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Mba Ii/Iv Sem. Prelim Term Exam Sub: Enterprise Performance Management

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Date: Time: 2.5 Hrs Marks: 50


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Reg No.

MBA II/IV SEM. PRELIM TERM EXAM


SUB: ENTERPRISE PERFORMANCE MANAGEMENT (404)

Instructions:

a. Answer All Questions


b. All questions carry equal marks.
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Q1) Attempt any Five (2 marks each).

i. Explain the concept of goal congruence.


ii. Short Note on Strategic Business Unit.
iii. Define the balanced scorecard.
iv. What are engineered costs and discretionary costs? Provide examples of each.
v. Define responsibility accounting and explain its significance in performance
evaluation.
vi. Briefly explain the concept of return on investment (ROI) and its relevance in
evaluating investment canters.

Q 2) Attempt any Two (5 marks each)

i. What is the significance of spread in a bank's performance evaluation, and how is it measured?

ii. How the return on investment (ROI) is calculated for a bank, and why is it an important
parameter for performance evaluation?

iii. How does Gross Margin Return on Investment (GMROI) provide insights into the profitability
and inventory management of retail businesses, and how is it calculated?
Q3) Attempt any one (10 marks each)

i. Explain the concept of economic value added (EVA) and its importance in measuring the
financial performance of a company.

ii. Transfer pricing can be a complex issue for multinational companies. Discuss the challenges
and potential conflicts associated with transfer pricing, and suggest strategies to mitigate
these challenges.

Q4) Attempt any one (10 marks each)

i. How does fund accounting contribute to the performance evaluation of non-profit organizations,
and what are its key principles?

ii. Discuss the importance of governance in evaluating the performance of non-profit organizations,
and provide examples of effective governance practices.

Q5) Attempt any one (10 marks each)

i. Explain the role of strategic planning and budget preparations in the performance evaluation of
non-profit organizations, and highlight their key components.

ii. How do ABC analysis, sell-through analysis, and the multiple attribute method contribute to the
performance evaluation of retail businesses, and how can they be effectively implemented?

*************************************GOOD LUCK***********************************

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