JSS SHRI MANJUNATESHWAR INSTITUTE OF

UG AND PG STUDIES VIDYAGIRI –DHARWAD

(Affiliated by-Karnataka University,

DHARWAD and recognized by AICTE, Delhi)
 A Project report on
“A study on consumer preference on Manufacturing and
Advertising carried on by SK Super TMT”

SUBMITTED TO:
KARNATAKA UNIVERSITY, DHARWAD
For partial fulfillment for requirements of the awards of Bachelor of
Business Administration in the academic year 2022-23

SUBMITTED BY:-
ANUSHREE S JEEVANNAVAR
REG.NO:- 20N11312
BBA Final year of 2022-23

Under the Guidance of

Prof. N.G PUDAKALKATTI SHIVARAJ PATIL

(Internal Guide) (External Guide)
 DECLARATION

I hereby declare that the word incorporated in the

project entitled “SK Super TMT” submitted in partial
fulfillment of the requirements for the degree of
Bachelor of Business Administration(BBA) to Karnataka
University, DHARWAD is the outcome of original study
undertaken by me and it has not been submitted earlier
to ant degree, diploma, fellowship/other similar
title/prizes.

The project has been individually carried out as a part

of studies and is meant for academic purpose only.

Place:-DHARWAD
Date:- ANUSHREE S J
COMPANY CERTIFICATE
COLLEGE CERTIFICATE
 ACKNOWLEDGEMENT
The success and final outcome of this project required a lot of guidance and assistance from
many people and I am extremely privileged to have got this throughout the completion of my
project. All that I have done is only due to such super vision and assistance and I would not
forget to thank them.

 Dr. AJITH PRASAD:

Principal of JSS SMI and Secretary of JSS
(For giving the opportunity)

 INTERNAL GUIDE:
SHIVARAJ PATIL
(For giving the permission and your Co-operation)

 Dr. SURAJ JAIN:

Vice principal of JSS SMI
(For your co-ordination)
 Prof. NAGAVENI PUDAKALKATTI:
Head of BBA department
(For your Guidance and Co-operation)
 My parents:
SHIVAKUMAR and SUJATA
(For all your support)
 SMITA PATIL and MEGHANA MANOHAR MAM:
English Lecturers
(For giving Knowledge and academic inputs)
 EXECUTIVE SUMMARY

NEED FOR STUDY:

The study by discussed about the
dealership visit to the dealer observing dealership
activities and discussing the matter with the
company Officials textbooks and internet helped to
collect information.

OBJECTIVES:

 To know the customer satisfaction

level towards SK Super TMT.
 To know the problems faced by
the customer at SK Super TMT.
 To study the post of
sales performance.
 To study the new area of
improvement.
 SUGGESTIONS:

Being a student and going through the

process of learning it would be difficult to provide
any suggestions.

 More attention should be kept on complaints

given by customers and serve them well.
 More authorized service station should be
opened in the city.
 Management should try to reduce service
charges as much as possible by keeping in
the mind other service centre charges.
 By providing better service to resale value of
the steel will be good.
 INDEX
SI.NO CONTEXT PAGE.NO

1 Executive Summary
2 Industry Profile
3 Company Profile
4 Study methodology
5 Theory and Literature
6 Customer Satisfaction, Data Finding Suggestion
7 Annexure
8 SWOT
9 BIBLOGRAPHY
SK SUPER TMT
 INDUSTRY PROFILE
The steel industry in India is among the
most important industries in the country. In 2019,
India became the second largest steel producer in
the world surpassing Japan. India’s finished steel
consumption is anticipated to increase manifold in
2030-31. Read here to know the history and
growth of the steel industry in India.
Metal consumption has been one of
the main driving causes behind Industrialization.
Steel has long held the top position
among metals. Steel is both a raw material and an
intermediary product, therefore its production and
consumption are commonly used as indicators of a
nation’s economic success.
Therefore, it would not be overstating
the case to say that the steel industry is the
backbone of any economy and has always been at
the forefront of industrial advancement.
 COMPANY PROFILE
INTRODUCTION:
SK Super TMT the structural
Engineers first choice for the best quality of TMT
construction steel in Karnataka. It was established
in 1987 by SHRI.S.KULANDAISAMY with dedicated
professionals. Today as part of part of technology
upgrading, SK Super TMT introduced integrated
rolling technology, a Revolutional and Eco-Friendly
technology for manufacturing high quality TMT
steel to meet the quality requirements of the
structural Engineers in the Karnataka.
 AWARD:
“Most trusted TMT Brand–Consumer Choice”.
VISION:
Focusing on Sustainable development
and the welfare of everyone associate with the
company(IN THEIR WORDS).
MISSION:
 To deliver premium quality steel
bars for construction and infrastructure for
development through quality manufacturing
processes and string quality control (IN THEIR
WORDS).

