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    PDF 20221205 124914 0000

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    PDF 20221205 124914 0000

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    11 views14 pages

    PDF 20221205 124914 0000

    Uploaded by

    tuba nao

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    © All Rights Reserved
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    mooie brand reference guide

    mooie brand reference guide

    Our logo
    our logo

    The basics
    One of our most identifiable assets is
    our logo. We cherish it because of this,
    care for it, and ask that you use it in
    accordance with the regulations.

    Here's how :
    Only show the logo in Mooie in its
    own color. except for pacakaging
    products.
    Don't alter, rotate, or modify the
    logo
    our logo

    Spacing
    The empty space around the logo 100 %
    should be at least 125% of the size
    of the logo.
    Dont go any smaller than 27 pixels
    wide.

    27px
    125%
    logo minimum size
    our logo

    Color
    Remember, the mooie logo is always
    dark color except in product
    packagings.
    Never change the color except in
    product pacagings.
    Please have a proper contrast rasio
    (4.5:1) so it's easy to see the logo,
    There may be some exceptions to
    the rule. please reach out for
    permissions.

    Brand on white Brand on light blue Brand on ptoper contrast


    photography
    our logo

    Misuse
    Don't alter, rotate, or modify the Don't Don't Don't
    add drop shadows. add special effect add gradient.
    logo.
    Follow the clear space guidance

    Don't Don't Don't


    add any pattern, skew, rotate, or add unapproved
    graphic, or lettering. stretch. personify.

    Don't Don't Don't


    multiply. stack multiple crop or change the
    logos.. name of the logo.

    Don't
    create outline of
    the logo.
    mooie brand reference guide

    Our other
    visual asset
    Pattern, Theme, Typography
    our other visual asset

    Pattern & Theme


    Since logo is not our most
    indentificable assets, it's important to
    not only keep the color pallete, but
    also we only use our signature pattern
    and theme that we already pick here, in
    order to keep our brand memorable
    and unique.
    Don't use any cow pattern besides
    whats within our signature cow pattern.

    Our signature cow pattern alternative cow pattern

    Cow farm theme Cloudy dreams theme


    Typography

    Alfa Slab One is the best font to application

    show our milk brand. this thick dark blue color to write on print or digital media
    on top of white background.
    font also good to highlight our
    keypoint in design. dark blue color to write on print or digital media
    and open sauce will be great pairing for its on top of white background.
    font to explain a little more details for it
    dark blue color to write on print or digital media
    Intoducing our font pairing on top of white background.
    Alfa Slab One 123$@#%.;!?
    white or light blue color to write on print or
    Open Sauce 123$@#%.;!?
    digital media on top of white background.

    Typesetting white color to write on print or


    The simple heading the better. digital media on top of white background.
    Open Sauce is great for subheads, body,
    DO NOT
    and other applications that has lots
    information at once. use our signature light blue color to write any thing on print
    also use bold for emphasis or digital media on top of white background.
    only use italics for latin words, movie titles,etc.
    on online graphic products we can use highlight use our signature light blue color to write any thing on print
    with our signature light blue color. or digital media on top of light photography.
    Typography usage
    mooie brand reference guide

    Usage
    Product usage

    ice cream cup packaging ice cream popsicle packaging


    Product usage
    Product usage

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