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    Sponsorship Deck 1

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    LAFF Fest is a growing music comedy festival that had 13 markets in 2022 and will expand to 21 markets in 2023. Past sponsors saw increased sales and brand awareness among the target 18-25 demographic. The 2023 festival will feature popular acts like "Weird Al" Yankovic and Bo Burnham. Sponsorship packages ranging from Roaring Laughter to Chuckle sponsor provide various marketing benefits including on-site activations, tickets, and advertisements. Interested sponsors should contact the festival coordinator for details.

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    Sponsorship Deck 1

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    245 views14 pages
    LAFF Fest is a growing music comedy festival that had 13 markets in 2022 and will expand to 21 markets in 2023. Past sponsors saw increased sales and brand awareness among the target 18-25 demographic. The 2023 festival will feature popular acts like "Weird Al" Yankovic and Bo Burnham. Sponsorship packages ranging from Roaring Laughter to Chuckle sponsor provide various marketing benefits including on-site activations, tickets, and advertisements. Interested sponsors should contact the festival coordinator for details.

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    LAFF Fest is a growing music comedy festival that had 13 markets in 2022 and will expand to 21 markets in 2023. Past sponsors saw increased sales and brand awareness among the target 18-25 demographic. The 2023 festival will feature popular acts like "Weird Al" Yankovic and Bo Burnham. Sponsorship packages ranging from Roaring Laughter to Chuckle sponsor provide various marketing benefits including on-site activations, tickets, and advertisements. Interested sponsors should contact the festival coordinator for details.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    245 views14 pages

    Sponsorship Deck 1

    Uploaded by

    api-668311636
    LAFF Fest is a growing music comedy festival that had 13 markets in 2022 and will expand to 21 markets in 2023. Past sponsors saw increased sales and brand awareness among the target 18-25 demographic. The 2023 festival will feature popular acts like "Weird Al" Yankovic and Bo Burnham. Sponsorship packages ranging from Roaring Laughter to Chuckle sponsor provide various marketing benefits including on-site activations, tickets, and advertisements. Interested sponsors should contact the festival coordinator for details.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    LAFF Fest

    Sponsorship Opportunities for The Zoots Music Festival


    Introduction and Overview
    ● LAFF Fest is a music festival with a focus on music comedy acts. Beginning in
    2018, LAFF Fest has grown immensely in the past five years, being a staple for
    comedic music where people around the country can come to laugh and have
    their spirits lifted through song.
    ● In 2022, LAFF Fest went to 13 key markets to present music, and had
    opportunities for marketing to roughly 410,000 fans of comedy music.
    ● LAFF Fest 2023 will go to 21 key markets to reach about 730,000 music
    comedy fans, posing a great opportunity to market to the target demographic.
    ● Past sponsors include: Ring-a-Bell Phone Service Provider, A to Z Insurance
    Company, Flambe Beauty Products Company, and Puffy Bunny Marshmallows
    Company.
    History
    “The LAFF Fest was created to bring laughter and joy to the public through song,
    capitalizing on the rising popularity of the music comedy genre. In a time when
    days were looking grim, this festival was started to spread happiness with some of
    the genre’s most popular artists. We saw an exponential growth in comedical
    music in the younger generations and wanted to act on it.”

    - Chad Ryder (Founder of LAFF Fest)


    Testimonials
    “We came in as a Tier 1 sponsor with LAFF Fest “We joined in on LAFF Fest in 2019, seeing a
    in 2021. There was a significant uptick in interest drastic increase in sales of our products, putting
    among fans of the music comedy genre in the us on the map as a big-name beauty company.”
    18-25 age group, an age demographic that we
    - Alexa Newman (Founder, Flambe Beauty
    previously found difficult to reach with our
    Products Company)
    brand.”

    - Kenneth Hafford (Head of Marketing,


    Ring-a-Bell Phone Provider)
    Demographics
    Music Comedy Fans:

    ● 18 - 25 years old
    ● Number over 25 million
    ● Born in the late ‘90s and early ‘00s, discovering their own interests in the ‘10s
    and are now findings the best ways to support themselves and get their
    footing as adults.
    ● Primary consumers of the music comedy genre
    ● Spend about $70 million on music, clothes, beauty products, and coffee
    LAFF Fest 2023
    ● “Weird Al” Yankovic
    ● Bo Burnham
    ● Tenacious D
    ● Ninja Sex Party
    ● The Zoots
    LAFF Fest 2023 Dates
    6/23 New York, NY

    6/25 Camden, NJ

    6/27 Hartford, CT

    6/29 Boston, MA

    7/1 Pittsburgh, PA
    LAFF Fest 2023 Sponsorship Platforms
    ● Tier 1: Roaring Laughter Sponsor
    ● Tier 2: Cackle Sponsor
    ● Tier 3: Giggle Sponsor
    ● Tier 4: Chuckle sponsor
    LAFF Fest 2023: Roaring Laughter Sponsor
    ● Exclusivity in category ● Online advertisements on lafffest.com
    ● Logo / marks prominently featured in all ● Branding on tour merchandise
    LAFF Fest print materials, signed content, ● Tickets to tour stops
    and advertisements ● ID tag for media
    ● Official product stations ● On-site sampling and product
    ● Presence at all VIP events demonstration
    ● Entrance signage ● On-site sales
    ● On-stage signage ● Announcements
    ● Advertisements in program books ● Mentions in regional broadcasts
    LAFF Fest 2023: Cackle Sponsor
    ● Logo / marks prominently featured in select ● Online advertisements on lafffest.com
    LAFF Fest print materials, signed content, ● Tickets to tour stops
    and advertisements ● On-site sampling and product
    ● Presence at select VIP events demonstration
    ● On-stage signage ● On-site sales
    ● Advertisements in program books ● Announcements
    ● Mentions in regional broadcasts
    LAFF Fest 2023: Giggle Sponsor
    ● Logo / marks prominently featured in select ● Online advertisements on lafffest.com
    LAFF Fest print materials, signed content, ● Tickets to tour stops
    and advertisements ● On-site sampling and product
    ● On-stage signage demonstration
    ● On-site sales
    ● Announcements
    ● Mentions in regional broadcasts
    LAFF Fest 2023: Chuckle Sponsor
    ● Logo / marks prominently featured in all ● Online advertisements on lafffest.com
    LAFF Fest print materials, signed content, ● Announcements
    and advertisements
    ● On-stage signage
    Merch Marketing
    Contact
    For sponsorship opportunities, contact:

    ● Taylor Kenderman at:


    ○ LAFF Fest 2023
    ○ PO Box 420
    ○ Oneonta, NY 13820
    ○ (607) 249-3726
    ○ tayken@lafffest.com

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