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Dhruv Gupta BBA 5 'C' Internship report file

BBA (Amity University)

Studocu is not sponsored or endorsed by any college or university

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A PROJECT REPORT

ON

WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESSES

AT

RELATTA TECHNOLOGY PVT LTD.

Submitted to

Jiwaji University

Gwalior

For the partial fulfilment of the award of Bachelor of Business Administration

(2018-2021)

Submitted By

DHRUV GUPTA

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PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR

Declaration by the Candidate

I hereby declare that the training report entitled, <WHY DIGITAL MARKETING IS
IMPORTANT FOR SMALL BUSINESS." submitted by me to Prestige Institute of
Management, Gwalior in fulfilment of the requirement for the award of masters of Business
Administration is a record of my original work carried out by me under the guidance of Prof.
SHUBHANGI GUPTA. I, further declare that the work reported in this report has not been
submitted, and will not be submitted, either in part or in full, for the award of any other
degree or diploma of this University or to any other institute or university.

Date:

Place:

Signature of the candidate

(DHRUV GUPTA)

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CERTIFICATE FROM FACULTY GUIDE

This is to certify that Mr. Dhruv Gupta Student of BBA SEM V C program has completed
her summer training of 8 Weeks from 1st July 2020 to 1st September 2020 and prepared
this report entitled <WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL
BUSINESS.= under my guidance.

His performance during the training was excellent and remarkable.

Date:

Prof. SHUBHANGI GUPTA

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ACKNOWLEDGEMENT

I Extend my deep sense of gratitude and sincere thanks to our Director DR S.S.
BHAKAR of PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR for
giving me an opportunity to be a student of this reputed institution.

I express my sense of gratitude to MR. NAVRAJVIR SINGH CHHABRA (head), for

providing me this wonderful opportunity to do my summer project work in the topic, "A
STUDY ON – WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL
BUSINESS."

I also express my appreciation to PROF. SHUBHANGI GUPTA and all the faculty
members, parents and my fellow mates who have helped me to carry out this work. Last
but not the least; I thank my almighty God for His blessing showed on me during this
period.

NAME OF CANDIDATE

DHRUV GUPTA

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TABLE OF CONTENT

S.NO. PARTICULAR PAGE NO.

CHAPTER- 1
1.1 History of Raletta Technology Indore
1.2 Objectives of Raletta Technology Indore
1.3 Organisational structure of Raletta Technology Indore
CHAPTER- 2
2.1 Personnel Management
2.2 Operational Product
2.3 Competitors of Raletta Technology Indore
2.4 Advertising and Sales Promotion in Raletta Technology Indore
CHAPTER- 3
3.1 SWOT Analysis
CHAPTER-4
4.1 Introduction
4.2 How digital marketing has changed face of marketing
4.3 Suggestions and Implications
a. Suggestions
b. Implications
CHAPTER- 5
5.1 Conclusion
References
Annexure

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CHAPTER-1

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1.1 History of Raletta Technology Indore

Raletta technology private limited incorporated on 21st July 2017. It is classified as non-
government company and is registered at registrar of companies, Gwalior. Its authorized
share capital is ₹100,000 and its paid-up capital is ₹100,000.

Raletta technology private Limited’s annual general meeting (AGM) was last held on 28th
September 2019 and as per records from ministry of corporate affairs (MCA), its balance
sheet was last filed on 31st march 2019.

1.2 OBJECTIVES OF Raletta Technology Indore

 Increasing sales or leads is a top-level objective of the company.

 Improving conversion rates.
 Increasing organic traffic volume.
 Percentage of return visitors.
 Reduce bounce rate.

