Post Graduate Diploma in Digital Marketing

Traditional marketing methods alone are not enough in current marketing world. Organizations have
started shifting to tools and techniques of Digital marketing from traditional tools. Digital Marketing is
not only a rapidly growing force in the current marketing playing field, it is set to be the future of
marketing, and it seems likely that digital media will soon replace more traditional forms altogether. As
the digital economy experiences major growth, the demand for skilled digital professionals is significant
and growing. In addition, those businesses that fail to adapt to this new marketing climate are at great risk
of going extinct sooner rather than later.Thus, in recent scenario, there is a greater need of understanding
the various elements of Digital marketing and there are very few sources / opportunities available for
someone who is interested in learning this emerging field.

GUJARAT TECHNOLOGICAL UNIVERSITY

| AHMEDABAD (GUJARAT), INDIA. | WWW.GTU.AC.IN |
 GUJARAT TECHNOLOGICALUNIVERSITY Who Can Join?
Centre for Marketing Excellence
1. GTU regular MBA student
2. Aspirants from Foreign Countries having bachelor degree or equivalent
Announces qualification or professional experience of 3 years.
3. Aspirants from India having bachelor degree of any stream.
Post Graduate Diploma in Digital Marketing 4. Aspirants having MBA / MCA/ ME / M. Pharm degree and willing to
(PGDDM) acquire the additional knowledge of Digital Marketing
5. Working executives from the businesses operating/intending to
ABOUT PGDDM: operate through Electronic mode having graduation degree
Recognizing the trend of Digital Marketing globally, GTU is introducing post
Graduate Diploma in Digital Marketing under its PG Research centre for
Marketing Excellence Tuition Fees:
Course Highlights: Students from India: INR. 10,000/-

 Any Eligible Graduate can opt for the post Graduate Diploma in Digital Students from foreign nations: US$ 600/-*
Marketing
 Course Duration: 1 year (Divided into three semesters)
 The Regular MBA students of GTU can also opt as additional post
graduate diploma Course Course Delivery:
 The course will be offered through contact classes and E-mode with 1. The course shall be delivered through contact classes and E-mode
the Interaction Session for the subject guidance. platform. The course content will be available in the form of study
material, presentations, video and pre-recorded lectures and lectures.
 The course material will be available online on the course portal and
2. Student may also request for the online interaction/contact classes for
will be provided during contact classes to all the students.
interaction with concerned faculty for resolving the learning difficulties in
 The student has to study 7 subjects and prepare a project during the
weekends.
span of course.

Duration of the Course:

Total Course Duration will be 1 year including practical assignments
 SUBJECTS COVERED IN PGDDM
Teaching Methodology
Trimester I
1. The delivery of the course shall be through contact class at campus Subject Name Sub Code
and E-mode Fundamentals of Digital Marketing DM-01
2. The students will be provided the Log-In ID and Password for the e-
Search Engine Optimization DM-02
learning platform of GTU . The course content will be available in
Content and E-mail Marketing DM-03
form of study material, presentations, video and pre-recorded
Trimester II
lectures.
3. Student may also request for the online interaction with concerned Search Engine Marketing DM-04
faculty through skype/google hangout for resolving the learning Social Media Marketing DM-05
difficulties by taking prior appointment. Web Analytics DM-06
Trimester III
Seminar Course DM-07
Course Assessment (PGDDM) Project DM-08

1. The course carries total marks of 800.

2. There will be seven theory subjects and one Project, each of 100 Procedure for Application
marks. 1. Fill in the online Expression of Interest Form (EOI)
3. At the end of each semester, the student will have to appear in 2. Shortlisted Candidates will be contacted through e-mail for submitting
the written exam conducted by GTU. The evaluation of each the application form along with the required documents.
subject will be done on external and internal component. The 3. After verifying the documents, the candidates will be informed to
Proportion of External and Internal is 7:3. submit the respective fees through online mode.
4. During third trimester, the students will have to work on seminar 4. The participants will be enrolled for the course starting from Sept-2017
course and have to prepare a project. The Viva Voce will be and log in ID and password will be provided to access online portal
conducted for Seminar Course and Project.
Expression of Interest Form
Passing Criteria Link: https://goo.gl/S3aapD

The passing criteria for the course is 50%. Last date for registration is 15th July, 2018
 Centre for Business Ethics & CSR:
Centre for Global Business Studies: Vision:
Instrumental in creating and maintaining trust
About CGBS: Promoting practices based on principles of Ethics and behaviour, driven by human values.
Purpose: established to construct a coherent global perspective in Management education and research Mission:
Focused region for the study: Develop and Provide systems and procedures for training ‘Minds’ of people in such a way that they become capable of
• Middle East
• North America thinking ethically and an environment with mutual understanding is created in every organization
• Central Asia
• Europe Every individual may be able to reach his/ her optimum capability for harmoniously moving together towards achieving the
• East Asia
• South America and Caribbean countries larger objectives of the organization.
• Pacific Countries & South Asia.
• Africa

