement. It involves 7 key steps: 1) defining customer needs and design concepts, 2) feasibility studies and planning, 3) design and development, 4) testing and validation, 5) validation of collateral materials, 6) manufacture and launch, and 7) continuous improvement. The goal is to satisfy customer needs and increase market share by bringing quality products to market through a standardized process.

    Original Title

    SOP 4

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This standard operating procedure outlines the product development and marketing process from concept to ongoing improvement. It involves 7 key steps: 1) defining customer needs and design concepts, 2) feasibility studies and planning, 3) design and development, 4) testing and validation, 5) validation of collateral materials, 6) manufacture and launch, and 7) continuous improvement. The goal is to satisfy customer needs and increase market share by bringing quality products to market through a standardized process.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Sop 4

    Uploaded by

    Leon Hong
    This standard operating procedure outlines the product development and marketing process from concept to ongoing improvement. It involves 7 key steps: 1) defining customer needs and design concepts, 2) feasibility studies and planning, 3) design and development, 4) testing and validation, 5) validation of collateral materials, 6) manufacture and launch, and 7) continuous improvement. The goal is to satisfy customer needs and increase market share by bringing quality products to market through a standardized process.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Standard Operating Procedure (SOP)

    < product development and marketing >


    PURPOSE:

    From a business perspective, the goal of product development is to cultivate, maintain and
    increase a company's market share by satisfying consumer needs. From the customer's point
    of view, this is to ensure the value of the product as a premium good or service.

    SCOPE:
    Product development refers to the complete process of bringing a product to market. It also includes
    updating existing products and introducing old products into new markets. This includes identifying
    market needs, conceptualizing products, building product roadmaps, launching products and gathering
    feedback. KEY WORDS:
    product development and marketing
    ASSOCIATED POLICIES AND PROCEDURES:
    Because of standardization, even if each job is performed by different people, there will not be much
    difference in efficiency and quality due to different people.
    INSTRUCTIONS:
    1. Concept/idea: The first step is the concept and ideation stage, where the product's functional and
    performance requirements and buyer personas or "voice of the customer" can be defined. Customer
    requirements and innovative functional design ideas are formulated and explored in depth to find
    compelling potential solutions to identified market needs.
    2. Feasibility study and design planning: The feasibility phase gives management an opportunity to
    assess the potential success of the project, reviewing and refining the business case from different
    perspectives. During this phase, the project team reviews the product design concept. Best meet
    previously defined user requirements. Now, detailed, exhaustive project requirements have been
    assembled that will guide the design and development phases.
    3. Design and Development: In this phase, formal engineering specifications are created. Verification
    and validation plans are developed for the future. These are final quality checks that will
    systematically determine that all agreed deliverables are present and functioning in the final product.
    The product is then developed according to the design, with regular checks throughout the process to
    assess and reduce the risk of failure for end users and the project itself.
    4. Testing and Validation: Thorough testing of the final product to assess the robustness of the design
    and its ability to meet customer and performance requirements. Validation against design
    requirements identified in Phase 2.
    5. Validation & collateral production: Validation takes place against the customer needs that have
    been identified at the ideation stage. Collateral is finalised and prepared to support the manufacture
    and launch phase.
    6. Manufacture/launch: Plans, specs and other relevant documentation are transferred to manufacture
    for production, or software products and updates are released to customers. Marketing and launch
    plans are finalised and activated. Software products are released to customers electronically as
    updates or downloads.
    7. Improvement: The new product becomes part of the company’s portfolio. Ongoing product
    management ensures the product is subject to continuous upgrades and improvement. CAPA
    processes are in place to feed into these actions.
    MONITORING:
    A designated our employee will inspect employees when they report to work to be sure that employee
    is following this SOP.
    CORRECTIVE ACTION:
    Retain any our employee found not following the procedures in this SOP.
    VERIFICATION AND RECORD KEEPING:
    The processing coordinator will verify that foodservice employees are following this SOP by visually
    observing the employees during all hours of operation.
    DATE IMPLEMENTED: BY: 21/11/2022
    DATE REVIEWED: BY: 21/11/2022
    DATE REVISED: BY: 21/11/2022

    You might also like