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    Sample WBS For A Marketing Campaign

    Uploaded by

    mak madz
    The document outlines the steps to create a work breakdown structure (WBS) for organizing projects. It provides two examples - creating a marketing campaign and organizing a charity fundraising event. The 9 steps include defining scope, identifying components, breaking tasks into subtasks, determining dependencies, assigning resources and durations, organizing hierarchically, numbering tasks, validating with stakeholders, and finalizing/distributing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Sample WBS For A Marketing Campaign

    Uploaded by

    mak madz
    75 views5 pages
    The document outlines the steps to create a work breakdown structure (WBS) for organizing projects. It provides two examples - creating a marketing campaign and organizing a charity fundraising event. The 9 steps include defining scope, identifying components, breaking tasks into subtasks, determining dependencies, assigning resources and durations, organizing hierarchically, numbering tasks, validating with stakeholders, and finalizing/distributing.

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    Sample WBS for a Marketing Campaign

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    The document outlines the steps to create a work breakdown structure (WBS) for organizing projects. It provides two examples - creating a marketing campaign and organizing a charity fundraising event. The 9 steps include defining scope, identifying components, breaking tasks into subtasks, determining dependencies, assigning resources and durations, organizing hierarchically, numbering tasks, validating with stakeholders, and finalizing/distributing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views5 pages

    Sample WBS For A Marketing Campaign

    Uploaded by

    mak madz
    The document outlines the steps to create a work breakdown structure (WBS) for organizing projects. It provides two examples - creating a marketing campaign and organizing a charity fundraising event. The 9 steps include defining scope, identifying components, breaking tasks into subtasks, determining dependencies, assigning resources and durations, organizing hierarchically, numbering tasks, validating with stakeholders, and finalizing/distributing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 5

    Example: Creating a WBS for a Marketing Campaign

    Step 1: Define Project Scope and Objectives


    -
    Develop a comprehensive marketing campaign for a new product launch.

    Step 2: Identify Major Project Components

    Campaign Planning, Content Creation, Advertising, Social Media.

    Step 3: Break Down Major Components into Sub-Components

    Content Creation Component:


    Sub-Components: Write Blog Posts, Design Infographics, Shoot Videos.

    Step 4: Determine Task Dependencies

    Design Infographics (dependent on) Write Blog Posts.

    Step 5: Assign Resources and Durations

    Write Blog Posts:


    Resources: Content Writers.
    Duration: 5 days.

    Step 6: Organize Tasks Hierarchically

    Campaign Planning
    Content Creation
    Write Blog Posts
    Design Infographics
    Shoot Videos
    Advertising
    Social Media

    Step 7: Number the Tasks

    1 Campaign Planning
    2 Content Creation
    2.1 Write Blog Posts
    2.2 Design Infographics
    2.3 Shoot Videos
    3 Advertising
    4 Social Media
    Step 8: Validate with Stakeholders

    Reviewed and confirmed with the marketing team and campaign manager.

    Step 9: Finalize and Distribute

    Made adjustments based on team feedback.


    Finalized WBS distributed to team members for execution.
    Project Title: Organizing a Charity Fundraising Event

    Step 1: Define Project Scope and Objectives

    Raise funds for a local animal shelter through a charity fundraising event.
    Provide support and resources for shelter operations and animal welfare.

    Step 2: Identify Major Project Components

    Event Planning
    Marketing and Promotion
    Logistics and Operations
    Fundraising Activities

    Step 3: Break Down Major Components into Sub-Components

    1. Event Planning

    Define Event Theme and Goals


    Set Event Date and Venue
    Secure Necessary Permits
    Plan Event Schedule

    2. Marketing and Promotion

    Create Event Branding and Materials


    Design and Distribute Flyers
    Utilize Social Media Marketing
    Collaborate with Local Media

    3. Logistics and Operations

    Arrange Seating and Layout


    Coordinate Catering and Refreshments
    Setup Registration and Check-In Area
    Manage Audio-Visual Equipment

    4. Fundraising Activities

    Silent Auction
    Live Entertainment
    Donation Booths
    Pet Adoption Corner
    Step 4: Determine Task Dependencies

    Create Event Branding (dependent on) Event Theme Definition


    Coordinate Catering (dependent on) Event Date and Venue

    Step 5: Assign Resources and Durations

    Design and Distribute Flyers:


    Resources: Graphic Designer, Marketing Team
    Duration: 2 weeks

    Step 6: Organize Tasks Hierarchically

    Event Planning
    ● Define Event Theme and Goals
    ● Set Event Date and Venue
    ● Secure Necessary Permits
    ● Plan Event Schedule

    Marketing and Promotion


    ● Create Event Branding and Materials
    ● Design and Distribute Flyers
    ● Utilize Social Media Marketing
    ● Collaborate with Local Media

    Logistics and Operations


    ● Arrange Seating and Layout
    ● Coordinate Catering and Refreshments
    ● Setup Registration and Check-In Area
    ● Manage Audio-Visual Equipment

    Fundraising Activities
    ● Silent Auction
    ● Live Entertainment
    ● Donation Booths
    ● Pet Adoption Corner

    Step 7: Number the Tasks

    1 Event Planning
    1.1 Define Event Theme and Goals
    1.2 Set Event Date and Venue
    1.3 Secure Necessary Permits
    1.4 Plan Event Schedule
    2 Marketing and Promotion
    2.1 Create Event Branding and Materials
    2.2 Design and Distribute Flyers
    2.3 Utilize Social Media Marketing
    2.4 Collaborate with Local Media

    3 Logistics and Operations


    3.1 Arrange Seating and Layout
    3.2 Coordinate Catering and Refreshments
    3.3 Setup Registration and Check-In Area
    3.4 Manage Audio-Visual Equipment

    4 Fundraising Activities
    4.1 Silent Auction
    4.2 Live Entertainment
    4.3 Donation Booths
    4.4 Pet Adoption Corner

    Step 8: Validate with Stakeholders

    Reviewed and confirmed with event committee members and charity representatives.

    Step 9: Finalize and Distribute

    Incorporated feedback from stakeholders.


    Finalized WBS distributed to team members for event planning and execution.

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