Cheru BS
Cheru BS
Cheru BS
ADMISSION : 122R02109
ii
DEDICATION
I dedicated this business plan to entire family members especially my father and mother
for their financial materials and moral support they gave to me. Their opportunistic
concern to me through my business plan writing life takes this treasured moment to the
Almighty Lord and to bless my entire family for the undivided virtues towards my
Academic Endeavours would have achieved nothing without them.
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ACKNOWLEDGEMENT
I thank the Lord for the strength and protection given unto me throughout all this period
of research till this juncture. My special regards goes to my supervisor for his assistance
contributions and guidance during my business plan writing. My beloved and precious
parents for the financial support throughout the research seasons.
I am grateful for the assistance of Kipkabus technical training institute fraternity for
having equipped me with knowledge and has made me innovative and creative hence
ensure me that things can easily be done ground without forgetting our school library.
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TABLE OF CONTENTS
DECLARATION.................................................................................................................ii
DEDICATION...................................................................................................................iii
ACKNOWLEDGEMENT..................................................................................................iv
TABLE OF CONTENTS....................................................................................................v
EXECUTIVE SUMMARY.................................................................................................1
INTRODUCTION...........................................................................................................1
1.0 BUSINESS DESCRIPTION.....................................................................................1
2.0 MARKETING PLAN................................................................................................1
3.0 ORGANIZATION AND MANAGEMENT PLAN..................................................1
4.0 PRODUCTION AND OPERATIONAL PLAN.......................................................2
5.0 FINANCIAL PLAN..................................................................................................2
CHAPTER ONE..................................................................................................................3
1.0 BUSINESS DESCRIPTION.................................................................................3
1.1 BUSINESS NAME....................................................................................................3
1.2 LOCATION AND ADDRESS..................................................................................3
1.3 OWNER’S BACKGROUND....................................................................................4
1.4 FORM OF OWNERSHIP..........................................................................................4
1.5 TYPE OF BUSINESS...............................................................................................5
1.6 PRODUCT AND SERVICE.....................................................................................5
1.7 JUSTIFICATION......................................................................................................5
1.8 INDUSTRY...............................................................................................................6
1.9 ENTRY AND GROWTH STRATEGY....................................................................6
1.10 BUSINESS GOALS................................................................................................7
CHAPTER TWO.................................................................................................................8
2.0 MARKETING PLAN................................................................................................8
2.1 Potential Customers...................................................................................................8
2.2 MARKETING SHARE.............................................................................................8
2.3 COMPETITION........................................................................................................9
2.4 PRICING STRATEGY.............................................................................................9
2.5 METHODS OF ADVERTISING AND PROMOTION..........................................10
2.5.1 Promotion.............................................................................................................10
2.5.2 Advertisement.......................................................................................................10
2.6 SALES TACTICS...................................................................................................10
2.7 DISTRIBUTION STRATEGY...............................................................................11
CHAPTER THREE...........................................................................................................12
3.0 ORGANIZATIONAL AND MANAGEMENT PLAN...........................................12
3.1ORGANIZATION STRUCTURE............................................................................12
3.2 BUSINESS MANAGEMENT PLANT TEAM......................................................12
3.2.1 Business Manager.................................................................................................12
3.2.2 Accountants..........................................................................................................13
3.2.3 Sales and management representatives.................................................................13
3.3 OTHER PERSONNEL............................................................................................13
3.3.1 Security men.........................................................................................................13
3.4.2 Machine Operators/Labour...................................................................................14
3.4.3 Machine Repairers................................................................................................14
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3.5 RECRUITMENT, TRAINING AND PROMOTION.............................................14
3.5.1 Recruitment...........................................................................................................14
3.5.2 Training.................................................................................................................15
