Chapter 11 - Quiz (S.GN 2223)

Management Information Systems: Managing the Digital Firm, 16e (Laudon)
Chapter 11 Managing Knowledge and Artificial Intelligence
1) Which of the following is the first step in the knowledge management value chain?
A) Feedback
B) Acquire
C) Disseminate
D) Store
E) Apply
Answer: ? (A/B/C/D/E)
2) About ________ percent of the total economic output of the United States derives from
the output of the knowledge and information sectors of the economy.
A) 15
B) 20
C) 55
D) 65
E) 85
3) Which of the following statements best describes the relationship between collaboration
and knowledge management?
A) Collaboration is impossible without knowledge.
B) Knowledge is impossible without collaboration.
C) Knowledge is useful only when shared with others.
D) As knowledge improves, so does collaboration.
E) Knowledge is the result of collaboration.
4) The text defines ________ as the flow of events or transactions captured by an

organization's system.
A) information
B) data
C) wisdom
D) knowledge
E) experience
5) The text defines ________ as expertise of organizational members that has not been
formally documented.
A) wisdom
B) information
C) data
D) experience
E) tacit knowledge
6) Which of the following statements is not an accurate description of the importance of
1
Copyright © 2023 Pearson Education, Inc.
knowledge to a firm?
A) Knowledge experiences network effects as more people share it.
B) Knowledge should be seen as an intangible key asset.
C) Knowledge enables firms to become more efficient in their use of scarce resources.
D) Knowledge is unconditional.
E) Much of the firm's value relies on being able to create knowledge.
7) What is meant by the statement "knowledge is sticky"?

A) Knowledge is hard to move.
B) Knowledge is universally applicable.
C) Knowledge works only in certain situations.
D) Knowledge is intangible.
E) Knowledge is difficult to replace.
8) Which of the following is not one of the main four dimensions of knowledge described in
the chapter?
A) Knowledge is a firm asset.
B) Knowledge has different forms.
C) Knowledge has a location.
D) Knowledge is situational.
E) Knowledge is timeless.
9) Changing organizational behavior by sensing and responding to new experience and

knowledge is called:
A) change management.
B) knowledge leveraging.
C) the knowledge value chain.
D) organizational learning.
E) knowledge management.
10) What is the last value-adding step in the knowledge business value chain?
A) Acquire
B) Data and information acquisition
C) Store
D) Disseminate
E) Apply
11) The set of business processes, culture, and behavior required to obtain value from
investments in information systems is one type of:
A) knowledge culture.
B) knowledge discovery.
C) organizational and management capital.
D) organizational routine.
2
E) knowledge.
12) Which of the following are the three major types of knowledge management systems?
A) MIS, DSS, and TPS
B) CRM, SCM, and CAD
C) DBMS, DSS, and ECM
D) COPs, ECM, and MIS
E) Enterprise-wide knowledge management systems, KWS, and intelligent techniques
13) Specialized systems built for knowledge workers charged with discovering and creating
new knowledge for a company are called:
A) Knowledge Work Systems (KWS).
B) Learning Management Systems (LMS).
C) wikis.
D) COPs.
E) enterprise-wide knowledge management systems.
14) Which of the following does not describe the dimensions of knowledge in a firm?
A) It is contextual and applicable only in relevant situations.
B) It is intangible.
C) It is subject to the laws of diminishing returns.
D) It is a cognitive event involving mental models.
E) It is enmeshed in a firm's culture.
15) Informal social networks of professionals and employees within and outside the firm
who have similar work-related activities and interests are called communities of:
A) practice.
B) professionals.
C) interest.
D) knowledge.
E) expertise.
16) All of the following are intangible assets of a firm except its:
A) brand.
B) reputation.
C) knowledge.
D) information technology.
E) unique business processes.
17) While systems such as KWS can manage semistructured and unstructured information,
enterprise-wide content management systems are designed to manage only a firm's
structured information.
3
Answer: ? (TRUE/FALSE)
18) Knowledge is "sticky" and not easily moved.

19) For a firm, organizational resources are unnecessary to transform data into knowledge.
20) Expertise is typically stored in structured documents throughout the firm.

21) Document management systems are essentially large databases.

27) Which of the following statements about genetic algorithms is not true?
A) Genetic algorithms are based on techniques inspired by evolutionary biology.
B) Genetic algorithms are used to solve problems that are very dynamic and complex,
involving hundreds or thousands of variables or formulas.
C) Genetic algorithms are able to evaluate many solution alternatives quickly to find the
best one.
D) Genetic algorithms use an iterative process to refine initial solutions so that better ones
are more likely to emerge as the best solution.
E) Genetic algorithms discover knowledge by using hardware and software that parallel the
processing patterns of the biological or human brain.
28) All of the following are intelligent personal assistants for consumers except:
A) Siri.
B) Alexa.
C) Google Now.
D) Watson.
E) Cortana.
29) Apple's Siri application is an example of:

A) neural networks.
B) augmented reality.
C) AI.
D) intelligent agents.
E) machine learning.
30) Which of the following is a type of intelligent technique?

