Breezy Business Plan Edited
Breezy Business Plan Edited
Breezy Business Plan Edited
NAKURU.
Email; reliableplumbing38@gmail.com
Website; www.reliableplumbing.org.com
NOVEMBER, 2022.
i
DECLARATION
I hereby declare that the Business Plan is my original work and that it has not been presented for
award of Diploma in Building Technology to any institution.
Index Number……1061201096………………………………………………………….
Signature………………………. Date…………………….
Supervisor’s Name……………………………………………………
Signature………………………… Date…………………….
ii
ACKNOWLEDGEMENT
I wish to acknowledge Ohasa Aggrey and Jectone Owenga who assisted me in ensuring that the
Business project report was successfully done.
iii
DEDICATION
I dedicate this business plan to Jectone Owenga and Beatrice Onyango.
iv
EXECUTIVE SUMMARY
An overview study of the enterprise includes the future status of the business and the structure.
The Reliable Plumbing and Fixing Workshop will be offering the plumbing materials and
equipment hence offer services to the customers from different places in the country.
Market plan outlines the enterprise, advertising and marketing efforts for the coming years.
The pricing plan for Reliable Plumbing and Fixing Workshop, shall start with 12%discount for
the first three weeks of the business start.
Reliable Plumbing and Fixing Workshop shall advertise good or products to show customers the
quality products and services being offered, by means of posters, billboards and newspapers
showing names, location and services offered at the workshop.
Marketing plan summarizes the information about the business organization structure, enterprise
duties and expertise as well as other qualifications.
Proprietor of Reliable Plumbing and Fixing Workshop shall be the manager and shall have
managerial duties.
Duties and responsibilities as well as their qualifications are indicated in chapter three of the
business plan.
The manager shall make policies in areas of organization of control and safety of procedure to
facilitate smooth running of the workshop.
Reliable Plumbing and Fixing Workshop shall operate through well estimated suppliers that
trust in them in producing the products.
Financial plan shows how the capital is introduced with business and the owner manages it being
what he/she has contributed six hundred thousand to see the property of his/her business
v
TABLE OF CONTENTS
DECLARATION.............................................................................................................................ii
ACKNOWLEDGEMENT..............................................................................................................iii
DEDICATION................................................................................................................................iv
EXECUTIVE SUMMARY.............................................................................................................v
CHAPTER ONE..............................................................................................................................1
1.0 Business description.............................................................................................................1
1.1 Background of the owner...........................................................................................................1
1.2 Business name...........................................................................................................................2
1.3 Business location and physical address.....................................................................................2
1.3.1 Business location....................................................................................................................2
1.3.2 Business address.....................................................................................................................3
1.4 Forms of business ownership.....................................................................................................3
1.5: Type of business.......................................................................................................................3
1.6: Products and services................................................................................................................3
1.6.1: Products.................................................................................................................................3
1.6.2: Services..................................................................................................................................4
1.6.3: Benefits to the customers.......................................................................................................4
1.7: Justification of business opportunity........................................................................................4
1.8: Industry.....................................................................................................................................4
1.9: Goals and objectives.................................................................................................................5
1.9.1: Goals......................................................................................................................................5
1.9.2: Objectives..............................................................................................................................5
1.10: Entry and growth strategy.......................................................................................................5
1.10.1: Entry plan............................................................................................................................5
1.10.2: Growth plan.........................................................................................................................5
CHAPTER TWO.............................................................................................................................6
2.0: Marketing plan..........................................................................................................................6
2.1: Customers.................................................................................................................................6
2.1.1: Domestic customers...............................................................................................................6
2.1.2: Institutional customers...........................................................................................................6
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2.1.3: Commercial customers..........................................................................................................6
2.2: Market share.............................................................................................................................6
2.3: Competition..............................................................................................................................8
2.4: Methods of promotion and advertisement................................................................................8
2.4.1 Promotion...............................................................................................................................8
2.4.2 Advertisement.........................................................................................................................9
2.5: Pricing Strategy........................................................................................................................9
2.6: Sales tactics...............................................................................................................................9
2.7: Distribution strategy...............................................................................................................10
CHAPTER THREE.......................................................................................................................11
3.0: Organization and management plan.......................................................................................11
3.1: Management team...................................................................................................................11
