Mice Concepts
Mice Concepts
Mice Concepts
Subtitle
ILO:
At the end of this module, the students will be able to:
- Define and explain the meaning of MICE concept?
- Determine the different steps in formulating events
What is an MICE Concept?
• Is concept that connects with your audience leads to more engaged
attendees, who will, in turn, be more eager to broadcast their
excitement. Understanding the needs of clients will help MICE team to
create more interactive and memorable activities that is worth the value of
clients investment.
MICE Planning Guide
1. Define goals and objectives
What is the ultimate goal for this event?
What are the objectives?
• In planning any event, you should identify a set of objectives that
will support your ultimate goal. Here are a few examples of event
objectives:
• Increase registration 10% from the last event
• Increase revenue by 25% from the last event
• Receive 100 preorders for upcoming product
• Increase social media mentions/follows/reposts during the event
MICE Planning Guide
• With your goals and objectives in place, you can create a
preliminary scope of the event. Your scope should offer key
details and point to how you will achieve your outlined goals.
While not set in stone, you should lay out preliminary event
details including:
• Dates. Your time frame for the event, i.e. in 9 months.
• Attendees. Will this be a 100 person event, a 1,000 person, or
10,000 person event? You should begin to think about size. Are
your attendees coming from around the country or is this a local
event? You’ll also want to keep your attendees’ demographics in
mind as you plan.
MICE Planning Guide