BAR AND

BEVERAGE
MANAGEMENT
BEVERAGE SERVICE
INDUSTRY

Chapter 1
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INTRODUCTION
According to Arora (2009), bar operation is
defined as “a public place where the primary
business of the place is to sell alcoholic
beverages to the general public, for
consumption on the premises”. This definition
suggests that bars are primarily involved in the
sale of alcoholic beverages to the general public
for consumption on the premises.
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 Beverage Service Industry – comprises of establishments

or businesses that offer primarily beverages, foods and
sometimes entertainment and other services.
 Bars – are establishments or businesses that primarily offer
beverages, food and sometimes entertainment and other
services to its customers.
 Bar Management – It is involves operating and running an
establishment that serves alcoholic beverages. If you're in
charge of managing a bar, you'll need to oversee a variety of
staff members, such as bouncers, bartenders and servers.
Entertainment is an important part of bar management as
well. Potential entertainment options include televised
sports games and live events featuring bands and
comedians. If a bar serves food, a bar manager also might
have to make menu selections and supervise the bar's
kitchen.
HISTORY OF FERMENTED
BEVERAGES
 6

The beginning or the development of Hospitality Industry in general

and the beverage service industry in particular can be traced back to
the time of the Sumerians. Although some civilizations existed
together with the Sumerians in other places, Sumerians were able to
come up with a written record of their civilization. And during their
time, they were considered the most progressive group of people.
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A. ANCIENT SUMERIA/SUMER 4000 BC

Some part of Sumeria today is present day in Iraq. Sumerians were considered the
most progressive group of people because they were skilled:
• Traders
• Farmers
• Craftsmen
• Invented the wheel (potter’s wheel),
• Cuneiform writing system
• Sumerians were among the first astronomers,
• They invented and developed arithmetic using several different number systems
including a mixed radix system with an alternating base 10 and base 6.
• They may have invented military formations and introduced the basic division
between infantry, cavalry and archers
• The first true city states, arose in Sumer
• Ushered in the age of intensive agriculture and irrigation.
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In the Middle East, one of the problems is the availability of potable water.
Sumerians also encountered this problem. In order to solve this problem, they
tried to come up with alternative drinking liquid particularly derived from
fermented cereal grains. Thus, ale was created which is today’s beer. Some
Sumerians produced more ale not only for themselves, but also for others who
could not produce their own and this led to the establishment of the forerunner
of today’s bar, the tavern.
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TAVERNS
Taverns – were places serving beverage particularly “ale” and places for
social gatherings.
• Derived from the Latin term taberna and the Greek taverna, whose original
meaning was a shed or workshop.
• Taverns have existed in England as early as the 13th century and were
often kept by women usually known as ale-wives
• By the 19th century in England, the word tavern had evolved, from tavern
to public house (pub). Until now, it’s the term used to describe drinking
establishments in the United Kingdom and some places in Europe.
•
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B. THE EMPIRE ERA 3200 – AD 476

Ancient Egypt
• A papyrus from ancient Egypt warns “do not get drunk in taverns…. for fear that
people repeat words which may have gone out of your mouth without you being
aware of being uttered them.”
• It is a proof that tavern continue to exist. It is also an indication that early
people already know the effects of alcohol to the body and mind.
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ANCIENT GREECE 1100 BC

As time passed by, taverns continued to exist and develops. One of the reasons
was due to the increase in the number of people who travelled.
Establishments serving foods and beverages
1. Lesches – serving fine food and drinks.
2. Taverns – places for the poor.
Greeks travel for:
a. Religion
b. Sports or game
c. Conquest
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ANCIENT ROME 500 BC – 476 AD

Romans conquered almost all parts of Europe.
Romans travel for:
a. Trade
b. Religion
c. Pleasure or relaxation
d. Political
Pompei, Rome – 118 bar or taverns were discovered.
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THE INDUSTRIAL ERA FROM 1800

The industrial revolution started in England around 1800, it was the time when
machines were invented. Invented machines were ran by steam and were used
for productions and transportation. Here are some of the developments that
happened during this period of time:

• The development of rail travel which made a great impact in travel.

• In entire Europe, taverns became a permanent establishment.
• In England, taverns were known as public houses or pub houses or pubs, a
place for pleasure and worship. Why pubs in England served as a place for
pleasure and worship was that drinking alcoholic beverage for pleasure
were not considered by the English as a vice. So they both did pleasure and
worship activities at the same time during this time.
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OTHER VERSIONS OF TAVERNS

ALL THROUGH OUT EUROPE:

1. Inns are establishments where travelers can procure food, drink, and lodging.
2. Pubs are an establishment which serves alcoholic drinks especially beer for
consumption on the premises, usually in a homely setting. Pubs are
commonly found in English-speaking countries, particularly in the United
Kingdom, Ireland, Canada, Australia and New Zealand.
3. Cabarets are restaurants or nightclubs with a stage for performances and the
audience sitting around the tables (often dining or drinking) watching the
performance. Today cabaret is commonly known as a show, often can be
seen in entertainment centers or areas like Las Vegas.
DEVELOPMENT OF BEVERAGE
INDUSTRY IN THE
PHILIPPINES
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INTRODUCTION
In the Philippines, we can somehow associate the development of the beverage
service industry with the development of the Philippines, the San Miguel
Corporation.
The San Miguel Corporation
• 1890 - Founded by Don Enrique Maria Barretto de Ycaza in San Miguel district in
Manila, the La Fabrica de Cerveza de San Miguel, the first brewery in South East
Asia.
• 1913 - Became a corporation and began exporting beer in Guam, Hongkong and
Shanghai.
• 1922 Began producing soft drinks at the Royal Soft drinks Plant
• 1925 - Began producing ice cream at the Magnolia Ice Cream Plant.
• 1927 - Became the Philippines' bottler of Coca Cola.
• 1938 Entered the glass industry, supplying the company’s bottling needs.
• 1963 - San Miguel Brewery was renamed San Miguel Corporation; the largest
food, beverage and packaging company in the Philippines.
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THE BOARD OF DIRECTORS, SMG CORP.