3.5.3 Promotion.............................................................................................................15
3.6 REMUNERATION AND INCENTIVES...............................................................15
3.6.1 Remuneration........................................................................................................15
3.6.2 Incentives..............................................................................................................15
3.7 EXTERNAL RESOURCE PERSONS....................................................................16
3.7.1 License and Permits..............................................................................................17
CHAPTER FOUR.............................................................................................................18
4.0 PREPARATION/PRODUCTION PLAN...............................................................18
4.1 PRODUCTION STRATEGY..................................................................................18
4.1.1 Materials...............................................................................................................18
4.2 PRODUCTION COST OF LABOUR.....................................................................18
4.2.1 Direct Labour........................................................................................................18
4.2.2 Overhead Expenses...............................................................................................19
4.3 PRODUCTION PROCESS.....................................................................................19
4.3.1 Handling process..................................................................................................19
4.3.2 Operational Process..............................................................................................19
4.4 RELEVANT REGULATION.................................................................................20
CHAPTER FIVE...............................................................................................................21
5.0 FINANCIAL PLAN................................................................................................21
5.1 PRE –OPERATIONAL COST................................................................................21
5.2 ESTIMATES OF WORKING CAPITAL...............................................................21
5.3 PRESENTATION OF CASH FLOW PRESENTATION.......................................23
5.3.1 Bore hole drilling company 1ST CASH PROJECTION FOR 1ST YEAR..............23
5.3.2 Bore hole drilling company 2ND CASH PROJECTION FOR 2ND YEAR............24
5.3.3 Bore Hole drilling compan 3RD CASH PROJECTION FOR 3RD YEAR..............25
5.4 PROFORMA INCOME STATEMENTS................................................................26
5.5 PROFORMS BALANCE SHEET...........................................................................26
5.6 DESIRED FINANCING.........................................................................................27
5.7 PROPOSAL CAPITALIZATION...........................................................................27
5.8 BREAK EVEN LEVEL ANALYSIS......................................................................27
5.9 CALCULATION OF PROFITABILITY RATIO...................................................28
5.9.1 Gross profit ration (sales on investment)..............................................................28
APPENDIX........................................................................................................................29
vi
EXECUTIVE SUMMARY
INTRODUCTION
This business plan is made up of five chapters concerning the executive summary,
business description, market plan, organizational plan, operation and production plan and
financial plan.
1
4.0 PRODUCTION AND OPERATIONAL PLAN
The business will skillfully formulate it's production strategy so that it can be able to
meet the customer demand and the strength of the competitors. The business will require
purchasing of building tools and materials for its smooth running costing ksh 30,600. The
total production per month will be Ksh 155,200.
2
CHAPTER ONE
The business name is to be; Bicheru Hardwares. The name “BICHERU”, is a combination of
the business owners name I choose the name because it is popular known and simple.
The business name is concerned with building materials, tools and equipments.
Vision
To provide quality products and services to all citizens and to serve them equally with
respect.
Mission
To produce brilliant, responsible and God-fearing citizens ready to use the available
resources appropriately and face challenges in the society at large.
Core values
Respect
Honest
Self-reliance
Self-discipline
Integrity
1.2 LOCATION AND ADDRESS
The business will be located at Brooke Centre 6KMs from Kericho Town on Kericho>
Nakuru Highway.
The business is located at this point because of the availability of ready markets. The
business is located 1km from Brooke Police Station that will offer security for the
business. Auxiliary services are available i.e.,Mpesa service, Banking services (co-
operative bank) legal services for effective operations of the business. Also, we have
availability of potential customers, Infrastructure and Raw Materials to be used.
3
Isaac Cheruiyot Bett is the owner of the business. He is 22 years old from Kapsaos
Location, Ainamoi Sub County, Kericho County. He joined Kipkabus Technical Training
Institute in Uasin Gishu County to pursue a Diploma in Building Technology.
4
1.5 TYPE OF BUSINESS
It is attributed by preparation, making and selling building materials.
As the name suggests the business is to deal with building materials. The product is to be
of right quality to be offered to its customers in different shapes, type and size in order to
meet customer requirements the customers are to be given free transport facilities for
customers who buy bore building materials as a way of appreciation to the customer.
1.7 JUSTIFICATION
When the business commences it expects to be the most dominant in the locality this is
because of the availability of location where no payment is required.
The market of the products is already assured which include bore hole equipment and
other products that it produces. There is no availability of cheap labour to meet both
present and future anticipated growth demands of the business.
The proposed capital is already available hence the business is to operate without
immediate capital stains. The high demand expected for the produce will offer large
sales hence greater profit margins. The mode of transport to be adopted is bicycle will be
able to penetrate all local markets without proper road network which cannot be accessed
by other modes.
