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    Brand Identity Guidelines: Interim Brandmark Use Only

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    aakash30jan
    Ubuntu Brand Guidelines have been designed to help all of us create a professional, powerful, precise and consistent brand identity. The master brandmark is supplied as artwork and should never be altered, distorted or re-created in any way. The brandmark is made up of a custom designed font (wordmark), carefully spaced with a re-drawn 'Circle of Friends' placed within a roundel.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Brand Identity Guidelines: Interim Brandmark Use Only

    Uploaded by

    aakash30jan
    142 views16 pages
    Ubuntu Brand Guidelines have been designed to help all of us create a professional, powerful, precise and consistent brand identity. The master brandmark is supplied as artwork and should never be altered, distorted or re-created in any way. The brandmark is made up of a custom designed font (wordmark), carefully spaced with a re-drawn 'Circle of Friends' placed within a roundel.

    Original Title

    Ubuntu Logos

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    © Attribution Non-Commercial (BY-NC)

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    Ubuntu Brand Guidelines have been designed to help all of us create a professional, powerful, precise and consistent brand identity. The master brandmark is supplied as artwork and should never be altered, distorted or re-created in any way. The brandmark is made up of a custom designed font (wordmark), carefully spaced with a re-drawn 'Circle of Friends' placed within a roundel.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    142 views16 pages

    Brand Identity Guidelines: Interim Brandmark Use Only

    Uploaded by

    aakash30jan
    Ubuntu Brand Guidelines have been designed to help all of us create a professional, powerful, precise and consistent brand identity. The master brandmark is supplied as artwork and should never be altered, distorted or re-created in any way. The brandmark is made up of a custom designed font (wordmark), carefully spaced with a re-drawn 'Circle of Friends' placed within a roundel.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    Brand Identity Guidelines

    Interim brandmark use only


    Ubuntu Brand Guidelines Introduction

    We stand for something


    Not empty words or snappy jingles but something – a conviction that
    access to information should be fast, sophisticated, safe, reliable and entirely
    free. We stand for the very best operating system in the world, created by the
    expert few for the global many.

    The following guidelines have been designed to help all of us create a professional,
    powerful, precise and consistent brand identity that clearly communicates the
    Ubuntu values:

    FREEDOM, COLLABORATIVE, PRECISE, RELIABLE

    Please take the time to understand how to apply this correctly.


    Ubuntu Brand Guidelines Contents

    THE BRANDMARK

    The brandmark 01 Colour palette 11


    Circle of Friends 03 File structure 12
    Colourways
    The brandmark 04
    Circle of Friends 05
    Exclusion zone
    The brandmark 06
    Circle of Friends 07
    Minimum size and small use 08
    Positional guides 09
    Incorrect use 10
    Ubuntu Brand Guidelines The brandmark 01

    THE UBUNTU BRANDMARK

    The Ubuntu brandmark captures the precise and Consistent use of the Ubuntu brandmark is essential
    reliable qualities of the brand in a straight forward in creating a united brand identity. The master
    symbol and wordmark. brandmark is supplied as artwork and should never
    be altered, distorted or re-created in any way.
    It is made up of a custom designed font (wordmark),
    carefully spaced with a re-drawn ‘Circle of Friends’
    placed within a roundel.
    Ubuntu Brand Guidelines The brandmark 02

    CIRCLE OF FRIENDS (CoF)

    WORDMARK ROUNDEL

    BRANDMARK ELEMENTS

    Wordmark Roundel
    Logotype created using our unique, custom designed Circular holding device for the Circle of Friends
    font. With each letter carefully spaced for the correct for added precision and clarity.
    feel and maximum legibilty.

    Circle of Friends
    A crafted graphic symbol that represents; freedom,
    collaboration, precision and reliability.
    Ubuntu Brand Guidelines Circle of Friends 03

    THE CIRCLE OF FRIENDS

    The Ubuntu brandmark is made up of the Ubuntu


    wordmark and the Ubuntu symbol. This symbol is
    called the ‘Circle of Friends’.

    It has been carefully re-drawn and positioned


    within a roundel for precision and added clarity.
    Ubuntu Brand Guidelines Colourways The brandmark 04

    white and orange (orange Circle of Friends) white and orange orange

    black and orange white black

    AVAILABLE COLOURWAYS

    The brandmark is supplied as Pantone and CMYK


    versions for print, and HEX versions for web. It can
    only be used on one of the Ubuntu colours, shown
    on page 11.

    Never change any of the colours in the brandmark.


    For detailed colour specifications refer to page 11.
    Ubuntu Brand Guidelines Colourways Circle of Friends 05

    white and orange orange white black

    AVAILABLE COLOURWAYS

    The Circle of Friends is supplied as Pantone and CMYK


    versions for print, and HEX versions for web. It can
    only be used on one of the Ubuntu colours, shown
    on page 11.

    Never change any of the colours in the brandmark.


    For detailed colour specifications refer to page 11.
    Ubuntu Brand Guidelines Exclusion zone The brandmark 06

    DEFINING THE EXCLUSION ZONE

    The Ubuntu brandmark must always have a clear


    area surrounding it, free from any other element.