1.3 Organisational Structure:

DIRECTOR

CEO COO

DEVELOPMENT TESTING ACCOUNTING HUMAN

RESOURCE

Mr. Deepak Digital Marketing Mr. Deepak

Mr. Saksham garg

Interns Content writing

Other Interns

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CHAPTER-2

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2.1 Personnel Management:

 Human Resource Department:
Human Resources (HR) are the department within a business that is responsible for all
things worker-related. That includes recruiting, vetting, selecting, hiring on boarding.
training, promoting, paying and firing employees and independent contractors. HR is
also the department that stays on top of new legislation guising how workers need to
be treated during the hiring working and firing process HR is considered by many
business strategists to be the most important of all company resources. That's because
employees can gain new skills, thereby increasing the size of a company's competitive
advantage overtime. Other resources simply don't have that capacity.

 Sales Department:
Sales department is a division of business that is responsible of selling of products and
services. Raletta technology is more into digital marketing & has their own product
which is an Accounting Software "MERRCHANT", The company has specific
products or services and it's up to sales to sell those things. Sales department develop
relationships with customers and or channel partners. They knock down the doors,
overcome objections, negotiate prices and terms and often work internally to be sure
their customer's orders are filled.

 Marketing Department:
A marketing department promotes your business and drives sales of its products or
services. It provides the necessary research to identify your target customers and other
audiences.

2.2 Operation Products:

a) Services offered by Raletta Technology Indore:
 Social Bookmarking:
Social bookmarking is a way for people to store, organize. search, and manage
"bookmarks" of web pages. Users save links to web pages that they like or want to
share, using a social bookmarking site to store these links. These bookmarks are
usually public, and can be viewed by other members of the site where they are stored.
Some popular social bookmarking sites:
1. reddit.com

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2. pinterest.com
3. dig.com
4. diligo.com

 Blog Commenting:
Blog commenting is an essential procedure for interaction between blogs, bloggers
and blog readers. It is an action wherein visitors or blog readers leave a comment to a
blog post or article, reply to readers’ comments, or the author himself answers or
replies to visitors’ questions and comments. Blog commenting is a good way to
exchange thoughts and opinions about certain topic written as a blog post. But the
comment should be relevant to post so that author will approve comment so our aim
in Raletta technology was to build high quality links on Do follow websites.
Some top blog commenting sites with high DA are:
1. dailyblogtips.com
2. bloggingcage.com
3. missoulian.com
4. neilpatel.com

 Info graphic submitting:

Infographic submission in SEO simply means leaving images related to your website
in different image submission or sharing sites. Image submission involves choosing
the right image, file format, alternate text, and image description. There are two ways
in which you can make image submission. • Posting images on your website •
Submitting or posting images in Image Submission Sites
1. 500px.com
2. Ipernity.com
3. Smugmug.com
4. 4share.com
5. Wehearit.com

 PDF and PPT's Sharing:

PPT submission is a part of SEO off-page activity, you can easily make a PowerPoint
presentation of PPT, and you can easily explain it to others. It does not read any major
articles written in it. You can make it with the help of the image and slide. And
uploading these to PPT submissions sites gives you duplicate links and helps you to
rank your website and blog a lot, it is one of the best activities of the SEO Some
popular Pdf sharing sites are:
1. 4shared.com
2. Mediafire.com
3. Pixeldra.in

 Classified Submission:

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Classified submission is one of the most influential ways to let the world know your
business and services. It includes SEO strategies for websites promotion by driving
buyers and generating sales for products or services.

 Competitors analysis:
Competitor analysis is done by various SEO tools like Ubersuggest, MOZ, Mangools
where you have to paste your competitor's posts link and do the same for your
organization. The main motive is to make your website visible on every page of
internet where your competitor posted it can be blog commenting, forum ppt or PDF
sharing, classified or making a profile over different website

2.3 Competitors of Raletta Technology Indore:

 Thinkfirst services:
ThinkFirst Services is one of The Best Digital Marketing Company in Indore, India.
We provide complete Digital Marketing Services like SEO, Voice Search SEO, Social
Media Marketing, Email Marketing, E-commerce Marketing, Mobile Marketing, Lead
Generation, etc. they have worked on more than 25+ brands.