3.2: Purchasing manager................................................................................................................11
3.3 Other personnel........................................................................................................................12
3.4 Recruitment, training and production......................................................................................12
3.4.1 Recruitment...........................................................................................................................12
3.4.2 Training.................................................................................................................................13
3.4.3 3.4.3 Promotion....................................................................................................................13
3.4.4 Remunerations and incentives..............................................................................................13
3.4.5 Incentives..............................................................................................................................13
3.4.6 Remuneration........................................................................................................................14
3.5 Legal and Statutory..................................................................................................................14
3.5.1 License..................................................................................................................................14
3.5.2 Permit....................................................................................................................................14
3.5.3 By-laws.................................................................................................................................14
3.6 Support services.......................................................................................................................15
CHAPTER FOUR.........................................................................................................................16
4.0 PRODUCTION PLAN............................................................................................................16
4.1 Production facilities and Capacity...........................................................................................16
4.1.1 Firm layout............................................................................................................................17
4.2 Production strategy..................................................................................................................18
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4.3 Production process...................................................................................................................18
4.4 Regulation governing operation..............................................................................................18
4.4.1 Safety regulations.................................................................................................................18
4.5.2 Environmental regulations....................................................................................................18
4.5.3 Healthy regulations...............................................................................................................19
CHAPTER FIVE...........................................................................................................................20
5.0 FINANCIAL PLAN................................................................................................................20
5.1 Pre-operational cost.................................................................................................................20
5.2 Pro-forma Balance Sheet.........................................................................................................20
Financed by;...................................................................................................................................21
5.3 Working capital.......................................................................................................................21
Current Assets................................................................................................................................21
5.4 CASHFLOW PROJECTION..................................................................................................22
5.4.1 Cash flow projection for the year 2022................................................................................22
5.4.2 Cash projection for the year 2023.........................................................................................23
5.4.3 Cash flow projection for the year 2024................................................................................24
5.5 Pro-forma income statement....................................................................................................25
5.6 break even points.....................................................................................................................26
5.6.1calculating BEP.....................................................................................................................26
5.6.2 Total contribution.................................................................................................................27
5.7 DESIRED FINANCING.........................................................................................................27
5.8 CAPITALIZATION................................................................................................................27
5.8 PROFITABILITY RATIO......................................................................................................27
viii
CHAPTER ONE
AGE; 21
Sex; MALE
Religion; CHRISTIAN
Nationality; KENYAN
Summary of qualification
Able to solve multiple tasks, accepts challenges that faces me, highly motivated in creativity and
innovation, goal oriented and problem solver.
Objectives
To fully utilize my skills effectively and efficiently in an environment that rewards honesty as I
pursue my visions.
Academic background
1
Skills and competence
College level
BREEZY
BONTANA TOTAL SUPERMARKET
HOTEL STATION
RELIABLE PLUMBING
AND FIXING WORKSHOP
2
1.3.2 Business address
RELIABLE PLUMBING AND FIXING WORKSHOP,
NAKURU.
Email: reliableplumbing38@gmail.com
Website: www.reliableplumbing.org.com
2. It is easy to make decisions since the owner does not have to consult.
3. The owner derives much of the incentives from the business since there is no sharing of the
business.
2. Unlimited liability of the owner, that id business can fail in it’s operation should the owner
fails to be available.
3. The owner might make bad decisions since there is no one to consult from.
4. The lifecycle of the proprietor is undecided since anything can happen leading to closure of
the business.
1.6.1: Products
The products offered by Reliable Plumbing and Fixing workshop are;
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1. Quality plumbing services that cannot be accessed by customers ie kitchen sinks, water tanks
taps.
1.6.2: Services
The services offered by Reliable Plumbing and Fixing Workshop is strictly to the customers and
dealers include;
1. Education: The enterprise shall educate the buyers on how to use the products in case the
customers may not have the knowledge on how to use.
2 .The enterprise shall offer parking ground to their customers where they get to park their
vehicles while loading.
3. Transport: Customers shall be offered with transport services after buying to ferry products to
their places.
The business shall be started in the identified place due to the following reasons;
2. The accessibility of the place is good since the place shall be located along the road.
3. The building of the area is still under development and the construction materials are highly in
demand.
4. The area is well secured such that the enterprise will work.
5. The infrastructure of the area like the road is well maintained facilitating easy access to the
workshop.
1.8: Industry
The Reliable Plumbing and Fixing Workshop falls under construction industry.