A) Digital asset management
B) Neural network
C) CAD
D) Augmented reality
E) LMS
4
31) Which of the following techniques is used for knowledge acquisition?

A) Decision support systems
B) Transaction processing systems
C) CAD
D) Data mining
E) Content management system
32) Which of the following is a computer-based system that attempts to emulate how
humans think and act?
A) Virtual reality systems
B) Neural networks
C) AI technology
D) Genetic algorithms
E) LMS
33) An inference engine is:

A) a neural network that can make inferences.
B) the programming environment of an expert system.
C) a method of organizing expert system knowledge into chunks.
D) a strategy used to search through the collection of rules and formulate conclusions.
E) a programming algorithm used to create a virtual world using a deep learning system.
34) Which of the following is not true about AI technologies?

A) AI programs today have mastered common sense thinking similar to humans.
B) AI can recognize human speech with only a 6 percent error rate.
C) Speech recognition is used in intelligent personal assistants like Siri and Alexa.
D) AI programs can recognize faces.
E) AI systems take data from the environment, and produce outputs like other computer
programs.
35) Expert systems:

A) are capable of solving wide ranges of problems.
B) are based on DO WHILE rules.
C) lack the general intelligence of human beings.
D) share characteristics with mainframe computing.
E) are used for knowledge discovery.
36) Virtually all expert systems deal with problems:

A) of policy development.
B) that are highly structured.
C) of logic and control.
5
D) of high complexity.
E) with imprecise rules.
37) Expert systems are expensive and time consuming to maintain because:
A) their rule base is so complex.
B) they rely on equipment that becomes outdated.
C) their rules must be reprogrammed every time there is a change in the environment,
which in turn may change the applicable rules.
D) only the person who created the system knows exactly how it works, and may not be
available when changes are needed.
E) it is difficult to program at this level of complexity without introducing software bugs.
38) Machine learning systems:

A) use machines to master a body of knowledge.
B) rely on expert systems to identify learning objectives.
C) find patterns in large data sets.
D) simulate the neurons in human brains to find patterns.
E) are currently not useful for organizations.
39) Supervised machine learning involves:

A) programmers supervising the machine learning program.
B) training a neural network to identify digital photos of cars or other objects in a very large
dataset, with humans assessing whether the machine is correct or incorrect.
C) programs that identify cats (or other objects) without human intervention.
D) complex computer programs that decide what they want to learn.
E) using very large databases to store common sense knowledge, then searching the
database for patterns.
40) Unsupervised machine learning involves:

A) using very large databases to store common sense knowledge, then searching the
database for patterns.
B) using algorithms to simulate the neurons and synapses of human brains.
C) programs that can detect digital photos of human faces and cats without humans labeling
the input photos.
D) using labeled inputs identified by humans to recognize objects.
E) using genetic algorithms to identify patters in large datasets.
41) Neural networks:

A) are composed of an input layer and an output layer.
B) rely on rules similar to expert systems.
C) use Learning Rules to identify the optimal path through the network.
D) use facial recognition algorithms to identify unique facial characteristics.
E) function similar to the human brain in recognizing objects.
6
42) Which of the following has a large number of sensing and processing nodes that
continuously interact with each other?
A) Business intelligence systems
B) Expert systems
C) Neural networks
D) Knowledge management systems
E) Genetic algorithm
43) Which of the following describes a difference between neural networks and genetic
algorithms?
A) Genetic algorithms are designed to process large amounts of information.
B) Genetic algorithms are a type of knowledge discovery, while neural networks are an
intelligent technique.
C) Genetic algorithms are used to evaluate alternative solutions to problems, whereas
neural networks are used to discover patterns in data.
D) Genetic algorithms are designed to work with small amounts of data, while neural
networks can handle large quantities of data.
E) Neural networks are a type of machine learning, whereas genetic algorithms are static
programs.
44) Genetic algorithms:

A) develop solutions to particular problems using inheritance, crossover, and mutation.
B) represent knowledge as groups of characteristics.
C) do not work for most problems.
D) are based on logic.
E) seek to emulate a human expert's way of solving problems.
45) Software programs that work without direct human intervention to carry out specific
tasks for individual users, business processes, or software applications, are called:
A) intelligent agents.
B) intelligent techniques.
C) business intelligence.
D) AI hybrid systems.
E) genetic algorithms.
46) What type of intelligent technique helps Netflix develop a personalized selection of
videos for customers?
A) Machine learning
B) Intelligent agents
C) Genetic algorithms
D) Neural networks
E) Deep learning neural networks
7
47) Deep learning networks:

A) rely on humans to help it identify patterns.
B) use multiple layers of neural networks to detect patterns in input data.
C) rely on experts to tell the system what patterns to expect in the data.
D) require labeled data as input.
E) require explicit programming by humans to identify patterns in unlabeled data.
48) ________ can improve their performance without explicit programming.