 Crazyonweb:
Crazyonweb is an Indore based Digital/Internet marketing Company & Institute offers
SEO, PPC, Social Media and Link building services to their clients. They have an
expert team of SEO and PPC professionals who can understand client’s requirements
and fulfil it on time.

 Obabuji:
Obabuji works to serve world with world class internet marketing solution like SEO,
SMO, PPC, and many more which are driven by well skilled, experienced
professionals. They know exactly that how to drive the success in your business
through best strategy.

 Fullscoop:
Fullscoop creates captivating identity and brand values for its clients so that everyone
falls in love. It can satisfactorily work in designing app icon or logo for start-up to
create a strong presence on social media network. It is consistently working to bring a
wow scoop in its service.

2.4 Advertisement and sales promotion

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 Being digital marketing agency Raletta do so many campaigns on the digital

platforms to promote their business.
 The data of results is the proof, so they highlight their results, feedback they got from
their clients.

CHAPTER-3

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3.1 SWOT Analysis:

Strength:
1. The company’s biggest strength is its team work.
2. The company has up to date technological know-how.
3. The company has the ability to attract new customers.
4. Innovative thinking and creative idea.
.

Weakness:
1. the company is facing hurdles to market their services.
2. The company might take some time to break into the market and gain acceptance
especially from top profile client.

Opportunity:
1. Covid 19 boost the business of digital marketing.
2. Growing trend of digital marketing in every field.

Threats:
1. Increase in number of competitors in near future.
2. Storage of data with full security is a big question mark.

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CHAPTER-4

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4.1 Introduction:
Digital marketing:
Digital Marketing refers to the marketing activities of a company that are carried through
the electronic devices or the internet. The type of marketing uses various digital strategies
by businesses to connect with its customers. In simple words, digital marketing is the
marketing that is done online. There are various methods under the spectrum of digital
marketing, which are as follows-

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC)
• Content Marketing
• Social Media Marketing (SMM)
• Affiliate Marketing
• Email Marketing
• Inbound Marketing

4.2 Why digital marketing is important for small businesses:

Provides equal opportunity for every business:
You can see your small business growing because digital marketing provides equal
opportunities to every business. It is not a strategy only restricted to big corporations or
multinational companies. Small businesses can actually leverage their business with the
help of digital marketing. They can stand in perfect competition with the established
businesses. Also, they can make the full use of digital marketing by engaging different
clients on different platforms.

The cost-effective form of marketing:

Digital marketing does not require huge investments. Small businesses can find digital
channels that work and do not require much cost to be spent. Digital marketing, hence
becomes a ray of hope for small businesses.

Helps in conversions:

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Conversions can be tracked by understanding the traffic that turns into subscribers, leads
and deals. Good news: The conversions with digital marketing are higher when compared
to other forms of marketing. Therefore, small businesses should make efforts to draw
strong digital strategies that aim for higher conversions.

Increases revenue:
A successful digital marketing strategy gives more conversions. The revenue also
increases as a result of higher conversion rates. Companies that use social media generate
78% more business compared to the companies who do not use social media marketing.
The response from email marketing is also high. A combination of content marketing
with other marketing strategies together brings a high response and resultantly impacts
the revenue.

Targeting the right audience:

One of the reasons why digital marketing is winning over traditional marketing is that it
helps to target a specific segment. The interactions done with target audience are result-
oriented. They help to achieve predetermined goals. With e-mail marketing, one can
directly target a specific person. Therefore, digital marketing is considered the highest
personalized form of marketing.

4.3 Suggestion and Implication:

1) Suggestions
on the basis of my training and personal experience, I have suggested these suggestions

 The organisation should focus on branding their services through adopting

promotional strategies of advertising.
 Should explore the client area.
 The company can quote more competitive prices for their product.

2) Implication:
 Learned about how to develop quality links.
 Experience how corporate world works.