Activities: Centre for Financial Services:

• Promotes the research work in field of business management Objectives:
• Facilitates the foreign study programs across the branches • To offer training and education in the area of financial services and other areas of finance and economics by conducting long and
• Expanding the scope by tie-up with foreign universities. short term courses.
• Internationalization of the university in all possible areas • To conduct various in-house and external research projects in the area of financial services and other areas of finance and
Mission of CGBS: economics.
• To provide consultancy/advisory to the external bodies/institutes in the area of financial services and other areas of finance and
• Attracting scholars in field of education and research
economics.
• Internationalization of the faculties and students
• Creating an eco-system for innovation - leveraging academic and industrial research for global business studies
• Fostering entrepreneurship through global business studies. Centre for Marketing Excellence:
• Becoming a hub for global business research to help academia and industry Centre for Marketing Excellence is the dedicated centre to look after the research work in field of Marketing area. The Centre for
International Students at GTU: Marketing Excellence has initiated vary reputed projects namely, Kotler's Incubator for Ayurveda Medicines. Kotler's Incubator for
321 students from 41 countries of the world are studying full-time courses at GTU. Ayurvedic Medicines is a part of the World Marketing Summit (WMS) initiative, started by the World's most influential Marketing
Guru Professor Philip Kotler. Professor Kotler has initiated the concept of incubator and has set up WMS. The Centre is also very
'INDO-EAST ASIAN STUDY CENTRE' active in application based research projects funded by private limited companies, statutory bodies and government organizations;
Asia has a major influence on world culture and the world's economy. Countries such as Russia, China, Japan and India in niches of Governance in Marketing, Sales and Logistics Management, Brand Management, Product Management, Product / Service
produce products and services that are used by every nation in the world. Asia is also abundant in natural resources. Promotions, Market Segmentation and Consumer Behavior and other related aspects in Marketing Management.
Oil in the Middle East is a major supplier of much of the world's energy. The 'Indo-East Asian Study Centre' fulfils the
need for an authentic center of study and information about East Asia in India. It hosts visiting Professors, Writers,
Creative Artists, Media Personalities, Diplomats, Statesmen and delegations from Universities and Industries. It also For More details on GTU’s Management PG research Centre, Kindly go through the
helps businesses in East Asia to establish mutually beneficial interactions with businesses in Gujarat/ India.
following web link:
Center for Governance Systems (CGS):
About the CGS:
GTU has started working on a Monitor for Good Governance, which will make it possible to objectively determine how
well the governance systems are working. It is initiating studies in the field of Governance System in Businesses, http://gtupgcenters.edu.in/
Industries, Universities, Hospitals, NGOs and Governments. So that it might be able to help organizations improve their
working through new policies or modifying existing policies and protocols and through creating or modifying
management structures.
Objectives of CGS:
 To make the students/researchers/practitioners aware about the Governance practices.
 To take up joint research projects with foreign universities.
 To study, research and train managers in effective governance practices.
 To compare the governance system of Indian industry/sector/business with their developed nations’
counterparts and to develop the governance models.
 Course – Coordinator
Dr. Krishna Vaghela
(Assistant Professor – Gujarat Technological University)

E-mail: ap2_cme@gtu.edu.in
Desk: +91-079-23267514
Cell: +91- 9099063099

Faculty Members at GTU:

Dr. Pankajray Patel, Ph.D., MBA, B.E Mech.

Director, Gujarat Technological University

Mr. Keyur Darji, UGC – NET, MBA, B.E Chem.

Deputy Director, Gujarat Technological University
GUJARAT
Dr. Kaushal Bhatt, Ph.D., M.Phil., MBA, M. Com.
Assistant Professor, Gujarat Technological University
TECHNOLOGICAL
Dr. Sarika Srivastava Ph.D., UGC-NET, MBA, UP-SLET
Assistant Professor, Gujarat Technological University
UNIVERSITY
(Established Under Gujarat Act. No. 20 of 2007)
Dr. Krishna Vaghela, Ph.D., MBA, LLB
Assistant Professor, Gujarat Technological University
Website: www.gtu.ac.in
CHANDKHEDA CAMPUS
Mr. Kedar Bhatt, UGC – NET, MBA
Assistant Professor, Gujarat Technological University
Nr. Visat Three Road, Visat - Gandhinagar Highway,
Chandkheda, Ahmedabad – 382424, Gujarat (India).
Mr. Hitesh Gujarati, MBA
Research Associate, Gujarat Technological University
Contact No. – +91-79-23267500, Fax No. – +91-79-2630 1500.

Mr. Vikrant Vala, MBA

Research Associate, Gujarat Technological University