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    DA Project Example

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    Tran Thanh Truc
    The document discusses several data analytics projects including customer segmentation, sentiment analysis, movie recommendation systems, Netflix data analysis, credit card fraud detection, loan prediction, fake news detection, email opening rate analysis, and marketing analytics.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    DA Project Example

    Uploaded by

    Tran Thanh Truc
    24 views10 pages
    The document discusses several data analytics projects including customer segmentation, sentiment analysis, movie recommendation systems, Netflix data analysis, credit card fraud detection, loan prediction, fake news detection, email opening rate analysis, and marketing analytics.

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    DA Project Example (1)

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    The document discusses several data analytics projects including customer segmentation, sentiment analysis, movie recommendation systems, Netflix data analysis, credit card fraud detection, loan prediction, fake news detection, email opening rate analysis, and marketing analytics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views10 pages

    DA Project Example

    Uploaded by

    Tran Thanh Truc
    The document discusses several data analytics projects including customer segmentation, sentiment analysis, movie recommendation systems, Netflix data analysis, credit card fraud detection, loan prediction, fake news detection, email opening rate analysis, and marketing analytics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Data Analytics Projects

    Data Analytics Projects


    Customer Segmentation
    Customer Segmentation is the process of division of customer base into
    several groups of individuals that share a similarity in different ways that
    are relevant to marketing such as gender, age, interests, and
    miscellaneous spending habits.
    Companies that deploy customer segmentation are under the notion
    that every customer has different requirements and require a specific
    marketing effort to address them appropriately.

    https://data-flair.training/blogs/r-data-science-project-customer-segmentation/
    Data Analytics Projects
    Sentiment Analysis
    Sentiment Analysis is a process of extracting opinions that have different polarities. By
    polarities, we mean positive, negative or neutral. It is also known as opinion mining and
    polarity detection. With the help of sentiment analysis, you can find out the nature of
    opinion that is reflected in documents, websites, social media feed, etc.
    Sentiment Analysis is a type of classification where the data is classified into different
    classes. These classes can be binary in nature (positive or negative) or, they can have
    multiple classes (happy, sad, angry, etc.).

    https://data-flair.training/blogs/data-science-r-sentiment-analysis-project/
    Data Analytics Projects
    Movie Recommendation System
    Have you ever been on an online streaming platform like Netflix, Amazon Prime,
    Voot? I watched a movie and after some time, that platform started recommending
    me different movies and TV shows.
    This system is capable of learning my watching patterns and providing me with
    relevant suggestions. Having witnessed the fourth industrial revolution where
    Artificial Intelligence and other technologies are dominating the market

    https://data-flair.training/blogs/data-science-r-movie-recommendation/
    Data Analytics Projects
    Netflix Data Analysis

    https://www.kaggle.com/code/chirag9073/netflix-data-analysis
    Data Analytics Projects
    Detect Credit Card Fraud

    The aim of this R project is to build a classifier that can detect


    credit card fraudulent transactions. We will use a variety of
    machine learning algorithms that will be able to discern
    fraudulent from non-fraudulent one. By the end of this machine
    learning project, you will learn how to implement machine
    learning algorithms to perform classification.

    https://data-flair.training/blogs/data-science-machine-learning-project-credit-card-fraud-detection/
    Data Analytics Projects
    Loan Prediction

    https://www.analyticsvidhya.com/blog/2022/02/loan-approval-prediction-machine-learning/

    https://www.kaggle.com/datasets/altruistdelhite04/loan-prediction-problem-dataset
    Data Analytics Projects
    Fake New Detection

    https://data-flair.training/blogs/advanced-python-project-detecting-fake-news/
    Data Analytics Projects
    Analyzing-the-Email-Opening-Rates

    Before building an email marketing campaign, it’s important


    to define your goals so you know if your campaign will be a
    success. One of the most vital factors to consider is how
    many people read and engage with your emails. This is a
    great indicator to show if your efforts and resources are
    worth the investment.

    https://github.com/shishir349/Analyzing-the-Email-Opening-Rates
    Data Analytics Projects
    Marketing analytics
    Marketing Analytics (phân tích dữ liệu marketing): là việc tìm hiểu và nghiên
    cứu dữ liệu của các chiến dịch marketing để đánh giá tính hiệu quả và sự thành
    công của các hoạt động marketing. Khi phân tích các dữ liệu trong marketing,
    doanh nghiệp sẽ có thể nắm được thông tin chi tiết hơn về người tiêu dùng, tối
    ưu hóa các mục tiêu tiếp thị và nhận được lợi tức đầu tư tốt hơn.

    Mục đích chính của Marketing analytics gồm:


    • Đánh giá mức hiệu quả của các chiến dịch marketing
    • Vạch ra các chiến lược marketing mới để chiến dịch marketing đạt hiệu
    quả tốt hơn
    https://cleverads.vn/blog/marketing-analytics/

    https://maranalytics.com/

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