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CHAPTER-5

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5.1 Conclusion
In conclusion, without strong marketing, it is easy to fade into background and small
business can easily disappear, though, you can engage with clients and make your name
known. Marketing increases small business’s overall potential, builds your reputation,
and increases your reach, and is a tool that must be used in order to ensure small business
is the best and most successful it can be.

Reference

https://prbulls.com/

https://raletta.in/

https://www.maxeffectmarketing.com/why-digital-marketing-for-small-business

http://prescriptionpr.com/maketing-important-small-business/

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(ANNEXURE NO.1)
NAME OF THE STUDENT DHRUV GUPTA

COURSE BBA V

SECTION C

MENTOR Dr. Indira Sharma

HOME TOWN GWALIOR

SCHOLAR 41210107798

SPECIALIZATION MARKETING

PERCENTAGE 10TH 62 %

PERCENTAGE 12TH 60 %

MOBILE: 9981117463

EMAIL ID guptadhruv5794@gmail.com

SUMMER INTERNSHIP SOURCE INSTITUTION SOURCE

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DAILYWORK SHEET FOR SUMMER TRAINING REPORT

NAME OF THE STUDENT DHRUV GUPTA

COURSE AND SEMESTER BBA V C

BATCH 2018-2021

SPECIALIZATION MARKETING

NAME OF THE ORGANISATION RALETTA TECHNOLOGY INDORE

DATE 1st july2020-

DAY 31st August 2020 DESCRIPTION OF WORK

1 Organization information is given by Pritika ma’am and

training related to work profile (e.g. Digital Marketing).
And arrange a Quiz to make a leader on the basic of mark
01/07/2020
evaluation.
2 Arrange zoom meeting by team leader for knowing each
02/07/2020 other. Read the article on social media trend.

3 Starting with the zoom session after that we have to setup

our all account. And submit all the setup account links to
03/07/2020
the leader. Platform (Twitter, Linked , Pinterest).
4 04/07/2020 Article reading and quiz task.
5 05/07/2020 Sunday Holiday.
6 Arranged Zoom session fixed all the issue regarding setup
account. Now started with the new task that is SMS
(Social Media Sharing) They give 1 link for sharing on
06/07/2020
my personal accounts with hashtags.
7 Same Work as above. And with the article writing on tumblr.
And Given article of SEO in which all the details are available
07/07/2020
about the SEO and blogs writing.
8 Provided 3 courses which help us understand the basics
08/07/2020
of content writing.
9 09/07/2020
Arranged zoom meeting by shruti ma’am in which she tell how

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to get backlinks n how to operate on it after the session she

provide us 50 links each to work on it.
10 Same as yesterday. But no. of link is changed now its 150
10/07/2020
links each. To find a approved link / backlinks.
11 Provides 100 links and finding backlinks on it. After
work there is a fun activity session which is taking by Sr.
11/07/2020
HR , Riya sen ma’am.
12 12/07/2020 Sunday Holiday.
13 13/07/2020
They provide us 70 links each for finding backlinks.
14 Same as yesterday. But no. of link is changed now its 150
14/07/2020
links each.
15 Same as yesterday. But no. of link is changed now its 100
15/07/2020
links each.
16 Same as yesterday. But no. of link is changed now its 100
16/07/2020
links each.
17 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
17/07/2020
approved links are necessary.
18 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
approved links are necessary. They also provide
backlinks checker link in which we have to search
18/07/2020
backlinks site.
19 19/07/2020 Sunday Holiday.
20 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
approved links are necessary. After that they provide
company member 13 account following links in which we
20/07/2020
have to follow them from every accounts.
21 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
21/07/2020
approved links are necessary.
22 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
approved links are necessary. After work again fun
22/07/2020
activity session held by Riya sen mam.
23 Provide SMS link Then provided 200 links each in which
23/07/2020
5 approved links are necessary.
24 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
24/07/2020
approved links are necessary.
25 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
25/07/2020
approved links are necessary.
26 26/07/2020 Sunday Holiday.
27 Give article link which we have to SMS to every
27/07/2020
platform. Then provided 200 links each in which 5