The technology to be used is quite indigenous and therefore cheap cost of production
availability of raw materials. There’s also effective management with experts, staff and
owner (top manager) have management knowledge to assure informed business decisions
for the effectiveness of the business. The location is strategic and near auxiliary or
support services. All success is possible for the betterment and achievement of both short
and long term business goals.
5
1.8 INDUSTRY
The kind of technology to be used is labour intensive. The average number of employees
expected are six permanently employed and the casual employees.
The desire of competition expected is very low since the competitors use outdated
technology and the business has no licenses. They register poor sales as place no
advertisings hence low profits margins. The seasonal factors that face that kind of
industry are lack of enough raw materials and hence increased production costs. The
business expects to come up with new sales technological development i.e. selling fairly
by maximizing output.
6
b) Providing sources of income to the owner
c) Source of employment opportunities to the locals
d) Offering quality products to the people of fair prices
e) To achieve 70% profit of the capital raised during the second month
f) Improving the living standards of the class
7
CHAPTER TWO
2.0 MARKETING PLAN
The customers expected by the business fall under the following categories:
The bulky of our client are secondary school, Primary schools, county offices,
universities, colleges and other private buuilders.
Immediately the business establishes its expected to cover an approximated target market
population of about 30,000 individual customers. This estimate also includes grouped
customers. This covers about an area of 20,000km 2. The business expects to face little
competition as predetermined in the schematic pie chart below representing the
competition market share and the percentage of the population in the area shown in the
pie chart.
8
A table sowing area sizes with percentages and ratios of market share.
BUSINESS MARKET AREA SIZE (KM2 RATIO OF
SHARE % ) BUSINESS
TOTAL
Bahati centre 46 9600 23:50
Gosach Building 15 300 27:50
Mulinde construction 12 2400 6:50
equipments
Kimutai’s manufacturing 10 2000 550
building equipment
enterprise
Pure building shop 9 1800 24:50
Sarwot builders 8 1600 4:50
TOTAL 100 20000 50:50
2.3 COMPETITION
The business is going to face competitors like: Kericho Builders. The surplus is profound
in developed towns because of the market that emerging.
The strongest advantage is that they are already in progress and have established in areas
where there is a lot of raw materials and may therefore provide some competition in raw
materials.
9
The purchases of over Kshs. 4,000 shall be paid through the business accounts and
purchases of less than 4000 be paid in cash or account office.
Both cash and trade discounts shall be provided to customers who buy bore hole
equipment in large quantities credits shall also be given to customers who prove credit
worthiness.
2.5.2 Advertisement
These methods to be used are: -
Use of posters and stickers at public places
Use of signboards around business locality
Adverts are to be placed with local media e.g. Radio Kiss fm and Kass FM.
Sales promotion are advertisements are to benefit the business by crating awareness of
the business existences and products offered.
This will also boost the public relation and reputation of the business. The approximated
cost of advertisement with approximately Kshs. 6000 annually.
10
b) Indirect method
Use of salesman to distant markets
Good working hours i.e. 6:00am – 7:00pm
Sponsoring the community in welfare services
11
CHAPTER THREE
3.0 ORGANIZATIONAL AND MANAGEMENT PLAN
3.1ORGANIZATION STRUCTURE
The enterprise will be managed by the business manager who is at the top of management
hierarchy assisted by other personnel as shown below:
Business Manager
Accountant
12
Qualifications
Holders of a diploma in Civil engineering or related course of study.
Should be aged at least 22 years in a busy business of firm
Should be self-motivated and hardworking
No criminal offence
Compute literacy an added advantage.
3.2.2 Accountants
Duties and responsibilities
Carry out daily deposits and withdrawals
Keep financial records of the business
Salary scales administration
Carrying out internal audits
Ensure taxation matters are attended to
Does computation of buying and casting
Qualification
Must have a certificate in accountings
Must have serve in the same position for at least one year
Aged between 20-35 years
Computer literacy will be an added advantage
3.2.3 Sales and management representatives
Duties and Responsibilities:
Sales promotion and distribution of goods
Overseeing market research
Customer follow up to ensure satisfaction
Controlling selling expenses as per satisfaction
In liaison with business accountant to ensure buying of quality goods
Qualifications
Must have worked as salesman or woman for least six months with
business
Holders of at least a certificate in supply chain management from a
recognized institution
Must be able to work for long hours
13
3.3 OTHER PERSONNEL
3.3.1 Security men
Duties and responsibilities
In-charge of security of the business against all sorts of theft
Guard the business against work violence
Report to the manager any fraudulent or pilferage
Serve as a receptionist and direct customers.