A) Neural networks
B) Communities of practice
C) Genetic algorithms
D) Machine learning
E) Intelligent techniques
49) Which of the following statements about natural language processing (NLP) is not true?
A) NLP is used by Google to return more meaningful search engine results based on the
user's search language.
B) NLP is typically based on machine learning techniques.
C) NLP relies on the use of natural language experts.
D) NLP can infer customers' specific needs when they call help centers.
E) NLP often uses neural networks.
50) Computer vision systems rely on which of the following intelligent techniques?
A) Genetic algorithms
B) Expert systems
C) Database programs
D) Intelligent computer agents
E) Pattern recognition
51) Intelligent agents rely on:

A) agent-based modeling.
B) MOOC.
C) augmented reality.
D) virtual reality systems.
E) machine learning.
52) The collection of expert rules developed by expert systems is referred to as:
A) the knowledge base.
B) a deep learning neural network.
C) a genetic algorithm.
D) Internet of Things (IoT).
8
E) artificial intelligence.
53) A(n) ________ is a type of intelligent technique that finds patterns and relationships in
massive data sets too large for a human to analyze.
A) inference engine
B) CAD
C) expert system
D) genetic algorithm
E) neural network
54) Which of the following statements about robotics is not true?

A) Robotics involves the creation and use of machines than can substitute for humans.
B) Robotics relies on sensors to provide vision and sensory feedback.
C) Robotics can be used for surgery, bomb deactivation, and other dangerous environments.
D) Robotics does not require programming but instead relies solely on AI.
E) Robotics has widespread use in the automobile industry.
55) Expert systems are one of the tools used for knowledge storage.
56) Expert systems capture the knowledge of skilled employees in the form of a set of rules
in a software system that can be used by others in the organization.
57) Expert systems are typically used in business in discrete, highly structured decision-
making situations.
58) Expert systems work by applying a set of AND/OR rules against a knowledge base, both
of which are extracted from human experts.
59) Neural networks are not well-suited for diagnostic systems in medicine.
60) Deep learning neural networks can learn as well as humans.

61) Machine learning systems "learn" patterns from large quantities of data by sifting
through data, searching for relationships, building models, and correcting over and over
again the model's own mistakes.
62) Because neural network applications cannot always explain why they arrive at a
9
particular solution, they are not well suited for use in the medical profession.
63) AI applications are used by search engines and social networks to target ads.
64) Intelligent agents can discover underlying patterns, categories, and behaviors in large
data sets.
65) Today's AI systems are very good at creating new products for business firms.
71) ________ knowledge exists in formal documents, as well as in formal rules that
organizations derive by observing experts and their decision-making behaviors.
A) Unstructured
B) Tacit
C) Management
D) Explicit
E) Structured
72) Which of the following types of system enables organizations to digitize, index, and tag
structured and unstructured knowledge and documents according to a coherent
framework?
A) Wikis
B) CAD
C) ECM
D) LMS
E) VR
73) All of the following are typical components or capabilities of an ECM system except:
A) knowledge portals.
B) communication tools.
C) tagging tools.
D) digital asset management.
E) artificial intelligence tools.
74) Which of the following would not be considered semistructured knowledge?

A) Request for proposals
B) Voice mail
C) Videos
D) E-mail
E) Brochures
10
75) In content management, once a taxonomy is developed, documents must then be
________ with the proper classification.
A) tagged
B) inventoried
C) tupled
D) retrieved
E) archived
76) You are advising a video production company on the best type of knowledge
management system to help them archive digital video and sound clips. Which of the
following will suit their needs?
A) MOOC
B) Digital asset management system
C) CAD system
D) Virtual reality system
E) LMS
77) A MOOC is:

A) a type of online course.
B) an intelligent technique.
C) a VR system.
D) a machine learning system.
E) a type of content management system.
78) Which of the following is a tool for the management, delivery, tracking, and assessment
of various types of employee learning?
A) Investment workstation
B) Organizational learning system
C) Employee enrichment system
D) LMS
E) Employee management system
79) A(n) ________ is a scheme for classifying information and knowledge in such a way that
it can be easily accessed.
A) Intelligent technique
B) COP
C) KWS
D) enterprise-wide knowledge management system
E) taxonomy
80) Coca-Cola uses a ________ in order to classify, store and distribute all the images of the
brand.
A) digital asset management system
11
B) virtual reality system
C) learning management system
D) neural network
E) knowledge base
81) Real knowledge is stored only in structured documents.