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approved links are necessary

28 Give article link which we have to SMS to every platform.
28/07/2020 Then provided 200 links each in which 5 approved links are
necessary.
29 Give article link which we have to SMS to every
platform. Then provided 200 links each in which 5
29/07/2020
approved links are necessary.
30 Started with SMS links Then blog writing on blogger.com
30/07/2020
per day 4 blog.
31 Same as yesterday Started with SMS links Then blog
31/07/2020
writing on blogger.com per day 4 blog.
32 Started with SMS links Then blog writing on blogger.com
01/08/2020
per day 4 blog.
33 02/08/2020 Sunday Holiday.
34 03/08/2020
RAKSHABANDAN HOLIDAY
35 Started with SMS links Then blog writing on blogger.com
04/08/2020
per day 4 blog.
36 Same as Yesterday. Started with SMS links Then blog
05/08/2020
writing on blogger.com per day 4 blog.
37 06/08/2020
Started with SMS links Then link building 200 per person
38 Same as Previous day ,Started with SMS links Then link
07/08/2020
building 200 per person
39 Started with SMS links Then Zoom meeting (fun activity
session) taking by Pooja and Riya mam. Then given
08/08/2020
course of Analytics for beginners.
40 09/08/2020 Sunday Holiday.
41 Started with SMS links Then link building 200 per
10/08/2020
person.
42 Started with SMS links Then provide 1 links in which we
11/08/2020
have to find 100 links 5 approved link is compulsary..
43 Started with SMS links Then provide 1 links in which we
have to find 100 links 5 approved link is compulsory.
12/08/2020
Then Zoom meeting taking by Ritika and Riya mam.
44 Started with SMS links Then provide 1 links in which we
13/08/2020
have to find 100 links 5 approved link is compulsary.
45 Started with SMS links Then provide 1 links in which we
14/08/2020
have to find 100 links 5 approved link is compulsary.
46 Started with SMS links Then Zoom meeting (fun activity
session) taken by Riya Sen Mam. Then provided course
15/08/2020
of PPC Fundamental Exam.
47 16/08/2020 Sunday Holiday.
48 Started with SMS links Then provide 1 links in which we
have to find 100 links A and 10 approved link is
17/08/2020
compulsary.

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49 Started with SMS links Then provide 1 links in which we

18/08/2020
have to find 100 links 10 approved link is compulsary.
50 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
19/08/2020
compulsary.
51 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
compulsary.
20/08/2020
52 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
21/08/2020
compulsary.
53 Started with SMS links Then provide Course for today in
22/08/2020
udemy regarding dashboard.
54 23/08/2020 Sunday Holiday.
55 Started with SMS links Then provide 1 links in which we
have to find 100 links and 5 approved link is Compulsary.
24/08/2020
Zoom session with Junior HR Utkarsha Sharma Ma’am.
56 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
25/08/2020
compulsary.
57 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
26/08/2020
compulsary.
58 Started with SMS links Then provide 1 links in which we
have to find 100 links and 5 approved link is Compulsary.
Zoom session with Junior HR Utkarsha Sharma Mam.
27/08/2020
59 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
28/08/2020
compulsary.
60 Started with SMS links Then provide 1 links in which we
have to find 100 links and 10 approved link is
29/08/2020
compulsary.
61 (SUNDAY WORK) Giving 200 Links For Reciving Email
30/08/2020
Replys.
62 31/08/2020
Started with SMS links Then provide Hubspot course.