Qualifications;
Holders of at least KCPE certificates
Must be able to communicate both in Swahili, English and Kalenjin
Must be aged between 18 – 35 years
Must be a man
Must physically and mentally fit
Being a member of NYS is an added advantage
3.4.2 Machine Operators/Labour
Duties and responsibilities
Transport raw materials from the firms to the business premises.
Doing all activities of production of poor holes tools to produce final product
All manual work required in the enterprises
Qualifications
No academic qualifications required
Those in charge of drilling bore hole will be required to have experience of two
years in related field
Should be physically fit or smart
Must be aged between 20 – 35 years
3.4.3 Machine Repairers
Duties and responsibilities
Servicing machineries to ensure smooth running
Report and breakdown to the manger for appropriate remedy
Qualifications
Must have handled similar bore hole machinery for at least one year
Have trade test three in craft maintenance
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Age between 18 – 32 years
3.5.1 Recruitment
a) Recruitment of potential employees is to be carried out by the business manger.
The recruitment procedure is to be as follows:
Vacant position will be advertised at the notice boards and posters containing all
elements of jobs and personnel specification.
The applications are then scrutinized and short listing done
The short listed candidates are then invited for an interview and rejected
candidates are sent prompt courtesy letter for good business.
Reference are obtained and successful candidates pieced after and induction
programme.
3.5.2 Training
On the job methods of training is to be used. Vestibule seminars and lecturers will also
be used to train the staff machines operators will be trained as they carry out their job.
3.5.3 Promotion
Personnel will be promoted to vacant positions created by turn over growth
retrenchment and dismissal.
Promotion will be based on merits, knowledge and skills (jobs requirements)
altitude and performance.
Promotions are to be copied by increase authority and remuneration.
3.6 REMUNERATION AND INCENTIVES
3.6.1 Remuneration
Salary Scale
PERSONNEL NO. BASIC ALLOWANCE TOTAL
SALARY PER MONTH MONTH
Manager 1 6,000 2,000 8,000
Accountant 1 5,000 1,500 6,500
Sales & Marketing 2 3,500 1,000 9,000
15
Representatives
Machine repairs 1 3,000 800 3,800
Labourers 6 2,800 500 3,300
Security men 2 2,600 450 6,100
TOTAL 13 2,200 400 2,600
3.6.2 Incentives
Employees are to be motivated and retained by being given incentives that include the
following: -
a) Financial Incentives
Payment of overtime at rate of 2.5 per hour for normal overtime for evenings and
3.0per hour for double overtime that include Sunday s and public holidays.
Annual salary increments depending on profitability of the business and work
done.
Commission payment to sales and marketing representatives of large volume of
sales are met.
Attending to emergence financial demands of employees e.g. sickness, funeral
etc.
Food working environmental and conditions
Job security unless under gross misconduct.
Off duty during public holidays unless work demands and such will be
accompanied by overtime payment.
Free uniforms for all staffs.
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b) Legal Services
All legal matters involving the business is to be attended to by:-
COMPANY ADVOCATE
4TH FLOOR, ROOM 18
ON ARISE AND SHINE BUILDING
P.O. BOX 100
KERICHO
c) Auditing
Annual business audits are to be carried out:-
Mr. Willy Nekuz
P.O. Box 644 - 220
Eldoret
d) Delivery Services
All business correspondence is to be handled by: -
Securicor (group 6 Securicor) Kenya.
All these facilities are to be bought except the handcart which shall be leased, one
week prior to the start of the business. In future the following facilities shall be
required.
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CHAPTER FOUR
18
=43, 480+68,800
=112,280
The external factor likely to occur its pressure among the creditors to be paid back very
fast.
This shall be solved by agreement and negotiation through public relations.
4.3.1 Handling process
19
Step V: Receipt
- The receipt of what will have been delivered to be issued to the business through the
manager.
