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    ALY6120 Project2 Sujay Torvi

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    Sujay Torvi

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    ALY6120 Project2 Sujay Torvi

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    Sujay Torvi
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    34 views4 pages

    ALY6120 Project2 Sujay Torvi

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    Sujay Torvi

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    © All Rights Reserved
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    1

    Northeastern University

    College of Professional Studies

    Module 2 Project – Understanding the Business Problem

    “ALY 6120 – Leadership in Analytics

    “CRN: 90349”

    Sujay Torvi

    Date: 07/22/2023

    Instructor: Dr. Sasan Mehrabian


    2

    Business Problem:

    One of the Business problems I have come across is to create an analytics-driven organization that
    develops AI products to automate sales tasks. The problem here is that sales is an intensive process
    that requires a lot of manual work, such as finding potential customers, reaching out to them,
    following up, negotiating prices, and documenting conversations. Pitching the products to the
    customers is not an easy task as what may work with one customer may not work with others –
    everyone has a different temperament.

    The product - We would use an AI to analyze customer data and create personalized pitches using
    Natural Language Processing. The AI has the ability to analyze large amounts of data from the web
    and social media and generate personalized content that is tailored to each individual customer. The
    system will be like ChatGPT, however would specialize in creative sales/marketing content
    especially for sales pitches. This could save businesses a significant amount of time and money, and
    it could also help them to close more deals.

    This product can be sold to various companies who would pay for this product in order to save money
    spent on sales and marketing.

    3 Objectives for the company would include:

    • The first objective would be to create a customer base and ensure that they are minimizing
    their sale costs. Some key performance indicators here would be Customer Satisfaction Rate,
    Product Feedback, Customer Growth Rate %.

    • Now, the company has some customers, the objective here would be to ensure product
    quality and make sure they do not stop using the product. Customer Churn Rate here is one
    important KPI here.

    • The next objective would be to improvise the product and expand the business to various
    other locations to increase profitability.
    3

    3 Requirements for Company Success:

    • Secondly, I as a leader should ensure that my subordinates work in harmony and ensure that
    there are no communication gaps among my subordinates or any project timeline issues.

    • Finally, like any other company, I should set short term and long-term goals for my
    organization as well as the vision so that my employees stay focused.

    One paragraph summary connecting the business problem to a possible data mining solution:

    Before launching our Minimum Viable Product (MVP), we'll use Customer Segmentation with
    Clustering Techniques to identify our target customer base and we will also analyze their
    demographics, thereby shaping our product and Go-to-market strategy. Once we have some
    customers, we can perform sentiment analysis to analyze customer feedback. Once our company
    becomes more mature, we can run various experiments to improve profitability. We can test various
    schemes like making certain features premium and test them using A/B tests.
    4

    References:

    1. Sinha, P., Shastri, A., & Lorimer, S. E. (2023, March 31). How Generative AI Will Change
    Sales. Harvard Business Review. Retrieved from https://hbr.org/2023/03/how-generative-
    ai-will-change-sales/

    2. Kate. (2023). The Beginner’s Guide to Startup Analytics: Metric that Matters. Startup
    Marketing Africa. Retrieved July 22, 2023, from
    https://startupmarketing.africa/blog/analytics-for-startups-finding-the-metrics-that-matter/

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