Name of the faculty guide- PROF. SHUBHANGI GUPTA

Signature of faculty guide:

Remark:

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WEEKLY WORK REPORT

Name of the Student: DHRUV GUPTA

Course and Section: BBA 5TH SEM C

Weekly report for (Duration of Week): 1st July 2020- 31st August 2020

WEEK FROM TO DESCRIPTION OF WORK

01/07/2020 7/07/2020 Introduction of company is given by Pritika
Kalani Ma’am (Raletta Technology). Arrange
1
article reading course after that arrange a Quiz to
make leaders for division of work and students.
8/07/2020 14/07/2020 Setup all Accounts on every necessary platform
(Twitter, Linkedin, Pinterest,) After setup she
2
tells how to work on it Then Article Writing on
Tumblr.
15/07/2020 21/07/2020 Per day 150 Link building and understand how
to get approved backlinks. Give knowledge
3
about Approved/Unapproved links.
22/07/2020 28/07/2020 As per the previous week now links is increased
Now I have to do 200 links per day and finding
4
at least 5 backlinks.
29/7/2020 4/8/2020 Now I have to do 200 links and Blog writing on
blogger.com per day 4 blogs.
5

5/8/2020 11/8/2020 Started with SMS links Then blog writing

on blogger.com per day 4 blog. Then link
6
building 200 per person Then given course of
Google Analytics for beginners.
12/8/2020 18/8/2020 Started with SMS links Then link building 200
per person. Then provide 1 links in which we
7
have to find 100 links from the backlinks
checker and 5 approved links is compulsory.
now approved ink is 10 per day and Course for
today in Udemy regarding dashboard.
19/8/2020 25/8/2020 Started with SMS links Then link building 200
per person. Then provide 1 links in which we
8
have to find 100 links from the backlinks

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checker and 5 approved links is compulsory.

now approved ink is 10 per day and Zoom
session organized by Junior HR Riya Sen
Ma’am.

9 26/8/2020 31/8/2020 Started with SMS links Then link building 200
per person. Then provide 1 links in which we
have to find 100 links from the backlinks
checker and 5 approved links is compulsory.
now approved ink is 10 per day and (SUNDAY
WORK) Giving 200 Links For Reciving Email
Replys.. Giving Hubspot Course.

Thanks, and Regards,

Yours Sincerely
Dhruv Gupta

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STUDENTS PERFORMANCE EVALUATION FORM

(To be filled by Industry Guide)

Name of Student: Dhruv Gupta

Duration for Summer Training: 60 days
Department: Marketing
Course: BBA
Batch: 2018-2021

You are requested to give your valuable feedback on following parameters on a scale of 1 to
5 where 1 indicates the strongly disagree for the statement and 5 indicates for maximum
agreement for the student’s performance who has undergone training in your valuable
guidance.

1. Regularity and Punctuality during Training

1 2 3 4 5
2. Openness for Learning and Acceptability of task allotted
1 2 3 4 5

3. Able to work in team

1 2 3 4 5

4. Behavior in the Organization

1 2 3 4 5

5.Quality in work allotted

1 2 3 4 5

Any other observation

Dhruv performed her duties well and was very professional throughout her
internship.

Date: 31.08.2020
Place: Raletta Technology Pvt. Ltd.

Name and Signature of Industry Guide

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STUDENT EVALUATION FORM FOR FACULTY GUIDE

Name of Student: Dhruv Gupta

Duration for Summer Training: 60days

Department: Marketing

Course: BBA

Batch: 2018-2021

Date and Day when student reported first time:

Kindly give feedback for the following points
1. Whether the student have reported before he/she proceeded for summer
training.
a. YES
b. NO

2. Whether the Student get the approval for Topic of Summer Training
a. YES
b. NO

3. Kindly mark the performance of the student for following Parameters on a

scale of 1 to 5

a. Regularity and Punctuality during training including reporting and

submission of Weekly wok report

1 2 3 4 5
b. Openness for Learning and Acceptability of task allotted

1 2 3 4 5

c. Able to work in team

1 2 3 4 5

d. Behavior

1 2 3 4 5

e. Quality in work allotted

1 2 3 4 5

Overall Remark on Student performance

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…………………………………………………………………………………………………
…………………………………………………………………………………………………
………………

Date:

Place: Gwalior

Name and Signature of Faculty Guide

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Certificate

29

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