BRAND AMBASSADOR:
MR.UPENDRA

TAG LINE:
“The Real Steel for Real Stars”

PUNCH LINE:
 NO.1 TMT Brand.
 Pure| perfect| precise.
 From Iron Ore to Pure TMT.
DEPARTMENTS:
 1. Human Resource.
2. Finance.
3. Marketing.
4. Technical.
5. Testing Laboratory.

FUNCTION’S OF HR DEPARTMENT:
(PRIYA KULANDESWAMY)
1. Managerial Functions.
2. Operative Functions.
3. Advisory Functions.

FUNCTION’S OF FINANCE DEPARTMENT:

1. Investment Decision.
2. Financing Decision.
3. Dividend Decision.
FUNCTION’S OF MARKETING DEPARTMENT:
(Throughout India)
1. Increase Brand Awareness.
2. Sales Support and Enablement.
3. Lead/Demand Generation.

FUNCTION’S OF TECHNICAL DEPARTMENT:

1. German TMT Technology.
2. Assured Quality.
3. Consistent Quantity.

FUNCTION’S OF TESTING LABORATORY

DEPARTMENT:
1. Elongation.
2. Ultimate Tensile Strength.
3. Bend Re-Bend Test.
STUDY METHODOLOGY
TITLE OF STUDY-
A Study on customer satisfaction at SK
Super TMT.

TYPE OF STUDY-
A academic and Descriptive study.

OBJECTIVES-

 Academic study.

 To get practical exposure

to working and business
firm.

 To understand customer
satisfaction and influencing
factors in case of the
Study.
Primary Data- DATA COLLECTION-
 On the company and the dealer is collected by the
visits of the students observation and the discussions with the
officials of the dealer. Primary data in job satisfaction is
collected by personal interview with the customer respondents.

Secondary Data-
On the industry and customer satisfaction
theory is availed from the internet and textbooks.

Analysis-
Collected data and information in analyzed
qualitatively, quantitatively and complied properly and
presented.

Limitations-
 Time limit of one month.
 Busy scheduled of the employer.
 Response errors may be there.
THEORY AND LITERATURE
WHY IS TMT USED IN CONSTRUCTION:
“When building your house, you want it to
not only be beautiful, but also strong. Plain
concrete, which is strong in compression, is very
weak in tension and therefore does not prove to be
a very good structural member by itself. However, it
can be made extremely useful by reinforcing it with
a material like TMT, which has the desired ductility
and bond characteristics”

UNDERSTANDING TMT:

 STRENGTH/GRADE OF STEEL-
The term tensile strength refers
to the amount of Tensile(stretching) stress a
material can withstand before breaking/falling.

 ELONGATION OF STEEL-
 A mechanical property of steel that is
the degree to which a steel may be bent,
stretched/compressed before it ruptures.

 IMPORTANCE OF EQR TECHNOLOGY IN TMT-

EQR technology provides
the stability of a structure to withstand the
geographical pressure and trust created during an
earthquake.

 CHEMICAL COMPOSITION OF TMT-

Important chemicals like carbon,
SULPHUR and phosphorous determine the ductility,
strength and corrosion which in turn determines
the life of the TMT and the building.

 SECTION WEIGHT-
Directly Effects the cost of construction as
steel is purchased in kg’s and used in feet. The
lesser the weight more length will be available to
use it.

 BEND TEST-
To evaluate both the Ductility and
Soundness of a material.

PRODUCT’S MANUFACTURED:-

 Channel.
 Angel.
 Tube.
 Pipes.
 TMT bars.

PURCHASING THE RIGHT TMT

 TMT bars should be fixed in Length that
is 1.2m
 Standard length of bar should not
be less/more than 12m.
 Random bar length will result in use
of excess of steel.
 ISI mark to be present on every 1meter bar
length.
 Grade of steel to be present every
1meter of bar length.
 Size of bar to be present every 1meter of
bar length.
 Rusty and scaly bars should be
avoided while purchasing. Rusty and
scaly bars result in strength loss.
 ZIG-ZAG bars should be avoided
while purchasing.

BENEFITS OF USING TMT BARS

 1. FE-550 GRADE

With 550 NEWTONS/MILLIMETER

Square, a high strength in steel is offered
for better load bearing capacity and
higher savings.