82) Structured knowledge is explicit knowledge that exists in formal documents and formal
rules.
83) Semistructured information is all the knowledge in a firm that resides in the heads of
experienced employees.
86) Which of the following statements about 3-D printing is not true?
A) It creates solid objects.
B) It is also called additive manufacturing.
C) It is incompatible with the cloud.
D) It creates objects layer by layer.
E) It uses specifications in a digital file.
87) All of the following are considered to be knowledge workers except:

A) designers.
B) engineers.
C) architects.
D) executives.
E) researchers.
88) CAD workstations:

A) provide engineers, designers, and factory managers with precise control over industrial
design and manufacturing.
B) provide an important source of expertise for organizations.
C) allow groups to work together on documents.
D) are high-end PCs used in the financial sector to analyze trading situations instantaneously
and facilitate portfolio management.
E) facilitate employee learning.
89) Which of the following would not be classified as a KWS?

A) CAD system
B) 3D visualization system
C) AR applications
D) Expert system
12
E) VR system
90) VR systems:
A) provide engineers, designers, and factory managers with precise control over industrial
design and manufacturing.
B) automate the creation and revision of designs.
C) use machines to make solid objects.
D) use computer-generated simulations that are so close to reality that users almost believe
they are participating in a real-world situation.
E) enable acquiring, storing, and disseminating knowledge documents in a virtual world.
91) Which of the following seeks to enhance human perception by combining a live direct
view of the physical world with computer-generated images?
A) Augmented reality
B) Expert system
C) Computer-Aided Design
D) Knowledge Work System
E) Machine Learning System
92) Augmented reality is:

A) a system for creating computer-generated simulations that are close to reality.
B) a system that uses machine learning to produce new digital images.
C) a method of organizing expert system knowledge into chunks.
D) a technology for enhancing visualization by overlaying digital data and images onto a
physical real-world environment.
E) a programming algorithm used to create a virtual world using machine learning.
93) 3-D printers can produce fully functioning components, such as working batteries and
LEDs.
94) CAD and virtual reality are both types of Knowledge Work Systems (KWS).
95) Knowledge workers include all of a company's workers who are tasked with managing or
creating knowledge, from top-level scientists to clerical and data workers.
96) Computer-aided design automates the creation and management of designs.

97) Today's 3-D printers can create objects out of human cartilage.
13
98) The yellow first-down markers shown on televised football games are examples of AR.
/frd (fahmi r. dalimunthe, se, mm, ak, ca, cpa, bkp)
14

Chapter 11 - Quiz (S.GN 2223)

Uploaded by

Copyright:

Available Formats

Chapter 11 - Quiz (S.GN 2223)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chapter 11 - Quiz (S.GN 2223)

Uploaded by

Copyright:

Available Formats

Management Information Systems: Managing the Digital Firm, 16e (Laudon)

Chapter 11 Managing Knowledge and Artificial Intelligence

4) The text defines ________ as the flow of events or transactions captured by an

6) Which of the following statements is not an accurate description of the importance of

7) What is meant by the statement "knowledge is sticky"?

9) Changing organizational behavior by sensing and responding to new experience and

18) Knowledge is "sticky" and not easily moved.

20) Expertise is typically stored in structured documents throughout the firm.

21) Document management systems are essentially large databases.

29) Apple's Siri application is an example of:

30) Which of the following is a type of intelligent technique?

31) Which of the following techniques is used for knowledge acquisition?

33) An inference engine is:

34) Which of the following is not true about AI technologies?

35) Expert systems:

36) Virtually all expert systems deal with problems:

38) Machine learning systems:

39) Supervised machine learning involves:

40) Unsupervised machine learning involves:

41) Neural networks:

44) Genetic algorithms:

47) Deep learning networks:

48) ________ can improve their performance without explicit programming.

51) Intelligent agents rely on:

54) Which of the following statements about robotics is not true?

60) Deep learning neural networks can learn as well as humans.

74) Which of the following would not be considered semistructured knowledge?

77) A MOOC is:

81) Real knowledge is stored only in structured documents.

87) All of the following are considered to be knowledge workers except:

88) CAD workstations:

89) Which of the following would not be classified as a KWS?

92) Augmented reality is:

96) Computer-aided design automates the creation and management of designs.

/frd (fahmi r. dalimunthe, se, mm, ak, ca, cpa, bkp)

You might also like