4
The research has been done and found that the business is under construction industries.
1.9.1: Goals
The Reliable Plumbing and Fixing Workshop would wish to develop into a big company within
10 years from start up. This will only depend on the business profits and savings.
The workshop is determined to make sure that within the years stated, the goals shall have been
achieved.
1.9.2: Objectives
1 .Increase sales and supply of products to the customers.
Transport services shall be provided for the customers who shall buy goods in bulk and need to
be ferried up to his or her place.
5
CHAPTER TWO
2.1: Customers
These are people or organizations that needs good and services from Reliable Plumbing and
Fixing Workshop. These are parties that determines the move and growth of the business.
They play a key role in keeping Reliable Plumbing and Fixing Workshop to grow and expand as
a business.
6
40%
ROYAL
60% UZIWA
20%
40%
ROYAL
UZIWA
RELIABLE
40%
7
2.3: Competition
Reliable Plumbing and Fixing Workshop is expected to face competition from the existing
developed firms stated above.
The business will major on current weaknesses and challenges facing the existing companies and
work on them to be strengths. This will improve the popularity and acquisition of larger market
share.
Stated below are the strengths and weaknesses of the existing companies.
Good infrastructure.
2.4.1 Promotion
Promotions shall be done in various ways in Reliable Plumbing and Fixing Workshop, the
promotion shall be:
1. Giving discounts to regular customers who shall be in need of bulky goods and services.
The cost of promotion shall be expensive but the enterprise shall use other method to recover the
discounts given to customers.
2.4.2 Advertisement
The enterprise shall use various types of adverts as media, billboards, posters, radio, newspapers
and magazines to create public awareness
8
This will inform customers on the location, products and services offered at the workshop.
The company will design an attractive and detailed business bronchus showing all the products
and services offered
1. Knowing what the customers want from the products and services offered.
4. Pricing will involve thorough analysis of the competition threats government policies.
5. The customers living standards so that the set prices may not be high beyond their reach and as
well it does not render the company run losses and lose the existing competition in the
construction industry.
The workshop shall use direct approach in selling its products, where there shall be direct contact
with the customers.
Reliable Plumbing Workshop shall give discount to the loyal customers and also those
purchasing goods in bulk.
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Wholesaler
Retailers
Customer
Customers shall also get their products from the retailers or direct access to Reliable Plumbing
Workshop, where they shall purchase for their domestic purposes.
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CHAPTER THREE
GENERAL MANAGER
SUPERVISOR
2. Accountant -Deals with the financials issues, calculates the profits and loses made by the
business, calculates the purchases and selling of products from the business.
4. Procurement officer-Takes account of products. Keeps all the operation records, meeting
minutes and reports of the business in the company.
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3.3 Other personnel
Title No Qualifications Duties
3.4.1 Recruitment
Reliable Plumbing and Fixing Workshop shall carry out recruitment once in every three years.
During recruitment of new employees in different department, Reliable Plumbing Workshop
shall observe different qualifications in different department.
In managing team, the manager must have academic qualification of bachelor in business
management with three year experience.
12
It also applies to the procurement and marketing team and finance managers where they must
have bachelors in marketing and procurement management and also some years of experience.
However, in recruitment of security, Reliable Plumbing and Fixing Workshop shall observe the
following,
3.4.2 Training
Reliable Plumbing and Fixing Workshop shall carry out training to the recruits to join the
enterprise.
To the managing team, the training shall be offered to them by experts in the department of
management for two months after which they are being employed officially to join work.
However, in the department of security for, training is also offered to them by experts of security
for 3 months, after which they also join the workshop.
Employees who will have performed well to impress the enterprise shall be promoted to the next
level of work depending on the effort he shall have put in his/her work. Reliable Plumbing
Workshop shall increase the salaries to the promoted employee.
Loyal customers shall be given promotions by the workshop. There shall be discount to the
customers and also delivery of goods to them.
3.4.5 Incentives
Bonus shall be given to any employee who shall be working hard and any other extra work done
by the employees.
Reliable Plumbing and Fixing Workshop shall pay for any extra time worked by the employees.
This is done due to the specific time for working which is 8:00am to 5:00pm. It is also done to
motivate employees and give them moral.
13
3.4.6 Remuneration
Title Number Monthly pay House Gross pay
allowance
3.5.1 License
Reliable Plumbing and Fixing Workshop shall get its licenses from county government of
Nakuru to carry out its business. The license shall cost ksh. 10000 to be allowed as a legal
business within the country.