2. XTRA GRIP
 SK Super TMT’S Patented Robo-Rib
pattern, ensures highest AR values,
maximum bonding with concrete.

3. 18% ELONGATION
 The single most important factor which
determines safety of building construction.
The elongated after yield strength and
before ultimate tensile strength phase
is18% min.

4. EQR
 The ideal combination of strength and
flexibility offers the safest plan against
earthquakes, UTS:YS ratio is more than
1.15 min.
OFFICIAL WEBSITE-
WWW.SKSUPERTMT.COM

SIC CODE AND NAICS CODE-

33,331
REVENUE-
<$5 MILLION

SOCIAL MEDIA LINKS-

 LINKEDIN PAGE
 FACEBOOK PAGE

TOTAL NUMBER OF EMPLOYEES-

Marketing – 1,000
Total – 2,500
CUSTOMER SATISFACTION AND
DATA FINDING SUGGESTION:

1. Customer’s preferred NO.1 brand.

2. Orders taken through both sector
online as well as offline.
3. Product supplied to door/on field.
4. Highly satisfied customer.
5. Positive word of mouth.
 6. Supplying throughout Karnataka.
7. Good interaction with customers.

TYPE OF WORKING EMPLOYEE:

1. Individual House Builder.
2. MESTARI.
3. Engineers.
4. Developers.
5. Contractors.
6. Bar bending.
7. Builders.
FAMOUS CUSTOMERS:
1. RAVISHANKAR .D.
2. PANCHAKSHARI .B.
TMT BARS USED FOR
1. House Construction.
2. Residential Industrial Construction.
3. Dam.
4. Bridges.
5. Factories.
6. Infrastructure.

CATOGERIES OF TMT BARS EXPORTED:

1. TMT Steel bars.
2. Iron TMT bars.
3. Mild steel TMT bar.
4. Steel Re-bars.
5. Re-bars.
6. SS TMT bar.
GST PERCENTAGE:
18%-
 Generally all iron and steel items in
chapter 72 of the HSN code are subject to
an 18% GST rate. Manufacturing and sale of
all types of iron and steel, such as – Iron
rods, bars and scrap iron and steel are
taxed at 18%.

LATEST TMT STEEL PRICES|STEEL

PRICE IN MARCH 2023

TMT STEEL STEEL PRICE PER STEEL PRICE PER

BRANDS TON(1000KG’S) KG
TATA TISCON RS.81,000 RS.81
JSW RS.80,000 RS.80
MEENAKSHI RS.68,000 RS.68
KAMDHENU RS.71,000 RS.71
DEPARTMENTAL STUDY(MARKETING)

INTRODUCTION:
 The marketing department plays a
vital role in promoting the business and mission of
an organization. It serves as the face of your
company, co-ordination and producing all materials
representing the business. It is the marketing
department’s job to reach out to prospects,
customers, investors and /the community, while
creating an overarching image that represents your
company in a positive light.

SUPPLY CHAIN:
 Manufacturing.
Supplier.
Dealer.
Consumer/Customer.

ADVANTAGES OF SK SUPER TMT

 Advance German Technology

 SK Super TMT always believes in using
advanced technology. In order to maintain efficient
quality, cutting – edge German technology
machines are used to manufacture TMT bars to
provide high yield strength and a proven
technology to produce high quality clean steel with
least traces of chemical elements like Sulphur and
phosphorus.

 Stringent Quality Check

 Every SK Super TMT bar pass through a
comprehensive quality check at every stage of
production. The state-of-the-art lab ensures
accuracy that no inadequacies get past the highly
competent technicians, resulting in a high-quality,
high-performance product. Which means that the
structural engineers get the right chemical
composition in the steel.

 Uniform Diameter throughout

the bars
 SK Super TMT ensures a regular Maintainance
of the rollers and machinery, which in turn ensures
the quality processing in terms of physical
parameters. Every SK Super TMT bar is uniform in
diameter from top to bottom, which means the
structural engineers get the right quantity and
uniformity of steel for construction.

 Every bar of precise length and

diameter
 With the clear control on physical properties,
SK Super TMT ensure that TMT bars are of
uniform diameter and length and every bar
passes the test for exact measurement stated.
The corresponding length and diameter
specifications are embossed on each TMT bar,
which means the structural engineers get the
right quantity and uniformity of steel for
construction.

