Lesson 1

EMPOWERMENT TECHNOLOGIES
FIRST Quarter

MELC: Compare and contrast the nuances of varied online platforms, sites, and content to
achieve specific class objectives or address situational challenges. CS_ICT11/12-ICTPT-la-b-1

After going through this lesson, you are expected to:

1. compare and contrast the nuances of varied online platforms, sites, and content to
achieve specific class objectives or address situational challenges.

Software Applications and Platforms

This lesson introduces varied online platforms, sites, and content used by people in different settings in
practical and daily living. It also discusses different categories of each online platform, their uses, and
their advantages in connecting with other people.
You are expected to demonstrate your knowledge of social media and other technological
tools in getting information, performing online payments, communicating, doing trade, and
business with different people in the world. Also, you are to realize the impact of these platforms in the
global world. You have to write an insight into on the nature of ICT, and understand its implications for
intercultural communication.

Let us review your knowledge of the different online platforms and their categories.
Identify the following online platforms and give a short description of them. Write the answer in your notebook.

PLATFORM
“If you can program it, then it’s a platform. If you can’t, then it’s not.”

- Marc Andreessen

ACTIVITY 1.0
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 Below are some sample payment transactions made online. Look closely and analyze them, then answer
the questions below.

1. Where can you immediately send the money to other banks?

2. How much loan was paid through Dragon pay?

3. When was the bill due?

4. How can you comfortably pay your Meralco bill?

5. Which bank may be used by OFWs and OWWA to pay for their membership?

Different Types of Online Platforms

WEB SEARCH ENGINES

It is a software system designed to search for information on the World Wide Web (WWW). The search
results are generally presented in a line of results referred to as Search Engine Results Pages (SERPs).

Communication Services

These are outsourced enterprise communications solutions that can be leased from a single vendor or provider.
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 A Communications Service Provider (CSP) is a provider that transports information
electronically and can encompass public and private companies in telecom, internet, cable, satellite, and
managed services business.

Payment System
It is any system used to settle financial transactions through the transfer of monetary value and
includes the institutions, instruments, people, rules, procedures, standards, and technologies.

Advertising Platforms
It allows users to create and manage advertising campaigns, generate reports, and retrieve
information about the ads, campaigns, and organizations associated with an account.

With the advent of technology, these types of payments are now being done through online
transactions. It has made payments and sending or receiving money more comfortable, convenient, less hassle,
and not time-consuming for people.

Payment transactions are useful in many ways. These are:

1. Cash (bills and change)

It is one of the most useful ways to use for any purchase.

2. Personal checks (US check) It is ordered through one's account.

3. Debit Card
When using this, the buyer takes the money directly out of his account.

Let us explore more of social applications and platforms.

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Social Media

Social Media are forms of electronic communication (as Websites for social networking and
microblogging) through which users create online communities to share information, ideas, personal
messages, and other content (as videos).

Social Networking

What is the difference between social media and social networking? These are forms of media.
Essentially, social media is a platform for broadcasting information, whereas social networking is a platform for
communicating with one another. Social media is a communication channel, whereas, in social networking,
communication has a two-way nature.

Even with the distinction being given, some nuances can be pointed out. As an example of
how they differ and yet somewhat overlap, Facebook is a social networking site. You register
and post your profile, connect with friends, and comment on topics in a generally interactive way.
On that same social networking site, companies set up a presence and use Facebook as a way to promote their
brand and gain followers.

PLATFORM FOR ADVERTISING

Facebook
Facebook advertising is picking up speed in the business world. It uses social graph and activities to
pinpoint those who fall into your buyer demographics, making Facebook ads incredibly useful. Facebook ads are
more likely to bring in strong leads that are looking for your services. They help make sure your
advertising budget is not wasted on those who are not interested in what you are offering. Facebook makes your
product or service put into the hands of the exact person who wants it.