The trading license helps the enterprise to trade anywhere within the country. It also helps the
enterprise to be recognized as a legal business by the county government.
3.5.2 Permit
Reliable Plumbing and Fixing Workshop shall get its permit from the county government hence
giving permission and authority to carry out its activities within the county without any
interference. The permit shall cost a total of ksh 1000.
3.5.3 By-laws
The laws from the county and the industry will be followed by the firm and all the workers.
Whoever will go against the laws will be fired immediately.
14
3.6 Support services
Business supports are organizations that helps the business to grow and become successful.
The organization gives support to Reliable Plumbing and Fixing Workshop e.g. cover, loans,
insurance.
15
CHAPTER FOUR
16
4.1.1 Firm layout
17
4.2 Production strategy
Reliable Plumbing and Fixing Workshop aims at giving out quality services to its customers.
Each employee is given responsibilities to carry out the duties. The workshop shall have modern
technological tools and equipment to make efficiency in the working process i.e. use of
computer, transporting machine which are faster.
Also, high products and services shall be of high quality and very high level of technology, as
the business progresses it is expected to develop better goods and services provision techniques.
1. Repair on blockages
Repair services price done according to their size of damage e.g. small blockages in toilet lines
are done by 20000 per line
2. Fittings
Kitchen fittings are done by 25000 per room,
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4.5.3 Healthy regulations
Reliable Plumbing and Fixing Workshop shall ensure that each worker shall undergo check-ups
every morning to ensure that safe and efficient environment at work place. Any worker who shall
have illness shall be made to go through medication to have good health.
19
CHAPTER FIVE
Designing 180000
Installation 150000
License 15000
Recruitment 10000
Total 380000
20
Debtors 46500
Stock 34800
288740
Less Current Liabilities
Creditors 24900
Accruals 12600
Bank Overdraft 16000
Working Capital 53500
1026640
Financed by;
Opening Capital 1200000
Loans 150000
928730
Current Assets
Cash in Hand 3400
Cash at Bank 54300
Debtors 628400
Stock 50000
736100
Less: Current Liabilities
Creditors 372000
Bank Overdraft 18600
Accruals 10200
21
5.4 CASHFLOW PROJECTION
22
Bal. c/d 46500 68000 86000 11050 14000 16500 19500 21600 23900 26300 28600 33200
0 0 0 0 0 0 0 0 0
23
Bal. c/d 34600 36900 38700 40600 43150 45750 48350 51550 55450 58000 60400 64100
0 0 0 0 0 0 0 0 0 0 0 0
Bank overdraft 300000 298000 285000 290000 310000 315000 340000 295000 295500 255000 285000 295000 3278500
Total 848000 804000 784000 799000 824500 834000 855000 794000 805000 744000 790000 810500 8857500
Payments
Installation 12000 11000 12000 13000 10000 10000 11000 12000 13000 14000 15000 16000 149000
Purchases 580000 600000 580000 590000 610000 620000 640000 550000 580000 520000 560000 580000 7020000
Cash flow 37000 31000 30000 34000 39500 39000 39000 42000 45000 43000 48000 47500
Bal. b/d 641000 678000 309000 739000 773000 812500 851500 890500 932500 977500 1020500 1068500
24
Bal. c/d 678000 309000 739000 773000 812500 851500 890500 932500 977500 1020500 1068500 1116000
25
5.5 Pro-forma income statement
Items 2021 2022 2023
25
5.6 break even points
It´s where the business expenses are sales.
The business is weather at a loss or profit. It helps enterprises to determine the volumes of sale
needed to cover capital used.
B.E. P=FC/CM
5.6.1calculating BEP
Fixed cost in ksh.
Particulars Cost
License 4000
Permit 500
Insurance 10000
Salaries 360000
Total 374500
Particulars Cost
Transport 20000
Telephone 1000
Electricity 16000
Total 37000
26
5.6.2 Total contribution
Total contribution = sales – variable cost
= 955000 – 37000
=918000
5.6.3contribution margin
=918000/955000x100%
=96.13%
5.8 CAPITALIZATION
ITEM COST
40750000*100/6,750,000
=77.63%
=2083560*100/6,750,000
27
=43.77%
=1,340,000*100/350,000
=382.86%
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