MIL – Media and Information Literacy 6 – Environment

It aims to develop, ➔ Atmosphere, Physical, or

• Creative Psychological, where you send or receive
• Critical Thinkers message
• Responsible Users
• Competent Producers 7 – Context
➔ Interaction involves settings, scene, and
Lesson 1: Role of Media in the
expectations of the individuals involved
Communication Process
8 – Interference
What is communication? ➔ Blocks or Changes the source intended
✓ The act or process of doing; meaning
➔ Word ➔sound
➔ Behavior ➔ signs
✓ To exchange or express emotion that
results in understanding

Basic Types of Communication

1 – Verbal 2- Non-Verbal
➔ Oral ➔ Signs
➔ Written ➔ Symbols
➔ Colors
➔ Gestures
➔ Body Language
➔ Expression Shannon Weaver Model of
Communication
Components of Communication
from: “Business Communication for
Success”

1 – Source
➔ A person, group, or entity that creates,
or sends the information

2 – Message Forms of Communication

➔ The stimulus or meaning produced by
the sender or receiver 1 – Intrapersonal Communication
➔ Communication with oneself
3 – Channel
➔ The Tool or Manner in which the 2 – Interpersonal Communication
message is carried ➔ Communication between two people
➔ The interaction may be planned or
4 – Receiver
unplanned
➔ The one who receives the message

3 – Group Communication
5 – Feedback
➔ Message or response of the receiver to ➔ Three of more people communicating
the source ➔ Mostly are school works and organizations
4 – Public Communication Technology Literacy
➔ Sender-focus Communication - Ability to work independently or with others,
• Formal to responsibly, appropriately, and effectively,
• Intentional use technological tools.
• Speeches
MIL Is defined as The Ability to Effectively,
5 – Mass Communication and Efficiently use, create, comprehend,
and share information through mediated
➔ Communication when transmitted using
communication, the ability to navigate the
print or broadcast media
media is powerful and crucial skill.
• TV News
• News Paper Five Key Concepts of MIL
The Role of Media and Information in 1 – All Media Messages are Constructed
Communication - Message are created by the source, who
- Media and Information is intrinsically deliberately or unconsciously choose the
interconnected with Communication quality and quantity of content.
- We should ask
Media
✓ Who created this media product?
- Instrument for transmitting information
(vehicle of message) ✓ What is the Purpose
• Print Media ✓ What assumptions or beliefs do its creators
• Broadcast Media have that are reflected in the content?

How Then will Media and Information 2 – Audiences Negotiate Meaning

affect the Process of Communication - Meanings are truly in people
- Different audiences have varied takeaways
1 – It makes world a smaller place and interpretations
2 – It makes communication convenient - We Should ask
3 – It shapes public opinions ✓ How might different people see this media
- Through wide reach product differently?
• Elections ✓ How does this make you feel, based on
how similar or different you are from the
Lesson 2: Media Literacy, Information people portrayed in the media product?
Literacy, and Technology Literacy
3 – Media Messages have Commercial
What is Literacy? (UNESCO) Implications
- The ability to identify, understand, - A lot of the media messages are funded by
interpret, create, communicate, and advertisements or financed by businesses.
compute - Two bound which is to make profit and
- Literacy develops their knowledge and make the audiences aware
skills.
4 – Media Messages have social and Political
Media Literacy Implications
- Ability to access, analyze, evaluate, and - The media, as vehicles of information, may
create media in variety of forms. convey ideological messages about values,
power, and authority.
Information Literacy - Media also has Explicit Advocacy and
- Ability to recognize when information is Implicit ability to frame social and political
needed and effectively evaluate information issues
in different formats
5 – Each Medium has Unique and Aesthetic Lesson 3: Responsible use of media and
Form information
- the kind, quality, and quantity of information
that you can communicate is determined by Three Categories of Information Disorder
the media that you use.
Misinformation
Critical Thinking is necessary to - Information is false, but the person sharing
understand media and source of unknowingly perceives it a something true
information you consume, Critical thinking • False Connection
trains us to take a step back, to evaluate facts - When headlines and visuals do not support
and form evidence-based conclusions. the content
• Misleading Content
Benefits of Media and Information Literacy - By cropping or choosing quotes selectively

1 - It teaches you how to verify information Disinformation

and acknowledge others’ perspectives. - Information is false, but the sender intends
- It compels you to discern the credibility of to mislead or deceive the audience
information • False Context
- When original content is re-circulated with
2 - It encourages audiences to think critically the imitated content
- Critical Thinking ables you to objectively • Impostor Content
form an informed opinion or perspective - Bylines used using not their creation
about a certain matter or issue • Manipulated Content
- Original content is manipulated to deceive
3 - It promotes responsible information • Fabricated Content
sharing and dissemination - Fabricated new visuals
- MIL encourages you to step back and
evaluate the truthfulness of the things Mal-information
- Information is inflicted for others harm
4 - It helps you identify and understand the • Ipag-away
media’s role in our culture • Pangdaot
- MIL promotes our culture in various ways
Media and Information Literacy Skills
5 - It teaches you to think and decide - It is important that we must learn the skills
objectively, factually, and reasonably on how to responsibly and wisely use these
- messages we encounter often have more information and media
than one side and that it is our
responsibility to explore these other As media user and producer, you should
angles develop;

6 - It encourages you to actively participate in 1 – The ability and willingness to make an

public affairs as a citizen effort to understand content, pay attention,
- ability to actively engage in public discourse and filter out noise

7 - It teaches you to create your own content 2 – An understanding of and respect for the
responsibly power of media messages

8 - It makes you better appreciate media 3 – The ability to distinguish emotional from
products reasoned reactions when responding to
- media created, developed, improved, content and to act accordingly
packaged, advertised, and disseminated
4 – Develop of heightened expectations of 3 – How might other people understand this
the media content message differently than me? (The Audience)
- Our differences influence our various
5 – A knowledge of genre conventions and
interpretations of media and our similarities
the ability to recognize when they are being
mixed create common understanding

6 – The ability to think critically about media 4 – What values, lifestyles and point of view
messages, no matter how credible their are represented in, or omitted from this
sources message? (The Content)
- All media carry message that sway our
7 – A knowledge of appreciation of the
internal language of various medias and the opinions
ability to understand its effects, no matter
how complex Ways to Check if an article is fake

MIL teaches you theses four components 1 – Check the Source

1 – Access 2 – Read Beyond the Headline

➔ To Inform 3 – Check for Exaggerated Language
➔ To communication tool 4 – Check if data in story is backed up by
experts
2 – Analysis 5 – Check the data
➔ of how media is constructed 6 – Cross-Check with reliable sources

3 – Evaluation 7 Responsibilities of a Media Producer

➔ of a content’s meaning, value, purpose,
and point of view 1 – Give credit where the credit is due

4 – Creation 2 – Avoid sharing raw and unverified

➔ of a media content or message information

My Responsibility as a Media Consumer 3 – Think about who can see what you have
shared
5 key questions when analyzing media
message 4 – Be open to learning and constructive
criticisms
1 – Who created the message? (The Author)
- Be suspicious and follow your guts and 5 – Share expert knowledge
verify the source
6 – Respect other peoples privacy
2 – What creative techniques are used to
attract my attention? (The Format) 7 – Always be respectful
- Looking at the format is analyzing the way it
is constructed