PLATFORM FOR HASHTAGGING

Twitter
Twitter is a fast-paced, concise, and easy way to connect with your audience.
With over 310 million registered users (and growing), Twitter is a sea of information of 140
characters or less content waiting to be read, clicked, followed, and re-tweeted. When marketing on Twitter,
you need to have content that is enticing to stop and click through. People are usually scrolling quickly,
to take more than just a simple text to stop them in their tracks. Make sure when you are constructing your
tweets, you are making people want to click through.

PLATFORM FOR GROUPING

LinkedIn
LinkedIn is different from the rest of the social media outlets because it is specially designed for
businesses and professionals. Users mainly go to LinkedIn to showcase their job experience and
professional thoughts, making it one of the most important platforms to use for those in B2B.
LinkedIn is a valuable tool not only for driving traffic but prospecting, establishing thought
leadership, as well as recruiting.

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 PLATFORM FOR TEACHING
YouTube
YouTube is the leading video-sharing platform in the world. On your channel, your brand can are
and edit videos, create playlists, and prompt discussions.

PLATFORM FOR ANALYZING BUSINESS

Pinterest
Pinterest is one of the unique marketing platforms on this list. Instead of posting content for your audience to
read, on Pinterest, you will post just a clickable picture and a short.

PINOYS TOP SOCIAL MEDIA USERS,

ACCORDING TO STUDY by Miguel
R.
Camus (2007)

Filipinos spend more time on social media sites than anyone else in the world, going online roughly 4 hours and
17 minutes a day, according to a report released last Tuesday.

US among bottom Half

Brazilians and Argentinians followed closely behind, spending 3 hours and 43 minutes and 3 hours and 32
minutes on social media, respectively, the report said. The United States, where many of these social media layers
were found, is among the bottom half, with Americans spending an average of just 2 hours and 6 seconds per day.
The least active were the Japanese, who log on an average of just 40 minutes daily. “It’s probably due to the
ame cultural dynamics that made us the text messaging capital of world. said Ramon Isberto, spokesperson
for telecoms giant PLDT and Smart, referring to mobile phone text messaging in the past decade that is
now giving way to Internet-based applications. “Filipinos like to keep in touch., Isberto said.

Slowest in Asia pacific

The Philippines’ social media usage was in stark contrast to its Internet speed. Fixed broadband speed
here is among the slowest in Asia-Pacific, while mobile connections are among the fastest, according
to the most recent Akamai report. There appeared to be a relationship between poor fixedbroadband speed
and time spent on social media. The Philippines, Brazil, and Argentina have an average fixed- line broadband
speed of 4.2 megabits per second (Mbps), 5.5 Mbps and 5 Mbps, respectively. The fastest was South
Korea, with 26.3 Mbps, and its citizens just spend about 1 hour and 11 minutes a day on social media.

Internet use on the rise

According to the report, the Philippines’ internet and social media users grew by over 25 percent, up 13
million and 12 million over last year, respectively. Mobile was also a fast-growing platform, accounting for
38 percent of all web traffic in the country, up almost a third over 2016. The Philippines, so far, had
a social media penetration rate of 58 percent, higher than the average of 47 percent in Southeast Asia.
Around the world, internet users grew 10 percent, or an additional 354 million people, while active social
media users jumped 21 percent, or an additional 482 million. Global active netizens using mobile
phones and other devices surged 30 percent or another 581 million people.

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ACTIVITY 2.0

1. ___________are sites that allow you to connect with other people with the same interest.
2. It is an open source called which was developed by Google for free.
3. The has revolutionized connectivity and communication and helped people share
their ideas more wildly.

4. __________________has made payments easier and more convenient for people.

5. Google Drive, Viber, Facebook are examples of .

6. The site that allows you to upload and share media content like images, music is called
________________.

7. Mass media has contributed a lot in and .

8. ________________are now also used in smart TV’s like it was used in smartphones before.

9. _________________is the process by which people and goods move easily across
borders.
10 speed has become slowest in most places in Asia.

ANSWERS KEY

1. Social networks
2. Android
3. Internet
4. Online payments
5. Online Collaborative Tools
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6. Media Sharing
7. Communication and business
8. WebOS
9. Globalization
10. Fixer-Broadband