    To define this area, measure the height of the


    roundel and use half this measure to create the
    boundary of clear space around the brandmark.
    Ubuntu Brand Guidelines Surrounding space Circle of Friends 07

    DEFINING THE EXCLUSION ZONE

    The Circle of Friends, when used on its own, must


    always have a clear area surrounding it, free from
    any other element.

    To define this area, measure the height of the


    roundel and use a quarter of this measure to create
    the boundary of clear space.
    Ubuntu Brand Guidelines Minimum size and small use 08

    MINIMUM SIZE

    Standard Use Version Small Use Version


    Always ensure the brandmark is clear and legible. When it is necessary to use the brandmark at a
    width less than 30mm a ‘small use version’ has
    Standard versions of the brandmark must never been created.
    be used at a width less than 30mm, as shown above.
    This version must never be used at a width less
    than 15mm.
    Ubuntu Brand Guidelines Positional guides 09

    CENTERING THE BRANDMARK

    When centering the brandmark, it is important to Vertical alignment


    maintain a visual balance of surrounding space. Position the brandmark so that the roundel sits
    on the centre of the page/screen.
    Horizontal alignment
    Align the mid-point between the ‘u’ and ‘n’ with
    the centre of the page/screen.
    Ubuntu Brand Guidelines Incorrect use 10

    1. 2. 3.

    4. 5. 6.

    7.

    INCORRECT USE YOU MUST NOT…


    Ensuring the correct application of the brandmark 1. Change the spacing between the individual 5. Place the brandmark at an angle
    is paramount to the Ubuntu brand identity. elements or characters
    6. Change the proportion of the brandmark
    By following the guidelines on how to use them 2. Change the colour of the wordmark
    you will help to build a powerful and united identity 7. Place the brandmark on a non brand colour
    for the Ubuntu brand. 3. Change the colour of the Circle of Friends

    The examples on this page show some incorrect 4. Change the arrangement of the elements
    uses of the brandmark.
    Ubuntu Brand Guidelines Colour palette 11

    UBUNTU ORANGE WHITE WARM GREY COOL GREY BLACK


    Pantone 1665 - Pantone Warm Grey 5 Pantone Cool Grey 11 -
    C0 M79 Y100 K0 C0 M0 Y0 K0 C0 M5 Y10 K29 C44 M34 Y22 K78 C0 M0 Y0 K100
    HEX #DD4814 HEX #FFFFFF HEX #AEA79F HEX #333333 HEX #000000

    Small text only


    TEXT GREY
    Pantone Cool Grey 11
    C0 M0 Y0 K70
    HEX #333333

    COLOUR SPECIFICATIONS

    Colour is an effective, powerful and instantly


    recognisable medium for visual communications.
    To convey the brand personality and brand values, PLEASE NOTE: The colours shown on this page are a guide only and
    there is a sophisticated colour palette. should not be used as an accurate match.
    Pantone Matching System is a worldwide printing, publishing and
    These colours are used widely in the brand packaging language for the selection, marketing and control of colour.
    communications, to convey the precise, reliable PANTONE® is a registered trademark of Pantone Inc.
    and free personality.
    Ubuntu Brand Guidelines File structure 12

    ubuntu_orange_pms_su.eps
    BRAND NAME COLOURWAY COLOUR MODE SMALL USE FILE FORMAT
    VERSION

    FILE STRUCTURE Brand name Colour mode Small use version


    The Master Artwork File uses a simple naming Ubuntu pms = Pantone su = for small use
    system (detailed on this page) to make it easy to Colourway cmyk = Four colour File format
    find the correct files. black-orange process .eps = for print and web
    orange b-w = Greyscale .svg = for web
    Use the following pages as a guide to choosing hex = Web safe
    the correct version for your communication. white-orange .jpg = for web
    white-orange(cof) colour values .png = for web
    black
    white
    Ubuntu Brand Identity Guidelines File structure 13

    COLOUR VERSIONS
    UBUNTU BRANDMARK COLOURWAY CHART

    Colour brandmark file name Wordmark Circle of Roundel


    Friends

    ubuntu_black-orange_pms.eps black white orange

    ubuntu_black-orange_pms.eps ubuntu_orange_pms.eps ubuntu_orange_pms.eps orange white orange

    ubuntu_white-orange_pms.eps white white orange

    ubuntu_white-orange(cof)_pms.eps white orange white

    Black and White brandmark file name Wordmark Circle of Roundel


    Friends

    ubuntu_black_b-w.eps black white black


    ubuntu_white-orange_pms.eps ubuntu_white-orange(cof)_pms.eps
    ubuntu_white_b-w.eps white black white
    BLACK AND WHITE VERSIONS

    ubuntu_black_b-w.eps ubuntu_white_b-w.eps

    CHOOSING THE CORRECT VERSION


    Use the examples and chart above to help you
    choose the correct version of the brandmark.
    The naming of colourways are the same for both
    print and web versions, and all file formats.
    The examples above are print versions.

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