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CHAPTER FIVE
5.0 FINANCIAL PLAN
5.1 PRE –OPERATIONAL COST
The costs to be incurred by the business before its operations will be as follows: -
Items Cost (Kshs)
Machinery and equipment 39,000
Stationery and furniture 3,000
Advertisement and promotion 1,600
License 2,300
Permit 1,300
Insurance 1,800
Telephone/postage 1,000
Total 50,000
5.2 ESTIMATES OF WORKING CAPITAL
Item 1st year 2nd year 3rd year
Current assets 66,000 78,000 88,000
Stock of raw materials 52,800 64,800 70,000
Cash at hand 30,100 3,600 42,500
Cash at bank
Debtors 9,000 12,000 16,000
Stock of materials in progress
TOTAL 165,900 173,400 236,000
Current liabilities
Creditors 10,800 8,000 6,000
Insurance 1,400 1,400 1,400
License and permits 4,000 4,000 4,000
Advertisement $ Promotion 1,600 1,800 2,200
Bank loan 12,000 11,200 9,500
TOTAL 29,800 26,400 23,100
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Working capital = total current Assets – Total current liabilities
First year = 165,900-29,800
=136,100]
Second year = 173,400-26,400
=147,000
Third year = 23,600-23,100
= 212,900
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5.3 PRESENTATION OF CASH FLOW PRESENTATION
The cash flow projection for the business for 3 years is summarized in 5.3 and 5.3.3
5.3.1 BICHERU HARDWARES 1ST CASH PROJECTION FOR 1ST YEAR
ITEMS JAN FEB MAR APR MAY JUN JULY AUG SEPT OCTO NOV DEC TOTAL
Balance b/f 16580 2300 2900 36500 43630 43630 49300 56510 74200 93300 128900 170000 720500
Cash in flow
Cash at bank 3500 1690 1200 3000 3300 2000 2600 1000 1200 4050 1320 5000 29860
Loans 12650
Debtors receipt 700 800 1000 700 600 750 880 500 600 800 900 850 9080
Total inflow 73250 73920 84170 93120 100470 108720 121170 135320 162070 195520 232870 273920 1656520
Cash outflow
Cash purchases 6600 7000 8000 8500 9000 12000 12200 14000 14,500 16,000 16,800 18,000 142,800
Creditors paid 1600 1000 1500 2000 3000 2700 11800
Salaries 46,20 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 554400
0
Stationary 500 300 250 1050
Telephone/postage 250 250 250 250 1000
Transport 250 300 450 450 450 500 600 700 800 850 900 1000 7250
Advertisement/ 400 400 400 400 1,600
promotion
Insurance 400 400 400 400 1,600
Loan Repayment
Licensees/permits 3,600 800 500 4,000 5,000 14,900
Repair and 600 200 3000 2000 5,800
maintenance
Taxes
Miscellaneous 200 300 200 400 1,400 150 1600 450 4700
Total Outflow 57,50 54,00 55,45 58,000 56,850 59,500 63,500 61,150 69,200 66,650 68,850 799,350 849,902
0 0 0
Net cash flow 16,00 23,00 28,82 35,400 42,600 48,800 55,750 74,200 93,800 128,870 164,020 190,880 902,140
0 0 0
Accumulated Cash 15950 37920 66740 102,210 145,830 145,830 250,720 324,890 417,760 546,630 710,650 905,220 3,670,350
23
5.3.2 2ND BICHERU HARDWARES CASH PROJECTION FOR 2ND YEAR
ITEMS JAN FEB MAR APR MAY JUN JULY AUG SEPT OCT NOV DEC TOTAL
Balance b/f 194,570 215,720 240,270 2,603,170 282,670 307,920 337,070 357,870 411,870 437,520 463,670 388,070 39000
Cash in flow
Cash Sale 59,000 68,000 72,000 78,000 80,000 82,000 85,000 86,000 86,000 88,000 92,000 108,000 984,000
Cash at bank 5000 1200 1300 1800 2900 3000 1900 4000 4700 2800 3750 2100 34450
Loans 1000 1000
Debtors receipt 800 900 1100 1000 8000 850 950 700 800 1000 11000 19900
Total inflow 274570 288720 318920 348070 371570 399220 428820 452820 484470 509320 540270 582870 5559910
Cash outflow
Cash purchases 800 7000 8200 14000 15000 15000 16000 17000 19500 24000 24800 26500 187800