 Corrosion Resistance
 SK Super TMT adopts a 4-stage endurance
process. Endurance process is the result of a real-
time chemical analysis and a elimination of
impurities which makes the TMT bars corrosion
resistant, which means the structural engineers get
peace of mind about the durability of the steel
used used in construction.

TOPICS TO BE DISCUSSED ON MARKETING

DEPARTMENT:
 1. Product Manufacturing
Process.
2. Advertising Media.

MANUFACTURING PROCESS-
The process of manufacturing
TMT bars and selling them to the final
customer.

ADVERTISING MEDIA-
The process of promoting goods
and building brand image in customers mind.
MANUFACTURING PROCESS OF TMT
BARS:
The full form of TMT bar/Rebar is Thermo
Mechanically Treated bars. We all know that TMT
bars are essential for all type of construction
purposes but it is also important to know how it
is made.
Best Quality TMT Bars:
These pass through series of
processes that determines the strength and
flexibility of it. The manufacturing process of TMT
bar involves series of processes like – Rolling, Water
quenching, Heat treatment, Cooling at various
stages of manufacturing.

RAW MATERIAL’S USED:

1. Iron Ore.
2. Sponge Iron.
3. Billet.
 IRON ORE-
 SPONGE IRON-

 BILLET
PROCESS OF MANUFACTURING-

 MELTING OF RAW MATERIAL-

 Sponge iron with some chemicals are added
and are put in a ladle and heated to a temperature
of at 1650 degree centigrade. Once formed into a
homogenous liquid, impurities from the
homogenous liquid are removed to attain purest
form of liquid iron to be sent for casting into billets.
The chemical composition of the molten material is
analyzed with the help of in house spectrometer
and C & S apparatus.

 CASTING OF BILLETS-
 Molten raw iron from the heating furnace is
then casted into billet casting machine for billets to
be produced by way of continuous casting method.
Once casted the billets are cut in desired lengths.
Continuous casting of the billets ensures uniform
quality throughout the lot of material produced at
one time.

 ROLLING PROCESS-
 The billets with the help of rolling conveyers
are made to pass through the first stand i.e.
roughing stand. With this, the procedure for the
gradual reduction in size of billet begins. Following
the roughing mill the size of the billet is further
reduced in the intermediate and finishing mill. The
gradual reduction of the billet is an important factor
to ensure finer grain structure of the bar. The rolling
of the billet continues until the desired size of bar is
got.

 QUENCHING PROCESS-
 Directly after the last rolling mill stand, the
steel bar receives a short, intensive cooling as it
passes through the THERMEX watercooling system.
The reduction in temperature converts the surface
layer of steel bar to a hardened structure. This
phase of intensive cooling is followed by further
cooling in atmosphere, so that the temperature
between core (which is still hot) and the cooled
surface layer is equalized and the surface layer gets
tempered from the heat of the core. The resultant
structure is tempered marten site zone at the
periphery & affine grain ferrite structure in the
central zone. So the
THERMAX rears have all the desired properties
without the need of costly alloying elements.

 NATURAL COOLING OF THE BAR-

The cooling bed receives the bar where

the atmospheric cooling transforms the core into
Ferrite structure and then compressed to expand
and strengthen them.

ADVERTISING MEDIA OF TMT BARS-

 Advertising Media refers to a variety
of mass media or alternative Media Channels where
businesses can promote their products, services, or
brand. Since it is impossible for every customer to
know about every brand’s offerings, knowing which
advertising media channels are beneficial for your
company can be crucial in getting ahead of your
competitors.
TYPES OF MEDIA:-

 Placing site Boards:

 Site board photos placed on ongoing sites
with dealers name and contact number enabling
the customers in area to easily identify the
dealer selling SK Super TMT.

 Auto Branding:

Auto Top branding done across all major

cities in Karnataka.
 Bus Branding:
 Bus side and Rear branding across all major
city and Intercity Buses in Karnataka.

 Hoardings:

Total 180 hoardings across all major cities in

Karnataka.
 Giveaways to Dealers:
 Regular Giveaways like – pen, Key Chains,
Spiral pads, Estimate pads, Dealer name visiting
cards given to dealers.

Regular Giveaways like – T Shirts and caps

given to dealers and site labour.

 Dealers shop Branding:

 Dealer inshop wall painting:

 Dealer vehicle Branding:

 Floor mounted standiesin dealer shop:
 Standies placed in shop or godown at dealers
end.

 Weighment stand in dealer shop:

 Weighment stand in dealers end.

 Third party test certificate stand:

 Third party test certificate stand placed on
dealers table showcasing the quality of steel.

