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    Caffeine

    Uploaded by

    Godson Caleb

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Caffeine

    Uploaded by

    Godson Caleb
    23 views10 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views10 pages

    Caffeine

    Uploaded by

    Godson Caleb

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Caffeine

    Brand Guidelines November 2019


    Introduction

    The best
    gamers,
    entertainers,
    & athletes.
    All Live.
    Our social broadcasting platform makes it simple for
    people to create their own shows and watch new
    interactive content with friends. We feature content at
    the intersection of gaming, sports, and entertainment
    from partners like FOX Sports, ESPN, BIG EAST Digital
    Network, DreamHack, Riot Games, and top entertainers,
    athletes, and gamers. Caffeine has a zero-tolerance
    policy for bullying, hate speech and racism.

    2
    Logo Usage
    Logo usage

    Side by Side
    Wordmark + Logo
    This is the primary usage of the
    logo, using the left aligned logo
    with the wordmark. The logo
    should never be overlapped with
    other shapes, or used in colors
    other than black/white/brand
    blue.

    Logo
    Solo Logo Usage
    The solo icon is best used for
    smaller designs where the word
    mark becomes illegible or cut off.
    The logo should not be used on
    its own out of the context of the
    product or other branded
    elements.

    4
    Logo usage

    Please do not…
    Add a drop shadow of any kind Apply / overlay an image on top of the logo

    Add a stroke or modify it in any way Place the image on top of a pattern

    5
    Logo usage

    Live streaming. Live streaming.


    6 Reinvented. Reinvented.
    Logo usage

    10

    10 100 10

    Construct and spacing


    The logo should always have
    enough space around it to avoid
    colliding with other typography,
    assets, or borders.

    7
    Color
    Color

    Gallery White Stage Black Brand / Status Blue Activity Cyan Highlights
    #FFFFFF #000000 #0000FF #00FFFF #FFFF00 #00FF00 #FF00FF #FF0000
    Primary Primary Secondary Secondary Tertiary
    Designed to show off the amazing content and creators of Caffeine the brand should never Primarily used for “Live” Used to Used to highlight specific information and

    9 be a detractor. That’s why the simplicity of black and white base’s with color accents is key. status and logo mark highlight activity differentiate between users/items
    Thanks!

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