Creditors paid 1000 2000 1000 2000 2000 8000
Salaries 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 508200
Stationary 400 400 200 1000
Telephone/postage 300 100 200 200 200 1000
Transport 450 500 500 500 500 550 650 750 900 750 950 1000 8000
Advertisement/ 450 450 450 450 1800
promotion
Insurance 300 300 300 300 1200
Loan Repayment 2000 2500 2500 2500 3000 10000
Licensees/permits 4000 4000
Repair and 500 300 2000 2000 4800
maintenance
Taxes 14286 14286
Miscellaneous 200 300 250 400 1400 200 1500 200 500 16350
Total Outflow 58850 48500 55750 65400 63650 62150 70950 64750 72600 71800 76600 91486 802486
Net cash flow 215720 240220 263170 282670 307920 337870 388070 411870 437420 463670 491384 357870 3093306
Accumulated Cash 215720 455940 719110 1001780 1809700 1646770 2004640 2392710 2804580 3242100 3705770 4197154 2419500
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5.3.3 BICHERU HARDWARES 3RD CASH PROJECTION FOR 3RD YEAR
ITEMS JAN FEB MAR APR MAY JUN JULY AUG SEPT OCTO NOV DEC TOTAL
Balance b/f 491384 513984 532884 551284 575834 603934 655834 690934 705634 739434 785034 842184
Cash in flow
Cash Sale 66000 70000 74000 82000 86000 92000 94000 96000 100000 110000 116000 120000
Cash at bank 2000 3800 1800 3900 200 3900 3300 2800 2400 3000 6000 6000 39100
Loans 9000 9000
Debtors receipt 2000 1200 1000 1300 2000 1500 3000 12000
Total inflow 576384 592184 613684 641284 669734 705934 738234 776234 860734 915834 981184 8884858
Cash outflow
Cash purchases 10000 11000 13500 16000 18000 18500 19000 20000 24500 25000 25000 30000 230000
Creditors paid 1000 1500 2000 1500 2000 200 10000
Salaries 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 46200 554400
Stationary 200 200 200 200 200 1000
Telephone/postage 300 300 300 100 1000
Transport 500 600 700 850 500 1000 400 600 900 800 950 1200 9000
Advertisement/ 500 500 500 500 20000
promotion
Insurance 1200 1200
Loan Repayment 1000 1500 1000 2000 1000 2500 9000
Licensees/permits 3000 3000
Repair and 500 200 800 1000 500 1000 800 4800
maintenance
Taxes 19502 19502
Miscellaneous 500 1000 900 800 600 500 700 5000
Total Outflow 64400 59300 62400 6540 65800 70100 67300 70600 74000 75700 73650 101202 849902
Net cash flow 513984 582884 551284 575834 603934 635834 705634 739434 842184 879982 879982 1759964
Accumulated Cash 513984 1046868 1598152 21738686 2777920 3413754 4084688 479032 6529756 6314794 7156914 8036956 8,036,956
25
5.4 PROFORMA INCOME STATEMENTS
Assumptions to be made when preparing proof income statement include: -
i) Share are to remain constant for all the three years
ii) Tax provision to the provided at 6.62% annually
iii) Repair costs will be constant for the three years
5.5 PROFORMS BALANCE SHEET
26
5.6 DESIRED FINANCING
The amount of money that shall be required to start off the business for the first year is: -
ITEM AMOUNT
Pre-operational cost 48,150
Working capital 148,450
Total financial requirement 196,600
ITEM AMOUNT
Donors 124,600
Bank loan 10,950
Total investment 203,900
27
=677,200x100
846,000
=80,047
=80.05%
57,540x100
80.05
=718,800.7495
It deals with how much profit an enterprise makes it relation to some data elements
representing what amount it took (return of investment)
This ratio expresses gross profit as percentage of sales and is calculated as:-
This ratio express gross profit as a percentage of sales and is calculated as:-
83.2547
=83.25%
Year 2 =984,000
=80.89
28
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