 Eduardo M. Cojuangco, Jr. Chairman and CEO

 Ramon S. Ang, President and COO

OF TODAY’S BEVERAGE
SERVICE
 19

THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

1. Beverage Only Bar – it serves beverage alone with no food serves beyond
snacks. This type of bar is usually located near bus terminal or stations. In the
picture the front bar seems inconvenient for the guest to sit down; it is for the
purpose of not allowing the guest to stay longer for drinking.
2. Bar/entertainment combination – this bar offers drinks and a range of
entertainment. Types of entertainment - Dancing: disco; ballroom - Singing:
videoke - Sports - Live performances
3. Food and Beverage Combination – serving food with beverage usually with
some kind of food service. a. Bar and restaurant – food and drink can be
served at the same time or guest can have drink before dining or diner first
before drinking. b. Service bars – use to prepare drinks of the dining guest.
And-up comedy - Fashion show - Striptease - Piano music.
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THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

4. Hotel Beverage Operation – three or more bars in one roof with different
purpose and ambience.
• Lobby bar – the bar located at the lobby area of the hotel; it is usually used by the
guest as a venue for business meetings or transactions during night time. In some
hotel, it is also considered as the main bar.
• Coffee shop – mostly located in the lobby or near the lobby area were both food
and drinks can be served to the guest particularly coffee. It is also usually used by
the guest as a place for business meeting or transactions.
• Cocktail lounge/piano bar – the place where live or piano music is performed.
Guests stay here to relax or to unwind. - Restaurant bar/service bar – the bar which
is used to prepare drinks of the dining guest.
• Disco bar/night club - this is where dancing (disco) is the form of entertainment
which the guest could have both food and drinks can served.
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THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

• Videoke bar – a very popular form of bar and entertainment where the
guests are the ones performing.
• Poolside bar – bar located at the poolside. Guest takes a drink after or
during swimming to ease the thirst and also to provide some warmth during
colder season. - Pool/sports bar – pool or other sports and watching sports
events is the main entertainment offered in this type of bar in a hotel.
• Banquet bar – a bar being set up during functions or events in the banquet
or meeting rooms in the hotel to provide/serve drinks to the guest of the
event or function.
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THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

Types of Banquet bar set up
• Open bar set up – the guest can order any drinks available in the main bar or bar
of the hotel. Usually, the guest will be the one to pay bill not the host of the event
and function.
• Limited bar set up – only the drinks allowed by the host will be served
the guest of the event and function.

Mini – bar – a bar in a guest room for guest convenience. Alcoholic drinks in
mini-bar are usually in a miniature size bottle to ensure proper inventory of the
drinks upon checked out of the guest.
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THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

5. Airline beverage service – serving drinks on airline passengers.
6. Cruise and passenger ship beverage service – serving passenger in a cruise and
passenger ship.
7. Rail beverage service – serving passengers on a rail travel.
8. Coffee shops/Coffee houses/Café – a place specializing on coffee and serves as a
meeting place particularly for transacting business.
9. Tea Houses/Rooms Houses/Rooms – a small room or restaurant where beverages
and light meals are served, often catering chiefly to women and the place has a
sedate or subdued atmosphere. It also serves a place for business meeting
10. Taverns – a place of business where people gather to drink alcoholic beverages and,
more than likely, food is served. Present Day Tavern Cruise Tavern (Pearl of the
Pacific)
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THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

11. Public Houses/Pubs – is a drinking establishment which served alcoholic drinks
especially beer that can be consumed on the premises, usually with a set up like home.
• Public houses are culturally and socially different from places such as cafes, bars, and
brewpubs. Because most guests are regular guests with social bonding established among
them.
• Pubs are social places based on the sale and consumption of alcoholic beverages, and
most pubs offer a range of beers, wines, spirits, Alco pops, and soft drinks.
• Many pubs are controlled or owned by breweries, so beer is often better value than
wines and spirits, whilst soft drinks can be almost as expensive.
• Beer served in a pub may be cask ale or keg beers. - Traditionally the windows of town
pubs are of smoked or frosted glass so that the clientele are obscured from the street
to have some privacy.
• The owner, tenant or manager of a public house is known as the publican or landlord. -
Each pub generally has a crowd of regulars, people who drink there regularly.
• The pub that people visit most often is called their local. Present Day Pub House A Pub
House Interior
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THE TYPE OF TODAY’S BEVERAGE SERVICE ESTABLISHMENTS

13. Nightclub (night club or club) – is a place for drinking, dancing, and
entertainment which does its primary business after dark. - A nightclub can be
distinguished from other forms of such as bars, pubs or taverns by the inclusion
of a dance floor and a DJ booth, where a disk jockey “DJ” plays recorded dance
and pop music.
14. Internet café or cybercafé – is a place where one can use a computer with
internet access for a fee, usually per hour or minutes; sometimes one can have
unmetered access with a pass for a day or month, etc. It may or may not serve
as a regular café with food and drinks being served.
15. Beer Garden – is an open – air area where alcohol is legally served. Beer
garden
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ANY QUESTIONS?
THANK YOU
Prepared by:

PEARL JOY F. DANILA