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    The Orchard Brand Book 2021

    Uploaded by

    RIYAN S
    The document is The Orchard brand book, which was last updated in January 2021. It contains guidelines on the proper usage of The Orchard logo, including specifications for the full color and one color versions. It provides examples of improper logo usage, such as modifying or distorting the logo. The brand book also defines the company's primary and secondary color palette.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    The Orchard Brand Book 2021

    Uploaded by

    RIYAN S
    152 views10 pages
    The document is The Orchard brand book, which was last updated in January 2021. It contains guidelines on the proper usage of The Orchard logo, including specifications for the full color and one color versions. It provides examples of improper logo usage, such as modifying or distorting the logo. The brand book also defines the company's primary and secondary color palette.

    Original Title

    The Orchard Brand Book 2021 (1)

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    The document is The Orchard brand book, which was last updated in January 2021. It contains guidelines on the proper usage of The Orchard logo, including specifications for the full color and one color versions. It provides examples of improper logo usage, such as modifying or distorting the logo. The brand book also defines the company's primary and secondary color palette.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    152 views10 pages

    The Orchard Brand Book 2021

    Uploaded by

    RIYAN S
    The document is The Orchard brand book, which was last updated in January 2021. It contains guidelines on the proper usage of The Orchard logo, including specifications for the full color and one color versions. It provides examples of improper logo usage, such as modifying or distorting the logo. The brand book also defines the company's primary and secondary color palette.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 10

    Brand Book

    Updated: January 2021


    The Orchard Brand Book

    Contents

    Boilerplate 03
    Logo Usage 04
    Color Palette 09

    January 2021 2
    The Orchard Brand Book

    Boilerplate
    The Orchard is a leading music distribution company operating in
    45 markets worldwide. With a comprehensive artist & label
    services offering including full-service marketing, sync licensing,
    video services, transparent data analysis, advertising, rights
    management, digital and physical distribution and more, The
    Orchard empowers creators and businesses to grow and adapt in
    the dynamic global industry. For further information, visit
    www.theorchard.com.

    January 2021 3
    The Orchard Brand Book

    The Logo FULL COLOR LOGO

    This is The Orchard logo.


    It has two parts: ICON and
    WORDMARK.

    It is almost always used


    together, but the icon can be
    ICON WORDMARK
    used on its own.

    January 2021 4
    The Orchard Brand Book

    Logo Usage
    There are two versions of our logo: Full Color and One Color.
    Full color can be used on white and dark blue backgrounds. One
    color can be used on a variety of color backgrounds as well as
    photography. There should be enough space around the logo as
    to not cram it next to content.

    Logo requests should be sent to


    communications@theorchard.com with a description of where the
    logo will be used.

    When writing out “The Orchard” always include “The” with a


    capital “T” before “Orchard.” We are “The Orchard.”

    January 2021 5
    The Orchard Brand Book

    Logo Usage
    Be sure to choose the logo that is most
    legible on the photo or solid background. Solid Color Logo (Orange)

    Full Color Logo (White)


    for darker backgrounds

    Solid Color Logo (White) Full Color Logo (Blue)


    for lighter backgrounds

    January 2021 6
    The Orchard Brand Book

    The Icon
    This is The Orchard icon.
    It can be used on its own
    without the wordmark. Make
    sure it is clear and easy to see
    when used on photos and
    colorful backgrounds.

    The color can be changed to


    any solid color from the palette.

    January 2021 7
    The Orchard Brand Book

    Logo
    Misuse Do not use the old version Do not change the font of Do not rotate the logo.
    with the black wordmark wordmark.

    It is important to keep the


    appearance of the logo
    consistent. The logo should
    never be modified,
    Do not move the fruit icon Do not stack the fruit icon Do not alter the colors of
    misinterpreted or added to in to any other position. and the wordmark. the logo.
    any way. Here are some
    examples of what not to do:

    Do not distort, warp or Do not use the logo without Do not add any glow
    skew the logo in any way. the fruit icon. effects to the logo.

    January 2021 8
    The Orchard Brand Book

    Color Palette
    This is our color palette. It has Primary Colors
    and Secondary Colors. Most applications
    should rely on the Primary Colors. Secondary HEX HEX HEX HEX HEX HEX HEX
    #FFFFFF #FF893E #051c2c #093C59 #00787C #171C8F #708f41
    Colors can be used if more colors are necessary PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE 2746 PANTONE 377
    N/A 151 U 296 C 648 C 7474 C C U
    to add contrast and appeal.
    CMYK CMYK CMYK CMYK CMYK CMYK CMYK
    0000 0 46 76 0 100 46 0 89 90, 33 0 65 96 6 30 28 100 91 0 10 60 27 95 8

    RGB RGB RGB RBG RGB RGB RGB


    Orange is mainly used for call out shapes or 255 255 255 255 137 62 5 28 44 9, 60, 89 0 118 129 23 28 143 112 143 65

    highlighting content.
    PRIMARY COLORS SECONDARY COLORS

    January 2021 9
    Eric Nam Aubrie Sellers

    For questions:
    communications@theorchard.com

    Darkovibes Empress Of

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