 SK Sample stand:

Sample stand placed on dealers table to

showcase the product.

 Influencer meets:

1. Barbender meet-
 Barbender meet – local barbenders are
invited for the meeting where product presentation
is made followed by dinner and gift distribution.

2. Engineer/Architect meet-
 Engineers/Architects are invited for the
meeting where technical product presentation is
made followed by dinner and gift distribution.

3. Engineer/Architect meet-
 Engineers/Architects are invited for the
meeting where technial product presentation is
made followed by dinner and gift distribution.

4. Customer Meet-

Customer Meet – Owners are invited for

the meet at dealers shop where their quiries
regarding steel are discussed and sorted out,
followed by dinner and gift distribution.

 Exhibitions:
 Exhibitions where product is displayed.

 Wall painting:
1. High Rise Wall Painting-

2. Wall Painting-
  Influencer incentive schemes:

1. Scheme for Architects and Engineers-

MR APPA JI(Engineer) got 10gm gold coin

from sapthagiri traders, Bharatnagar.
2.Passport scheme for Barbenders/Masons-
 Incentive scheme for barbenders and masons
depending upon their purchasing.

3.Redemption of passport scheme for barbenders-

MR.RAMESH K MESTRI
Awarded whirlpool
washing Machine, Dealer
Name: Masoom traders,
Bellur.
MR.JAGDISH, BARBENDER, AWARDED
MIXER GRINDR, DEALER NAME:
SUNEETHA ENTERPRISES
TMT TEST CERTIFICATE
ARTICLE PUBLISHED IN NEWSPAPER
 ANNEXURE

QUESTIONNAIRE

 Name:

 Age :
a.21-30 b.31-40 c.41-50 d.above 50

 Gender:
a.Male b.Female c.Others

 Occupation:
a.Business person b.Students
c.Employees d.Others

 What is your Monthly Income?:

a.below – 5000
 b.5001 – 10000
c.10001 – 20000
d.above – 20001

 How do you come to know about SK

Super TMT?:
a.Advertisement
b.Friends
c.Family Members
d.Television/T.V
e.Others

 On what basis do you purchase

SK SuperTMT?:
a.Price b.Brand
c.Quality d.Holding Capacity

 What is your opinion towards price of SK

Super TMT?:
a.Moderate
 b.Affordable
c.Costly

 Is TMT bar available at required time?:

a.Easily available
b.Not Easily avilable

 What is your satisfaction level towards

Quality of services provided by the
company?:
a.Good b.Very Good
c.Average d.Bad
e.Very Bad

SWOT ANALYSIS
 STRENGTH-
Strength is also a strong point of
the company hence strength may be a skill
competence an invaluable organizational
resource competitive.
The Company has some its own
strength and competencies they are as under-

 Dedicated Employee
 Well efficient management
 Technology
 Diversification of Funds
 Strong and popular name
 Good research team
 Excellent infrastructure
 Periodic training program
 Modern equipment
 WEAKNESS-
 Under such situation the company
would be put under disadvantages
situation.
Everyone has its own weakness like
company also have some weakness they are

 The employee turnover ratio at SK

Super TMT is very high due to the
high target
 The promotion activity in the
organization is too rigid
 Labour turnover
 Company so,etimes not focuses on the
customer service

 OPPORTUNITIES-
The indicate major favourable
conditionit is very positive factor that
shapes a company’s stratergy a company
may haveplentiful opportunities.
 The company has some
opportunities in future for its growth they
are mentioned under

 Fast growing economy

 As the industry is growing the
whole marhet is virgin
 Borrowing of low cost funds
 Reduction of power cost
 Capacity increase

 THREATS-
A threat emanate from outside
environment through treat areas outside
the organization its negative impact due to
weak management.
The company has some threats by
competitors market environment and some
legal and political changes
  Existing competitor
 No price stability
 Environment pollution control adds up
to the cost
 Frequently government intervention in
the company policies
 Changes in political conditions or
instability of government

BIBLIOGRAPHY

TEXTBOOKS-
  PRINCIPLES OF MANAGEMENT
AUTHOR: PHILIP
KOTTLER
PUBLICATION:PRENTICEHALLPUBLICATION
EDITION DATE: 13TH EDITION, 2012

 SERVICE MARKETING
AUTHOR: VALERIE ZEITHM
PUBLICATION:IRWINBOSTONPUBLICATION
EDITION DATE: 08TH EDITION 2014

WEBSITES-
 WWW.Google.com
 www.wikipedia.com
 https:www.scribd.com/doc
 www.SKSuperTMT.com