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    Vandana Bansal Aida Sample

    Uploaded by

    Tejaswi Pundhir
    The document analyzes different print advertisements based on their idea/concept, copy, design, layout, and how they apply the AIDA model of advertising. It provides examples of 3 advertisements - one for an insurance plan, one for an automobile, and one for a news program. For each, it describes the key visual elements, text features, and how they work to Attract attention, build Interest, induce Desire, and prompt the intended Action from the target audience.

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    Vandana Bansal Aida Sample

    Uploaded by

    Tejaswi Pundhir
    24 views4 pages
    The document analyzes different print advertisements based on their idea/concept, copy, design, layout, and how they apply the AIDA model of advertising. It provides examples of 3 advertisements - one for an insurance plan, one for an automobile, and one for a news program. For each, it describes the key visual elements, text features, and how they work to Attract attention, build Interest, induce Desire, and prompt the intended Action from the target audience.

    Original Title

    VANDANA BANSAL AIDA SAMPLE

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    The document analyzes different print advertisements based on their idea/concept, copy, design, layout, and how they apply the AIDA model of advertising. It provides examples of 3 advertisements - one for an insurance plan, one for an automobile, and one for a news program. For each, it describes the key visual elements, text features, and how they work to Attract attention, build Interest, induce Desire, and prompt the intended Action from the target audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views4 pages

    Vandana Bansal Aida Sample

    Uploaded by

    Tejaswi Pundhir
    The document analyzes different print advertisements based on their idea/concept, copy, design, layout, and how they apply the AIDA model of advertising. It provides examples of 3 advertisements - one for an insurance plan, one for an automobile, and one for a news program. For each, it describes the key visual elements, text features, and how they work to Attract attention, build Interest, induce Desire, and prompt the intended Action from the target audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Q.

    Analyse different types of print advertisements on the basis of idea/concept, copy, design and
    layout. Also analyse them for the AIDA model.

    1. Brand Name: LIC


    2. Service: Life insurance
    3. Logo : Bottom right
    4. Slogan: under the logo at bottom right 'Zindagi ke sath bhi, zindagi ke baad bhi'
    5. Headline: Have you made your child 'future ready'?
    6. Illustration: The caricature of a child climbing stairs
    7. Caption: LIC's Jeevan Tarika Plan. Securing the future of your child.
    8. Body copy: The tabular information regarding Survival benefits, maturity benefit, salient
    features.

    A1 = Attention
    The large image of Baleno with Ranvir Singh draws the potential customers initial attention to
    the advertisement. It establishes the product and informs the customer about its existence.

    I = Interest
    The text “Inspiring Design. Incredible bold appeal.” raises the potential customer interest in the
    advertisement as it mentions what value the product can add to thir lifestyle. It stimulates
    customer interest.

    D = Desire
    The information in boxes under the creative mentions features of the car like ‘Dual Front
    Airbags, pedestrian protection compliance, smartplay studio, smart hybrid technology etc.This
    induces the favourable attitude to the product especially in relation to competing products. Thus,
    arousing desire.

    A2 = Action

    The action is that the potential customer will visit the nearest dealership as mentioned in the
    advertisement. They have also shared contact numbers of different NEXA stores so customers
    may act immediately.
    A1 = Attention
    The large image of the anchor Tanvi Shukla draws attention of the potential viewers to the
    advertisement. It establishes the show and invites the viewers to tune into the channel.

    I = Interest
    The text “When news concerns you, it’s personal.” raises the interest in the advertisement as it
    mentions the news value of the programme.Thus, stimulating viewers’ interest.

    D = Desire
    The information under the bold text says ‘Issues that are personal to you, are personal to me too.
    Be it a national blunder, local negligence or incompetent governance. Thus why I do The Urban
    Debate.” The statement urges the desire to watch the programme and induces the favourable
    attitude of viewers.

    A2 = Action
    The advertisement mentions ‘Weeknights, 8pm’ and ‘mirrornownews.com’ which makes the
    reader aware of the action to be taken.
    A1 = Attention
    The creative old man and woman in the centre grabs the attention. It establishes the concept of
    the brand which deals with medical equipments and products for the well being of senior
    citizens.

    I = Interest
    The text “Medical equipment and products to aid recovery and well-being of seniors.” raises the
    interest in the advertisement as it mentions the utility of their products.This stimulates readers’
    interest.

    D = Desire
    The information on the right and left sides of the advertisement highlights the USP of their
    products. This urges the readers’ desire to take action and induces the favourable attitude
    towards the brand.

    A2 = Action
    The advertisement mentions ‘the store location, contact number and the website. Thus,
    facilitating action.

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